I'm looking for a breakdown/comparison of ad servers that support advertising (image banner ads) in emails.

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I'm looking for a breakdown/comparison of ad servers that support advertising (image banner ads) in emails.

We identified ten ad servers supporting advertising with image banner ads in emails: Zedo, AdButler, Broadstreet Ad Server, Epom, Adspeed, Advertserve, Powerinbox, Avid Ad Server, Passendo, and Liveintent.

AD SERVERS

1. In the business of email ad servers, Zedo is among the best known. The company has maintained a continuous presence in the ad server market since 1999. It is known for having sophisticated cookie handling technologies, enabling publishers to direct ads to specific audiences. Prices are not published. Prospective customers need to contact the company directly for a price quote.

2. AdButler has been in the email ad serving business for more than fifteen years. Clients include Microsoft, IBM, and HP. The ad serving product for email starts at $9.95 per month and is priced as high as $340 per month for high volume users.

3. Broadstreet offers an affordable option for smaller publishers of email ads. It does not have the features of larger services and has limited technical support. A free plan is available for testing. Paid plans are available starting at $199/month. Useful descriptions for analyzing product capabilities can be seen on the company website.

4. The Epom ad server supports serving 50 different ad formats in email. Clients have access to the Epom AdExchange to sell any unsold ad inventory in their emails. It integrates with over 50 partners who support Google Doubleclick ads. It is a highly capable system, but with pricing starting at $250/month, it may be over budget for smaller email publishers.

5. Adspeed is an email ad server product targeting smaller publishers. Adspeed's website advertises that the company has been providing "reliable and affordable ad serving since 2000." Pricing works on the basis of "impression credits," each impression priced at $9.95 CPM. The minimum purchase is 100,000 credits or $9.95 per month. Discounts are available for quarterly and annual payments. The company offers free setup and free standard support.

6. Advertserve is an ad server offering that works with email. Advertserve offers many advanced options including geo-targeting and dynamic creatives. Pricing starts at $150/month.

7. Powerinbox offers a sophisticated ad serving product for email publishers called AdServer for Email. It is capable of making real-time changes to ad campaigns. The website advertises the capability to "Monetize emails with CPM-based programs that drive much higher revenue than flat-rate". Publishers need to contact the company directly for a price quote.

8. Avid Ad Server is an affordable solution for publishers offering full email ad campaign capabilities. Per the website, Publishers can "have multiple ad groups and weight ad presentation by ad group or by ad." The Avid email ad server capabilities include geo-targeting, allowing publishers to display different ad images based on country, state, and city. Prospective clients can schedule a free demonstration on the company website.

9. Passendo brings unique options for email marketers to market by offering native ads in email. It is capable of real-time optimization, geo-targeting and hosting creatives. In addition to serving direct-sold ads, it can fill unsold advertising impressions with ads from network partners. Other features include email campaign Optimization by eCPM, click through rate and conversion pixel tracking. In one case study presented on the website, airline Icelandair achieved a 8x higher click-through rate by using the Passendo ad server. A free demonstration can be scheduled on the company website.

10. Liveintent offers modern email marketing solutions to publishers. A top competitor of well-known email ad platform Adzerk, Liveintent clients include the Washington Post, Betty Crocker, and Sam’s Club. The Liveintent email ad server, capable of serving direct sold and self-serve ads, is known for extensive personalized marketing capabilities that allow publishers to target audiences with precision. The company works exclusively with email ads. As pricing information is not advertised, publishers need to contact the company for a price quote.

CONCLUSION

Ten ad servers that support advertising with image banner ads in emails were identified by our research. Our findings were based on the most recent data available.

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