Hometown Foods Brands: Jim Dandy
Jim Dandy prices range from $10.99 to $47.98. Some of Jim Dandy's competitors are Palmetto Farms, Quaker, Trader Joe's and Old School Mill.
Jim Dandy - pricing
- On Amazon, two pounds of Jim Dandy Enriched Quick Grits are priced at $10.99 or $0.34/ounce.
- A pack of two 2-pound bags of Jim Dandy Enriched White Corn Quick Grits is priced at $19.99 or $5/pound.
- A pack of two 16-ounce bags of Jim Dandy Enriched Quick Grits is priced at $11.21 or $0.35/ounce.
- A 2-pound bag of Jim Dandy Enriched Regular Grits is priced at $11.99 or $6/pound on Amazon.
- A pack of two 16-ounce bags of Jim Dandy Iron Fortified Quick Grits is priced at $47.98 on eBay.
Jim Dandy - competitors
- Palmetto Farms
- Old School Mill
- Geechie Boy Mill
- Charleston Favorites
- Delta Blues Rice
- Carolina Plantation
- Trader Joe's
- Southern Kitchen
- Bob's Red Mill
- Weisenberger Mill
Jim Dandy - selling channels
- The products are sold in various online marketplaces including Amazon, Instacart and eBay.
- The products are also sold in retail stores such as Publix, Walmart and Dollar General.
- Jim Dandy brand, among other brands, was acquired by Brynwood Partners in late 2018.
- According to the Hometown Food website, brands Funfetti, White Lily, Jim Dandy and Martha White products are all manufactured at an Ohio facility where 255 employees work.
- According to Bloomberg, the Smucker baking brands, which include Martha White and White Lily alongside Jim Dandy, have made 5% of the company's revenue in 2017.
- The 2017 baking brands revenue as part of company's revenue is half as much compared to data from 2014.
- J. M. Smucker, the company that previously owned Jim Dandy among other brands, was founded in 1897.
In order to compile a list of Jim Dandy competitors, we examined brands in the same industry as the brand under investigation, that is, the production of grits. We have extracted those that use the same channels to promote and sell their products, that is, online marketplaces such as Amazon. We were unable to find the business size or the founding date for the brand. The strategies listed below were deployed in our search for this information:
To commence our research, we searched the Hometown Foods website and the parent company, Brynwood Partners annual report, since our search determined the company acquired the brand in late 2018. We hoped to find information on number of employees the brand has, as well as data on revenue for the brand. We also hoped to find the date the brand was founded by looking at brand descriptions. The Hometown Foods website contained a brief listing of the brands, however no extensive information on the brands was found. The closest we were able to get was a report that provided the total number of employees for White Lily, Jim Dandy, Martha White and Fufetti brand together, not focusing on any brand in particular.
As for the Brynwood Partners website and financial reports, information on the acquisition of the brand Jim Dandy was available, however no financial or descriptive information specific to the brand was found. Most of the information focused on the overall company performance.
Following this, we searched company databases such as Crunchbase.com and Hoovers. Our objective was to find a profile for the brand that we could use to obtain relevant information, or at least any relevant information on the parent company profile. Our search determined the brand does not have its own database profile. Information on the parent company profile was insufficient and did not focus on any of the brands.
Next, we searched industry-specific third party releases for mentions of relevant information. Sites searched include markets.businessinsider.com and bakemag.com. The reports on third-party websites mainly focused on the recent acquisition of the brands including the Jim Dandy brand. However, no relevant in-depth information was available.
Subsequently, we decided to search for parent company revenue and the percentage of revenue the Jim Dandy brand is responsible for, in order to calculate revenue using that percentage and the parent company revenue. We also searched for employee segmentation for each brand owned by the company and total number of employees in order to calculate the number of employees that work for the brand. To find this information, we searched the parent company's financial reports, press releases, as well as third party reports. This strategy also failed because our search determined the segmentation per brand is not available. The closest we were able to get was a report that stated the total percent of revenue of all the newly-acquired baking brands. This could not be used for triangulation because it encompassed other brands such as Pillsbury and Martha White.
We also searched interviews and public statements from the current CEO of the parent company, Hendrik J. Hartong, looking to find any relevant statements. This strategy was unsuccessful because the only interview relevant to the brand did not provide any useful information; rather focusing on general overall information.
We were also unable to find any marketing examples specific to the brand. To find this, we searched the company's website as well as marketing campaigns on advertisement databases such as Adage and Moat. We also searched for any current or past TV advertisements of the brand on site iSpot.tv, but no marketing examples specific to the brand were found.
Finally, for the social media following, we checked brands' accounts on Instagram, Facebook and Twitter, but our search revealed the brand does not have its own social media accounts. In light of this, we checked the company's social media accounts, Hometown Foods, but the search determined the company does not focus on the brand on any of the social media accounts.