Immersive Experiences

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Immersive Experiences

Atari, Panasonic, Huami & STUDIO, AstraZeneca, and Mynd V are among the companies that are investing in immersive experiences.

Atari Plans for Fully Immersive Experiences Hotels

  • The arcade game company Atari, which spearheaded the 1980s gaming revolution, intends to establish eight different video game-themed hotels that feature fully immersive experiences throughout the United States and two of the establishments are situated in Phoenix and Las Vegas. In the final week of January 2020, the company revealed that it plans to break ground on the very first hotel within the year in Phoenix, aiming to produce an unusual lodging experience by mixing the brand with a video game-themed location.
  • They will upgrade their hotel entertainment with wholly immersive experiences for every age and gaming ability. These experiences will include technologies such as virtual and augmented reality, and other hotels will manifest first-rate venues and studios to support esports events. Shelly Murphy’s GSD Group and Napoleon Smith III helped with these plans, specifically for the hotel development and design.

Panasonic’s Products at the CES

Huami and STUDIO'S Amazfit HomeStudio

  • One of the largest wearables businesses in the world, Huami, and a global leader in fitness entertainment, STUDIO, partnered to develop a personal and immersive personal boutique fitness experience named Amazfit HomeStudio. During CES 2020, Huami noted that the offering consolidates Huami’s devotion to provide the most recent innovations in sports tech and AI development with STUDIO’s objective to develop digital experiences that assist individuals in achieving their specific fitness goals.
  • The partnership enables clients to endure a personal and immersive experience that differs from the rest of the market. Today, Amazfit HomeStudio serves as an associated fitness treadmill fitted with a 43 HD screen (named the GLASS) and JBL speakers to encompass sound.

AstraZeneca's LungXperience

  • AstraZeneca invests in The LungXperience, an immersive experience that provides knowledge on lung cancer to the public. They conducted events, roadshows, and traveled to cities to present how scientific improvements are utilized to combat the disease.
  • The immersive experience is composed of a "14-foot tall by 9-foot wide giant inflatable lung equipped with five augmented reality modules that take visitors through a narrative, from the stages of lung cancer to the role of biomarkers, and the latest medical advance." In 2020, they exhibited The LungXperience in Florida, which has a considerable lung cancer rate, and used the interactive and immersive experience to teach about the topic.

Mynd VR Improves the Lives of Senior residents

  • Mynd VR is a company that administers virtual reality in specific living groups (aged 55 and up). These investments provide seniors with an immersive experience that is capable of offering health benefits by leveraging VR technology. Seniors with Alzheimer's or dementia are the targeted users for the solution to produce meaningful experiences for them without having to remove them from the security and convenience of a living center.
  • The MyndVR version employs 360-degree cameras to record these experiences. In April 2019, in a partnership with a global VR Accelerator, HTC’s Vive X, they produced the MyndVR 2.0 version in which users can utilize Vive Focus, an HTC standalone headset, resulting in "easy-to-use, all-in-one immersive experiences for seniors."

Research Strategy:

For this request, we gathered information by leveraging relevant and recent news, articles, etc. to identify companies that are investing in immersive experiences. These sources included the Boston Herald, ITP, and BusinessWire, among others.
Sources
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Quotes
  • "Panasonic is now looking towards building augmented, virtual and gaming experiences for future audiences"
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  • "Amazfit HomeStudio combines Huami’s commitment to delivering the latest in AI development & Sports Technology with STUDIO’s mission of creating digital experiences that help people reach their fitness goals"
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  • "14-foot tall by 9-foot wide giant inflatable lung equipped with five augmented reality modules that take visitors through a narrative, from the stages of lung cancer to the role of biomarkers, and the latest medical advance"