Hormone Awareness and Hormone App Companies
Two companies in the hormone awareness or hormone app space that are promoting or utilized women's growing interest in hormones are Elvie and Womanizer.
- Elvie is a UK-based company that creates smart products for mothers.
- They promoted women's growing interest in hormones by partnering with the NHS to offer their pelvic trainer on prescription to patients having stress urinary incontinence. The device normally costs £169.
- The device is inserted into the vagina and is linked to an app, which measures for improvement areas.
- Elvie also promoted the realities of new motherhood through their bold ad campaigns. They employed wit and humor, a rare strategy in a sector where engagements are typically sentimental or clinical.
- Hormonal changes during pregnancy and the increased weight of the fetus can cause urinary stress incontinence.
- The biofeedback inside the device resulted in enhanced compliance and success rates by 10%.
- It also led to reduction in surgery rates by 50%, which helped the NHS to save around £424 per patient.
- Their pelvic trainer as well as their silent, cordless breast pump were hailed as game changers.
- Womanizer is a US-based sexual wellness company which develops innovative products to boost female pleasure.
- They promoted women's growing interest in hormones by sponsoring a pilot study known as Treatment of Orgasmic Difficulty in Perimenopausal, Menopausal and Post-Menopausal Women.
- Women in menopause experience surges and dips in hormones which menopause affects their brain and the rest of their body.
- The study found that the Womanizer Deluxe, an indirect clitoral simulator, was very effective in helping menopausal women to enhance "sexual function, sexual distress and overall quality of life".
- 86% of the women said that the Womanizer product enhanced their sexual function.