CES Health

Part
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Part
01

CES Health - Part 1

L'Oréal introduced a wearable prototype called My Skin Track pH that was honored the CES 2019 Innovation Award in the wearable tech category. Oticon Kaizn by Oticon is the first personal AI assistant for ears that was honored the 2019 CES Best of Innovation Award in the Software and Mobile Apps category and has been named as the CES Innovation Honoree in the Tech for a Better World category.

My Skin Track pH — L'Oréal USA (Beauty)

  • L'Oréal introduced a wearable prototype called My Skin Track pH that was honored the CES 2019 Innovation Award in the wearable tech category.
  • The new technology was co-developed with La Roche Posey, a subsidiary of L'Oréal.
  • The wearable is capable of detecting skin pH levels. Keeping track of the skin's pH level can prevent skin conditions such as eczema, dryness, and other inflammatory skin conditions.
  • "The wearable has to be placed on the inner arm for 15 minutes or however long it takes for the two dots to take on color. Then, the wearer has to open My Skin Track pH app on their phone and take a picture of it. (The dots can assess sweat biomarkers such as pH, glucose, lactate, chloride, as well as local sweat loss and sweat rate.) The app will process what it sees, along with how much a user is sweating, and make a product recommendation".
  • Standard UK reported that My Skin Track pH was being developed for two years and people can adjust their skincare according to the result.
  • For people with healthy skin, tracking their pH levels could make them obsessive about something the body naturally regulates on its own.
  • This device got a lot of media coverage because this small, thin, flexible sensor represented the next frontier in personalized skincare technology for L’Oréal, the global beauty leader.

Successful Media Coverage

  • PRNewswire: L'Oréal Unveils Prototype Of First-Ever Wearable Microfluidic Sensor To Measure Skin pH Levels
  • TheVerge: L’Oréal’s newest prototype detects wearers’ skin pH levels
  • Standard UK: L’Oreal’s new wearable lets you test the pH of your skin and it's perfect for people with eczema
  • Wearable Technologies: CES 2019 Healthcare Wearable: L’Oreal My Skin Track pH Breaks Cover
  • Gizmodo UK: CES 2019: This Nifty L'Oreal Sensor Will Suggest Skin Care Tips Based On Your pH Levels
  • MSN: L'Oréal's new skin tracker tech debuts at CES
  • Marketing Media: L'Oréal, Olay's tech gurus provide a peek into beauty's future at CES

Oticon Kaizn (Health)

  • Oticon Kaizn is the first personal AI assistant for ears. It received the 2019 CES Best of Innovation Award in the Software and Mobile Apps category and CES Innovation Honoree in the Tech for a Better World category.
  • Besides introducing the first AI assistant, the developer of Kaizn, Oticon, made a revolution on hearing care and pushed the boundaries of hearing aid capabilities.
  • Tech Digest states that this product is the future of hearing aids because the 2.4GHz connected hearing aid users now have an innovative way to train their hearing aid to give them the best personalized sound experience.
  • The device can adapt in typical listening environments where users live, work, and socialize.
  • Kaizn was trained to automatically implement informed, tailored changes to a user’s hearing aid settings, thereby improving the user's hearing experience.
  • "With Kaizn™, Oticon Opn™ hearing aid users will be able to take charge of how their hearing aid performs during their day to day routine. Utilizing everyday iOS devices, especially the ultra-convenient Apple Watch, Oticon Kaizn™ communicates with users to determine their hearing intentions in different sound environments".

Successful Media Coverage

  • Businesswire: Oticon Kaizn, World’s First Personal AI Assistant for Your Ears, Wins Two 2019 CES Innovation Awards
  • TechDigest: CES 2019: Oticon develops Kaizn, ‘world’s first AI assistant’ for hearing aids
  • Twice: Award-Winning Personal AI Assistant Oticon Kaizn™ Advances Personalized Hearing Healthcare
  • Attoday UK: Revolutionary personal AI assistant tech for hearing aids launched
  • Hearing Review: Oticon Kaizn Wins Two ‘2019 CES Innovation’ Awards
  • I4U News: CES 2019 Healthcare Oticon Kaizn is Wolrd's First Personal AI Assistant for hearing Aids
  • Response Source: Oticon Kaizn™, World’s First Personal AI Assistant for Your Ears, Wins Two 2019 CES Innovation Awards
Part
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Part
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CES Health - Part 2

Neutrogena 3d-Printed Face Masks, Coty’s Augmented Reality Smart Mirror and Oral B Genius X Toothbrush are 3 cases of beauty and health products that were launched in CES 2019 that enjoyed extensive media coverage.

CASE 1: NEUTROGENA 3D-PRINTED FACE MASKS

  • At CES 2019, Johnson & Johnson brand Neutrogena unveiled Neutrogena Mask ID, its new personalized 3D-printed sheet mask.
  • The mask is formulated using data from the Neutrogena Skin 360 system, an app that uses a smartphone camera and skin scanner attachment by tech company FitSkin to analyze the skin’s condition and needs.
  • The hydrogel mask is created from cellulose and infused with ingredients that include purified hyaluronic acid to hydrate, vitamin B3 to improve discoloration, feverfew to reduce redness, and vitamin C to brighten skin.
  • Sebastien Guillon, Global President of Beauty, Johnson & Johnson Consumer Inc. said that Women who embraced our Neutrogena Skin 360 personal skin analysis tool told us how excited they were to finally understand the unique aspects of their own skin—and they told us they want more.
  • Users need to snap a selfie using a smartphone 3D camera to create a precise, multi-dimensional map of her face and the exact measurements and shape of her nose, space between the eyes, lips, and other unique physical characteristics.

LINKS TO THE MEDIA COVERAGE:

  • Link1: https://www.prnewswire.com/news-releases/neutrogena-introduces-neutrogena-maskid-a-personalized-3d-printed-sheet-mask-300772822.html
  • Link 2: https://ww.fashionnetwork.com/news/Neutrogena-to-launch-personalized-face-masks-at-CES-2019,1053176.html
  • Link 3: https://www.cosmetics-technology.com/news/jj-brand-neutrogena-launch-new-skin-imaging-technology/
  • Link 4: https://www.middleeastbeauty.com/news/322-neutrogena-launches-personalised-face-masks-at-ces-2019
  • Link 5: https://www.globalcosmeticsnews.com/neutrogena-debuts-personalized-3d-printed-masks-at-ces-in-las-vegas/


CASE 2: COTY’S AUGMENTED REALITY SMART MIRROR

LINKS TO THE MEDIA COVERAGE:

  • Link 1: https://www.beautypackaging.com/contents/view_breaking-news/2019-01-07/coty-introduces-wellas-smart-mirror-at-ces
  • Link 2: https://us.fashionnetwork.com/news/Coty-debuts-AR-enhanced-Wella-Professionals-mirror-at-CES-2019,1053704.html
  • Link 3: https://www.brazilbeautynews.com/beauty-tech-the-latest-innovations-from-ces-2019,2887
  • Link 4: https://next.reality.news/news/artemis-smart-mirror-shows-off-ar-vanity-for-cotys-wella-professionals-salons-0192340/
  • Link 5: https://www.yahoo.com/news/coty-unveils-smart-mirror-testing-virtual-hair-color-133630135.html


CASE 3: ORAL B GENIUS X TOOTHBRUSH

LINKS TO THE MEDIA COVERAGE:

  • Link 1: https://www.cnet.com/news/perfect-skin-sinus-relief-roomba-toothbrush-wellness-devices-2019/
  • Link 2: https://www.voanews.com/silicon-valley-technology/were-techy-too-deere-tide-maker-head-ces-gadget-show
  • Link 3: https://www.trendhunter.com/trends/oralb-genius-x
  • Link 4: https://www.financialexpress.com/industry/technology/ces-2019-disappearing-tvs-ai-toothbrush-and-other-weird-products-launched-at-tech-show/1437483/
  • Link 5: https://www.electricteeth.co.uk/oral-b-genius-x/

RESEARCH STRATEGY

  • In order to find information on the cases of beauty and health products that were launched in CES 2019, we consulted trusted websites such as jwtintelligence. We then leveraged information on news sites, media sites, and business sites such as prnewswire, globalcosmeticsnews, cosmeticstechnology news, and brazilbeautynews among others to find the beauty and health products that enjoyed media coverage. The focus of the search in these resources was on the beauty and health products that were launched at CES 2019 that have got extensive coverage in 5 or more media articles. From these resources, Neutrogena 3-D-printed face masks, Coty’s Augmented Reality Smart Mirror, and Oral B Genius X Toothbrush are among the cases of beauty and health products that were launched in CES 2019 that enjoyed extensive media coverage.
Sources
Sources

From Part 01
Quotes
  • "L'Oréal today introduced a prototype of the latest innovation from the L'Oréal Technology Incubator at the 2019 Consumer Electronics Show. My Skin Track pH by La Roche-Posay is the first wearable sensor and companion app to easily measure personal skin pH levels and create customized product regimens to better care for skin."
Quotes
  • "L’Oréal is continuing to invest in tech, and today at CES, the company introduced its newest wearable prototype that detects skin pH levels. L’Oréal says varying skin pH levels can cause inflammatory skin conditions, like eczema and dryness. The company wants dermatologists to use this new device’s data to create health plans while also empowering users to learn about their own skin."
Quotes
  • "Starting this trend off with a bang this year is French beauty company L’Oreal. At this year’s CES in Las Vegas, the company is unveiling its brand new beauty wearable: a tiny sensor that measures skin pH levels, named My Skin Track pH. "
Quotes
  • "L’Oréal introduced a prototype of the latest innovation from the L’Oréal Technology Incubator at the CES 2019. My Skin Track pH by La Roche-Posay is the first wearable sensor and companion app to easily measure personal skin pH levels and create customized product regimens to better care for skin. The beauty product company released last year the My Skin Track UV sensor last fall."
Quotes
  • "The pH sensor is no bigger than your thumb and quite flexible, sort of like a tiny band-aid with a chic design. In person, I was impressed by how compact yet sturdy the prototype felt in my hand. It’s the type of device you see in the movies when the protagonist of a sci-fi flick visits the doctor"
Quotes
  • "My Skin Track pH by La Roche-Posay is the first wearable sensor and companion app to easily measure personal skin pH levels and create customized product regimens to better care for skin. Unveiled at the 2019 Consumer Electronics Show, My Skin Track pH is the first wearable to measure individual skin pH levels using microfluidic technology,"
Quotes
  • "-Oticon Kaizn™, the world’s first personal AI assistant for your ears, has received a 2019 CES Best of Innovation Award in the Software and Mobile Apps category, and has been named a CES Innovation Honoree in the Tech for a Better World category."
Quotes
  • "Oticon Kaizn will provide Oticon’s Opn 2.4GHz connected hearing aid users with an innovative way to train their hearing aid to deliver them the best personalised sound experience. The company says its new Kaizn launch is the next big step in Oticon’s work to improve human health and wellbeing through hearing."
Quotes
  • "Oticon Kaizn™, said to be “the world’s first personal AI assistant for your ears,” has received a 2019 CES Best of Innovation Award in the Software and Mobile Apps category, and has been named a CES Innovation Honoree in the Tech for a Better World category, the hearing aid manufacturer announced."
Quotes
  • "Oticon Kaizn, is the world's first personal AI assistant for hearing aids. The AI solution has received a 2019 CES Best of Innovation Award in the Software and Mobile Apps category, and has been named a CES Innovation Honoree in the Tech for a Better World category."
From Part 02
Quotes
  • "Johnson & Johnson brand Neutrogena took to CES to unveil Neutrogena Mask iD, its new personalized 3D-printed sheet mask."