HVAC Installers

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HVAC Marketing Best Practices

The best practices for marketing to residential HVAC Installations contractors in the United States include designing a professional website, advertising on social media platforms (specifically, Facebook and Instagram), and using mobile messaging apps.

Practice 1: DESIGNING A PROFESSIONAL WEBSITE

  • New contractors can easily access information about the available HVAC systems from the website.
  • The accessibility of the HVAC systems is not limited by geographical location.
  • Encourages a two-way communication with the contractors who wish to buy or give a feedback about a product.
  • Contractors can view the available HVAC systems at their own convenience

Why it's a Best Practice

  • A high performance website is a business asset that turns prospective buyers to customers.
  • A professional website accounts for approximately 391% and 243% search traffic and online leads respectively.
  • 80% of the people source information from a business’s website.
  • United States’ B2B ecommerce is expected to hit $1.8 trillion by 2023.

Practice 2: Advertising on social Media Platforms

Social media channels like Facebook and Instagram have become an integral part of every business’s success. 59% of users access social media every day.

Facebook

  • Can target a specific group of people; specifically, contractors who do residential HVAC Installations.
  • Information can reach a great audience for free or low costs.
  • Social media can reach approximately 60% of the buyers.

Why it's a Best Practice

Instagram

  • Can reach a large audience, approximately 112.5 million users in the US.
  • Easy access of HVAC products as 42% of the users login multiple times daily.

Why it's a Best Practice


Practice 3: Using Mobile Messaging apps

  • Mobile messaging apps enhance services, such as text messaging, photo and file sharing, among others.
  • By September 2019, Facebook Messenger was the most popular mobile messaging app in the U.S. with 106.4 million users, followed by Snapchat and WhatsApp.

Why it's a Best Practice

Snapchat

Facebook Messenger


Research Strategy:

We started by searching through business articles, blogs, and websites relating to general marketing practices. Our primary focus was on the marketing practices best suited for Heating, Ventilation, and Air Conditioning (HVAC) systems. To drive this information, we examined the different types of messaging and most successful marketing channels.

After finding a list of articles, blogs, and websites with information on the best marketing practices, we sorted them in terms of applicability and relevance. We then listed out the best practices for marketing to contractors who do residential HVAC Installations only.

Sources
Sources