Home Routers

Part
01
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Part
01

Home Routers Market Size

The percentage of households in the US that are using home cable routers for accessing the Internet is 82.77% and the US market size for these routers is approximately US $11.08 billion, being the second largest market on a global scale.

Market size helpful relevant findings

Market Size in Households
  • In 2016, the number of fixed broadband subscribers in the United States reached 106.3 million.
  • In the US, cable broadband represents the largest share in the internet market with 62% of all connections.
  • The main type of broadband subscription in the country is cable, increasing its number of subscribers by 105% in Q1 2017.
  • However, although it still has a steady 6% growth with many households depending on fixed broadband connections, during the past few years this growth has been slowing in comparison to previous years due to the number of users transitioning to mobile broadband.
  • Global Market Intelligence forecasted that the percentage of households using cable broadband will grow from 51.6% in 2017 to 52.7% in 2025.
  • Its competitor, fiber broadband connection, is expected to grow from 4.5% households to 23.2%, while DSL broadband connections are expected to drop from 42% to 23.5% by 2025.
  • However, this expectation was surpassed when in 2018 when the percentage of households with cable broadband subscription in the US was 93%. *
  • 89% of broadband households use WiFi. *
  • In 2018, there were 127.59 million households in the US. *
Market Size in US Dollars
  • The global home WiFi router market is expected to reach $12.96 billion by 2026 at a CAGR of 6.6% during the period of 2018-2026.
  • The US represents the second largest broadband market in the world with 111.7 million subscribers in 2018.
  • The regular home wireless network requires one broadband cable wireless router to connect all devices. *
  • Another type of configuration uses one cable/broadband router as the main ISP source and then multiple WiFi points like WiFi replicators or non-broadband routers.
  • In the US, a broadband router used for a home can cost between $40 to $60 if it is a simple Wireless-G router and from $70 to $170 for more advanced Wireless-N routers. The recommended one is about $90. *
* This information will be used in our research strategy.

Research Strategy:

Households

To determine the number of households, we began our research by looking for pre-compiled statistics of the number of households with cable or cable broadband routers for a WiFi connection in the US. However, we noticed there were no pre-compiled reports with all the information requested. We were able to find, however, enough data points to triangulate:
  • In 2018, 93% of all US households had cable broadband internet subscription.
  • 89% of all households with broadband connection use WiFi connection.
  • The number of households in the US in 2018 was 127.59 million or 127,590,000.

  • With this information, we began calculating the number of households with broadband connection by multiplying the number of households by 93% or 0.93: 127,590,000 x 0.93 = 118,658,700 meaning that there were over 118.65 million households with broadband connection in the US in 2018.
    Then we determine the ones with routers by multiplying this number by 89% as we know that 89% of the houses with broadband have WiFi connection setup, indicating they use a broadband router: 118,658,700 x 0.89 = 105606243.

    Based on our calculations, we know that the number of households in the US with broadband routers is 105,606,243.
    Finally, to determine the percentage they represent in the total number of US households we divided this number between the total number of households and multiplied by 100:
    (105,606,243 / 127,590,000) = 0.8277 x 100 = 82.77%

    This demonstrates that in the US, the percentage of households with broadband routers is 82.77%.

    Market size in US dollars

    To determine the market size in US dollars, we also began by searching for pre-compiled data and statistics. However, while we were able to obtain the total router market size in the US and the global market size of home wireless routers, we were unable to find a direct result for broadband routers for homes.

    Since we had already calculated that the number of households in the US that use broadband WiFi connection in the US as 105,606,243, we decided to locate additional data points to find the market size.

    We were able to find two WiFi setups: the recommended setup for a wireless broadband connection for a home which needs one broadband/cable router to set up the home network, and another setup wherein some houses that require more WiFi points connect their additional WiFi replicators or non-broadband routers to the main broadband router. From these and many other examples found online of how the broadband wireless connection is set up, we can assume that an average broadband WiFi household uses 1 broadband router.

    With this in mind, we know that if there are 105,606,243 households in the US that have broadband wireless connection and they only use 1 broadband router in average, the market size of broadband or cable routers in the US of approximately 105,606,243 routers.

    To determine the monetary value, we located the average price of a broadband router which starts at $40 for the most economic broadband routers and ends at $170 for the most expensive one.

    We calculated the average of the price of the routers by finding the average of these two values (($40+$170)/2= $105). We then multiplied the average price of a broadband router by the number of broadband routers used in households:
    105,606,243 routers x $105 per router = $10,560,624,300

    Based on our calculations, we can determine that the approximate market size of broadband home routers in the US is $11,088,655,515 or $11.08 billion.
    Part
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    Part
    02

    Home Routers Leader List

    The top suppliers/manufacturers of home cable routers in the United States include ASUSTeK, Tenda, D-Link, TP-Link, Synology, Trendnet, and Cisco Routers. Others include Netgear, Linksys, Comcast, Echo, and AT&T. Examples of home cable routers provided by these manufacturers are listed in the attached spreadsheet.

    NETGEAR

    • Netgear, with its headquarter in San Jose, California, designs and develops computer networking equipment and markets them to home users and small businesses.
    • Patrick Lo is the Chairman & CEO of Netgear.
    • Netgear has received a total of $98 million in funding and has 3 companies in its portfolio, including Circle. The company has an annual revenue of $1.1 billion.
    • Some examples of Netgear routers include AX11000-Nighthawk Tri-Band AX12 12-Stream Wi-Fi 6 Router, AC3200-Nighthawk AC3200 Tri-Band WiFi Router, AC2600-Nighthawk AC2600 Smart WiFi Router with MU-MIMO.

    LINKSYS

    • Models include Linksys MR8300 Mesh WiFi Router, AC2200, MU-MIMO, Linksys EA9500 Max-Stream™ AC5400 MU-MIMO Gigabit WiFi Router, Linksys WRT32X AC3200 Dual-Band WiFi Gaming Router with Killer Prioritization Engine.

    COMCAST

    • In the first nine months of fiscal 2018, the company’s consolidated revenues grew 6% year-over-year (YoY) to $66.7 billion and its adjusted EBITDA grew 4% YoY to $22 billion.
    • The continuing gains in broadband revenues benefited Comcast. It offsets video revenues decline since subscribers continued cutting cords.

    ECHO

    • The router of Echo is based on radix tree, therefore makes route lookup really fast. It leverages sync pool to reuse memory and achieve zero dynamic memory allocation with no GC overhead.

    AT&T

    • AT&T supplies a gateway from 2Wire. Its gateway is an all-in-one solution. It combines the functions of a DSL modem and a router. Therefore, users only need one device and not two separate devices to set up a home or office network.
    • Example of their product is the AT&T Home Base Z700/Z700A.

    ASUSTEK

    • ASUS Router is an Android and iPhone app that manages home network ASUS Wi-Fi AP, Modem, and Wi-Fi Router.
    • ASUSTeK is aiming to provide the best Wi-Fi and internet surfing experiences to its users. It indicates security issues like password strength deficiency, unknown services running, and so forth.
    • Models supported by the ASUSTeK app include RT-AC3100, RT-AC87U, RT-AC3200, and BRT-AC828.

    SYNOLOGY

    • The Synology Router Manager (SRM) is the soul of RT2600ac. It takes the complexity out of the network and makes what's happening in the traffic visible.
    • It now comes with mesh Wi-Fi technology, therefore, its coverage becomes easily expandable with additional Synology MR2200ac.

    D-LINK

    • Product includes Wireless N300 Cloud Router.

    TP-LINK

    • TP-Link's WiFi Routers make it easy to build a fast, reliable network for the home. Users enjoy wireless gaming and streaming on all devices in the best quality.

    CISCO

    • Routers from Cisco and other routing products can transform a household network. It can also deliver a high security and reliable service to campus, branch networks, and data center.
    • Products include Cisco Router ASR 9000, Cisco Router 10000 Series, Cisco Router 12000 Series, Cisco Router ISR 1800 and Cisco Router ISR 2800.

    TRENDNET

    • Wireless routers allow for sharing of an internet connection with all the customer’s IP devices, and they also add AP functionality for wireless client access.
    • TRENDnet offers a wide variety of routers to meet differing needs, whether they need a basic router just to get online or more.
    • Models here include AC3000 Tri-Band Wireless Gigabit Dual-WAN VPN SMB Router, AC2600 MU-MIMO WiFi Router, and N150 Wireless Travel Router.

    TENDA ROUTER

    • This router has an app and this app provides the overall management of Tenda routers and supports local management and remote management.
    • Upon signing in with Tenda account and binding of the Tenda router, the customer can control the status of their home network anytime anywhere.
    • It supports Nova, AC5, AC6, AC7, AC9, AC10, AC15, AC18, AC1206, and F9.

    Research Strategy:

    In conducting the search for top suppliers/manufacturers of home cable routers in the US, we took advantage of a compilation of leading publications, expert blogs, reviews, and industry databases to put together the top suppliers/manufacturers. For this particular request, we couldn’t find a precompiled list based on the quantitative metrics such as market share and revenue. We then went further and searched for the list in market research reports and press releases.

    We were able to find a release titled “Wireless Router Market Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019 – 2025” published by Market Watch, and another report titled “Global Wireless Router Market 2019 - D-Link, Cisco, Tenda, Belkin (Linksys), TP-LINK” by HouseofBots. Furthermore, “Global Wireless Router Market Analysis 2012-2017 and Forecast 2018-2023” by Market Research Explore all listed TP-LINK, D-Link, Cisco, Tenda, Belkin (Linksys), NETCORE Group (qihoo 360), MERCURY, Netgear, FAST, Trendnet, Buffalo, Amped, Synology, Edimax, Asus, Huawei, Xiaomi, HiWiFi as the top players based on matrices such as SWOT analysis, value and market share, product sales, lucrative advancement stratagems, revenue, and market competition landscape. This list gave us an idea of the manufacturers to look out for hence we then went further to search for their individual revenues or market shares using the company's annual report. For those we couldn’t find their revenue in the company’s annual report, we broadened the search by checking reputable databases such as Crunchbase, Hoovers, Craft, and Pitchbook. While the number of mentions helped us identify the top suppliers/manufacturers to look at, we made sure that the lists we used came from credible and recent sources.


    Part
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    Part
    03

    Home Routers Market Share 1

    After conducting extensive research, we were unable to provide the market share in terms of revenue and number of units sold for NetGear, Linksys, Comcast, Echo, AT&T, and ASUSTeK in the US home cable routers market, as the information is not publicly available. However, we found that NetGear commands 50% of the consumer Wi-Fi market share in the US. This spreadsheet and the research brief below contains further details of our findings.

    TOTAL MARKET SIZE OF HOME CABLE ROUTERS IN UNITED STATES

    • The total market size of home routers in the United States is calculated as $11.08 billion.
    • Approximately 82.77% of US households use home cable routers to access the internet.

    NetGear

    • Netgear commands 50% of the consumer Wi-Fi market share, which includes wireless routers, gateways, mesh systems, and extenders.
    • NetGear may decide to use Meural as a disguised Wi-Fi router.
    • Meural is now part of NetGear’s “Connected Home” series, which also features the NetGear Nighthawk Pro Gaming products, NetGear Armor, and the Circle parental control app.
    • The company commands about half of the market for consumer-grade Wi-Fi routers in the US.

    LinkSys

    • In 2015, Linksys announced that it sold more than 100 million wired and wireless routers globally.
    • Tim Higgins from Small Net Builder congratulated the firm saying that "100 million of anything is impressive. And for routers, it's even more so."

    Comcast

    • On Apr 27, 2017, Comcast announced that it has 25.1 million broadband subs in the US.

    AT&T


    Other Helpful Findings

    • According to CRN, the top five best-selling routing vendors in the fourth quarter of 2017 in North America were Google, Netgear, TP-Link, cradle point, and Cisco.
    • Google sold 18,068 units in the said quarter with a unit share of 8.8%.
    • Netgear sold 29,946 units in the said quarter with a unit share of 12.5%.
    • TP-link sold 30,497 units in the said quarter with a unit share of 14.8%.
    • Cradle point technology sold 33,271 units in the said quarter with a unit share of 16.1%.
    • Cisco sold 49,416 units in the said quarter with a unit share of 24%.

    Research Strategy

    To locate the market share in terms of revenue and number of units sold for the specified companies, your research team looked into the websites of each assigned company, going through their annual reports, fin reports, publications, press releases, etc., because companies usually provide such information in those sections. However, the team only found data relevant to Netgear, which stated their market share in the US for consumer Wi-Fi market (routers included). The data did not, however, specify the percentage share from the routers alone, but was inclusive of wireless routers, gateways, mesh systems, and extenders. For other companies, the team did not find any relevant info regarding the market share in terms of revenue and number of units sold.

    Next, the team attempted to triangulate the requested information to get the market share in terms of revenue and number of units sold for all the specified companies. The team planned to locate data for the home cable router revenue and the number of units sold by the assigned suppliers/manufacturers yearly, and use it to obtain their share of the total market for US home cable routers. However, there was no such data available. The results of the search include overall units sold by Linksys, but this was on a global scale, as it had no US-specific data. The team searched third-party sources such as Statista, CRN, InsideSources, SeekingAlpha, etc., but only found a list that contained the top five brands that sold the most number of routing units in North America. This report also did not provide any US-specific info. Also, the team found the high-end router US market shares of Netgear, ASUS, and Linksys, but this information was only for high-end and did not specify if it was the home/consumer or SMB type. Without any further information, the research team was unable to triangulate the requested information.

    Afterward, your research team tried to broaden the scope of the research to focus on the overall revenue generated, and the number of units sold by the suppliers/manufacturers. The team thought that with the overall revenue generated and the total number of units sold by the companies, it would be easier to calculate for the market share of home cable routers. The team searched through the statistics reports and databases of sites such as The Economist, Forbes, and Statista. With the hope of finding quantitative and qualitative data regarding the overall revenue generated and units sold by the supplier's/manufacturers. Unfortunately, the data presented in statistical reports were outdated and lacked a CAGR with which to obtain new values. As such, this strategy did not yield any actionable results.
    Lastly, the team looked for the information from paywalled sources, hoping to acquire some insights from the free parts of the samples. However, all the reports consulted had most information locked behind the paywall, and the team was unable to proceed further with the search. The sites consulted include MarketWatch, Mordor Intelligence, PRNewswire, etc. The client may try to use these to find out the actual market shares.
    Part
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    Part
    04

    Home Routers Market Share 2

    After conducting extensive research, we were unable to provide the market share in terms of number of units sold for Synology, D Link, TP-Link, Cisco, Trendnet, and Tenda, nor the market share in terms of revenue for all assigned companies except Cisco, as the information is not publicly available. However, we calculated for the total revenue of Cisco's home cable routers as $1.933 billion, and the company's market share of the total market size of home cable routers in the United States, in terms of revenue as 16.38%. This spreadsheet and the research brief below contain the details of our findings.

    TOTAL MARKET SIZE HOME ROUTERS IN UNITED STATES

    • The total market size of home routers in the United States is calculated to be $11.08 billion.
    • Approximately 82.77% of US households use home cable routers to access the internet.

    CISCO

    • Cisco's total revenue for 2018 was $12.8 billion.
    • The percentage of home cable router's revenue from the total revenue of Cisco is 15.10%.
    • The calculated total revenue of Cisco home cable routers is $1.933 billion.
    • Cisco's market share of the total market size of home cable routers in the US, in terms revenue is 16.38%.

    OTHER HELPFUL FINDINGS

    • Synology accounts for less than 1% of the network-attached storage (NAS) market share compared to vendors NetGear, QNAP, and WD, which take between 40% and 50% of the market.
    • TP-Link is the top key player in the market place, with a 30% router market share.
    • According to New York Magazine, the best home cable router reviewed by customers based on compatibility is TP-Link.


    RESEARCH STRATEGY

    To locate the market share in terms of revenue and the market share in terms of units sold for Synology, D Link, TP-Link, Cisco, Trendnet, and Tenda, as well as the total number of units sold for each supplier/manufacturer, your research team looked for business market research and studies carried out on the topic. The team hoped to find relevant data that could lead to the market share for these companies in terms of revenue and the number of units sold.
    Your research team first looked through CSI Market's database and found the revenue and market shares per segment for Cisco, but for the others, there were no available research studies. The team was only able to obtain a piece of information about Cisco's home cable router revenue, which led to its market share data. However, this source did not provide Cisco's market share in terms of units sold.
    Next, the team attempted to triangulate the requested information to get the market share in terms of revenue and the number of units sold for Synology, D Link, TP-Link, Cisco, Trendnet, and Tenda. The team hoped to locate data regarding the total home cable router revenue and the number of units sold by suppliers/manufacturers yearly, with which triangulation can be carried out. However, the team only found data for the best/top key players in the industry. There was no specific information concerning the total revenue or the total number of units sold by these suppliers/manufacturers. As such, the team could not triangulate the info, to come up with a robust answer for the question.
    Lastly, your research team tried to broaden the scope of the question by focusing on the general revenue and units sold by the suppliers/manufacturers. The team hoped to determine the overall revenue and units sold by each supplier/manufacturer, thus making it easier to calculate for the home cable router's market share in terms of revenue and units sold. The team searched through the statistics reports and database of sites like The Economist and Statista, in search of quantitative and qualitative data regarding the overall revenue and units sold by the suppliers/manufacturers. Unfortunately, the data presented in the statistical reports were outdated and lacked a CAGR with which to estimate the recent data.

    CALCULATIONS

    CISCO'S HOME CABLE ROUTERS REVENUE IN US DOLLARS
    To calculate for Cisco's home cable routers revenue in US dollars, we multiplied the Cisco's total revenue for 2018 by the percentage of home cable routers revenue as such:

    Total Revenue for Cisco = $12.8 billion
    Percentage of home cable routers revenue = 15.1%
    Therefore, Cisco's home cable routers revenue in US dollars = [$12.8 billion x 15.1 / 100%] =$1.933 billion

    CISCO'S SHARE OF THE TOTAL US HOME CABLE ROUTERS MARKET
    To obtain the Cisco's market share of the total US home cable routers market, we divided Cisco's home cable routers revenue by the total market size of the US home cable routers as such:

    Cisco's home cable routers revenue in US dollars = $1.933 billion
    The total market size of the US home cable routers = $11.8 billion
    Therefore, Cisco's market share = $1.933 billion / $11.8 billion = 0.16379
    Percentage value of Cisco's market share = 0.16379 x 100 = 16.38%

    Part
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    Part
    05

    Home Routers Leaders by State 1

    After an extensive search through industry-related websites, media platforms, and industry statistic portals, details regarding the leading suppliers or manufacturers of home cable routers by market share do not appear to be available in the public domain. However, the research team was able to gather valuable insights about the top internet services providers (ISPs) in each state. The top ISPs include AT&T, GCI, Cox, and Comcast.

    Top internet service providers by state

    research strategy

    To find the requested information, we first looked at market research sites. We hoped that we could find recent studies focusing on the top home cable router manufacturers by state and their respective market shares. We looked at sites, such as Pew Research, J.D Power, and Business Wire. A thorough review of these sites yielded no positive results. The sites had market reports; however, they were behind paywalls. The information they revealed only mentioned the top manufacturers without indicating the metric used for these rankings.

    We then attempted to look at media platforms for any news articles focusing on home cable router manufacturers by market share. We searched through sites such as PC Magazine, TechKnowBits, and Consumer Affairs. However, these sources only provided information regarding the best internet service providers by state and the new types of routers in the market. The search into news reports focusing on the top home cable router manufacturers by market share proved to be futile.

    Since we could not find relevant information from market research reports and media platforms, we attempted triangulation. We tried to search for the router brands the top ISPs recommended to their customers. We hoped that we would use these recommendations as a data point for determining the leading manufacturers of home cable routers. We looked through industry sites, such as The Plano Weekly, Web FX, and High Speed Internet but found no relevant information. Instead, the sites only focused on the top ISPs with no mention of the routers that were used by the top companies. A search through the respective sites of the top ISPs mentioned in the above sources did not yield relevant information. The ISPs did not solely focus on one manufacturer; therefore, it was difficult to determine the home cable router manufacturers that were largely used. Therefore, we filled Rows 2-11 in the following spreadsheet with N/A and provided a list of the top ISPs by state in the findings section.

    Part
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    Part
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    Home Routers Leaders by State 2

    While we were not able to identify the leading supplier/manufacturer of home cable routers by market share in the US, we were able to determine that Netgear has the largest market share in the WiFi Router markets of 51% followed by Linksys Group at 26%, and ASUS at 13%.

    LEADING SUPPLIER/MANUFACTURER OF HOME CABLE ROUTERS BY MARKET SHARE IN US STATES.

    • According to a 2018 market report by Seeking Alpha, Netgear holds the highest market share of 51% in the US WiFi Router market. Other dominant players in the market include Linksys group(26%), and ASUS(13%).
    • The largest portion of Netgear's net revenues for the FY 2016/ 2017 was derived from sales in the United States accounting for $57,989,000 in total revenue. The revenue included sales from the WiFi routers, home WiFi systems product and other products from the company.
    • A paid 2018 market report by The Odyssey Online shares insights on the North American WiFi Home Router market along with segmentation of the markets based on geography, type, manufacturers and other categories(Source 3)
    • A similar paid market report published by PR News Wire shares the insights on the Home Wi-Fi Router global market which is expanding at a positive CAGR of 6.6% from 2018 to 2026 and it is expected to hit US$ 12,956.9 million by 2026. The report also details insights on the market segmentation based on geographical location, type, key players and other categories.
    • According to a 2018 news report by WebFX, the leading ISP by market shares in the various US states include-CenturyLink in Idaho; Mediacom, Iowa; Time Warner Cable (TWC) in Hawaii, Kentucky, and Maine; Comcast, Illinois, and Indiana; Cox in Kansas, and Louisiana.

    YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:


    We commenced the research to determine the leading supplier/manufacturer of home cable routers by market share in the US states listed on the attached spreadsheet by scanning through authoritative market research reports on US market for the home/residential routers on credible databases such as PR News Wire, Mordor Intelligence, Statista, IDC, and The Odyssey Online among others. Some of these sources, specifically, The Odyssey Online and PR News Wire, helped us to obtain some paywalled markets reports that shared some insights on the US segmentation of the WiFi Home Router Market. The reports also detailed the key players in the home cable routers market along with insights on the US market share, key competitors and other market information. Unfortunately, since most of the data from the reports was locked behind paywalls, we could not obtain further information that could have enabled us to determine the leading supplier/manufacturer of home cable routers by market share in the US.

    Next, we decided to try to identify the leading company in the home router market, based on its market share in the US by referring to the listed companies as provided in the "Home Routers Leader List" tab of the attached spreadsheet. Our objective here was to identify the market share of the listed companies in the different US states listed in the rows 12-21 of "Leaders by State" tab of the spreadsheet. Therefore, we researched for relevant information of the companies through industry reports regularly published on various companies by authoritative databases such as The Motley Fool, Seeking Alpha and the Market Realist among others. We were able to obtain a 2018 report by Seeking Alpha that detailed the leading players in the high-end WiFi router market segment. According to the report, Netgear was identified to be dominated the space with 51% market share followed by Linksys Group (26%), ASUS (13%) and other players. Since we identified NetGear as the largest players in the market segment of high-end WiFi routers with a market share of 51%, we decided to search relevant information of the company. We scanned the official website of Netgear for any relevant data regarding its market share in different states across the US. We also scanned through the annual reports, press releases, news updates, 10K form documents and investor presentation for any relevant data. We were able to identify that the largest portion of the company's net revenues was derived from sales in the United States ($57,989,000) wherein the company has a predominant business in WiFi routers and home WiFi systems product line along with other products. Unfortunately, we could not find any relevant report that provided a breakdown of the revenue share of the different products line marketed by the company and thus, we could not determine the company's market share specific to its WiFi router product line in US States.

    As a last resort, we extended our research through media outlets such as CNBC, USA Today, CRN, WebFX, Digital News Report, etc as we sought to identify if we could obtain any relevant information detailing any relevant statistics on the leading home router/WiFi router/residential router along with its market share. We were ab;e to come across an article published by WebFX detailing the largest ISP leaders along with their market share in various states of US including CenturyLink in Idaho; Mediacom, Iowa; Time Warner Cable (TWC) in Hawaii, Kentucky, and Maine; Comcast, Illinois, and Indiana; Cox in Kansas, and Louisiana. Unfortunately, the information obtained did not address the subject under investigation and we could not determine the supplier/manufacturer of the home router by market share in the US. However, we have included the findings of the reports as helpful findings in our brief.

    Hence, in view of the above findings, it was concluded that no relevant information is available to directly respond to the request and hence NA has been marked in the rows 12-21, Col B. C of the attached spreadsheet. All the other information available has been provided in the key findings for reference.

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    Part
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    Home Routers Leaders by State 3

    Concast xFinity is the leading supplier/manufacturer of home cable routers in Massachusetts, Michigan, Minnesota and New Hampshire; AT&T — DirectTV is the leading manufacturer in Mississippi; Charter (Time Warner) for Missouri; Cablevision — LINKSYS has the biggest market share in the industry in Montana; Cox — NETGEAR is a leader in home cable routers in Nebraska and Nevada; while Verizon — ARRIS is the biggest supplier/manufacturer of home cable routers in New Jersey. All the information has been entered in the attached spreadsheet.

    Home Router Leaders by State

    • Massachusetts: Comcast — xFINITY has a 35.47% market share.
    • Michigan: Comcast — xFINITY has a 20.4% market share.
    • Minnesota: Comcast — xFINITY has a 19.42% market share
    • Mississippi: AT&T — DirectTV has a 28.34% market share.
    • Missouri: Charter(Time Warner) has a 15.96% market share.
    • Montana: Cablevision — LINKSYS has a 47.36% market share.
    • Nebraska: Cox — NETGEAR has a 26.16% market share.
    • Nevada: Cox — NETGEAR has a 41.45% market share.
    • New Hampshire: Comcast — xFINITY has a 62.5% market share.
    • New Jersey: Verizon — ARRIS has a 30.5% market share.

    Part
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    Part
    08

    Home Routers Leaders by State 4

    After an exhaustive search, we were not able to determine the leading supplier/manufacturer of home cable routers by market share in the US and hence, we couldn't populate the attached spreadsheet with the requested information. However, we've pulled available resources to show some leading internet service providers (ISPs) in the US by market share. ISPs like CenturyLink, Comcast, and Cox are some leaders in various states such as New Mexico, New York, and Oklahoma with market shares of 36.304%, 27.147%, and 33.246% respectively. Continue below for our helpful findings and research strategy showing why the requested information isn't publicly available.

    State Market Share by Most Prominent ISP

    • North Dakota

    US HIGH-END WIFI MARKET SHARE

    • Netgear — 51%
    • Linksys — 26%
    • Asus — 13%
    • TP-Link — 7%
    • D-link — 1%
    • Belkin — 1%

    Research Strategy:

    To address this request, your research team commenced by searching for market reports on the home routers in each state from market research companies and news aggregators like Marketwatch and PR Newswire but couldn't find the requested information. We only found reports that cover the global market. We continued our search through local US market reports but could only find a premium report for the North American market.

    Next, we tried looking at industry-specific news, articles, and databases such as HighSpeedInternet, BroadbandNow, and WebFx. While we saw that WebFx provides the market share of internet service providers (ISP) for all the states, it did not provide the same for home routers nor a breakdown of the ISP market by device types or target. Thus, having the market shares of ISPs for the assigned states, we tried to look for a way to relate it with the home router market.

    Next, we wished to triangulate the data by getting the approved residential routers used by these ISPs. We searched Approved Modems and each of the ISP company website to see which router they are compatible with and what they recommend. Unfortunately, there were insufficient data points that we needed to triangulate the data. We were hoping that if the company was only recommending a certain brand of router, we could assume that in that state, that particular router would have the same market share of that of the prominent ISP. ISPs have different routers they are compatible with and we couldn't find data to know which of these are getting the market share for each state.

    Lastly, we tried finding data for the US market share of home routers. We were hoping that a breakdown of the data by state would be provided. While we found reports from Seeking Alpha and Statista that provided the market share of US router vendors in 2016 on a national level, there was no state by state segmentation found. Hence, we entered 'N/A' for the requested states in rows 32-41 in the spreadsheet and provided other helpful findings during our research.

    To summarize, I am presenting this as a full client update, due to publicly unavailable data and missing data points for triangulation. We put NA in the spreadsheet and provided helpful findings instead in the key findings.
    Part
    09
    of nine
    Part
    09

    Home Routers Leaders by State 5

    Comcast — xFinity is the leading supplier/manufacturer of home cable routers in Tennessee, Utah, Vermont, and Washington; AT&T — DirectTV is the leading manufacturer in Texas; Time Warner Cable — Charter Spectrum for Wisconsin; Cablevision — Optimum has the biggest market share in the industry in Wyoming; Midcontinent Media is a leading manufacturer in South Dakota; Cox — Gigablast is a leader in home cable routers in West Virginia; while Verizon — Fios is the biggest supplier/manufacturer of home cable routers in Virginia. All the information has been entered in the attached spreadsheet. 

    HOME ROUTER LEADERS BY STATE

    • South Dakota: Midcontinent Media — Midco has a 39.03% market share.
    • Tennessee: Comcast — xFINITY has a 26.60% market share.
    • Texas: AT&T — DirectTV has a 17.39% market share.
    • Utah: Comcast — xFINITY has a 34.41% market share.
    • Vermont: Comcast — xFINITY has a 43.47% market share.
    • Virginia: Verizon — Fios has a 35.75% market share.
    • Washington: Comcast — xFINITY has a 36.34% market share.
    • West Virginia: Cox — Gigablast has a 30.28% market share.
    • Wisconsin: Time Warner Cable — Spectrum has a 26.25% market share.
    • Wyoming: Cablevision — Optimum has a 56.26% market share.
    Sources
    Sources

    From Part 02
    Quotes
    • "Despite the presence of competition problems, due to the global recovery trend is clear, investors are still optimistic about this area, the future will still have more new investment enter the field. Even so, the market is intensely competitive .The study group recommends the new entrants just having money but without technical advantage and upstream and downstream support do not to enter into this field.  "
    • "In 2018, the global Wireless Router market size was 2180 million US$ and it is expected to reach 3960 million US$ by the end of 2025, with a CAGR of 7.7% during 2019-2025. "
    Quotes
    • "The Wireless Router market is examined wielding the foremost mixture of secondary genesis including the benchmark methodology and essential blend of prime perception. Industry evaluation is one of the most essential portions of economy forecast and estimation methods. The report offers an evaluation of Wireless Router market size in terms of value and volume of the participant manufacturer grounded on leading regions, services, and applications along with historical information from the year 2013 as well as the forecast up to 2024."
    Quotes
    • "NETGEAR was first to introduce the world’s fastest wireless router. That’s just the latest evolution of a legacy of innovative wireless routers and modem routers. More homes now have multiple devices requiring strong, steady WiFi signals. NETGEAR offers the best range of options to meet every type of home networking need."
    Quotes
    • "Create temporary Wi-Fi access for your guests, while protecting your personal password and any private data stored on your network. The auto-generated, easy-to-remember password is convenient and login details can be easily shared with your guests via instant messaging or e-mail with just a few taps! "
    Quotes
    • "In the first nine months of fiscal 2018, the company’s consolidated revenues grew 6% year-over-year (y-o-y) to $66.7 billion and its adjusted EBITDA grew 4% y-o-y to $22 billion. The company benefited from continuing gains in broadband revenues, which offset declines in video revenues as residential subscribers continued cutting cords. "
    • "Comcast’s stock is slightly down year-to-date, due to weakness in its pay-TV business as a result of cord cutting. Our $42 price estimate for Comcast’s stock is almost 10% ahead of the current market price. We have created an interactive dashboard, which details our forecasts on the company’s revenue and EBIDTA estimates in fiscal 2018."
    Quotes
    • "Highly secure authentication, strong encryption, and segmentation help protect your users, data, and applications from the WAN edge to the cloud"