Asia Fitness Trends: South Korea
There is limited information regarding fitness trends in South Korea. Hence, the research identified only two fitness trends in the country, including home training and yoga, which is getting increased interest from youths in South Korea. As of 2017, 79.5% South Koreans partaking in yoga did so to improve their body and lose weight, 16.9% to have a hobby, and 12.3% for pleasure. Unfortunately, there is no information specific to the companies at the forefront of these trends.
ASIA FITNESS TRENDS: SOUTH KOREA
1. HOME TRAINING
- According to The Korea Herald in 2018, home training, also known as working out at home, was a rising fitness trend for South Korean, especially busy modern consumers.
- The report by The Korea Herald observed that people in South Korea were opting to stay at home and partake in extensive workouts using videos from online platforms.
- As per The Korea Herald's report, sales of cycling machines in South Korea increased by 134% between 2017 and 2018, as more people in the country were purchasing training equipment to stay fit at home.
- Due to this trend, patent submissions for training equipment in South Korea went from 69 in 2012 to 152 in 2017 alone.
- According to The Korea Herald's report, Smi Home Training and Dano TV were the most significant YouTube channels helping South Koreans to stay fit at home via online videos.
- A global fitness study by Muni Deporte, which involved South Korea, listed yoga as one of the top fitness trends in the world
- Also, a report by FTN News noted that yoga was one of the top fitness trends in the world. FTN News' report featured several countries of the world including South Korea.
- According to a report by DNA India in 2018, yoga was the craze among South Koreans. The report observed that every youth in South Korea wanted to learn yoga, making the demand for yoga teachers increase.
- TriYoga, a non-profit organization, reported that yoga was catching on in the city of Seoul with increasing teacher training and people wishing for more training time.
- As per Statista's report in 2017, 79.5% South Koreans partaking in yoga did so to improve their body and lose weight, 16.9% to have a hobby, and 12.3% for pleasure.
- As of January 2018, sales of yoga mats and towels in South Korea grew by 36% and 276%.
- According to a report by 10Mag, the top gyms and fitness centers in South Korea include Arnold Hong Gym, Star-Kali Fitness, Boxing Gym Everest, Mapo-gu, FitClub, Body & Seoul Martial Arts, and others.
- The South Korea health & fitness clubs and gyms market was expected to grow with a CAGR of 2% from 2014 to 2018 and reach US$940.3 million in 2018, according to Report Linker.
- Astudy by Report Linker also observed that the fitness industry in South Korea would grow by 1.9% between 2018 and 2023, reaching US$1,034.3 million by the end of 2023.
- Report Linker study in 2019 revealed that lifestyle changes in South Korea were responsible for the steady growth of the fitness industry in the country.
We started by looking for industry studies and reports relevant to South Korea's fitness industry, hoping to find insights into significant trends driving the sector. For this, we researched the Huffington Post Korea, Seoul.com, MediaToday, Korea Times, and others. This investigation yielded a report by The Korea Herald, which observed that working out at home, also called home training, was the fitness trend making waves in South Korea. Also, we found a paid study of South Korea's fitness market by Report Linker, which highlighted that it contained insights into the trends driving the industry's growth, but we could not access this information because it was behind a pay-wall. Thus, this research did not yield any study or report in the public domain with a list of fitness trends in South Korea. Furthermore, the report by The Korea Herald did not provide details of the companies that were driving the home training trend.
Therefore, we switched strategies to investigate prominent fitness clubs and companies in South Korea with the hope to locate information apropos of trends they were adjusting to or promoting. This time, we located a report by 10Mag listing the top gyms and fitness centers in South Korea such as Arnold Hong Gym, Star-Kali Fitness, Body & Seoul Martial Arts, and others. Unfortunately, this report did not have any information relevant to trends in the industry. Our research of the companies listed by 10Mag did not produce insights into fitness trends in South Korea. As per our investigation, most of these companies only had social media accounts where they posted training sessions with no information related trends.
Next, we expanded the research scope to Asia and the world, hoping to find fitness trends' studies that highlighted those relevant to South Korea. This time, we found a report by SCMP that listed significant fitness trends in Asia, but there was no information pertinent to South Korea in this report. However, we located global fitness studies by FTN News and Muni Deporte involving South Korea. Again, although these reports had South Korea as part of their studies, none listed fitness trends specific to South Korea. Therefore, we proceeded to examine each global trend listed by these studies hoping to find any report revealing that it was a significant trend in South Korea. Out of the highlighted worldwide fitness trends such as high-intensity interval training, yoga, group training, strength training, and others, we could only find information showing that yoga was a growing fitness trend in South Korea.
Hence, we proceeded to investigate companies driving yoga fitness training in South Korea and found reports by Tri Yoga, Statista, and DNA India. Unfortunately, these reports only provided details revealing why yoga was trending in the country but did not show information relevant to the companies driving the trend. Therefore, due to limited information in the public domain pertinent to fitness trends in South Korea, we provided the two trends found in the research along with the few details of each publicly available, as a proxy for the needed information.