Home Decor and Tabletop Market Analysis - US and Canada

Part
01
of ten
Part
01

Tabletop Market Analysis: US

After an exhaustive search of market reports, business directories, industry publications, and news reports, data and information on the total number of players in the United States tabletop/tableware market may not be available in the public domain. The research team has, however, pulled together relevant insights, including the revenue of five key players in the United States tabletop/tableware market. Lenox Corporation, Libbey Inc., Lifetime Brands, Inc., and Pfaltzgraff Co. are some of the key players in the tabletop/tableware market in the United States; Libbey Inc. generated revenues of $801.09 million in 2018, while Lifetime Brands, Inc. has an estimated annual revenue of $579.5 million.

Relevant Tableware Market Insights

  • As per Grandview Research, the global tableware market size was valued at USD 40.1 billion in 2018 and is expected to expand at a CAGR of 6.0% over the forecast period. Economic growth in emerging countries and the development of attractive tableware are the primary factors driving this industry.
  • In 2016, the market size of the tableware market was $6.2 Billion in the United States. The tableware market is expected to increase within the forecast period 2014-2025.
  • Lenox Corporation, Libbey Inc., Lifetime Brands, Inc., and Pfaltzgraff Co. are some of the key players in the tabletop/tableware market in the United States.

United States Tableware Market Key Players and Their Revenues

Research Strategy

We started off our search by looking at the information for the number of players in the tabletop market in the United States in research Reports such as Grandview Research and IBISWorld. While some of the reports found were about the tableware industry, they mostly focused on the market size, factors driving the demand for tableware. The reports were also focused on the global industry and not the United States. None of the reports mentioned the number of players in the market nor the market share of the biggest players for us to infer if the market is consolidated or fragmented. We were able to, however, pick eight key and niche players in the tableware market in the United States.

We also searched for articles to see if there were any news or articles that discussed the state of the market. We also looked through business databases to see if we could use the search tool to provide a list of tableware businesses in the United. These sources were also not fruitful. Next, we looked and checked information in industry associations such as the National Housewares Manufacturers Association and Government sources such as the NAIC database to check if any information regarding the number of players in the United States market is disclosed. These sources provided no information regarding the number of players and the fragmentation of the market as well.

We also sought to triangulate the total number of players in the United States tabletop market. To achieve this, we looked for the number of players in the North America region and tried to check if the % for the number of players in the United States market was available. The figures for either global level OR the North American market were not publicly available. Hence, further calculations could not be pursued. The Reports also mentioned that the US market is divided into Product Groups/Segments of Tableware Market i.e. Dinnerware, Flatware, Glassware, and Crystalware. Thus, we looked and checked for each segment separately to see if there was any information available regarding the number of players for each segment. But the information regarding sub-types for each category along with details was not available.

Similarly, we looked and checked for the key players in the United States tabletop market and found some: Lenox Corporation, Libbey Inc., Lifetime Brands, Inc., Pfaltzgraff Co., and Mikasa & Company (USA). Thus, we looked and checked the market share of these players to see if they controlled the major proportion of the market, that is, whether the market is consolidated or fragmented. There was no information available regarding their respective market share. We also searched for the market size of the tableware market and attempted tried to estimate the market share of these players by identifying and using their revenue. Only global values for the market size of the tableware segment exists in the public domain.


Part
02
of ten
Part
02

Tabletop Market Analysis: Canada

The total number of players in the Canadian tabletop/tableware market could not be determined neither could the characterization of the market.

HELPFUL FINDINGS

  • The global tableware market is currently worth $40.1 billion. The main factors driving the growth of this market include "economic growth in emerging countries and the development of attractive tableware."
  • The market for tableware in Canada is divided into four segments. They include Dinnerware, Flatware, Glassware, and Crystalware.
  • A report by Globenewswire analyzes 178 companies globally including eight niche players in the US and Canadian tableware market.
  • Lenox Corporation, Libbey Inc., Lifetime Brands, Inc., Pfaltzgraff Co., and Mikasa & Company (USA) are the key players in the US and Canadian tabletop/tableware market.

REVENUE OF KEY PLAYERS

Research Strategy:

We started off our search by looking for the number of players in the tabletop market in Canada in research reports by Grandview Research and Business Wire. These reports offered the market size of the industry and covered the factors that affect demand for tableware. They also provided the companies dominating the industry. The Global Strategic Business Report mentioned 178 players globally including 8 key and niche players in tableware market in U.S. and The Market Insider Report mentioned about 191 companies. However, specific data on the number of tableware players in Canada was not mentioned, neither was any data on whether the market is fragmented or consolidated.

Next, we turned to news platforms like CNBC and Bloom berg, and company databases such as Hoovers, Crunchbase, and Craft. We hoped to find a pre-compiled list of industry players. We hoped these sources would discuss industry players. However, this research did not yield any fruitful results. We only found some of the key players in the Canadian tableware market.

We proceeded to peruse industry associations such as the National Housewares Manufacturers Association and government sources such as NAICS to check if any information regarding the number of players in the Canadian tabletop market is available. The idea behind this strategy was to find the number of members that get registered with these associations so that the requested data could be estimated. These sources only mentioned about what these businesses are called and provided data on some of the businesses in the association

As there was no precompiled information available, we tried triangulating this data by looking for the number of players at the North America level and trying to figure out what share the Canadian market has. The figures for either global level or the North American Market was not offered, thus, this attempt was unfruitful.

Part
03
of ten
Part
03

US Tabletop Market Analysis: Competitive Landscape

The tabletop industry in the US as well as in the Global realm is one of the biggest industries as tabletop ware is a basic essential for every home. Several organizations are competing in this realm in the US. Some of the most important ones are Lenox Corporation, Oneida Group, Corelle, and Royal Albert.

Lenox Corporation

  • Lenox is an American company that sells tabletop, collectible products, and giftware under the Lenox, Dansk, Reed, Barton, and Kate Spade.
  • They have a long history of craftsmanship and their brand is one of the top tabletop brands in the US, focusing on quality and personalization.
  • Lenox has an annual revenue of $12.4 million and approximately 398 employees.

Oneida Group

  • Oneida Group is a leading tabletop marketer in the tableware industry that deals with food preparation products for consumers competing directly with Lenox Corporation amongst others.
  • The company's customers range from Fortune 500 companies to medium and small-sized establishments in the food service, business-to-business and e-commerce platforms.
  • The Oneida group's annual revenue is $100 to $500 million per year.

Corelle

  • Corelle is a third well-recognized tabletop premium product producer with headquarters in the United States.
  • This company makes $36.8 million in annual revenue through sales and has 126 employees.

Royal Albert

  • Royal Albert is a fourth tableware production company originating in England and now have headquarters in the US.
  • With headquarters in New Jersey, this brand has various stores spreading across various states such as California, Connecticut, Florida, New Jersey, and New York.
  • Royal Albert's annual revenue is $22 million, with approximately 110 employees.
Part
04
of ten
Part
04

Canadian Tabletop Market Analysis: Competitive Landscape

The major or key or top players in the tabletop/tableware market in Canada are Royal Doulton with $203.3 million in total revenue, Nambe with $54.7 million, Beatriz Ball with $32.1 million, and Royal Albert with $22 million of total revenue.

Royal Doulton

  • The company was also acquired by Fiskars Corporation in 2015 with major distributions including in Canada.
  • According to its 2019 estimated figures, Royal Doulton generated about $203.3 million in global revenue.
  • The company has over 1,000 employees.

Nambe

  • A private company headquartered in New Mexico, US.
  • The company distributes its product in more than 60 countries and has strong distribution including in Canada through Hudson's Bay.
  • The company's estimated 2019 annual revenue is $54.7 million.

Beatriz Ball

  • This is a private company and no annual report is available to determine their revenue.
  • It is headquartered in the United States but has noted that they have a well-established distribution in Canada.
  • The company's estimated 2019 revenue is $32.1 million and has about 123 employees.

Royal Albert

  • Royal Albert is a private company that is now part of Fiskars Living and has premium distribution in about 9 countries including in Canada.
  • Globally, the company's estimated revenue is $22 million while the estimated revenue of its distribution in Canada is $2.8 million.

Your Research Team Applied The Following Strategy

To determine the major or the key top companies of the tableware or tabletop market in Canada, we first focused our search specifically for the Canada market. Upon extensive searching on news articles, market research, industry publications, and all other possible sources, there were no reports or information found specific for the Canada market.

Then, we directed our search to look at databases, directories, and listings of tableware companies. Tableware International analyzes this market annually and they list all top and key players in the industry. We searched their full list of the top or notable companies worldwide in the Tableware International Industry Directory as of 2019. Since this is a worldwide list and was not segmented per country or region, we looked at companies that had specifically mentioned that they were top suppliers or distributors in a specific country. Of the total 160 companies, 8 of them have specifically mentioned they were strong including in Canada. We have provided their details below and since they are all private companies, most figures provided are estimates and no geographic segmentation, except as noted.
Part
05
of ten
Part
05

Canadian Home Decor Market Analysis: Competitive Landscape

Ikea Canada, Bed Bath and Beyond, and HomeSense are some top players in the home decor market in Canada.

Ikea Canada

Bed Bath and Beyond

HomeSense

  • Registered under TJX group companies, HomeSense's annual revenue is $4.1 million.

Research Strategy

To identify some top players in the home decor market in Canada, your research team leveraged information from market reports on the Canadian home decor market. We found reports that identified some top key players in the industry. From the list, we proceeded to search for the revenue of these companies in the Canadian market from annual reports and reliable third-party sources.
Part
06
of ten
Part
06

US Home Decor Market Analysis: Competitive Landscape

Bed, Bath & Beyond, Wayfair, Pier1 Imports, and Overstock are four of the top players in the US home decor market. Details of each company have been provided in our findings below.

Major Players

(1) Bed, Bath & Beyond

(2) Wayfair

(3) Pier1 Imports

(4) Overstock

Research Strategy

We began our research by searching for any publicly available pre-compiled list of top home decor players in the US. We found a list of top home decor companies globally published by Venture Radar and another report summary of companies operating in the home decor market of the US published by BusinessWire. Beginning with the list published by Venture Radar, we individually checked through the websites of the home decor companies based in the US, and quickly realized that excluding the company Wayfair with an annual revenue of $6.779 billion, all other US-based companies on the list were small-medium size companies, and were below $500 million in revenue.

After exhausting the list of US-based companies under the Venture Radar "top home decor companies" list, we proceeded to make use of the "US home decor market analysis" report summary published by Business Wire. This report summary listed some key players operating in the US home decor market, however, we were only able to identify the company Bed, Bath & Beyond with annual revenue of $12.028 billion. Our research revealed that the other companies listed in this report summary were either not based in the US, or they were mainly furniture manufacturers and retailers than home decor companies. This included companies such as Ikea (headquartered in the Netherlands and is mostly focused on furniture than home decor), and Ashley Furniture Industries Inc. & Herman Miller, which are more of furniture companies.

Seeing that we were only able to identify two top players from the two lists above, we proceeded to identify other companies playing in the US home decor space with revenues greater, equal, or in the same bracket as that of the companies Wayfair and Bed, Bath & Beyond which we identified earlier, using the lists from Venture Radar and Business Wire.

Further research led us to identify the companies Pier1 Imports and Overstock who had revenues over $1 Billion, are based in the US and operate more in the home decor space. All other efforts to identify companies with revenues more than $12 billion, or those with revenues between $1 billion — $12 billion, who operate more in the home decor (as opposed to office/home furnishing) space, and are based in the US, proved abortive.

Following our research path and findings as detailed above, we have defined top players for this research as those companies with revenues over $1 billion. Since all the companies identified are public companies, we made use of their annual reports/official press release to retrieve information on their annual revenues. We have provided the names of the companies, a link to their website, their headquarters, and their most recent annual revenue (2018).



Part
07
of ten
Part
07

US Home Decor Market: Mass and Specialty Retailers

Some examples of mass retailers in home decor in the United States include Walmart and Target. Specialty retailers, such as HomeGoods and At Home, are also competitive companies in the home decor market in the United States. Company websites, product offerings, and pricing details are summarized below.

Mass Home Decor Retailers

Walmart

  • With over 11,766 locations worldwide, Walmart consistently ranks as the world's largest mass retailer.
  • In the United States alone, the retailer has 4,769 stores.
  • The official corporate website for Walmart can be found here.
  • Its main competitor is Target, another mass retailer in the US that provides low-cost products; however, Walmart dominates due to the sheer size of the retailer (20 times that of Target) and its super centers that are over 180,000 square feet.
  • Beyond advantages in store sizes, Walmart beats Target in its receivable to asset turnover ratio, with the ability to turn over products in 43 days, lower than the average sector (46 days), whereas Target takes 62 days to turn over products.
  • In early 2018, the mass retailer announced plans to launch a new online home goods shopping page to allow consumers to browse housewares and furniture according to their tastes.
  • The new shopping page, which categorizes furniture under nine style types (e.g., bohemian, Scandinavian, traditional, modern), will attempt to demonstrate how products can be paired together rather than simply listing the product image and price.
  • Walmart offers an expansive array of products, including both consumables and non-consumables, such as groceries, apparel, technology, and home furnishings.
  • Within the home decor section, Walmart offers over a thousand home decor products including wall art, throw pillows, decorative accents, wall decor, lighting/light fixtures, candles/home fragrance, rugs, mirrors, curtains, clocks, picture frames, and seasonal decor (e.g., Fall decor).
  • Pricing of Walmart's home decor goods varies, with the lowest home decor product (a candle) priced at $2.33 and the highest product (a chandelier) priced at $49,578.00.
  • Walmart is renowned for its low price guarantee policy, which promises the lowest possible price for its products.

Target

  • Target's official corporate website can be found here.
  • As mentioned previously, Target is the main mass retailer rival to Walmart, with its low pricing strategy on a range of products, both consumable and non-consumable.
  • With 1,800 physical stores across the US, Target is smaller than Walmart, though it focuses more on the e-commerce space than its competitor.
  • Compared to Walmart, Target holds a competitive advantage in its profitability, with a gross profit margin of 31.5%, compared to Walmart's 25.35%.
  • Target's latest home decor launch for Opalhouse in February 2018 is the fourth home decor brand offering, alongside Threshold, Project 62, and Hearth & Hand.
  • Target lists around 57,778 products under "Home Decor" on its site, trumping the online product listings available for Walmart (1,000).
  • The store provides an array of home decor product offerings, including but not limited to: seasonal decor (e.g., Fall decor, Dia de Los Muertos decor), kids decor, candles, clocks, furniture coverings, decorative storage, home accents, kitchen/table linens, lighting/light fixtures, mirrors, and more.
  • Home decor product pricing varies, with the lowest-priced product valued at $0.77 (a candle) and the highest-priced item (a chandelier) valued at $25,208.00.

Specialty Home Decor Retailers

HomeGoods

  • HomeGoods' official corporate website can be found here.
  • Despite the digital disruption in the home decor market, shifting consumer buying into the e-commerce space rather than in brick and mortar locations, HomeGoods has remained resilient.
  • As an off-price retailer for home furnishings, HomeGoods has stayed afloat its mass retailer competitors (e.g., Amazon) by appealing to consumers struggling with economic inequality and attracted to low pricing options such as Millennials and low- to middle-income shoppers.
  • HomeGoods, the specialty store for home furnishings and decor under parent company TJX, has largely dominated the discount home furnishings and decor market up until recently.
  • Now, HomeGoods faces competition with At Home, a big-box retail chain that specializes in home furnishings and decor with super center-style stores, averaging 110,000 square feet.
  • HomeGoods offers a unique array of product offerings including furniture, bed linens, cooking products, and other home accessories.
  • Product categories featured on the site include furniture, lighting, rugs, outdoor furnishings, gifts, bedding, bath, home decor, accent decor, kids decor, decorative storage, dining decor, pet decor, wall decor/mirrors, kitchen decor, essentials, and seasonal decor.
  • The company markets itself as an off-price retailer, offering home furnishings and decor at prices 20%-60% lower than full-price retailers.
  • The company does not provide product listings or prices online, and instead encourages shoppers to visit physical locations for discounted products.
  • However, a consumer review of HomeGoods mentioned product price ranging from a $16.99 stainless steel pan and rugs for $299.99.

At Home

  • At Home's, whose website is featured here, tagline is "The Home Decor Superstore."
  • As mentioned previously, At Home is competitive within the home decor market due to its superstore (i.e., stores over 100,000 square feet in dimension) size and massive product offerings.
  • While lesser known than HomeGoods and operating only 180 stores, At Home's expansion into stores rivaling the sizes of Walmart and Target locations is garnering consumer interest rapidly.
  • A recent consumer review published on Business Insider earlier this year found that At Home beat out its competitor, HomeGoods, due to its "sheer variety of styles and wide selection of available products."
  • At Home's website features 14,732 products under its Home Decor category, which includes home accents (e.g., vases), pillows, throws/blankets, window treatments, and floor decor.
  • Prices for At Home's home decor products vary, with its lowest-priced item valued at $2.99 and its highest-priced at $49.99.


Part
08
of ten
Part
08

Canada Home Decor Market: Mass and Specialty Retailers

Bed Bath & Beyond Inc., and Home Depot Canada are two examples of specialty retail companies in the Canadian home decor market. Amazon Canada and Walmart Canada are two mass retailers operating in the market.

Bed Bath & Beyond Inc.

Competitive advantage

  • Bed Bath & Beyond Inc. products prices are lower than those of its competitors.
  • The company uses the "big box" merchandising concepts by offering a wide variety of products in their massive stores which in turn encourages customers to purchase more products, thereby, adding more sales to the company.
  • The company operates a large retail store and focuses on selling a particular type of product. This promotes the customers' experience.
  • Bed Bath & Beyond Inc. is one of the largest retail stores with over 1,500 stores. The company adopts dynamic online pricing to improve its competitive advantage.

Products

The company offers a wide selection of home furnishing products includes:
Bedding
Bath
Kitchen
Dining
Furniture
Outdoor

Pricing

  • Bed Bath & Beyond Inc. has different pricing for its various product offerings. The company offers over 1,299 sub-products under its main product categories, and the pricing varies for all products.
  • The prices range between $21.99 for a picture frame to $1,800.99 for a King Bed, Dresser with Mirror & Nightstand in White Wash.

Channel

Home Depot Canada

The company's website can be found here.

Competitive advantage

  • Home Depot claims to be the leading home furnishing specialty retailer in Canada, with 182 stores in ten Canadian provinces.
  • According to the company, its commitment to investing in the community, excellent customer service, efficient employee management and maintaining a pleasant work environment are some of its competitive advantages in the market place.
  • Home Depot is the largest home improvement retailer in the world and stands out from its competitors due to its strong brand image in the market.
  • The company has an attractive collection of products. It also offers eco-friendly products for customers.
  • Home Depot offers 10% discounts and lower pricing for similar products offered by their competitors.

Products

  • Appliances: Appliances parts and accessories, freezers, refrigerators, heating, cooling, cooking, washers.
  • Bath: Bathroom furniture, accessories and hardware, showers, toilets, bathtubs.
  • Building materials: concrete, fencing and gates, lumber, ventilation, decking, hardware, plumbing, electrical, insulation, roofing products.
  • Decor: bedding, wallpaper, holiday decor, storage, ceiling tiles, furniture, stoves, paint, window covering products.
  • Floor: Area rugs, carpet tiles, gym flooring, garage flooring, tile, wood flooring, vinyl flooring.
  • Kitchen: Cooking products, kitchen and bar sinks, water dispensers, sink accessories.
  • Lighting and ceiling fans: Commercial lighting, ceiling fan parts, ceiling lights, lamps and shades, outdoor lighting, wall lights.
  • Outdoor: Lawn and garden centre, outdoor cooking, patio furniture, outdoor animal supplies.
  • Smart home.
  • Tools: Air tools and compressors, automotive, apparel, hand tools, power tools, safety and security, tool storage, ladders and scaffolding, welding and soldering torches.
  • Windows and decor: Doors and window screens, doors and hardware, garage doors, weather stripping, exterior shutters products.

Pricing

  • Home Depot offers over 1,000 products which are categorized into 17 main products, and they come with different prices. Products can cost as low as $13.99 and as high as $399 for a dish washer parts.

Channel

Amazon Canada

Competitive advantage

  • Amazon is the largest online retailer in the world and generates more sales than any other company.
  • Amazon uses a low-cost structure by offering a wide range of products at lower prices, which in turn increases its customer experience.
  • The company has unparalleled leadership in using technology to boost its customer experience in the retail sector.
  • Amazon is a world recognized brand and has built a strong customer base. The company offers loyalty and discount programs to maintain customer loyalty.
  • The company has one of the largest supply and distribution channels.

Products

Pricing

  • Amazon Canada offers over 50,000 home furnishing/decor products, making it impossible to list all the pricing information for all products. Their home decor products typically cost between less than $25 to $127,059 for a hand-knotted mansion-sized oriental silk carpet.

Channel

Walmart Canada

The company's website can be found here.

Competitive advantage

  • Walmart Canada pricing model has seen it gain an edge over its competitors. The company offers the same pricing for products on its grocery stores and online store compared to its competitors.
  • Walmart also offers low prices for its food products, and this has seen the company see an increase in sales and market shares in the food and consumable categories.
  • Walmart is the largest retailer in the world and the number one online store in Canada. The company's Canadian online store has over 750,000 daily visitors.
  • The company is one of Canada's largest employers and is ranked among the top 10 most influential brands in the country.
  • Walmart Canada has over 400 stores around the country and serves over 1.2 million customers daily.

Products

  • Walmart offers the following home decor products:
  • Furniture products: Living room furniture
  • Gifts and Holidays: Halloween
  • Home: Dining and entertainment, home decor, home improvement, kid's room, lighting, storage and organization products.
  • Outdoor living: Lawn and garden, patio.
  • Pets: Wild birds home decor.
Pricing
Walmart Canada home decor products are grouped into five main categories. The products cost between $20 to $400.

Channel


Part
09
of ten
Part
09

Canada Tableware Market: Mass and Specialty Retailers

Villeroy & Boch and William Ashley are two specialty retailers in the tabletop/tableware market in Canada. Best Buy and Bed Bath and Beyond are considered to be two mass retailers in the tabletop/tableware market in Canada.

Specialty retailers

1. Villeroy & Boch

  • Villeroy & Boch's website can be found here.
  • Villeroy & Boch's competitive advantage is the fact that it is a premium bran that represents "timeless values, keeping faith with the European culture, quality, authenticity and with the region it was founded in (Saar Lor Lux region)." The company has 256 years of experience in championing the best in tableware, and is present in more than 125 countries.
  • Additionally, it is present in three different lifestyle venues — classic, country and metropolitan, and is able to serve a wide range of tastes. Moreover, Villeroy & Boch is known for its innovation and received many design prizes for its achievements.
  • The company offers dinnerware sets, glass sets, and flatware sets. Additionally, it also offers dinnerware (plates, bowls, mugs, cups), serveware (platters, stands, gravy boats etc.), glassware, flatware and knives, bakeware, and other kitchen utensils.
  • Plate price range from CAD$8 to CAD$175, dinnerware sets range from to CAD$120 to CAD$995, and sets of glasses are priced around $50 for four pieces.

2. William Ashley

  • William Ashley's website can be found here.
  • William Ashley's competitive advantage is the fact it is a luxury boutique that is present only in Canada, while still offering the largest selection of dinnerware sets in the country.
  • According to the company's website: "William Ashley has always been at the forefront of the tabletop and giftware industry, and to this day maintains the largest selection of tableware, giftware, and gourmet kitchenware in the world. It is to William Ashley that the industry has always looked, because of our unique heritage and continuing legacy."
  • The company offers dinnerware (place settings, plates, bowls, serving pieces etc.), stem and barware, flatware including specialty cutlery and culinary knives, kitchenware, and collectibles.
  • Plates pricing ranges from CAD$7 to CAD$2,000, tableware ranges from CAD$200 to CAD$1,200 for a set of knives, and wine glasses range from CAD$8 to CAD$832 per piece.

Mass retailers

Bed Bath and Beyond

  • Bed Bath and Beyond's website can be found here.
  • The company's competitive advantage is its multifaceted offering — it is a retailer selling products mostly for the bedroom, bathroom, kitchen, and living room, and therefore offers a one-stop shopping experience for all homeware. It is known to offer quality products at the lowest prices in North America, while still boasting independent design.
  • Bed Bath and Beyond offers a wide range of products for the home, including furniture, soaps, and luggage. In their tabletop offering, they include dinner sets, serveware, flatware, table linens, knives, cutlery, kitchen tools, and baking tools.
  • Dinnerware sets are offered from CAD$29.99 to CAD$649, wine glasses pricing ranges from CAD$4 to CAD$200 per piece, and fine china is offered for CAD$11 to CAD$749 per set.

Best Buy

  • Best Buy's website can be found here.
  • Best Buy's competitive advantage is twofold — it's multitude of locations across Canada, and the scale of its North American operations, which allow the possibility to be able to offer the lowest of prices within mass retailers in Canada.
  • The company offers a wide range of products including appliances, computers, printers, cell phones, cameras, baby supplies, audio, instruments, TVs, video games, luggage, apparel, electronics, fitness equipment, toys, furniture, and homeware. In their tabletop offering, they include dinner sets, serveware, flatware, table linens, knives, cutlery, kitchen tools, and baking tools.
  • Glass sets are offered from CAD$29 to CAD$329 and dinnerware sets range from CAD$10 to CAD$299.
Part
10
of ten
Part
10

US Tableware Market: Mass and Specialty Retailers

Two mass retailers in the tabletop market in the U.S. are Target and Sam's Club. Two specialty retailers in the tabletop market in the U.S. are Sur La Table and The Scullery.

Specialty Retailers

1. Sur La Table

  • This is the link to Sur La Table's website.

Competitive Advantage


Product Overview

  • Sur La Table sells a wide range of products for tableware such as bowls, chargers, dinnerware sets, mugs and espresso cups, plates, flatware settings and serving pieces and dinnerware collections.

Pricing

  • A Pearl Stoneware 16 piece dinnerware set goes for $200.
  • A Terre 12-piece dinnerware set goes for $150.
  • The company has over 50 different brands and offers different prices for different brands.

2. The Scullery

  • This is the link to The Scullery's website.

Competitive Advantage


Product Overview

  • The Scullery has different brands such as Andre Verdier, Dansk, Davis & Waddell, Denby, Dline, Fusion Rands, Judge, Lenox, Peugeot, Philippi, Portmeirion, RCR Crystal, Royal Doulton, T&G, Waterford, and Zassenhaus.
  • The company offers tabletop products such as cutlery, dinnerware, for cheese, kids, mugs, place mats, salt/pepper, serving/accessories, and tablecloths.

Pricing

  • The Denby dinnerware set goes for $35.
  • The RCR Opera drink set of 7pieces goes for $149.99.
  • Portmeirion Thomas and friends of 3 pieces goes for $38.99.
  • The Wedgwood spoon and fork set goes for $79.99.

Mass Retailers

1. Target


Competitive Advantage


Product Overview


Pricing

  • Target sells its products from as low as $9.99.
  • The white 12-piece Stoneware Avesta dinnerware set from Project 62 goes for $17.99.
  • The brown 16-piece Stoneware Tiley dinnerware set from Project 62 goes for $53.99.

2. Sam's Club

  • This is the link to Sam's Club's website.

Competitive Advantage


Product Overview

  • Its tabletop products are classified into break-resistant dinnerware and ceramic dinnerware.

Pricing


Research Strategy

We initially searched for specialty retailers dealing with tabletops and chose two retailers that have both physical stores and operate online. For product prices, we used the prices for the products that are in sets, because the companies sell more products than we could list in the given time-frame. We also searched for mass retailers and confirmed that they sold tabletop or dinnerware. For this category, we also chose those retailers that have both physical stores and operate online. For the prices of the products, we chose a few products or used a range of prices. These retailers have a wide range of products and most are sold in sets.
Sources
Sources

From Part 01
Quotes
  • "The global tableware market size was valued at USD 40.1 billion in 2018 and is expected to expand at a CAGR of 6.0% over the forecast period. "
  • "Inter ikea group, Tesco.com, Meyer Corporation Group, Cuisinart, Saint-Louis, Mikasa, Raynaud Limoges, Bernardaud, Waterford Wedgewood, and Puiforcat are some of the major market players in the industry."
Quotes
  • "The tableware or tabletop market is part of the multi-billion housewares industry. In the U.S., sales of housewares grew about 7% to $58 billion (retail), according to the National Housewares Manufacturers Association."
  • "The tableware market can be broken down into three categories: dinnerware (plates, bowls, cups, saucers and mugs), glassware (beverageware, stemware and barware of both glass and crystal) and flatware (eating utensils). China and ceramic dinnerware represent about 74% of all U.S. dinnerware sales, with glass and glass-ceramic representing about 23%"
From Part 02
Quotes
  • "The global tableware market size was valued at USD 40.1 billion in 2018 and is expected to expand at a CAGR of 6.0% over the forecast period."
Quotes
  • "The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America"
Quotes
  • "The tableware market represents about 7% of this total or $7.8 billion."
  • "The tableware market can be broken down into three categories: dinnerware (plates, bowls, cups, saucers and mugs), glassware (beverageware, stemware and barware of both glass and crystal) and flatware (eating utensils)."