Research reveals both males and females of varying age groups have turned to gardening as a COVID-19 pandemic activity. Although wide-scale, the spike is being reflected more in urban areas.
- The COVID-19 pandemic has seen a re-emergence of gardening as a hobby among the more mature age groups, as observed by home and garden stores.
- This is attributed to the fact that Generation X, as well as Baby Boomers, find it difficult to isolate themselves. Therefore, persons between 40 and 75 entertain themselves the best way they know-how. Thus, this re-enlivened the age-old hobby of gardening.
- Prior to the pandemic, statistics showed that Millennials were increasingly becoming “garden consumers." In fact, it was reported that approximately 20% of the populace ages 18-34 reported gardening as a hobby.
- Therefore, it was not surprising that with the stay at home orders attributed to the COVID-19, the percentage of millennial home gardeners is surging.
- A direct quote from a 22-year-old Millennial who has sought comfort in gardening describes the new experience as "fulfilling."
- As the corona virus sweeps across the nation, both males and females are becoming engaged in gardening. Usually, it is being done as a pastime activity or an option of beating the impending food supply disruption.
- Families are doing what is necessary to survive. As such, the male and female demographic are equal when it comes to going into a garden for the first time. They even harvest the food to feed themselves and family.
- There is no gender discrimination when it comes to home gardening during the pandemic. However, it was found that females found more comfort in gardening. With digital devices becoming overused and monotonous and the physical distancing protocols in place, females are exploring other ways of feeling connected. Gardening fills that void.
- As a matter of fact, CEO and founder of Seedsheet Cameron Mackugler is quoted by one source as stating that their leading consumer is an “old woman.”
- According to one female university student “more time on her hands” doing gardening is a way to practice simple living.
- The vast amount of new home-gardeners arising during the COVID-19 pandemic resides within the urban area. This has led to urban residents seeking smart solutions and new ways of re-inventing the way in which gardening is done. This is especially true for urban dwellers with limited yard space.
- Some residents in urban areas have been forced into gardening as a matter of survival and not because they want to do so. At one community garden located in Riviera Beach, Florida, the food is available to anyone. This was done on the premise that each family will harvest their own food.
- In other urban areas such as Colorado Springs, there has been a dramatic spike in demand for home gardening resources and a vast increase in sales. This has forced home gardening centers such as Good Earth Garden Center to become more innovative in delivery options.
- On a larger scale, all locations considered, there is a massive spike in seed orders to the extent where there is a backlog in getting orders out. This was reported by Walmart, Target, and Lowes.
- The main commonality among all seed suppliers interviewed by MarketWatch is there is a vast demand for fruit and vegetable seeds. This has either resulted in insufficient stock to fill orders or a slowing down of delivery timeline.
- Based on the latest renter population data for cities, there is a higher percentage of homeowners in the urban cities where home gardening is being done.
- The most current 5-year census in 2017 showed that although Riviera Beach has a high renter base (48.8%). The area is still mainly homeowners based.
- Likewise, Colorado Springs, which has increased demand for gardening seed is 60.8% home owner-occupied.
- Other urban areas such as Camarillo and Beach, CA are also skewed with a homeowner base more than 67% and 51.1% respectively.
- In contrast, Houston, where a spike in gardening was also reported, is primarily renter based with 53.6%. However, the data shows there is a small variation between renters and homeowners Therefore, most persons who have taken up home gardening are the owners of homes.
The research approach used to analyze age groups were also used to determine gender. We visited websites that had direct interviews with new home gardeners or made any mention at all about gender within the same context. The contents were then dissected for similarities. On websites such as Pix and Komu that had direct interviews, the research team made note of “who was being interviewed” and formulated an analysis based on this. We also sought to determine from the various materials “who” were doing the most buying of resources related to home gardening.