Part
01
of one
Part
01
I'd like to know growth trajectory (total global sales by year) for the following brand from inception to current day: Starbucks Coffee
Hi! Thank you for your question about the total global sales for Starbucks coffee. The short answer is that Starbucks had a net sales value of $21.316 billion for 2016, up from a mere $1.3 million in 1987 when it was sold to Howard Schultz. Let's jump right into the annual revenue figures that are available for Starbucks.
INTRODUCTION
Starbucks opened it's first store in Seattle’s Pike Place Market in 1971. You can check out this timeline of the Starbucks brand for more interesting facts. However, it is not until 1987, when Starbucks is sold to Howard Schultz, that the Starbucks we know today, really began to take shape. It is also from 1987 that we have annual sales data for. Please note that if you follow the references for 1988 - 1996 you will find photos of the reports, and the numbers can be quite hard to decipher, but I'm sure I got them down right!
ANNUAL REVENUE
1971 - 1986 - Starbucks opens - Annual data not available
1987: Revenue - $1.3 million. (I can't say with absolute certainty that this value is correct because it's from an article and not an actual report).
CONCLUSION
Starbucks opened it's doors in 1971. In 1987 it is sold to Howard Schultz. At this point Starbucks starts taking shape into the brand we know today. In 1987 Starbucks shows a net revenue of $1.3 million. Fast forward to 2016 and Starbucks has a net annual revenue of $21.316 billion. Thank you for using Wonder, please let us know if there is anything else we can help you with.