Content Marketing Solutions Pricing

Part
01
of three
Part
01

Content Marketing Platforms - Pricing

Ten additional content marketing platforms (CMPs) are BuzzSumo, Newscred, Curata, OneSpot, Skyword, Outbrain, Zerys, SnapApp, Uberflip, and PathFactory.

10 Additional Content Marketing Platforms

1. BuzzSumo

  • BuzzSumo has been listed as a best/top CMP by at least two expert articles/reviews (top-ranking digital marketing consultant Shane Barker and Clutch).
  • This link is to BuzzSumo's website.
  • BuzzSumo's pricing varies by plan and by the selection of monthly or annual billing.
  • The first plan, Pro, costs $99 per month and $948 per year.
  • The second plan, Plus, costs $179 per month and $1,668 per year.
  • The third plan, Large, costs $299 per month and $2,868 per year.
  • The fourth plan, Enterprise, costs at least $499 per month and no annual cost is provided.
  • BuzzSumo has a rating of 4.52/5.
  • The following is a review/statement about BuzzSumo's pricing: "Good. So far, not overly a great deal of value for money but happy to extend this subscription for a few more months."

2. Outbrain

  • Outbrain has been listed as a best/top CMP by at least two expert articles/reviews (business review source FinancesOnline and Shane Barker).
  • This link is to Outbrain's website.
  • Outbrain's pricing model is fairly complex. For that reason, we provided the pricing description from the company. The first part of that description states: "Outbrain runs on a Cost-Per-Click, or CPC, pricing model."
  • The second part of the description states that customers "will be charged for the number of clicks each campaign receives based on the CPC . . . [they] set. For example, if . . . [they] set the campaign budget to $20 and the CPC to $0.03, [they] will pay $0.03 for every click until" the budget cap of $20 is reached. "At any time, the CPC can be changed in . . . [their] campaign settings depending on how well the campaign performs."
  • The third part of the description states: "Once the budget has capped, . . . [customers'] content will no longer be distributed to our network of publisher sites. However, a reader can still click on content that was served prior to the budget being fulfilled. As a result, . . . [customers] may be charged up to 20% more than . . . [their] budget for clicks delivered during this time."
  • The last part of the pricing description states: "As . . . [a customer's] campaign spends, we will charge . . . [the] account at specific spending thresholds during the month. For example, if the threshold is $50, . . . [they] will be charged when . . . [their] campaign first passes the $50 spend mark. Thresholds are automatically set per account and will increase incrementally as . . . billing history expands."
  • Outbrain has a rating of 4.5/5.
  • The following is a review/statement about Outbrain's pricing: "Outbrain has given us a better and cheaper CPC than other similar options."

3. Uberflip

  • Uberflip has been listed as a best/top CMP by at least two expert articles/reviews (Shane Barker and Clutch).
  • This link is to Uberflip's website.
  • Pricing is not published on Uberflip's website. However, we found the following statement about Uberflip's pricing: "[A]ccording to a third-party site, . . . [Uberflip has] three paid subscription plans that cost $1,200 to $3,500/month, depending on the features included."
  • Uberflip has a rating of 4/5.
  • The following is a review/statement about Uberflip's pricing: "It is very costly for what the platform is and offers."

4. SnapApp

  • SnapApp has been listed as a best/top CMP by at least two expert articles/reviews (Featured Customers and Shane Barker).
  • This link is to SnapApp's website.
  • SnapApp costs $6,000 per year.
  • SnapApp has a rating of 4/5.
  • The following is a review/statement from a customer about SnapApp's pricing: "Expensive with limited functionality" and" [f]or the price, the functionality really just wasn't robust enough."

5. Zerys

  • Zerys has been listed as a best/top CMP by at least two expert articles/reviews (Shane Barker and Clutch).
  • This link is to Zerys's website.
  • Zerys's pricing varies by plan.
  • The first plan, Silver, costs $40 per document plus a one-time setup fee of $55.
  • The second plan, Gold, costs $65 per document plus a one-time setup fee of $175.
  • The third plan, Diamond, costs $120 per document or video, plus a one-time setup fee of $295.
  • Zerys has a rating of 3.5/5.
  • The following is a review/statement about Zerys's pricing: "It's inexpensive and the support is good."

6. Curata

  • Curata has been listed as a best/top CMP by at least two expert articles/reviews (Shane Barker and Clutch).
  • This link is to Curata's website.
  • Pricing information is not published on Curata's website. According to Fit Small Business, "Curata does not publish its pricing on its website, but other paid software similar to it costs anywhere from $20 to $500/month, depending on the features included. Interested users may request for pricing information by contacting Curata’s sales team."
  • Curata has a rating of 4.5/5.
  • The following is a review/statement about Curata's pricing: "Curata SHOULD REQUIRE users accounts on these third-party platforms BEFORE signing them on the CMP because aside from what's supposed to be an editorial/revision platform (that took them 1++ years to bring an update to), without the third-party applications, it doesn't really do much. It was a big disappointment especially since the CMP IS pricey."

7. OneSpot

  • OneSpot has been listed as a best/top CMP by at least two expert articles/reviews (Shane Barker and Clutch).
  • This link is to OneSpot's website.
  • Pricing information is not published on OneSpot's website. According to Fit Small Business, "OneSpot does not publish pricing on their website, but apps similar to it cost $19 to $300 per month, depending on the features included."
  • OneSpot has a rating of 3.5/5.
  • The following is a review/statement about OneSpot's pricing: "I'm not seeing results from the personalized content suggestions. And I'm usually needing to reach out to the team for updates, they never seem to reach out to me. That's extremely frustrating for the amount that we pay them."

8. Skyword

  • Skyword has been listed as a best/top CMP by at least two expert articles/reviews (Clutch and Featured Customers).
  • This link is to Skyword's website.
  • Pricing information is not included on Skyword's website.
  • According to Fit Small Business, "Skyword pricing isn’t readily available on its website. Other paid software similar to it ranges from $20 to $500/month, depending on the features included. Interested users may contact Skyword to request pricing information."
  • Skyword has a rating of 4.5/5.
  • The following is a review/statement about Skyword's pricing: "Great for those with low resources it’s cost effective way for content marketing."

9. PathFactory

  • PathFactory has been listed as a best/top CMP by at least two expert articles/reviews (Shane Barker and Featured Customers).
  • This link is to PathFactory's website.
  • Pricing information is not published on PathFactory's website.
  • According to industry source G2, "PathFactory has not provided pricing information for this product or service. This is common practice for software vendors and service providers. Contact PathFactory to obtain current pricing."
  • PathFactory has a rating of 4.5/5.
  • The following is a review/statement about PathFactory's pricing: "My only dislike is the cost associated with the tool — it's not necessarily a cheap and cheerful."

10. Newscred

  • Newscred has been listed as a best/top CMP by at least two expert articles/reviews (Featured Customers and Clutch).
  • This link is to Newscred's website.
  • Pricing information is not included on Newscred's website. According to Fit Small Business, "NewsCred does not publish its pricing on its website, but other paid software similar to it have prices that range from $20 to $500/month, depending on the features included. Interested users may request for pricing information by contacting NewsCred’s sales team."
  • Newscred has a rating of 4.8/5.
  • The following is a review/statement from a customer about Newscred's pricing: "if I had to say something [I dislike about it], it would be the cost of original content, I guess. There have been times I've considered using the NewsCred newsroom, but find that the cost of producing content in-house and/or with my own freelance network to be far more efficient."

Research Strategy

We began our research by looking for lists of top/best CMPs. We then narrowed down the CMPs based on those we found included in at least two such lists, to ensure they are reputable CMPs. Pricing information was not provided by some of the providers because, as industry source G2 noted, it "is common practice for software vendors and service providers" to not provide pricing information. For the companies that didn't provide pricing information, we looked for that information in three different ways. First, we looked on each company's website for that information, but it wasn't provided there.

Second, we checked software vendor profiles on sources such as G2 and Fit Small Business because those sources discuss pricing information for software platforms. However, pricing information wasn't included for those companies. Third, we looked through customer reviews to see if we could find any that mentioned how much they pay for the software, but the only information that method yielded was general statements about how they feel about the price they are paying (which we included in the reviews about pricing above). As a proxy, we included estimates of price ranges for the software platforms, as were available. The information we provided about ratings came mainly from industry source G2. Examples of other source we consulted throughout our research included the software vendors' websites, Clutch, and business review site Finances Online.

Part
02
of three
Part
02

Best Practices - Establishing a Pricing Model: CMP's

  • There is no industry standard when it comes to content research pricing, as some companies charge upwards of $25,000 for a content audit while others offer basic audits for $100 to $200.
  • Content marketing pricing plans may include features like blog posts, articles, social media monitoring, infographics, and custom videos.
  • In 2018, an average small-to-midium size business (SMB) spent $2000 to $10,000 for content marketing each month.
  • Hubspot's content marketing platform subscription-based model includes three different plans: Starter ($50 per month), Professional ($800 per month), and Enterprise ($3,200 per month).
  • StoryChief is an editorial content marketing platform that lets users create and publish articles across multiple channels at the same time. The pricing of this platform starts at $10 per month.
  • There are several factors that agencies should consider, including offering content as part of other services, pricing according to client’s requirements and budget, and delivering content according to a schedule.

Research Strategy:

We began our research by searching for case studies of companies that provide content marketing solution. We looked for information on sites like Content Marketing Institute, Digital Marketing Institute, and Marketing Insider Group. We wanted to see how different content marketing solution providers have set up their pricing model. Unfortunately, we were not able to find any such case studies. We also looked for publication about how to best set up the pricing model of a content marketing platform on sites such as Influencer Marketing Hub, Lyfemarketing, and Marketingprofs. However, we were only able to find information about the best content marketing platforms and their pricing. As a last resort, we looked for interviews from the executives of some of the top CMPs (Kapost, Percolate, Hubspot) on sites like Business Insider and CEO Magazine in order to identify any quotes about effective practices/methods of setting up a pricing model for CMPs but no such information was found.


Part
03
of three
Part
03

Case Studies - Content Marketing Platforms: Unique Pricing Models

HubSpot and StoryChief are platforms that have unique or outstanding pricing model. The case studies of these two content marketing platforms can be found below.

1. HubSpot

Description of Pricing Model

  • HubSpot offers a free solution with limited features. Its enterprise plan costs $3200 monthly.
  • HubSpot has three distinct persona-aligned packages. From the price points to the value metric throttles and feature differentiation, each package is very different from one another with clear hooks and balances that will alter the buying decision.

What Makes the Model/Strategy Unique or Outstanding

  • HubSpot has properly aligned packages which help sales folks funnel people into the right packages and do what they’re good at — sell.
  • The pricing strategy also helps eliminate uncertainty on the customer's end and “plan islands” — plans that have little to no users.
  • HubSpot has allowed for the use of a number of contacts which is core to its operations. This gives it a chance to monetize users of all sizes and ensures that the user is getting more value out of the product.
  • Cleaner Design: HubSpot remains transparent with its pricing and even lets one calculate the total cost.

Available Metrics

  • Through the use of HubSpot, Stella has been able to grow its revenue by €10 million. Stella uses HubSpot Growth Platform to help build its organic online presence to attract new business, streamline communications with customers, and ultimately grow revenue.
  • Usabilla has recorded 40% in revenue growth by using HubSpot.
  • Paytrail has recorded a 75% increase in traffic.
  • Randstad has registered a 4X increase in leads.
  • 57.3% of customers using HubSpot in 2018 saw an increase in sales revenue.

2. StoryChief

Description of Pricing Model

  • StoryChief's pricing starts from $10 monthly. The paid plans offered by this content marketing platform (CMP) are based on the number of articles the user wants to publish every month and the features needed.
  • StoryChief also offers a free trial.
  • StoryChief has one free and three paid subscription options: Basic ($10/month), Pro ($99/month), and Enterprise (customized). Basic and Pro users subscribed annually get a 20% discount off their monthly rates. The main differences between the plans are the numbers of monthly published stories, referral seats, and more.

What Makes the Model/Strategy Unique or Outstanding

  • The users can create unlimited stories with their free subscription. However, they can only publish five stories per month.
  • StoryChief’s free plan features the creation of unlimited stories, publishing up to five stories per month, an SEO checker, and API access among others.
  • Users get value for their money as it provides support options which includes online support and phone support.

Available Metrics

  • StoryChief ensures 10x more leads by covering the user's multi-channel approach more efficiently which leads to 6 hours of time saved on collaboration, approvals, and distribution of content.
  • 80% more engagement and internal motivation for creating quality content.
  • Win Winner Company attests to StoryChief being so helpful in streamlining the workflow. Hence, they have been able to save 4 hours on each campaign.
Sources
Sources

From Part 01