Importance of Corporate Trust, Speed, Passion, and Proactivity
Companies that demonstrate corporate values of speed, passion, and proactivity have strong corporate cultures that communicates its values and expectations to its employees. Examples of corporate behaviors and insights regarding how the values of speed, passion, and proactivity contribute to corporate culture and how they are important to success are provided below.
Examples of Speed
- Leaders can promote better efficiency and effectiveness by maintaining a corporate culture that values both. Teams that have high-efficiency but low effectiveness means that they are having to rush through work without much regard to the finished product, whereas high effectiveness and low efficiency means they are creating quality product but not making the best use of working times. Leaders can help employees maintain focus by using time management tools, have accountability partners, or by using productivity systems.
- Leadership that do not fully communicate how time management intersects with the company culture will not set its employees up for success and will suffer inefficiency. Instead, it is noted that leaders should be proactive in helping their teams work more efficiently. One example describes a "High Five" activity where employees spend the first five minutes of the day focusing on prioritizing tasks, and the practice led to identifying when there were too many tasks and delegation was needed.
- Leaders can help teams identify how their work affects other teams, for example, BambooHR's product development team learned how their turnaround time impacted the scheduling and workflow for the marketing team, and thus the sales department further down the line. As a result of this practice, the teams were able to make goals to improve processes and helped the employees be more productive and provided a better understanding of how their roles impacted the efficiency of the entire company.
- Several factors affect employee productivity, and BambooHR suggests that leaders trying to help their employees make the most of their time likely need to reevaluate and improve the "day-to-day culture".
- Regular evaluation and communication regarding performance can help employees implement and maintain the principles of time management. If employees know their work is being measured independently of others or that they can seek support without jeopardizing chances for a promotion, their efficiency and productivity increases.
- Southwest Airlines is known for its employee-centric organizational culture, and the company credits its culture to be its strategic management tool for enhancing the business in regard to company operations and organizational efficiency.
- A Bain & Company study reports that companies that have successfully improved their organizational efficiency had a tenacious and sustained investment in the 5 key areas of strategy, metrics, commitment, behaviors, and culture.
Examples of Passion
- Continental is an example of a company that has a corporate environment that is passionate about adding value to its customers and all stakeholders. The company's corporate strategy begins with the byline, "We have the passion to win." The strategy itself begins with, "Competition is our world, top performance is our goal. We want to create value continuously. For this, we give our best."
- Continental states that the roots of its corporate culture are Trust, Passion To Win, Freedom to Act, and For One Another. They state that only environments "shaped by those values" can create essential and pioneering services, solutions, and input.
- Bevi is a company noted by BuiltIn and itself to have a mission-driven, passionate company culture, and its passion for purposeful innovation has led to them becoming the market leader in IoT-enabled beverage machines, and after raising $60 million in venture capital they are doubling year over year.
- Patagonia is a company known for its passion for the environment, and that passion is shared amongst the team and "fosters strong company culture". The company accomplishes this value by integrating outdoor activities during workdays which has proven to have had a "tremendous impact on employee morale and productivity". Patagonia also follows its values in the face of crises as revealed by a statement released by the leadership team after the 2008 economic crises in which they "didn't cut health care, we didn’t cut on-site childcare, we didn’t cut training and development. That’s the test of true culture..."
- Trendkite is a company that seeks employees that are passionate about building unique products and take pride in their work. Trendkite understands that a great company culture influences the quality of its products and tries to select people that will be excited to represent the company and represent the company outside of work. Selecting candidates that are passionate about a company's goals will result in a culture and employees that will be more motivated to improve the product and act as brand ambassadors.
- Bento is noted by an employee for its passionate and meaningful interactions between the leadership team and its employees that lead to a feeling of trust and a sense of value among employees. An example is provided of an instance when the CEO held an "all-hands meeting" opened the floor for questions and had a "passionate back-and-forth" with an engineer that ended with the CEO thanking him and everyone for their questions, comments, and suggestions.
- Another Bento employee cites being inspired by the encouragement they receive to follow dreams and passions outside of work.
Examples of Proactivity
- Proactive organizations adopt proactive behaviors in response to events. An example is if a company produced a faulty line of products, a proactive organization would recall the products in advance as opposed to waiting for customer complaints and dealing with it at a later date. Exmark Manufacturing is given as a company that has implemented a large-scale recall of a product by contacting its customers directly instead of waiting on the customer to come to them, a practice that retained their customers and the company's good reputation.
- Amazon acts proactively and anticipates questions from customers regarding deliveries, and notifies customers via email in advance to alert them of any delays and sometimes credits Amazon Prime members for a free month "without the customer ever making an inquiry".
- BetterCloud offers proactive support for their companies by flagging potential customer issues before the customer initiates contact. The support staff is allowed to preemptively contact customers including ones that gave up on the service before contacting support. This practice has led to weekly increases in proactive interactions instead of reactive.
- HDFC Bank is a financial institution noted for its proactive behaviors with its customers with one manager even being recognized for suggesting a few ideas in a client's report to help them create a special evening. The casual and personal interactions include actions such as making surprise birthday calls to clients.
- Bento's leadership team is credited by its Business Analytics Manager, Ryan Yocum, to perform proactively by providing professional and personal mentors to its employees. Yocum states that the leadership team mixed with his analytics experience has helped him make his own mark on the company by optimizing and automating some operations and reporting processes to save the company time and money.
- Managers trying to create a proactive and empowered employee must ask questions such as "Why don't you go ahead with that?" and "How would you handle that?" Hankook Tire is a great example of a proactive corporate culture that fosters spaces for proactive communication and encouraging constant self-innovation to put challenges into action.
Importance of Speed
- Companies that prioritize efficiency are more likely to "survive and flourish over the long term", are 4 times more likely to find that efficiency efforts enable growth, and are 4.5 times more likely to report improved customer experience.
- Employees that are "enthusiastically engaged" at work will be more effective, and numerous studies including Gallup polls show that unengaged workers are costing companies at least one-third of those workers' wages. Gallup's State of the Local Workforce poll found that 85% of employees are unengaged at work resulting in $7 trillion loss in productivity.
- Efficiency and corporate culture are described to be long-term strategic concerns, and when employees are trained for individual efficiency and have the structure they need for group efficiency then a culture is created that makes the most of human and financial resources.
Importance of Passion
- An inspirational leader communicates their passion, vision, and mission of the organization in a way that makes others feel passionate too. This passion is necessary to enable the rest of the team to feel like their work has a "purpose and meaning" beyond their daily tasks.
- Leaders that use positive reinforcement and support passion in the work will have team members that feel intrinsically rewarded and do a better job. Managers can accomplish this by matching employees with work they find fulfilling.
- Purpose-driven leaders are the most effective at tapping into the "intrinsic motivations" in themselves and those around them, and can inspire their teams to achieve extraordinary results for non-monetary reasons.
- Research has shown that 60% of SME leaders expect a positive company culture to improve levels of customer service and satisfaction.
Importance of Proactivity
- Strong executive leadership is cited as the "single most important factor for success" and is the most cited reason for when things get off track. Proactive leaders are able to anticipate events and plan accordingly instead of just dealing with them as they arise.
- There are many benefits that reveal the importance of being proactive including saving time and money, minimize exposure to risks, and it creates more flexibility and options. Reactive behavior results in losing business and make it harder to obtain new business and rebuild broken relationships.
- Proactivity creates confidence, improves brand perception, and reduces costs.