IFit Research

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IFit Research

Key Takeaways

  • iFIT is an integrated health and fitness platform, designed to connect its proprietary software, experiential content, and interactive hardware to deliver an unmatched connected fitness experience.
  • CBInsights, a third-party business directory, mentioned Ergatta, CityRow, and Hydrow as the top competitors of iFIT.

Introduction

  • The research provides insights into iFIT, including an overview of the company, its marketing strategy, brands, competitors, and target audience.

iFIT: Company Overview

  • The company has a growing community of more than 6.1 million members and 1.5 million total fitness subscribers with members in 120+ countries.
  • Its global health and fitness platform integrates proprietary software, experiential content, and interactive hardware to provide what is believed to be an unmatched form of connected fitness.
  • The iFIT operating system "provides interactive experiences on all of our connected equipment brands, allowing members to gain access to our full library of iFIT live and on-demand content for $15/month for individuals or $39/month for families of up to five (or $396 when paid annually)."

Apparent Marketing Strategy

Brands

  • Industry-leading brands marketed by iFIT Health & Fitness Inc. include NordicTrack, ProForm, Freemotion, Weider, and Sweat.
  • In general, it has seven (7) brands, including:
    • iFIT: A proprietary software that connects its experiential content and interactive hardware into one integrated platform to create an unmatched connected fitness experience for our members.
    • NordicTrack: Addresses the at-home market by providing premium connected fitness technology with the majority of large exercise equipment.
    • ProForm: Addresses the mass market by providing connected fitness technology to at-home consumers at attainable price points, with the majority of large exercise equipment.
    • Freemotion: An ultra-premium brand that provides leading-edge technology to pro sports training facilities, commercial gyms, and high-end residential consumers.
    • Weider: Offers a full spectrum of weight-based strength training equipment, including home gyms, benches, weights, and kettlebells, all complemented by iFIT training content.
    • Weslo. It delivers iFIT interactive training equipment at value price points, on products including treadmills, bikes, and ellipticals.
    • Sweat App: One of the world’s largest digital fitness training platforms for women.
    • 29029: A wellness tourism company focused on restorative endurance and ultra-distance events.

Competitors

  • The brands were listed as competitors of iFIT because they all provide an on-demand fitness experience that is unique and immersive.

Target Customers

Research Strategy

For the purpose of this research on an overview of iFIT, we have leveraged the most reputable source of information at our disposal to write up our final research brief. Resources used include the company's Form S-1, its website, among other publications about the brand in the public domain.

Research proposal:

Only the project owner can select the next research path.
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