End-of-Life Planning in Japan: Competitive Landscape
After extensive research, information on companies in Japan that are providing end-of-life planning services does not appear to be available in the public domain. However, the research team was able to gather valuable insights about the reason why the Japanese find it difficult planning and talking about end-of-life care, barriers in opting end-of-life planning services, among others.
End-of-Life Planning in Japan
- The Japanese people have difficulty talking about end-of-life care and planning their death because of their distant family relationships.
- Some barriers in opting end-of-life planning services for the Japanese include filling out forms, lack of confidence on doctors, miscommunication between caregivers, and dependency on other family members in decision-making.
- In Japan, as per the health ministry of Japan, around 97% of Japanese lack knowledge on end-of-life planning services, and only 3.3% are aware of advanced death care planning.
- Another survey states that only 8% are writing a living will, and 49% are just aware of “living will.”
- As per Kaiser Family Foundation, only 26% of Japanese caregivers said they knew exactly what the person wanted with the perspective of s person's death, 37% said they had a good idea on person's death, and 3% of caregivers were unsure of a person's death.
- Japan Society for Dying with Dignity offers services for managing living wills, and the organization charges membership fees based on its services.
- Funeral Company of the Wing offers a variety of funeral services such as a family funeral, simple funeral, home funeral, and temple arrangement of the funeral.
- Endex Japan is an exhibition that comprises shows from funeral services, end of life businesses, equipment and outsourcing service companies of funerals.
Firstly, we looked for information on the Cake company provided to understand the services of end-of-life planning business and found that the company does not serve in Japan. So, we started looking for lists of Japan companies that offer end-of-life planning services in industry market reports and articles such as the Japan Times, European Association for Palliative Care, ILC-Japan, among others. The information found focused mostly on the variety of funeral services, and nothing specific to comprehensive end-of-life planning services like the Cake company.
As there was no information on key players or lists of companies in the end-of-life planning services, we looked for surveys on the Japanese end life services in various media releases and scholarly articles such as Springer, Research Gate, and NCBI. We found that as per the health ministry of Japan, around 97% of Japanese lack knowledge on end-of-life planning services, but nothing specific to companies that serve end-of-life planning services.
Further, we tried to check for any global players to check Japan's subsidiaries but could not locate any company that exactly matches the end-of-life planning services like Cake in Japan. Most of the information found was on companies offering living wills services and funeral services such as Fuelfor, Aeon, Ever Plans, Funeral One, and eFuneral.
As a last resort, we expanded our scope of the research and explored beyond 24 months in reports of Japan's elderly and deaths society, and Japan's death service exhibition to derive at entities that involve in end-of-life planning services, but could not locate any company that exactly matches the end-of-life planning services like Cake. Most of the information was on companies offering living wills services and funeral services in websites such as Life Ending Industry Expo Japan, Kaiser Family Foundation, and 283Osoushiki.
In the course of working on the above strategies, we could locate in-depth analysis on barriers of end-of-life planning services in Japan. It is to be noted the end-of-life planning services segment specific to Japan is very niche and novice. So, we presented the available insights above.