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Individuals that Create and Tailor Content About Success
We selected the following 5 individuals in the United States that currently create and tailor content around the definition and path to success for entrepreneurs, especially towards those who are women: Holly Reisem Hanna, Renae Christine, Suzi Whitford, Victoria Colligan, and Elisa Camahort.
1. Holly Reisem Hanna
- Website
- Social Accounts:
- About the person:
- She is the founder of The Work at Home Woman.
- She studied in The University of Texas at Austin and she has a Bachelor's Degree in Cultural Anthropology (1998).
- She worked as a blogger with major brands like HP, Tastefully, cabi, NeatDesk, Staples, and MSN.
- About their content:
- Her website offers work-at-home jobs offers, advice for quitting the job, advice to become a freelancer, work-at-home ideas, and how to make extra money.
- In her blog, she has articles on how she became an entrepreneur, how a woman with family and kids can become an entrepreneur as she did, especially being a blogger.
- She is mentioned as one of the top bloggers in the entrepreneur field aimed at women, where she spread the word about the home-based businesses, and empowers women to balance life on their own terms. The content is motivational and provides straightforward and actionable steps that can be put into practice.
- Why:
- She is an Award-Winning Work-at-Home Blogger.
- Her website, The Work at Home Woman, was named by Forbes as one of the top websites for entrepreneurs.
- She was also "quoted in big-name publications like the NY Times, CNN, Forbes, The Huffington Post, Woman’s Day Magazine, Working Mother, and HLN TV."
- Holly has activities as speaker, for example, in the Texas conference for women.
2: Renae Christine
- Website:
- Social Accounts
- About the person:
- She became a mother of 3 and almost got broke when she started her stationery business.
- With her stationery company, she reached a six-figures earnings and is now teaching others how to build their own handmade empire.
- She started a YouTube channel in 2012 where she helped others start and expand their handmade businesses.
- About their content:
- Her content is mostly educational, and it's aimed at the handcraft business sector.
- She refers to her followers as "besties" (as in "best friends"): As most of the handcrafters are women, her content and the way she talks to her audience is mostly feminine.
- Her content is especially centered for stay-at-home moms, in fact, her first online course was named "Rich Mom University" (she had over 1000 students).
- Why:
- She wrote three books about entrepreneurship: Home Business Startup Bible, 150 Handpicked Unique Handmade Product Collection Examples for Handmade Businesses 2017–2018: Fuel Etsy Selling Success and the Handmade Entrepreneur, and 15 Handpicked Unique Suppliers for Handmade Businesses 2015–2016: An Exclusive Guide To Fuel Etsy Selling Success and the Handmade Entrepreneur.
- She recently launched her own platform for websites, Nerzy.
- She reached a 7-figures handmade business.
- Renae’s trainings are viral and she is one of the leading handmade business educators with over 2.5 million views on her YouTube channel alone.
- She reached increases in her business in 2016, due to her popularity.
- Two of her books had been best-sellers on Amazon.
3. Suzi Whitford
- Website
- Social Accounts
- About the person:
- She studied Industrial Engineering.
- She worked for "Fortune 100 Companies like General Electric and Walt Disney World optimizing their systems, reducing cost and inventory, and implementing Lean Six Sigma."
- When she became a stay-at-home mom, she started her blog and taught other stay-at-home moms to live from their blogs as she did.
- About their content:
- Suzi helps moms to achieve internet success.
- She offers courses for moms who want to learn to build a blog and live off that income.
- Why:
- Within one year, she "launched [her] blog on January 18th, [and] grew [her] email list to over 1,000 by May, launched [her] ebook in June, and [her] course in September," making over $200,000.
- Suzi has over 50,000 subscribers. In her first year, she "made over $53,000 with her blog."
- On her website, she counts many cases of successful students that reach a high-income thanks to her course.
4. Victoria Colligan
- Website
- Social Accounts
- About the person:
- She is the CEO & Founder at Ladies Who Launch.
- Prior to starting Ladies Who Launch, she served as Director of Content and Business Development of Amsale, where she re-launched their website, started an online magazine and developed numerous strategic partnerships.
- Before joining Amsale, she served as a Director of Business Development of Wedding List.
- She began her career and served as a Corporate Lawyer of Kelley Drye and Warren in New York.
- She has a JD and MBA from Case Western Reserve University, Cleveland, OH and a BA with honors from Brown University.
- She has also studied in Madrid and Buenos Aires.
- About their content:
- Ladies Who Launch is the first new media company to provide encouragement, advice, and exposure to women entrepreneurs.
- In her book, she reveals practices and exercises that take 5 minutes and can change a woman's life.
- “This book constitutes the tips, ideas, advice, and observations that I have been evolving and sharing with the Ladies Who Launch community for over 10 years," Victoria says.
- Why
- Her company has 2,000 incubator members in 45 cities.
- Her online newsletter reaches 40,000 people.
- She runs about 10 live conferences a year in incubator cities, each attracting several hundred participants.
5. Elisa Camahort
- Website
- Social Accounts
- About the person:
- She is a Speaker, Consultant, Adviser/Board Member, Entrepreneur, and lives in California.
- She was Chief Community Officer at SheKnows, LLC since October 12, 2015.
- She co-founded BlogHer Inc. in 2005 and serves as its Chief Operating Officer.
- She was Senior Vice President of Community Content & Events at SheKnows, LLC until October 12, 2015.
- She opened her own high-tech marketing consultancy, Worker Bees.
- About the content:
- In her blog "BlogHer," she shows many examples of women entrepreneurs that share her experiences in the field.
- Her activity related to entrepreneurship is aimed at women and is centered in two big events where women share her experiences through conferences.
- Why:
- She is a blogging pioneer and marketing executive with 17 years of experience.
- She leads events, marketing, and public relations for BlogHer while working as Chief Operating Officer.
- She was among the vanguard of professional and business blogging.
- She writes in seven business-oriented blogs, such as Hip and Zen.
- Her most recent position was Senior Director of Product Marketing at Terayon Communication Systems, and she was nominated for an SCTE (Society of Cable Telecommunications Engineers) Women in Technology Award.
- In addition to her many personal blogs, she is widely read as BlogHer's conference leader.
Research Strategy:
We started the research looking for content especially aimed for women entrepreneurs and found many blogs and books. We selected those whose authors are award winners, or are mentioned in several publications, share their own case of success to inspire their followers, or are renowned in the entrepreneurship field. Almost all the selected individuals have written books, as we detailed in the insights, and some are even top sellers in Amazon, like Renae Christine. Many of them have mentions in news publications like the New York Times or Forbes.
We also ensured that they are known for their importance in the field of entrepreneurship, not just for the success of their business.
All the selected individuals have remarkable, very well-built websites where they share their own story, their business, their tips and advice for success, and where people can follow them through a subscription, or keep up with their events and news.
We also included some sources published before 2017 because we want to show the big break these individuals experienced, as well as the exact moment they became successful in the entrepreneurship field.
We believe these sources, despite their older date, will help demonstrate the career path of the individuals we selected. We also included very recent sources that prove each individual's active success, in addition to their individual importance.