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Im looking at the total market and competitors in the visual collaboration space. I am considering a CEO of Bluescape.
OVERVIEW
Hi there! Thanks for your question about the total market and competitors in the visual collaboration space. The short version is that Bluescape's top four competitors are Oblong Industries, Prysm, MURAL and Barco. Bluescape primarily has three pricing models: Perpetual licence, Subscription Software As-a-Service and Commercial Open Space, while Mavenlink's Pricing Model is Monthly Payment & Quote-based and contains five options. The enterprise collaboration market is estimated to grow from $26.68 Billion in 2016 to $49.51 Billion by 2021, at a CAGR of 13.2%.
Below is a deep dive of my methodology and findings.
METHODOLOGY AND FINDINGS
After an extensive search through corporate websites, industry reports/databases and trusted media sites, (market statista, marketsandmarkets, gminsights, etc.) we were unable to find information about market size of visual collaboration individually. However, we were able to find the overall market size of collaboration software & enterprise collaboration and will therefore use this info in the findings.
I began my search with the corporate website of Bluescape to gain knowledge about the product. After this, I searched about Bluescape's pricing model in software databases like itsqlick, getapp, etc. I then started my search for Bluescape's revenue in industry databases like Owler, and Crunchbase as it is a private company. I also searched for Bluescape's top competitors in these industry databases. After finding the top competitors, I checked out their respective corporate websites and read about their products.
I subsequently searched for their pricing models and financial information. Only one company amongst Bluescape's top competitors is public and so we were able to find some detailed information about their financials but for the others very limited information was available.
ABOUT BLUESCAPE
Bluescape was founded in 2010 and its headquarters are located in San Carlos, California, USA with less than $1M in revenue and 58 employees. Bluescape is a cloud-based SaaS company that provides visual collaborative workplace design, products and technology solutions.
BLUESCAPE'S TOP FOUR COMPETITORS
According to Owler, Bluescape's top four competitors are: Oblong Industries, Prysm, MURAL and Barco.
1. Oblong - a privately held company founded in 2006. It is a "developer of visual collaboration software with its primary office in Los Angeles, CA and has between 51-200 employees." According to PItchbook, Oblong is series D, its "latest deal amount is $65M and total amount raised is $104M."
2. Prysm - Prysm was founded in 2005 and its headquarters are located in San Jose, California, USA. Prysm designs and manufactures laser phosphor display solutions. Owler reveals that "Prysm has 450 employees and its estimated revenue is $12M. It has raised $293.1M in 4 rounds with the latest round in 2014." Prysm acquired Kaybus in May 2017 for an undisclosed amount.
3. MURAL
MURAL is a privately owned company founded in 2011 with headquarters located in San Francisco, California. MURAL is an "online brainstorming and visual collaboration tool that allows users to organize their ideas, workshop content and multimedia components." Owler reveals that MURAL has 51 employees and its revenue is recorded at $2M. MURAL has raised $1.4M with its last funding round in July 2016.
4. BARCO
Barco was founded in 1934 and its headquarters are located in Kortrijk, West Flanders, BE. "Barco is a technology company that designs and develops visualization solutions for professional markets." According to Owler, Barco has 3,250 employees and $1.3Bn in revenue.
PRICING MODELS
The following are the pricing models for Bluescape and its four competitors.
BLUESCAPE
1. Perpetual license: A common pricing model for "on-premise applications, and requires a customer to pay an upfront sum to own the software or other intellectual property on-premises for a fixed term.
2. Subscription/Software-As-A-Service: Under this software pricing model, "the software is accessed over the Internet, as opposed to installed on-premises."
3. Commercial open source: The customer can acquire the software "free of cost without having to incur any upfront license fee."
PRYSM
OBLONG INDUSTRIES
Research revealed that Oblong has a pricing model which also includes the hardware together with software costs.
1. Mezzanine: Along with hardware and software innovations that drive the entry price point for a full Mezzanine solution below $50k, Oblong is adding seamless integrations with popular enterprise utilities including calendaring and Skype for Business."
2. "Mezzanine offers high-performance collaboration for rooms of all sizes, from small and medium-size teamwork spaces to the largest executive briefing centers." The ability to choose names makes it easier for customers "to zero-in on the most appropriate Mezzanine solution for their particular use case, team composition, workflow needs, and physical space."
MURAL
1. Mural Business: the price per membership is fixed at $16 per membership, per month if you pay monthly, and $12 per membership, per month if you pay annually.
2. Mural Enterprise: delivers the power to scale and manage multiple, interconnected workspaces across your entire company and is determined separately.
BARCO
CRS confirms that Barco provides the visual collaboration systems at full sale price, rather than at SaaS.
Since Barco is a public company we were able to find some financial data on the company. Its 2016 Annual Report reveals that sales were €1,102M up 7% versus 2015 and profitability was enhanced. They recorded a gross profit of €379M, EBITDA of €88M and dividend of 1.9%.
DEEP DIVE OF MAVENLINK
Mavenlink is a privately owned company founded in 2008 with headquarters located in Irvine, California, USA. Mavenlink develops a cloud-based software that offers project management, accounting, business intelligence and team collaboration services. Its revenue is recorded at an estimated $11.8 million and 228 employees. Mavenlink has raised $70.4 Million; its last funding round was in November 2016.
Research reveals that Mavenlink's Pricing Model is "Monthly payment & Quote-based". According to GetApp, Mavenlink's pricing method is as follows:
4. Mavenlink Teams: Collaborative Task Management $19/month for five users, additional users $4/month (paid annually)
5. Mavenlink Professional: Project Management with Financials: $29/month per user (annual contract).
THE ENTERPRISE COLLABORATION MARKET
According to MarketandMarkets, the enterprise collaboration market "is estimated to grow from $26.68 Billion in 2016 to $49.51 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 13.2%." It is reported that "the cloud deployment model is fast becoming an attractive option for the delivery of enterprise collaboration solution", and the North American region is "expected to contribute to the maximum market share to the overall enterprise collaboration market."
THE COLLABORATION SOFTWARE MARKET
GM Insights reports that the Collaboration Software Market size "will grow at 13% CAGR from 2016 to 2024 and exceed $8.5 billion by 2024." It is further reported that "growth will be driven by connect unstructured and ad hoc collaboration with structured content-centric business process and technological innovations." It is projected that the industry "will be fueled by benefits such as effective business process, proper management of different project size, time tracking and chat application, faster communications, administrative control and improved output."
CONCLUSION
To wrap it up, review of the data revealed that Bluescape's top four competitors are Oblong Industries, Prysm, MURAL and Barco. Bluescape primarily has three pricing models: Perpetual licence, Subscription Software As-a-Service and Commercial Open Space, while Mavenlink's Pricing Model is Monthly payment & Quote-based and contains five options. The enterprise collaboration market is estimated to grow from $26.68 Billion in 2016 to $49.51 Billion by 2021, at a CAGR of 13.2%.
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