"How To" Video Research

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Part
01

Successful Educational Video Methods, Indian Viewers

Some methods/best practices for making a successful educational video for Indian viewers include 1) Employ optimized targeting in advertisements, 2) Utilize Cricket, 3) Craft content that remains appealing to this particular audience, 4) Host local events, and 5) Present content in mobile-friendly formats. Videos should also be viewable from any device, including tablets, smartphones, and computers. Furthermore, the videos need to be brief and direct as Indian viewers prefer short videos. Below we have outlined our research strategy, any assumptions we have made, and the findings from our research.

METHODOLOGY

We began our research by exploring education sites we believed would contain content related to India and the nation's educational culture. We wanted to locate specific and robust data on the strategies for producing an educational video for an Indian audience. However, we were unable to find relevant information on the topic. Additionally, we searched through statistical sites such as Statista, Kissmetrics, Statistic Brain, and LatinLink for useful information. Again, we could not find data related to the methods/best practices for creating an adequate educational video for Indian viewers.

Afterward, we broadened our search and examined public, news, video marketing, and article sites, along with blogs. We searched QZ, Lean Worlds, India Today, Faculty Focus, Biteable, MiniMatters, and Instrktiv to find useful data. This research strategy produced valuable results, and we utilized this information to obtain more specific details for India. Nevertheless, the information that we came across was not robust enough, so we decided to conduct a triangulation to satisfy the request.

TRIANGULATION

Worldwide, the ideal duration for educational and online videos is between two to four minutes and under 10 minutes. It appears that short videos are preferred globally. We also discovered that more than two-thirds of online viewers in India use YouTube for educational purposes. Hence, we assumed that it is likely that Indian viewers follow similar video viewing behaviors as those from other regions. According to Monocept and BGR, Indians prefer short videos/films with a duration of 10 minutes or less. Moreover, we discovered that Indians typically favor videos that accessible and viewable with any device. This group also seems to prefer educational videos conducted in their local native languages.

With these details, we were able to gather available information to make conclusions on the methods/best practices for making a successful educational video for Indian viewers.

REVIEW OF SUCCESSFUL EDUCATIONAL VIDEOS

In India, ChuChu TV has developed short kids' learning videos to earn significant awareness from its Indian audience and has expanded worldwide. In terms of subscribers, ChuChu TV leads in the Asia Pacific region, and it is number two in the world. ChuChu TV has 19 billion video views and 29 million subscribers. It provides educational videos as well as original nursery rhymes invigorated with affirmative messages, original content, songs, cartoons, and characters to capture the attention of its mostly Indian audience. During an interview with India Today Education, ChuChu TV's CEO and Creative Director, Vinoth Chandar, stated that he thinks that their success has served as a best practice for developing original, quality content in an attractive and fun fashion.
Additionally, around 71% of India's online viewers visit YouTube to acquire knowledge on a subject, according to the Marketing Director of Google, South East Asia & India, Sapna Chadha.

PREFERENCE FOR SHORT VIDEOS

As reported by MiniMatters, the top ten most prominent videos on YouTube include a 42-second clip (shortest) and a video lasting 9 minutes and 15 seconds (longest). Meanwhile, the average length is 4 minutes and 20 seconds. These figures imply that shorter videos are the most popular worldwide, including in India.

LANGUAGE PREFERENCE

While the majority of Indians appear to enjoy watching non-English videos, they prefer viewing them in their local languages. The reason for this is that under 20% of Indians are fluent in English, and more than 90% are proficient in their native dialects (e.g., Kannada, Tamil, and Hindi, etc.). The top videos in each category of a Quartz India report highlighted some Hindi content, which indicates the significance of the vernacular internet ecosystem in the country. Also, the 20 most watched YouTube channels in that same report were all Hindi.

CULTURAL PREFERENCE

People in India are typically loyal and emotional. They are usually willing to build relationships with trustworthy brands that are genuine game changers and are prepared to take part in their growth and culture.

STRATEGIES, METHODS, AND BEST PRACTICES

Some practical strategies that can supply new, valuable content to an Indian audience to drive traffic, boost engagement, and eventually increase one's bottom line include the following:
When viewing YouTube videos, Indians seem to be attracted to comedy, kids' shows, and Hindi music as indicated in the methods/strategies that the top ranking Indian YouTubers employ. It is vital to pay attention to the format and total size of a video so that it is accessible and can be observed from any device (tablets, smart/mobile phones, computers, etc.). Developers and creators could compress their videos so that it is available to those with weak internet connections. The video's length should be brief, and it should be direct. Creators must ensure that they are not too short or long. The ideal length for educational videos that contain a single concept is two to three minutes.
To produce a stronger video effect, it is necessary to coordinate the narratives or text to the visual representation within video production. Developing valuable, comprehensive, and practical educational videos require sentiment supported by evidence while implementing some fun and life. Furthermore, it is vital to keep the target audience in consideration when crafting educational content. Creators need to know their dislikes, likes, goals, interests, experiences, and the benefits they stand to receive from the video.

Sources
Sources

Quotes
  • ""...from millennials to working parents to professionals, all go to YouTube with intent. Our research shows that the way people use YouTube is to learn something new. From how to tie a tie to how to become India's next big fashion designer, 71 percent of online viewers go to YouTube to learn something.""