Home Decor and Tabletop Channel Sales - US and Canada

Part
01
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Part
01

Online Tableware/Tabletop: Consumers trends - Canada

Some consumer trends surrounding the Online channel in the tableware/tabletop market in Canada are:- Faster shipping and easy return/replacement policies are driving the segment Social media is impacting the buying

FASTER SHIPPING AND EASY RETURN/REPLACEMENT POLICIES ARE DRIVING THE SEGMENT

OVERVIEW
  • According to the market research report from Grandview the growth of the online tableware market is propelled with the trend of offering faster, trusted delivery and replacement options by various online portals is driving the growth in the segment.
WHY IT IS CONSIDERED AS A TREND
  • The trend of faster shipping and easy return/replacement policies driving the growth in the online tableware segment has been stated by the reputable, expert-backed research report by Grandview and the trend has been reported in Canada by the Canadian E-commerce Monitor insights.
  • Additionally, various key online players in Canadain Online tableware market are offering easy made Shipping and return policies as a way to promote sales such as Linenchest.com, stokesstores.com and Pfaltzgraff.
  • Linenchest which offers sells various tableware products such as dinnerware, serveware, flatware, and table linens has made its Shipping and returns easier by offering, free shipping in Canada on all order $99 and more along with Easy free return policy.
  • Stokestores, which sells online tableware products such as dinnerware, drinkware, flatware and table accessories is promoting free shipping for all online purchase of $99 or more before taxes along with Online "No Hassle" Return policy.
  • Pfaltzgraff which focuses on tableware products such as dinnerware, serveware, drinkware, and flatware is offering simple return policy for the unused item or items within ninety (90) days of purchase for full refund and free shipping on Free Shipping On Orders over $99 in Canada to promote sales.
HOW IT IS AFFECTING CONSUMERS
  • The Canadian E-commerce Monitor insights shares that online shoppers across all categories are influenced by Free shipping and return policies wherein, "75% of Canadian shoppers think free shipping is a key factor when deciding what site to buy from and 57% highlighted the need for free shipping on returns."

SOCIAL MEDIA IS IMPACTING THE BUYING

OVERVIEW
  • According to the market research report from Grandview on the online tableware market, the increasing internet penetration in various rural areas is driving the segment in the coming years.
WHY IT IS CONSIDERED AS A TREND
  • The trend of increasing internet penetration with the larger impact of Social media on the online buying decisions of the Canadian consumers which is driving the growth in the online tableware segment has been stated by the reputable, expert-backed research report by Grandview and the Canadian E-commerce Monitor insights.
  • Additionally, the news article by foodserviceandhospitality states that social media is playing an important role when purchasing dinner or glassware by businesses in Canada as consumers prefer to have a social-media friendly experience while dining where glassware/tabletops are also becoming a talking point in consumers social media dining posts, hence restaurants want to put all the all efforts to make the experience of digital consumer more social media friendly.
  • Louis Durocher of the online tableware store Chic & Basta promotes artisans Quebecois dinnerware through their website and social media and hopes that, in the future, more Canadians will look at the options in their own backyard before buying other types of ceramics.
  • The online tableware store Chic & Basta is very responsive on their Facebook page which has more than 6000+ followers and likes with various reviews and comments on their ceramic tableware posts.
  • Linenchest which offers sells various tableware products such as dinnerware, serveware, flatware, and table linens in Canada is actively promoting on Social media wherein it has more than 493.5K followers on their Facebook page,48.6k on their Instagram page and 21.4k on their Pinterest page.
  • Stokestores, which sells online tableware products such as dinnerware, drinkware, flatware and table accessories in Canada has more around 53,575 people following it on Facebook with 54,008 people likes.
HOW IT IS AFFECTING CONSUMERS
  • The Canadian E-commerce Monitor insights shares that there is a larger impact of Social media on the online buying decisions of the consumers wherein," 47% of Canadians use social media at least once a month for inspiration to help them buy a service or product.
  • Various Canadian online tableware stores are largely being followed on their official Social media pages wherein consumers shares their likes, comments and reviews on various tableware products posted through the channel.

Research Strategy:

  • To obtain the insights on the trends impacting consumers in the online channel in the tableware/tabletop market in Canada, I particularly referred to various credible and reputable, expert-backed news article, market research reports and trend forecasts published through industry researches which are related to the tableware/tabletop market in Canada and globally including Canadian consumers such as grandviewresearch, marketwatch, foodserviceandhospitality, Statistica and others.
  • Through the search, I found the global market report from Grandview sharing insights on the globally including North America (Canada) Online tableware Market and the 2018 Canadian E-commerce Monitor insights which highlighted the growing trend of Faster shipping and easy return/replacement policies, driving the segment and Social media is impacting the buying.
  • Additionally, a deeper analysis supporting to the trends from the prominent online tableware players such as Linenchest.com, stokesstores.com Pfaltzgraff and others through their official website and social media channels(Facebook, Instagram) is provided in detail in the Key findings section along with overview of the trend, reason for the choice and its impact on the consumers.
Part
02
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Part
02

Retail Tableware/Tabletop: Consumers trends - Canada

CONSUMER TRENDS SURROUNDING RETAIL CHANNLE IN THE TABLEWARE/TABLETOP MARKET:

1. PERSONAL ADVICE IN RETAIL STORE TO SAVE SPACE AND TO UNCLUTTER THE KITCHEN CABINET DRIVES CONSUMER DEMAND FOR TABLEWARE:

OVERVIEW:

  • Demand for multi functional tableware is gaining momentum because consumers are more inclined towards arranging uncluttered kitchen cabinet. Consumers focus on the space factor i.e. giving preference to that segment of tableware or table which takes less space.

WHY IT IS CONSIDERED AS A TREND

  • The trend of choosing the type of tableware that fits on the tabletop is supported by the kind of advice and suggestion received from the retailers of tableware.
  • West Elm in Canada retails tableware and gives details advice to shoppers who visits stores regarding the type of tableware.
  • The company gives personal advice to shoppers by taking into consideration the way to decorate the dining room. The company complete advice such as contemporary serveware that consists of standard sets of glasses, plates and silverware that can be used on any occasion.
  • Company emphasis that tableware must be picked that reflects the personal style of consumers.
  • William Ashley, a retailer of tableware in Canada focus on to engage customers through personalized customer service.
  • Jackie Chiesa, president of William Ashley says the company gives customized service and highlights even smaller space can accommodate unique collection of tableware items.
  • William Ashley is an iconic landmark retail store for bridal couples in the greater Toronto area and a bridal registry expert all over North America.

HOW IT IS AFFECTING CONSUMERS

  • According to Survey conducted by Accenture, 91% of consumers likes personalized experience in retail stores. Consumers are more interested in getting recognized and they don't feel hesitant in sharing their personal details with retailers which gives the comfort of meaningful advice.
  • Bridal couples in the Canada region always look the retailers for any suggestion that could meet their desires and expectations and may give content-rich retail experience to them.

2. INNOVATION IN TABLE WARE MATERIAL SHOWN BY RETAIL CHANNEL.

OVERVIEW:

The growing importance of food presentation and styling as the most important finishing touch to culinary skills is benefiting sales of tableware in both commercial and consumer’s food sector. The major trend that is gaining popularity in tableware includes innovation in tableware and table-top in Canada.

WHY IT IS CONSIDERED AS A TREND

  • Innovation in Tableware and table-top products drives the growth in retail tableware segment which has been backed by the Research Reports presented by The Globe and Mail and Global Industry Analysts.
  • William Ashley, an in- store retailer of tableware unveils retail technology in its store. The company engages customers with the next generation of retail technology that is featured throughout the store to immerse customers in the brand stories, educating them about the heritage and helping them to appreciate the craftsmanship behind the luxury brands.
  • West Elm, a tableware retailer uses retail technology with the idea for a purpose-driven furnishings retail brand. The company has formed Pinterest Style Finder, a new online tool that utilizes artificial intelligence to help customers transition style inspiration into products they can be bought at West Elm stores.
  • The new tool is an extension of Style + Service, the West Elm’s design consultation program offers customers design, installation and registry services at each of its 100 stores across the U.S., Australia, Canada and the U.K.
  • The objective to inculcate retail technology in stores gives an option to customer’s preference and can start learning a style from a single photograph. It can develop a real sense of a customer’s style in a matter of seconds.
  • West Elm and the Williams-Sonoma, Inc. portfolio of brands which deals in tableware retail gives an opportunity of experimenting with new technology to enhance the customer’s experience in retail sector.

HOW IT IS AFFECTING CONSUMERS

  • The retail technology gives the immense pleasure of shopping to customers as they can get all information regarding tableware and tabletop products. Customers gets the feeling of content-rich, event-driven environment that immerses the customer in the brand experience and the story.
  • They get complete information about the product that suits their styling with the help of artificial technology used by the major retailers in Canada.


Research Strategy:

METHODOLOGY:

We started off our search by looking at the Market Reports on Tableware/Tabletop Market for Canada region in sources such as Grandview Research, GlobalNewswire, and strategyr.com. Since such sources primarily cover information on Trends and Players for Tableware/Tabletop. Hence, we preferred to check them as PrimaFacie. The sources cover information on Global Market which cover information for Canadian Region as well. The sources cover information on some Major Consumers trends for Tableware/Tabletop Market.

Then, we looked further and checked for the trends that could be related to Canada region. We looked and checked some retailers of Tableware/Tabletop that operates in Canada and searched what trends these companies are following to attract consumers in the market. We looked through sources such as westelm.ca, tableware international.com, and https://pinterest-style-finder.westelm.com/ and Triangulated the Trends that were available in Market Reports with these Players. The idea was to pick those trends that could be corroborated with the players in this segment.

Thus, all the detailed information along with overview of the trend, reason for the choice and its impact on the consumers have been mentioned in the Key Findings Section Above.
Part
03
of twenty-two
Part
03

Online Tableware/Tabletop: Consumers trends - US

The United States tableware market has been growing steadily with the growing need of people to redesign the household. The tableware market is projected to reach $12.7 billion by the year 2021. Drinking items such as mugs, glasses, and coffee-making accessories will drive the tableware market growth in the next 5 years.

Current and Projected Tableware Industry in the US

  • The United States tableware market size in 2016 was $6.2 billion, wherein approximately 25% came from online sales.
  • The Americans' average annual spend on tableware per consumer unit in 2016 was $24.16. In 2017, the US online sales of housewares including tableware increased by 18%.
  • The tableware market is projected to reach $12.7 billion by 2021 in the United States market. Tableware, including food storage, is the top penetrated categories in the United States house ware e-commerce market.
  • The online segment of the United States tableware is projected to have a 7.5% CAGR from 2015-2025, with the metal ware segment having the largest market share of 33.6%.
  • Global Data also predicts that in the next 5 years, the tableware market growth will also be driven by drinking items such as mugs, glasses, and coffee-making accessories.

Growth Drivers

  • The Americans' way of shopping housewares, like tableware, evolve because of technology as it meets the demands of its buyers for value, personalization, and convenience.
  • The growth in the online segment of the United States tableware are driven by the following factors:
a) High penetration of smartphone usage for browsing and buying.
b) Increasing internet penetration in rural areas.
c) Delivery portals are becoming faster and gains trust.
d) Increase in replacement options for online tableware purchases.
e) Review-laden and search-driven style of e-commerce.
f) Young group of working consumers with busy schedules prefer to purchase online than offline due to its doorstep service and easy access.
  • The hosting of different social dining events also grows in popularity impacting the market growth.
  • Other factor that impacts the demand for tableware is due to the large population of consumer groups transferring to the United States. This is because there's an increase in the number of those living in rental houses or changing houses, therefore there is a demand on new tableware for their new house.

Research Strategy:

Information on specific trends focused on the online market of tableware in the Uniteed States is not readily available. Your research team begun the research by looking for lists of current trends focused on the online market of tableware in the United States through market analysis and industry reports as these had articles specific to housewares but in tableware in the United States. We found reports on market trends per region but they are behind paywalls like those from sources such as Grand View Research, Market Watch, and Businesswire among others. Additionally, these sources are not mainly focused on online channel trends, but in the general view of the market. We found a specific report with the title "Rise of Digital Technologies Drive Online Sales of Tableware" from PR Newswire, but again it was behind pay wall. Another online-specific report is from NPD, however, it was for the United States housewares e-commerce in general. While tableware are one of the top penetrated categories, the information cannot be fully associated with trends that are specifically for tableware only.
Secondly, your research team extended the search and looked for the key players in the United States tableware online/e-commerce market such as Corelle Brands LLC, and Royal Doulton. We checked for press releases or third-party articles about these key players to determine if there would be mentions of the current trends in the United States online tableware market which these companies use as "marketing strategies" to American tableware consumers online. However, the available information is only about these companies' products, set collections, and designs. Even the blogs section from the Royal Doulton site do not have relevant insights for this research, therefore, this approach was not fruitful.
As a last resort, we looked for shows and events on housewares in the United States, as these occasions might also have participants that are also active in the online channel of the tableware market. They might also release details about the trends that the participating brands in the event have found as segmented by distribution channels. However, the trends' information available from sources like the 2018 Home & Housewares Show and the trends mentioned in the annual forum of the Catering Equipment Suppliers Association (CESA) does not have relevant and useful information. These sources mostly mentions about the trends in color, design, theme, etc of tableware, and not on the online distribution channel of the market in particular.
In the absence of information on trends focused on the online channel of tableware in the United States, we pulled together other helpful information relevant to this topic like the current and projected state of the online tableware market in the United States and its market drivers, and presented them in the report above.
Part
04
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Part
04

Retail Tableware/Tabletop: Consumers trends - US

Casual tableware and open stock assortments are two consumer trends in the retail tableware/tabletop market in the United States.

Trend #1: Casual Tableware

Overview

  • According to a report by EC4U, ceramicware suppliers have recognized a change in demand towards products that are casually styled, as opposed to more expensive formal designs created from porcelain and bone china.
  • Due to this, the plasticware segment of the U.S. tabletop/tableware market will continue to outpace other divisions, including ceramicware products.
  • Consumer preferences towards low prices and convenience are some of the reasons why they favor casual tableware such as plasticware against formal ones.

Reason

How it Affects the Industry

  • The changing demand of consumers towards casual tableware, such as plasticware, restricts expansion within other divisions of the market like ceramicware. It also provides a challenge for the suppliers in other segments.


Trend #2: Open Stock Assortments

Overview:

Reason:

How it Affects the Industry:


Research Strategy:

We searched for consumer trends in the US retail tableware/tabletop market by using market reports and intelligence sources such as IBIS World, Freedonia Focus Reports, and Packaged Facts, etc. Additionally, we explored industry sources such as EC4U, Ceramic Industry, and Gourmet Insider, among others. We determined the trends by using well-known and credible sources such as Gourmet Insider and EC4U, and consulted other industry sources for supporting information. From our research, we found two trends for the US retail tableware/tabletop market that were based on consumers' demands and preferences, namely casual tableware and open stock assortments.

We also found US consumer trends from the table of contents of the report from Freedonia Focus. Though it is behind a paywall, we still decided to add it to our brief.

Part
05
of twenty-two
Part
05

Online Home Decor/Furnishing: Consumers trends - Canada

Online Home Decor/Furnishing: Consumers Trends — Canada

Trade articles, industry reports, consumer reports, and trend forecasts written by designers were consulted to find current top consumer trends in the online home decor/furnishing market in Canada. Contemporary/mid-century modern home decor and custom home decor design were identified as two leading trends in this market.

Trend #1: Contemporary and Mid-Century Modern Home Decor

  • Contemporary, modern home decor continues to be in high demand for online purchases in Canada. This includes clean, minimalist designs in furniture and home adornments, industrial motifs, and striking pieces of modern art. In particular, mid-century modern furnishings and home decor have made a comeback and have become very popular with Canadian customers.
  • Modern home decor is a trend as demonstrated by inclusion of mid-century modern pieces in the prestigious 2019 Toronto Interior Design Show. It has been referenced in articles by Canadian writers in the design field. In addition, the increasing online earnings of companies focused on selling modern decor and furnishings, such as Ikea Canada and Simpli Home, attest to the longstanding popularity of Canadian online shopping for modern decor.
  • As a result of the trend, Canadian consumer spending at online retailers offering modern furnishings and home decor continues to grow. Ikea Canada's online sales grew by 18.8% in 2018. Online home decor and furnishings rising star Simpli Home yielded an earnings increase of 424% in 2017.

Trend #2: Custom Home Decor

  • Searching for interior design elements unique to their home, Canadians are increasingly choosing custom-made, re-purposed, or do-it-yourself decor. Younger customers use custom-made items to reflect their personality. On the other hand, seniors show growing demand for custom furnishings as a result of changing lifestyles. Interest in items specifically made in Canada is also growing.
  • Custom home decor is a trend as described by the Home Furnishings in Canada industry report and an expert opinion article, in which Canadian designer Lindsay Agnew states, "Handcrafted and truly one-of-a-kind pieces have an added value which is why I see designing with authenticity, creativity and unique pieces a big trend for 2019." Online businesses can provide the perfect solution for Canadians shopping for these one of a kind pieces.
  • The custom home decor trend has prompted Canadian consumers to flock to businesses such as Trouvaille, which include tailored design pieces offered in conjunction with an interior design service. Increasing home prices are leading Canadians to borrow against their home to fund do-it-yourself home improvement projects and decor ideas.

Research Strategy

The research team searched through market reports, consumer opinion articles, and expert articles to find trends in field. Seeing as Ikea Canada and Simpli Home are leading Canadian online marketers of modern furnishings, their earnings figures were used to support customer behavior data for buying modern style home decor.
Our team made sure they selected trends that appeared across multiple resources in the most recent publications. We made sure the publications referenced were within 24 months period with exception to scenarios where we could not find other publications to corroborate these trends within the 24 months period. In such an event, we went further to look for sources that will corroborate the trends beyond the normal 24 months period.

Part
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Part
06

Retail Home Decor/Furnishing: Consumers trends - Canada

Some consumer trends surrounding the retail channels in the home decor/furnishing market in Canada include rising demand, focus on reviews and testimonials, and sales through social and digital media. Another trend includes consumer need for the in-store experience.

Rising Demand and Weak Canadian Dollar

  • According to Fifth Story web, the home decor/furnishing market is close to "$10 billion and continues to grow." Major home decor/furnishing retailers in Canada include Ikea. The company sold more than $2 billion worth of furnishing in 2016.
  • According to trends published by Fifth Story web, a weak Canadian dollar is one likely "reason for the uptick in home retail spending."
  • Trends related to home decor marketing channels published by Market Watch reveal that the home decor segment is expected to see positive growth for "five years" between 2019 and 2024. The report focuses on North America and states that Canada is one of the significant regions defining the global market trends.
  • Major players in the home decor/furnishing retail channel in Canada include West Elm, Room and Board, Article, Ikea, Crate and Barrel, Wayfair, and other retailers.
  • The parent brand of West Elm (Williams-Sonoma) reported net revenue growth of 9.3% from $1.7 billion in 2018 to $1.8 billion in 2019. Among all of Williams-Sonoma's brands, West Elm emerged had the best growth at 11.1%. This revenue growth indicates a rising demand in the home decor/furnishing products retailed by West Elm.
  • Crate and Barrel have more than 130 stores and warehouses with over 7,500 associates in the United States and Canada. Crate and Barrel is a growing and dynamic multi-channel furniture retailer.
  • In 2017, Crate and Barrel reported a revenues increase of 10.7% (when compared to 2016) to $1.638 million. This study assumes that the YoY rise in revenue is indicative of the rising demand for its home decor/furnishing products and services.
  • The trend on rising demand is published by a reputable market agency Fifth Story web. It also repeats across a plethora of resources and affects several market players in the home decor/furnishing market in Canada.

How Rising Demand Affect Consumers

  • A weak Canadian dollar is making "Canadians tend to cocoon" (that is, gather at home). As their presence at home continues increases, it creates a (desire for furnishing) demand for home decor and furnishing. The study assumes cocoon means to retreat to someone's home or to gather at home.
  • Staying longer at home makes them choose to invest "more time and money in their homes." This stay leads to a rise "in home retail spending."
  • Demand occurring at a time of weak Canadian dollar pushes Canadians and people from the United States to seek budget-friendly, as well as trendy home décor. The study assumes that the above interplay of market forces leads consumers to social and digital media to conduct "research, selection, and validation" processes for the home decor/furnishing items to buy.

Sales through Social and Digital Media

  • Recent trends published by Fifth Story reveals that smart home furnishing retailers are selling more by taking advantage of "social and digital media."
  • The Canadian website of West Elm advertises home decor and home accessories using digital media. The resource announces bonuses and reveals new arrivals.
  • West Elm leverages Facebook for advertisement. The general Facebook page of West Elm advertises furnishings and has over 1 million likes and over 1 million followers. The page has been in existence since 2008.
  • West Elm also leverages social media to advertise to customers in specific cities. The Facebook web page of specific to West Elm at 109 Atlantic Avenue, Toronto, Ontario, is used to showcase home decor/furnishing and has over 3000 likes and over 3000 followers. This website targets residents of Toronto, Ontario.
  • Crate and Barrel utilizes social media and other digital marketing channels. Its Facebook channel has over 800,000 likes and over 800,000 followers. It has more than 130 stores and warehouses with over 7,500 associates in the United States and Canada. The page has existed since 2007.
  • The trend on sales through social and digital media is published by a reputable market agency known as Fifth Story web. It also repeats across a plethora of resources and affects several market players in the home decor/furnishing market in Canada.

How Social Media and Digital Affects Consumers

  • About 29% of consumers are more likely to purchase a piece of home decor/furnishing on the same day. This statistic is accurate if they utilize social media to assist their shopping process either before or during the purchase trip.
  • Consumers who are using social media while processing their purchases are "4 times more likely to" spend higher sums of money than non-users.
  • High-frequency shoppers are known to use digital 50% more when compared to low-frequency shoppers. This insight suggests that digital increases the frequency of purchase.
  • Consumers leveraging the digital space get inspired by marketing efforts, as they read reviews and testimonials, as well as engage in comparison.

Focus on Reviews and Testimonials

  • Recent trends published by Fifth Story reveals that Canadian home decor/furnishing consumers are getting inspired by the efforts of marketers but also rely on "reviews and testimonials."
  • West Elm has over 250 user reviews on the Consumer Affairs web.
  • Several West Elm furnishings have user recommendations on its Ontario Canada Facebook page in the form of likes.
  • Crate and Barrel has over 250 user reviews on the Consumer Affairs web.
  • Crate and Barrel has consumer reviews and recommendations on its Facebook web in the form of likes and shares for advertised furnishings.
  • Canadian Furniture Show has several reviews and testimonials on its Facebook page. The Facebook page was created in 2010 and has acquired over 1,700 followers.
  • The trend on consumer focus on reviews and testimonials is published by a reputable market agency known as Fifth Story web. It repeats across a plethora of resources and affects several market players in the home decor/furnishing market in Canada.

In-Store Experience

  • Recent trends reveal that reviews, testimonials, as well as comparison shopping, are "leading to online or in-store purchases."
  • Online reviews and testimonials are influencing consumer purchase decisions. However, a significant number of consumers still desire "in-store experience where they can feel" as well as touch the furnishings they intend to buy.
  • Apart from implementing online marketing, the Canadian website of West Elm reveals it's brick and mortar store locations to consumers in Canada. Brick and mortar locations where consumers can have in-store experience include Calgary in Alberta, Vancouver in British Columbia, and Toronto in Ontario.
  • Canadian Furniture Show organizes in-house exhibitions/furniture shows to give consumers the privilege to see and feel its home decor/furnishing items.
  • The trend on consumer need for in-store experience is published by a reputable market agency known as Fifth Story web. It repeats across a plethora of resources and affects several market players in the home decor/furnishing market in Canada.

How In-Store Experience Affects Consumers

  • Several consumers want in-store experience because it allows them to "feel and touch their new furnishings" before buying.
  • The omnichannel retail space/purchase journey leverages "multiple touch points," and retail stores is one of them. In-store experience presents the retailers an opportunity to maximize one of these touch-points.
  • This process (in-store exhibitions) boosts consumer experience. For both consumers and retailers, "in-store is a new reality." The study assumes in-store experience gives consumers the real feeling they desire to have about the home decor/furnishing.

Research Strategy

The research investigated some consumer trends surrounding the retail channel in the home decor/furnishing market in Canada. Resources reviewed include Market Watch and Fifth Story web. Several trends impacting consumers patronizing retail channels in the home decor/furnishing market in Canada got uncovered through this strategy. Only trends that appear across a plethora of resources and practiced by several industry players are in the study. Fifth Story web focuses on brand stories across multiple channels and platforms. The company produces branded content marketing solutions. It boasts of several content marketing experts/expertise.
Part
07
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Part
07

Online Home Decor/Furnishing: Consumers trends - US

Consumer trends in the online channel in the home decor/furnishing market in the US include an increase in the usage of visual search to search for products and make decisions for home décor purchases, as well as a growing demand for home décor products via online channels due to lower prices, free delivery, generous try-out, and money-back guarantees offered by online retailers.

Visual Search

  • Visual search has become important for consumers in the online home décor and furnishings market.
  • Instead of having to remember the names of brands and typing them, customers use visual search, which "reads images to identify color, shape, size, and proportions, even text to identify brand and product names."
  • According to eMarketer, "72% of US internet users regularly or always search for visual content before making a purchase."
  • For 31% out of about 12 million survey participants in a global survey (including the US), after apparel, home décor is the retail category for which they use visual search.
  • 60% of Pinterest users have used the platform to make decisions for home décor purchases. According to Pinterest, its users make more than 2.3 billion home décor saves and 1 billion home décor-related Pins annually.
  • Also, on Instagram, the top 15 most influential Home & Garden business accounts (excluding crafts) have about 44.3 million followers altogether. The hashtags, "homedécor" and "interiordesign," have approximately 116.5 million posts.
  • According to Deloitte, ultra-personalization, interconnectedness, and hyper-efficiency, which are facilitated by visual search navigation, are consumers' top demands from online retailers, as well as offline retailers.
  • Due to this growing consumer mindset, retailers in the home décor space need to use visual search navigation technology to appeal to consumers. Brands that adopt this strategy will see a 30% increase in digital commerce revenue by 2021.

Increase In Demand

  • Consumer interest in buying furniture online has been growing slowly, with only about 11% of US consumers preferring to purchase furniture online. However, with about 18% of US consumers preferring to buy furniture, home furnishings, and accessories through online channels, online retailers such as Casper, Tuft & Needle, and Amazon are experiencing successes in the category.
  • Consumers are beginning to see the advantages of buying their furniture online.
  • They have become increasingly attracted to online purchases of furniture and home furnishings due to the emergence of "bed in a box" companies like Casper and Tuft & Needle, which offer lower-priced mattresses with free delivery, generous try-out, and money-back guarantees.
  • Quick shipping, low prices, and "hard-to-pass-up" offerings from online retailers like Wayfair and Overstock are motivating consumers to buy top-shelf home decor, kitchen and bath items online instead of in-store.
  • Another reason for the increase in demand for home décor and furnishings via online channels is that "consumers want to understand the look and feel within a decorated space."
  • In 2018, revenue from online sales of furniture and home furnishings in the US was $65.1 billion. It is projected to reach $100 billion in 2022.
  • By 2023 the online channel is projected to account for 14.4% of total online retail sales in the US.

Research Strategy

To identify consumer trends in the online channel in the home decor/furnishing market in the US, we made use of precompiled information on trends specific to the online segment of the industry as published by reputable blogs, with reference to market insights companies like Deloitte, Gartner, and Research and Markets. These sources provided statistics to back-up the trends as well as insights on their impacts on the industry.
Part
08
of twenty-two
Part
08

Tabletop/Tableware Leaders by Online Channels - Canada

Some of the biggest tabletop companies, based on their online traffic, that sell online are Linen Chest, Stokes, Pfaltzgraff, Pier 1, and Crate and Barrel.

Top Tabletop/Tableware companies based on online traffic:

1. Linen Chest

  • Website: www.linenchest.com
  • Overview: Through its website, Linen Chest sells various tableware products such as dinnerware, serveware, flatware, and table linens.
  • Total Visits: 548,870 in September 2019

2. Stokes

  • Website: www.stokesstores.com
  • Overview: Some of the more popular Stokes tableware products include dinnerware, drinkware, flatware and linen, and table accessories.
  • Total visits: 296,800 in September 2019

3. Pfaltzgraff

4. Pier 1

  • Website: www.pier1.ca
  • Overview: Through its website, Pier 1 sells various tableware products such as dinnerware, serveware, glassware, barware and linen, and table accessories.
  • Total visits: 121,260 in September 2019

5. Crate and Barrel

  • Website: www.crateandbarrel.ca
  • Overview: Crate and Barrel sells dinnerware, drinkware, flatware, serveware, and table linens through its online store.
  • Total visits: 86,610 in September 2019


Other Tabletop/Tableware companies selling through online channels in Canada:

William Ashley China Corporation

  • Website: www.williamashley.com

Murata

  • Website: https://murata.ca

Villeroy & Boch

  • Website: www.villeroy-boch.ca

Utsuwa-No-Yakata

  • Website: www.utsuwa.ca


Research Strategy:

We started our search by visiting various industry reports and market studies related to the tabletop/tableware online channels in Canada. However, most of the reports published by leading market research firms such as Industry Research and Grand View Research only provided information on the overall global tableware market. We also tried to go through media articles and news publications for any information on the tabletop/tableware online channels in Canada. The idea here was to find any news articles or press releases containing reviews on players in the tableware market in Canada that sell their products online. However, none of the articles published by leading news publications such as CBC, CTV News, MSN, National Post, and the Toronto Sun provided information on the tabletop/tableware online channels in Canada, with the majority of information focused on type of tableware that is popular in Canada. Since the focus of the research is on tableware companies that sell through online channels, we tried to identify the biggest companies based on website traffic. Using SimilarWeb, we were able to find information related to the website traffic for nine tableware companies in Canada and have ranked them based on their monthly website visits.



Part
09
of twenty-two
Part
09

Tabletop/Tableware Leaders by Retail Channels - Canada

WMF, Libbey, Zwilling J. A. Henckels, Corelle Brands, and Lenox Corporation are the top five key players in the Canadian tabletop/tableware retail channels.

Key Players in Canadian Tabletop/Tableware Retail Channels

WMF

  • Established in 1853, WMF is an international provider of high-quality tableware products. WMF's products include cups, plates, children's tableware sets, egg cups, salad bowls, serving plates, and serving bowls. The company has a revenue of $855.96 million.

Libbey

  • Established in 1818, Libbey is a large glassware manufacturer and bills itself as one of the world's largest tableware suppliers. The company specializes in glassware, tableware, dinnerware, and silverware. The company has a revenue of $798 million.

Zwilling J. A. Henckels

  • Established in 1731 by Peter Henckels, Zwilling J. A. Henckels (part of the Wehahn-Group) is one of the oldest brands in the world. Henckels specializes in the manufacture of knives and tableware. The company has a revenue of $751 million.

Corelle Brands LLC

  • Corelle Brands LLC has been operating globally for nearly over a century, and its brand portfolio includes Pyrex, CorningWare, Snapware, Chicago Cutlery, OLFA, and Cornelle. The company has a revenue of $507.31 million.

Lenox Corporation

  • Established in 1889, Lenox Corporation has over a century of experience in providing tableware, barware, and kitchenware. Some brands under Lenox are Kate Spade New York, Dansk, and Reed & Barton. The company has a revenue of $310.43 million.

Research Strategy

We began our investigation with an inquiry into market research reports from organizations like Grandview Research, Wise Guys Reports, Research and Markets, Industry Research, and Report Linker. This avenue of inquiry yielded information related to global tabletop/tableware retail channels. However, some available reports (Wise Guys Reports, Research and Markets, Industry Research, and Report Linker) did have information on companies operating in Canada. However, these data were available only through the purchase of the reports.

Our next step was to determine the top companies using the revenue data of the companies listed by the reports. We made inquiries into each company's website to determine if the company operated in Canada and its revenue via annual reports. We also used business intelligence sources like PR Newswire, Business Wire, Hoovers, Crunchbase, and Forbes. After determining the top companies, we used data previously collected from each website to provide a brief overview of the company.
Part
10
of twenty-two
Part
10

Tabletop/Tableware Leaders by Online Channels - US

The top players in the tableware online channels in the US are Corelle, Royal Doulton, Lenox Corporation, ZAK Designs, and Pfaltzgraff.

Corelle Brands LLC

Royal Doulton Company

Lenox Corporation

ZAK Designs Inc

  • Official website link here.
  • Estimated revenue of $95.6 million.
  • The company prides itself on producing unique dishes.
  • Its goal is to add color and make the table fun by experimenting with bold patterns.
  • The company produces dinnerware, drinkware, outdoor dining, and zak drinkware exclusives.

The Pfaltzgraff Co

Your Research Team Applied The Following Strategy

The Research team decided to highlight companies that deal with the manufacturing of tableware and have an online store presence. The team was lucky to find research that compiled the list of popular tableware players in the industry. Using the list from PR Newswire the team looked for the top competitors of these popular brands and used this information to create a list of key players in the tableware industry. However, the team had to go a step further and identify the brands that had an online store as one of its main distribution channels. This was done by visiting the individual website of each brand and making sure it had an online store. Then, the team compiled a list of 5 key players based on their revenue estimate and online presence in the US. Additionally, the team found useful research "Tableware Market Size, Share & Trends Analysis Report By Product (Glassware, Ceramicware, Metalware, Plastic/Fiberware), By Distribution (Offline, Online), And Segment Forecasts, 2019 – 2025" but it was hidden behind a paywall.
Part
11
of twenty-two
Part
11

Home Decor/Furnishing Leaders by Online Channels - Canada

Using research conducted by Statista.com, it was identified that the five top online retailers for home decor in Canada was Wayfair, Home Depot, Costco, Amazon, and Bed Bath and Beyond. These numbers were based on the net sales of the individual websites.

Top five Online Suppliers

Wayfair LLC

  • Wayfair
  • Wayfair is an online store focused on all aspects of the home. Wayfair.ca was launched in 2016, and was the company's opportunity to branch out to their Canadian clientele, bringing them a wide selection of home goods at all different price points.
  • Net sales at $445.3 million US in 2018

Home depot

  • Home depot
  • Offers a wide selection of do-it-yourself or installation selections for Canadians looking to update or uplift their homes. Along with a wide variety of online home decor options, they also offer professional installations and tool rentals.
  • Net sales at $474.4 million US in 2018

Costco

  • Costco
  • Initially a membership warehouse club in competition with Price Club, Costco opened in its first warehouse in 1983, and has since brought savings and wholesale prices to the consumer. Launching their Canada based website has broadened the company's ability to offer home goods at competitive prices.
  • $1037.5 million US in 2018 (source 5)

Amazon

  • Amazon
  • Amazon Canada is an online retailer that opens up the markets, making a competitive playing field for small and medium-sized Canadian companies. This retailer offers all manners of products and consumer goods, with some of the most popular commerce being home goods.
  • $3647.2 million US in 2018

Bed Bath and Beyond

  • Bed Bath and Beyond
  • Bed Bath and Beyond is a home decor retailer focusing on domestic merchandise and home furnishing. Home decor items include items such as: wall art, lighting, rugs, and holiday fixtures. (source)

Research Strategy

When researching indicators of the top retail home decor suppliers, the assumption was made based on accounting definitions, that net sales was synonymous to company revenue. The definition of net sales is given as total revenue minus expenses, resulting in the company's annual revenue. With this knowledge in mind, e-commerce databases were accessed for each of the five listed companies, and their net sales have been reported above. As for the identification of these companies, statistics and analysis were based off Statista's consumer market outlooks, specifically for the segments of furniture and homeware.
Part
12
of twenty-two
Part
12

Home Decor/Furnishing Leaders by Retail Channels - Canada

The key players in the home decor/furnishings retail channels in Canada are Bed Bath & Beyond Inc., Leon's Furniture Ltd., IKEA Canada LP, HomeSense, and Home Outfitters.

BED BATH & BEYOND INC.

  • Overview- Bed Bath & Beyond Inc. has a range of domestics merchandise and home furnishings. The buyers can purchase products either in-store, online, through a mobile device, or a customer contact center.
  • Revenue-$12 billion in estimated annual revenue.
  • Website — Link

LEON'S FURNITURE LTD.

  • Overview — Leon's Furniture Ltd. is one of the leading retailers in the furniture market in the whole of Canada. The Company was conceived in 1909.
  • They sell pants, blankets, shoes, linens, and other soft goods at a fair price to his growing list of customers. It quickly established its reputation because of being honest, honorable, and caring, with particular attention paid to standing behind the goods sold.
  • Revenue- $1,710,000,000 in estimated annual revenue.
  • Website -Link

IKEA CANADA LP

  • Overview — Ikea Canada LP not only sells household furniture products but also provides storage furniture, TV solutions, small storage, sofas, and armchairs.
  • They have been leading (in terms of value) in home furnishings since 2018. IKEA aims to become a leader in multichannel home furnishings in the country.
  • Revenue — $1,196,550,000.
  • Website -Link

HOMESENSE

  • Overview- HomeSense is a home furnishing store. They deliver great value on different selections of exciting top brands and home fashions from around the world. HomeSense, together with Winners and Marshalls, comprise TJX Canada.
  • Revenue — $3,870,000,000 in estimated annual revenue.
  • Website-Link

HOME OUTFITTERS OF HUDSON'S BAY COMPANY

  • Overview- Home Outfitters is a fashionable home store delivering value and quality with unmatched service. It is Canada's first home specialty store, which has been a one-stop-shop for all things kitchen, bed, and bath for countless satisfied customers.
  • Revenue — $2,832,000,000 in estimated annual revenue.
  • Website -Link
  • Facebook Page

RESEARCH STRATEGY

We leveraged industry publications to gain a deeper understanding of Canada's Home Decor/Furnishing Retail Channels market. For more specific information, we reviewed publications on IBIS World, including Industry Market Research, Reports, and Statistics of home furnishing stores, and furniture stores in Canada. Both articles from IBIS World gave information about the companies that have the largest market shares in the industry of Home Decor/Furnishing Retail Channels.
We also explored statistical sites such as Statista to determine the key players in this industry. We found that Leon's Furniture Ltd. is one of the major retailers in the furniture market in Canada. For other identified players such as Bed Bath & Beyond Inc., IKEA Canada LP, HomeSense, and Home Outfitters, we determined their revenue/market share through third-party sites and company databases such as Crunchbase, Bloomberg, Euromonitor, Businesswire, Linkedin and Hoovers.

With the gathered information, we identified the top 5 players in the home decor/furnishing retail channels in Canada by revenue or market share as Bed Bath & Beyond Inc., Leon's Furniture Ltd., IKEA Canada LP, HomeSense, and Home Outfitters.

Part
13
of twenty-two
Part
13

Home Decor/Furnishing Leaders by Retail Channels - US

The top-five players in the U.S. home decor/furnishing retail market (in descending order, 1-5) based on revenue (sales) are Bed Bath & Beyond, IKEA, Wayfair, HomeGoods, and Williams-Sonoma.

Top Five Home Decor/Furnishing Retailers in the U.S.

1. Bed Bath & Beyond

  • This link is to Bed Bath & Beyond's website.
  • Bed Bath & Beyond sells home furnishing and decor products, such as kitchen textiles, bath items, and bed linens.
  • The company has approximately 994 retail stores in the U.S., with a presence in each state.
  • The company does business through its several brands, which are Bed Bath & Beyond, World Market, Christmas Tree Shops, buybuy BABY, Cost Plus, Christmas Tree Shops and That!, Harmon, Cost Plus World Market, and Harmon Face Values.
  • Bed Bath & Beyond's 2018 revenue totaled $10.72 billion.

2. IKEA

  • This link is to IKEA's website.
  • IKEA has a long-standing history, which dates back to 1943.
  • The company sells home accessories, appliances, and "ready-to-assemble furniture."
  • There are approximately 40 IKEA stores in the U.S. California is the state with the most IKEA stores (eight), followed by Florida with four.
  • IKEA's product offerings center around five principles, which are quality, low-price, form, sustainability, and function.
  • IKEA's 2018 revenue amounted to $5.91 billion in 2018.

3. Wayfair

  • This link is to Wayfair's website.
  • Wayfair has been in business since 2002.
  • The company does business through its five brands, which are Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold.
  • Wayfair sells over 14 million products.
  • The company's offerings span all price points and styles.
  • Wayfair's 2018 revenue totaled $5.75 billion.

4. HomeGoods

  • This link is to HomeGoods' website.
  • HomeGoods has been in business since 1992.
  • The company has been described as "a national, off-price retailer" that sells a wide assortment of home decor/furnishing products such as rugs, bedding, pillows, and much more.
  • HomeGoods stated that the prices it charges are 20-60% less than what specialty stores and department stores charge for the same items.
  • In 2018, HomeGoods' revenue was $5.74 billion.

5. Williams-Sonoma

  • This link is to Williams-Sonoma's website.
  • Williams-Sonoma's history dates back to 1956.
  • The company's brands include Williams-Sonoma California, Williams-Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Mark and Graham, and Rejuvenation.
  • Through its brands, Williams-Sonoma's wide array of offerings range from lighting, to furniture, to curtains, to rugs, and much more within the home decor/furnishing space.
  • Williams-Sonoma has a brick-and-mortar presence in 43 states in the U.S. amounting to 579 stores.
  • Williams-Sonoma's revenue in 2018 totaled $5.47 billion.

Research Strategy

We began our research by looking for information about the top-five players in the U.S. home decor/furnishing market within lists of such companies based on revenue or market share data. In so doing, we found a July 2019 report from Statista, which listed the top-10 retailers in the U.S. home decor/furnishing market, based on revenue (sales). The companies and their revenues in that report were specific to the U.S. market, which was important because companies like IKEA are international. Thus, we were able to ensure that our findings are specific to the U.S. home decor/furnishing market. A screenshot of that information from Statista is also included in this Google Doc. Information about the companies' services/offerings came from a combination of their websites and company profiles from outside sources such as Reuters and CNN Business.
Part
14
of twenty-two
Part
14

Tabletop/Tableware by Online Channel Sales - Canada

The estimated market size of the online channel for the tabletop/tableware market in Canada is US$389.96 million. The online channel for the tabletop/tableware market is forecasted to grow at a CAGR of 7.5% CAGR from 2019 to 2025.

Canada's Online Channel Market Size for Tableware/Tabletop

Canada's Total Tableware Market Size

  • In 2018, the retail sales for tableware, kitchenware, cookware, and bakeware in Q1 was CAD$592.73 million (US$461.3 million), CAD$660.28 million (US$503.5 million) in Q2, CAD$746.82 million (US$580.5 million) in Q3, and CAD $1.021 billion (US$748.6 million) in Q4. [calculations available in the research strategy]
  • The total tableware market size in Canada as a sum of all retail sales per quarter in 2018 amounted to $2.294 billion. [calculations available in the research strategy]

Market size for tableware online channel

  • The estimated market size of the online channel for the tabletop/tableware market in Canada is US$389.96 million. [calculations available in the research strategy]


Additional Information

Global Tableware Market Size

  • The global tableware market size in 2018 was US$40.1 billion.
  • It is projected to witness a CAGR of about 6% from 2019 to 2025.
  • The global tableware market is expected to surpass US$41 billion by the year 2020.
  • The global offline channel for the tabletop/tableware market made up 83% of the 2018 market size. Therefore, it is reasonable to assume that the online channel accounted for 17%.
  • The online channel for the tabletop/tableware market is expected to expand at a CAGR of 7.5% CAGR from 2019 to 2025.

U.S. Market Size

  • By 2021, The tableware and kitchenware market is expected to be valued at US$12.7 billion.


Research Strategy:

Our research began by consulting global tableware market reports from reputable sources such as Grandview Research, Market Watch, and Technavio to identify the Canadian online channel market size for the tabletop/tableware market. Though we found information regarding the global market size, there was no data specific to Canada.

Next, we attempted to identify the Canadian market size for the tableware market using business news sources, including BusinessWire and Yahoo Finance, which would enable us to quickly calculate the Canadian market size from the global market size. We found global statistics for ceramic tableware, cookware, and glass tableware but nothing specific to Canada.

We then decided to look for mentions of the North American market or market share in the global reports, but we did not gather any relevant information that would give us the opportunity to triangulate the Canadian market size for the online channel for the tabletop/tableware market. However, we did find data stating that the U.S. tableware and kitchenware market is expected to be US$12.7 billion by the year 2021. Throughout our research, we found some potentially useful information, which we decided to use to provide estimates on the Canadian online channel for the tabletop/tableware market size.

We found that the global offline channel for the tabletop/tableware market accounted for 83% of the market size and assumed that the remaining 17% was from the online channel. Also, we used the total retail sales for "tableware, kitchenware, cookware and bakeware" as presented by Statista, which is known for presenting graphical data and statistics including trends and forecasts, as a proxy for the Canadian tableware market. These two data points (assumption and proxy) were used to calculate an estimate of the size of the online channel for the tabletop/tableware market in Canada.

Calculation

We had to calculate the retail sales in USD, using conversion rates for each quarter. We used the average exchange rate at the end of each month, representing a quarter for 2018.

March
1 CAD = 0.7783 USD
CAD$592.73 million x 0.7783 = US$461.3 million (first quarter)

June
1 CAD = 0.7626 USD
CAD$660.28 million x 0.7626 = US$503.5 million (second quarter)

September
1 CAD = 0.7773 USD
CAD$746.82 million x 0.7773 = US$580.5 million (third quarter)

December
1 CAD = 0.7333 USD
CAD$1.021 billion x 0.7333 = US$748.6 million (fourth quarter)

Canada's total market size = sum of all quarters
= US$461.3 million + US$503.5 million + US$580.5 million + US$748.6 million = US$2.294 billion

Assumption

We assumed that since the offline channel for the global tabletop/tableware market accounted for 83% of the market size, it also applies to the Canadian market, and the remaining 17% accounts for the online channel.

Further Calculations

To provide an estimate of the market size of the online channel for the tabletop/tableware market in Canada, we calculated 17% of the computed total tableware market in Canada.

0.17 x US$2.294 billion = US$389.96 million
Part
15
of twenty-two
Part
15

Tabletop/Tableware by Retail Channel Sales - Canada

The total retail sales of the tabletop/tableware segment of the housewares market in Canada has been triangulated to reach CAD 1.05 billion in 2019 with a cumulative annual growth rate (CAGR) of 2.73% between 2014 and 2018 for the tableware, kitchenware, cookware, and bakeware segments in Canada.

Tabletop/tableware Market in Canada

  • In 2019, the total retail sales for the tabletop/tableware segment of the housewares market in Canada is expected to reach CAD 1.05 billion (calculations below).
  • The CAGR of the tableware, kitchenware, cookware, and bakeware segments in Canada between 2014 and 2018 was 2.73% (calculations below).
  • In 2014, the total retail sales of the tableware, kitchenware, cookware, and bakeware segments in Canada was CAD 2.71 billion (calculations below).
  • In 2018, however, the total retail sales of the tableware, kitchenware, cookware, and bakeware segments in Canada grew to reach CAD 3.02 billion (calculations below).

Research Strategy

We commenced our research into the total retail sales of tabletop/tableware market in Canada by looking through market research platforms for reports focused on the market. One of the sources we found using this strategy bundled the retail sales data with other segments of the housewares market such as kitchenware, cookware and bakeware. Another source we found simply provided the retail sales data for the overall housewares market. We found no direct reports that addressed the tableware/tabletop or overall housewares market in Canada.

Since we were dealing with quantitative data, we sought different ways we could triangulate an estimate of the tabletop/tableware market in Canada. Our first approach was to find the individual retail sales for the kitchenware, cookware, and bakeware segments since we already had a source that provided the overall sales for these segments and the tabletop segment. However, we found no single report covering any of the aforementioned segments nor any report with the breakdown of the housewares market.

We also searched for the biggest players in the tableware market and their market share so that we could piggyback off these data points to calculate the market size of the tabletop/tableware market in Canada. The closest report on the subject matter was an IBISWorld report, but the focus was on ceramics manufacturing in Canada. As a last resort, we pulled together data points to triangulate an estimate of the retail sales for the tabletop/tableware market in Canada. To achieve this, we had to expand our scope to the United States to find the market share of the tabletop/tableware segment in the housewares market. Our calculations have been detailed below.

Calculations:

Share of tabletop segment in the United States housewares market

The breakdown of the housewares market in the United States in the first half of 2017:

Total housewares market: $1,004,185,000 + $1,524,241,000 + $2,537,595,000 + $3,077,621,000 + $2,179,322,000 + $438,117,000 = $10,761,081,000
Total housewares market in the United States in the first half of 2017 was $10,761,081,000

Share of tabletop segment in the housewares market: ($1,004,185,000/$10,761,081,000) * 100 = 9.33%

The Tabletop market size in Canada in 2017

According to Statista, the market size of Canada's housewares market was CAD 10.7 billion. Therefore, assuming the share of the tabletop segment in the United States is same for Canada, then the tabletop/tableware retail market size in 2017 was:
9.33% of CAD 10.7 billion: CAD 998.31 million

CAGR

Retail sales of tableware, kitchenware, cookware and bakeware in 2014: CAD 574.54 million + CAD 594.32 million + CAD 652.71 million + CAD 891.16 million = CAD 2,712,730,000
Retail sales of tableware, kitchenware, cookware and bakeware in 2018: CAD 592.73 million + CAD 660.28 million + CAD 746.82 million + CAD 1,020.91 million = CAD 3,020,740,000
The Statista screenshot can also be found here.

Therefore, between 2014 and 2018, the retail sales in the tableware, kitchenware, cookware and bakeware segments grew from CAD 2,712,730,000 to CAD 3,020,740,000. Using an online CAGR calculator, and inputting the variable below, we were able to calculate the CAGR between 2014 and 2018.
  • Initial value: CAD 2,712,730,000
  • Final value: CAD 3,020,740,000
  • Period: 4
  • Growth rate: Unknown variable

Per the online CAGR calculator, the CAGR of the tableware, kitchenware, cookware and bakeware segments of the housewares market between 2014 and 2018 is 2.73%.

The Tabletop market size in Canada in 2017

Using the CAGR calculated above, we also estimated the total retail sales of the tabletop/tableware market in Canada for 2019, using an online CAGR calculator.
  • Initial value (2017 retail sales): CAD 998.31 million
  • Final value (2019 retail sales): Unknown variable
  • CAGR: 2.73%
  • Period: 2
The 2019 retail sales for the tabletop/tableware segment of the housewares market is estimated at CAD 1.05 billion.
Part
16
of twenty-two
Part
16

Tabletop/Tableware by Online Channel Sales - US

Due to the unavailability of public data and the lack of market segmentation, no precise figure and CAGR could be associated with the market size for the online channel for the tabletop/tableware market in the US. However, with the aid of triangulation, the market size and CAGR were estimated to be $800.06 million and 7.4%, respectively.

MARKET SIZE FOR TABLETOP/TABLEWARE IN THE US

  • In 2015, the tableware market size in the US was $5.7 billion and $6.2 billion in 2016 at a CAGR of 8.8%.
  • The above tableware market size comprises glassware, ceramicware, metalware, and plastic/fiber ware.
  • Based on the 8.8% CAGR, tableware market size in the US for 2018 is $7.34 billion, while the year 2019 is estimated to be $7.99 billion.
  • In the glass tableware manufacturing industry, Libbey Inc. is among the world's leading manufacturers.
  • For the 2018 full-year report of the company, E-commerce sales accounted for about 12.1% of total sales ($483.7 million) in the US and Canada.
  • A recent study indicates that E-commerce sales in the US will account for 10.7% out of all retail spending in the country, as against 9.7% in 2018.
  • The market size for the online channel for the tabletop/tableware market in the US is estimated at $800.06 million (see triangulation below).
  • The market's growth rate (CAGR) for the online channel for the tabletop/tableware market in the US is projected at 7.4% (see triangulation below).

RESEARCH STRATEGY

We started our findings by determining the total market size for the tabletop/tableware market in the US. Through a proprietary platform, we discovered the market size for the tabletop/tableware market in the US was $5.7 billion in 2015 and $6.2 billion in 2016. We calculated the CAGR using the following formula: $6.2 billion — $5.7 billion = $0.5 billion; $0.5 billion / $5.7 billion x 100 = 8.77% (approx. 8.8%).

Having determined our CAGR, we used the following calculation (8.8 / 100 x $6.2 billion) to get $6.75 billion as the market size for 2007. We used the same calculation (8.8 / 100 x $6.75 billion) to get $7.34 billion for 2018, and $7.99 billion for 2019 (8.8 / 100 x $7.34 billion). The growth is estimated at $8.7 billion (8.8 / 100 x $7.99 billion) for 2020.

Although there is a graphical illustration for the sales made via the online distribution channel of this study, there was no figure to pinpoint the specifics and triangulate the size of the online channel. Therefore, we decided to look for details on online channels for the tabletop/tableware market by searching through other proprietary platforms such as Reseach Gate, Statista, and Business Wire, among others. While we realized this information was behind paywalls, the market was also not segmented. The report found on Statista was made in 2012, and it also didn't segment the online channel through which we could have attempted a triangulation.

Secondly, we checked leading players in the E-commerce homeware market such as Amazon, Wal-Mart, Wayfair, and Home Depot looking through market reports. We attempted to find a segmented sales report of the above homeware market-leading players and use it to triangulate answers for the online channel. Unfortunately, the tabletop/tableware market wasn't segmented.

Lastly, we decided to determine the size of E-commerce in the US and use it to triangulate answers for the online channel for the tabletop/tableware market. We found a 2019 study that indicated that E-commerce sales in the US would account for 10.7% out of all retail spending in the country, as against 9.7% in 2018. We also compared these figures to the E-commerce net sales of Libbey Inc. (one of the world's leading manufacturers of glass tableware) in the US and Canada. The E-commerce sales of the company in 2018 accounted for about 12.1% of total sales ($483.7 million) in the US and Canada.

We then added the 2018 figures of 9.7% (general E-commerce net sales) and 12.1% (Libbey's net sales for the US and Canada) to get 21.8%. Dividing the latter by two, it gives us 10.9%. We determined the online channel for the tabletop/tableware market in the US by dividing total sales (by CAGR) in 2018 ($7.34 billion) x 10.9%, which gives us $800.06 million. For the market growth rate (CAGR), we projected it at 7.4% using the methodology below.

We added the growth rate (general E-commerce net sales) for 2018 (14.4%) and the growth rate (Libbey's net sales for the US and Canada) for 2018 (0.4%), which gives 14.8%. We then divide it by two (14.8% / 2), which equals 7.4%.











Part
17
of twenty-two
Part
17

Tabletop/Tableware by Retail Channel Sales - US

The estimated retail tableware market size is USD 1.879 Billion.

Retail Market Size

  • Retail sales for dinnerware is USD 649 Million in 2017.
  • Retail sales for cutlery is USD 695.4 Million in 2017.
  • Retail sales for drinkware is USD 534.4 Million in 2017.
  • The estimated retail tableware market size is USD 1.879 Billion [calculations available in the research strategy].

Additional Information

  • Global tableware is expected to post a compound annual growth rate (CAGR) of 10.3% by 2023.
  • The ceramic tableware market will register a CAGR of more than 5% by 2023.
  • The glassware market is expected to post a CAGR of more than 3% by 2023.

Research Strategy

The research team was unable to find one value for the retail sales of tableware. Therefore, we decided that it would be best if it broke the tableware market into small market segments that were accessible. These segments included the retail dinnerware market, retail cutlery market, and the retail glassware market. We also wanted to include the home decor retail market segment for tableware but it only found the complete market of home decor that included furniture. We thought this would misrepresent the market entirely and therefore decided to triangulate using the 3 market segments.
The team did this by adding the total retail market share of dinnerware, cutlery, and drinkware.
Additionally, after looking into industry reports, scholarly articles, and proprietary databases, we were unable to find the exact CAGR for the retail tableware market. However, we found useful sources that were behind paywalls that would have provided useful insights. The most relevant source behind a paywall was “Tableware Market Size, Share & Trends Analysis Report By Product (Glassware, Ceramicware, Metalware, Plastic/Fiberware), By Distribution (Offline, Online), And Segment Forecasts, 2019–2025.”. The team however found useful information on global tableware CAGR and provided these findings in the research.

Part
18
of twenty-two
Part
18

Home Decor by Online Channel Sales - Canada

The estimated size of the online channel for the home decor/furnishing market in Canada is calculated to be approximately $37.03 million.

Market size of the online channel for the home decor/furnishing market in Canada

Global Online Home Décor Market Size:

  • The market size for global Online Home Décor market (including furnishing) was $362 million in 2014.
  • Average annual growth rate of the market is 4.24% from 2014 to 2017.
  • For 2017, the global Online Home Décor market (including furnishing) was $410 million.
  • By 2022, the market for global Online Home Décor (including furnishing) is expected to reach $530 million.
  • By 2025, the Global Home Decor (including furnishing) market size is expected to reach $792.6 billion, growing at a CAGR of 4.9% from 2019 to 2025.

Canadian Market

  • According to Statista, for 2019, the market size of the furniture market is $29,868 million (or $29.868 billion) in Canada.
  • The expected growth rate for the market is 1.3% (CAGR 2019-2023) annually.
  • By 2023, 11% of total revenue in the furniture market will be generated through online sales.

Global Market:

  • In 2017, the global market size for the furniture market was $331.21 billion, growing at a CAGR of approximately 5.2% from 2018 to 2024.
  • By 2024, the market is expected to reach $472.30 billion.
  • Based on the calculations, we were able to calculate the estimated size of the online channel for the home decor/furnishing market in Canada to be approximately $37.03 million.

Research Strategy

The research team initially looked for precompiled information on the size of the online channel for the home decor/furnishing market in Canada through market research reports such as Grand View Research, Allied market Research, Research and Markets, PR News Wire, Global News Wire, Reuters, and others. None of these reports provided publicly available data for the Canadian market. The only publicly available data was global data, the data for the Canadian market was behind some paywalled articles.

As the data for the online channel for the home decor/furnishing market in Canada was not available publicly, we decided to triangulate this information through the given global data. Through the above mentioned reports, we found the data for the global market size of the online channel for the home decor/furnishing market. The team then decided to look for the percentage share for the Canadian market in the overall global market which would have been useful for the search. However, while searching through publicly available sources, we were not able to find the desired percentage share for the Canadian home decor market in the total global home decor market or the Canadian online channel for the home decor/furnishing market in the total global online channel for the home decor/furnishing market. We were only able to find the percentage of consumers buying furniture/home decor through online channels for Global (26%) and for Canada (21%). We were also able to find information of consumers who are likely to buy during past 12 months. Therefore, the above strategy did not work. This report was published by KPMG in 2017.

As the above mentioned report provided the percentage of consumers buying furniture/home decor through online channels for Global (26%) and the Canadian (21%) market, and those likely to buy during the past 12 months, we then decided to look for the market size of the overall (online + offline) home decor/furnishing market in Canada. The idea was to use the above mentioned percentage to triangulate the market size of the online channel for the home decor/furnishing market in Canada. But again, while searching through various market research reports mentioned above including PR News Wire, Global News Wire, Reuters, and others, we could not find the publicly available data. The data was available for the entire market (both online and offline), combined and separately, but it was behind a paywall.

While searching for the desired market size, we came across the furniture market for Canada provided by Statista. Another report by PR NewsWire mentioned that "with the boom in the real estate sector and increasing disposable incomes, demand for the home decor and furniture industry will see a rise in the coming years. However, at the same time, customers will look for customized offerings to suit their lifestyle. Customers now believe that their homes and workspaces are a reflection of their personalities and are well aware of home fashion trends globally." As none of the above mentioned strategies were successful in either finding or triangulating the desired data for the online channel for the home decor/furnishing market in Canada, we decide to use some assumptions to help provide a rough estimate of the desired market size. We already found the furniture market size for Canada, and we decided to look for the global data. We found the global data from Global News Wire. The furniture market data includes all categories such as for home furniture, workplaces, and others. However, assuming that this market is a reference point for the home decor/furnishing market which also includes furniture as its major proportion, we decided to get the percentage share of the Canadian market in the total global market. We then used this percentage to further calculate the size of the "online channel for the home decor/furnishing market in Canada."

Calculations

  • In 2017, the global market size for furniture market was $331.21 billion, growing at a CAGR of approximately 5.2% from 2018 to 2024. Using the Omni calculator, we calculated the global market size for furniture market for 2019 to be $366.55 billion.
  • According to Statista, for 2019, the market size of the Furniture market is $29,868 million (or $29.868 billion) in Canada. The expected growth rate for the market is 1.3% (CAGR 2019-2023) annually. Therefore, percentage share of the Canadian market in the total global market would be = ($29.868 billion/$366.55 billion) x 100 = 8.15% approximately. This percentage was further used to calculate the size of the online channel for the home decor/furnishing market in Canada.

  • The market size for global Online Home Décor market (including furnishing) was $362 million in 2014.
    • The average annual growth rate of the market is 4.24% from 2014 to 2017.
    • For 2017, the global online home décor market (including furnishing) was $410 million.
    • By 2022, the market size for global Online Home Décor (including furnishing) is expected to reach $530 million.
  • From the data detailed above, we used the Omni calculator and calculated the growth rate (%CAGR) for global Online Home Décor (including furnishing) between 2017 and 2022 to be 5.27%. We used this CAGR value to further calculate the market size for global Online Home Décor (including furnishing) for 2019. Therefore, for 2019, the market size for global Online Home Décor (including furnishing) would be $454.35 million.
  • Then using the above mentioned data along with the percentage share of the Canadian market in the total global market, we can then calculate the size of the online channel for the home decor/furnishing market in Canada. As we triangulated earlier, the percentage share of the Canadian market in the total global market is approximately 8.15%. Therefore, for 2019, the size of the online channel for the home decor/furnishing market in Canada would be 8.15% of $454.35 million or $37.03 million. The estimated size of the online channel for the home decor/furnishing market in Canada is calculated to then be approximately $37.03 million.
Part
19
of twenty-two
Part
19

Home Decor by Retail Channel Sales - Canada

The 2019 total retail market size for the furniture and homeware market in Canada is US$2,439 million. For seasonally adjusted sales, there was a 4.72% year-on-year growth between June 2018 and June 2019 and a 0.92% percent growth between May 2019 and June 2019.

Canada's Retail Channel Market Size For Home Decor/ Furnishing

    Total Home Decor/Furnishing Market Size

  • Total retail sales in Canada in 2018 was CA$605.9 billion, while the core-retail sales accounted for CA$376.9 billion, excluding automotive and gasoline.

Market Size By Sales

Additional Information

    Home Decor and Furnishing Market Margins

  • In Canada, retail furniture stores have a profit margin of about 5% and gross margin of approximately 35%.
  • In Canada, retail home furnishings stores have a profit margin of about 6% and gross margin of approximately 42%.

Research Strategy

We consulted several sources to provide the size of the retail channel for the home decor/furnishing market in Canada. These sources included the Retail Council of Canada and Statista, which provides statistics and graphical data. We also used the average historical exchange rate where applicable to convert Canadian dollars to U.S. dollars.

We were able to find a break down of the size of the retail channel specific to home decor/ furnishing based on adjusted and unadjusted sales, the total market size for furniture and homeware, and the one for furniture only. All information found was provided in our brief.
Part
20
of twenty-two
Part
20

Home Decor by Retail Channel Sales - US

The size of the retail channel for the home furnishing market in the US is $217.182 billion. The share of the retail channel in total US home furnishing market is 83%.

Insights into the Market Size (all data for 2019)

  • According to Statista, the breakdown of revenue by sales channel for US home furnishing market is
    • Retail (Offline) — 83%
    • eCommerce (Online) — 17%
  • Also, the eCommerce market size in the US home furnishing segment is $44.483 billion.
  • Based on the above figures, the retail market size of the US home furnishing segment is $217.182 billion.

Additional Findings

  • The CAGR for the eCommerce segment of the US home furnishing market is 6%.
  • The global home decor market size was worth $582 billion in 2017.
  • The US furniture and homeware retail sales were $111.47 billion in 2016.

Research Strategy

We began our research by looking into various research reports, released by market research websites like IBISWorld, Business Wire, PR Newswire, Market Watch, and ResearchAndMarket. We found proprietary reports on the US Home Decor market available on these and similar websites. However, they were blocked by a paywall. However, we learned from these reports that the 'Home Decor/Furnishing' market is synonymous with 'Furniture and Homeware' market. We also learned that US furniture and homeware retail sales were $111.47 billion in 2016. We also found a 'Global Home Decor' market report blocked behind a paywall. We learned from the report, that the global home decor market size was worth $582 billion in 2017.

We encountered a Statista outlook report that provided the eCommerce market size of furniture and homeware segment in the US. The source also provided the share of eCommerce in total revenue of US furniture and homeware market. We have used the values found in this source to calculate the retail market size of the US furniture and homeware (home furnishing) market. The calculations can be found below.

We did not find the retail CAGR for the US home decor/furnishing market during our research. Within the summaries of the paywalled reports, there was no mention of the CAGR. In the Statista source, we found the CAGR for the eCommerce market segment of US furniture and homeware market. However, the retail segment's CAGR was not readily available.

Calculations

  • The eCommerce market size of US furniture and homeware segment = $44.483 billion
  • The eCommerce market share of US furniture and homeware segment = 17%
  • The retail market retail of US furniture and homeware segment = 83%
  • The retail market size of US furniture and homeware segment = [($44.483 billion)÷(17%)]*(83%) = $217.182 billion

Part
21
of twenty-two
Part
21

Tabletop/Tableware Retail Leaders - US

Corelle Brands Holding, Inc., Lenox Corporation, Libbey Inc., Lifetime Brands, Inc., and Mikasa & Company are the key players in the tabletop/tableware retail channels in the US market.

Corelle Brands Holdings, Inc.

  • Corelle Brands website can be found by clicking this link.
  • Founded in 1915, this company has launched several brands that are related to cookware, dinnerware, and household tools, including Corelle, Pyrex, CorningWare, Snapware, Chicago Cutlery, and OLFA.
  • The products that are manufactured by Corelle Brands have been winning many awards, such as Spark, Global Innovation Awards, Good Design, Australian International Design Award, International Design Excellence Awards, Housewares Design Awards, and IHS Markit.
  • In the second quarter of 2019, Corelle Brands Holding Inc. reached $300 million in revenue.

Lenox Corporation

Libbey Inc.

  • The official website of Libbey Inc. can be found by clicking this link.
  • This company was first founded in 1818 in East Cambridge, Massachusetts before it was moved to Ohio.
  • Libbey Inc. has created many glassware, tabletop, dinnerware, and cookware brands across the globe, including Libbey, Crisa, Royal Leerdam, Lunita, Santa Elenita, Pyrorey, Royal Leerdam Finesse, Syracuse China, World Tableware, Schönwald Germany, Playground, and Viva Scandinavia.
  • In the second quarter of 2019, Libbey Inc. managed to reach $206.9 million in revenue.

Lifetime Brands, Inc.

Mikasa & Company

Research Strategy

To determine the key players in the tabletop/tableware retail channels in the US, we first began our analysis by looking through industry reports that were specific to the US country from reputable research websites, including Market Watch, Statista, Business Wire and Grand View Research, to seek any information related to the revenue or market size of the biggest tabletop/tableware companies. However, we found that these reports were placed behind a paywall (Global Tableware Industry, Global Tableware Strategic Business Report 2016-2024, and Tableware Market Size, Share & Trends Analysis Report 2019–2025). Then we decided to scan through the table of contents to see the potential top key players in the tabletop/tableware industries and we managed to gather some valuable insights about companies which had the biggest revenue or market share in the US market. According to these reports, the potential US key players listed were Auratic Inc., Corelle Brands Holdings, Inc., Lenox Corporation, Libbey Inc., Lifetime Brands, Inc., Pfaltzgraff Co., Mikasa & Company, and The Oneida Group, Inc.

We attempted to find each revenue or market share of the potential key players mentioned above in each website of these industries. However, we failed in collecting valuable information from most of the selected companies. Then we tried to seek the revenue or market share data from various business and financial platforms, such as Statista, Owler, and Zoominfo. Our strategy was proven to be successful and we were able to sort out and determine the top five US key players in the tabletop/tableware industries with the biggest revenue. Then we visited each of the selected key player's official websites once again to seek more detailed information about the company.
Part
22
of twenty-two
Part
22

U.S. Retail Home Decor/Furnishing: Consumers Trends

Consumer trends surrounding the brick-and-mortar retail channel in the home decor/furnishing market in the US are Ethical/Sustainable home decor/furnishing and web rooming.

Ethical and Sustainable

Overview
  • Consumers, nowadays, shop for home furniture not only because they like it but also if it is good for the environment.
  • Consumers want products that are sourced and manufactured ethically.
  • Also, they want to shop for products that make them feel good and share their values
Reasons For Being A Trend
  • Sustainable Furnishing Council (SFC) researched consumers' preferences in home furnishing.
  • Consumers were asked on a range of sustainability issues and how concerned are they.
  • In 2009, half of the respondents they interviewed were worried.
  • In 2017, the number had doubled with just about all respondents were concerned.
  • Over 90% of the respondents express interest in buying environmentally safe home furnishing provided that the cost and style are similar to other options.
  • Additionally, half of them are willing to pay more for eco-friendly products.
  • Many stores in the US are already taking a lead in this trend. Ikea challenges its customers to become instigators of social change.
  • Boston-based Circle Furniture capitalizes that a healthy home start with a healthy environment.
  • Lawrence Furniture in San Diego includes a list of sustainability initiatives on their website and in-store signages.
  • It may also be noted that consumers will likely purchase sensitive lighting that enhances energy and sleep, indoor noise control and improved air quality. Additionally, people will take more interest in nature to create a sense of peace indoors.
Trend Affecting The Industry

Webrooming

Overview
  • Consumers report shows an increasingly common phenomenon called "webrooming", where customers research products on-line then head into a brick-and-mortar store.
  • A large percentage of furniture consumers research online before heading into a brick-and-mortar store.
Reasons For Being A Trend
  • In 2016, 47% of millennial research online before heading to a furniture store while 40% are Generation X.
  • A study by Perq surveyed more than 9,000 consumers and found out that 70% of consumers shopping for furniture begin the process online.
  • In the National Retail Federation's research, They found out that more than 57% of consumers buy at physical stores. Also, 80% of research furniture on-line before purchasing. [s4].
  • In 2018, $53.6 billion is the accumulated web-influenced In-store sales.
  • According to Retail Customer Experience, 90% of furniture shoppers use online research to compare products but only 14% indicate they prefer online purchases.
Trend Affecting The Industry
  • Companies are now engaging in how to balance their online and offline retailing.

Your Research Team Applied The Following Strategy

We conclude that ethical and sustainable is a consumer trend in the brick-and-mortar retail channel in the home decor/furnishing market in the US because it is driven by consumers, and some companies are considering the trend like Ikea. To provide evidence that it regards brick-and-mortar stores, we cite examples of a retail brand that is practicing it in their physical stores like Lawrence Furniture. We determined that webrooming is a consumer trend in the home decor/furnishing market in the US because a large percentage of consumers are practicing this activity. Growth in sales regarding webrooming was also evident from 2013 to 2018 [s4].
Sources
Sources

From Part 03
Quotes
  • "The online segment is anticipated to register a CAGR of 7.5% in the forecast period. Increasing internet penetration in rural areas, faster and trusted delivery by various online portals, and replacement options are driving the segment. Moreover, young working consumer groups with hectic schedule prefer to buy online rather than offline due to easy access and doorstep service. This, in turn, is expected to drive the segment in the coming years."
Quotes
  • "The average annual expenditure on tableware per consumer unit in the US in 2016 is $24.16."
  • "The US market for tableware and kitchenware is robust and forecast to be worth US$ 12.7 billion by 2021. Plasticware is expected to continue outpacing other segments of this market, such as ceramic products. The low cost and convenience of microwavable plasticware and disposable flatware is highly attractive to busy consumers. Souring Suppliers of ceramicware are noticing a shift in demand towards casually-styled products, rather than more expensive formal styles made from bone china and porcelain."
Quotes
  • "Sales of ceramic tableware through the online channel is growing rapidly with the high penetration of smartphones and the internet globally."
From Part 06
From Part 08
From Part 11
Quotes
  • "Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of more than 14 million items across home furnishings, décor, home improvement, housewares and more."
Quotes
  • "eCommerce net sales are generated almost entirely in Canada."
Quotes
  • "eCommerce net sales are generated almost entirely in Canada."
Quotes
  • "A home is most Canadians' single largest financial and emotional investment. At The Home Depot, our goal is to help customers create and maintain the home of their dreams, whether they want to do it themselves or have it done for them."
Quotes
  • " Wayfair.ca offers Canadians an unparalleled selection of 7 million items for the home across all styles and price points from more than 7,000 suppliers. "
Quotes
  • "By carefully choosing products based on quality, price, brand, and features, the company can offer the best value to members."
Quotes
  • "Over 30,000 Canadian small and medium-sized businesses collectively exceeded over $900 million* in sales on Amazon Canada's online stores in 2018"
Quotes
  • "Domestics merchandise includes categories, such as bed linens and related items, bath items and kitchen textiles. Home furnishings include categories, such as kitchen and tabletop items, fine tabletop, basic housewares, general home furnishings."
Quotes
  • "Make It Feel Like Home"
Quotes
  • "Net sales are total revenue, less the cost of sales returns, allowances, and discounts"
From Part 12
Quotes
  • "Over the five years to 2019, the Home Furnishings Stores industry in Canada has, for the most part, performed well. The combination of the economic recovery, increasing consumer spending and overall strong housing market increased demand for home furnishings. "
  • "The companies holding the largest market share in the Home Furnishings Stores in Canada industry include HomeSense, Bed Bath & Beyond Inc. and Home Outfitters."
  • "The Home Furnishings Stores in Canada industry consists of Kitchenware and home furnishings, window coverings and textile goods, furniture and other."
Quotes
  • " The gross domestic product of furniture and related product manufacturing has steadily increased since 2012 in Canada, reaching around 4.98 billion Canadian dollars in 2018. Furniture manufacturing is a big part of Canada’s economy, with many jobs created along the chain of production."
  • "Today, Leon's is a major retailer in the furniture market in whole of Canada and operates 129 stores in Ontario. The revenue of Leon’s Furniture has steadily grown in recent years, reaching around 2.24 billion Canadian dollars in 2018. The same can be said of furniture and home furnishing stores in Canada as a whole, with retail sales rising year on year to around 18.58 billion Canadian dollars in 2018."
  • "As retail sales of furniture have grown in Canada, the monthly export value of furniture and fixtures has fluctuated. In January 2019, Canada exported around 604 million Canadian dollars worth of furniture, an increase of around 70 million from January of the previous year."
Quotes
  • "In 2018, Leon's Furniture Limited generated revenues amounting to approximately 2.24 billion Canadian dollars, an increase from around 2.21 billion the previous year."
Quotes
  • "Ikea continued to lead home furnishings in Canada in value terms in 2018. It aims to become a leader in multichannel home furnishings in the country."
Quotes
  • "HomeSense is a chain of off-price home furnishing stores."
  • "HomeSense, deliver great value on an ever-changing selection of exciting top brands and home fashions from around the world, at prices generally 20%-60% below department and specialty store regular prices, on comparable merchandise, every day."
Quotes
  • "HomeSense introduced the home fashions off-price concept to Canada in 2001. This chain operates in both a standalone and superstore format, which pairs HomeSense with a Marshalls or Winners store. HomeSense, along with Winners and Marshalls in Canada, comprise TJX Canada."
Quotes
  • "Bed Bath & Beyond Inc. is an omnichannel retailer selling a wide assortment of domestics merchandise and home furnishings."
  • "Bed Bath & Beyond Inc. and subsidiaries (the "Company") is an omnichannel retailer selling a wide assortment of domestics merchandise and home furnishings which operates under the names Bed Bath & Beyond, Christmas Tree Shops, Christmas Tree Shops andThat! or andThat!, Harmon, Harmon Face Values or Face Values, buybuy BABY and World Market, Cost Plus World Market or Cost Plus. Customers can purchase products either in-store, online, with a mobile device or through a customer contact center. "
  • "Bed Bath & Beyond has $12B in estimated revenue annually."
Quotes
  • "A fashionable home store delivering value and quality with unsurpassed service, Home Outfitters is the kitchen, bed and bath chain of our customers’ dreams."
  • "As Canada’s first home specialty store, Home Outfitters has been a one-stop-shop for all things kitchen, bed and bath for countless satisfied customers."
Quotes
  • "Leon Company was born in 1909. Merchandise such as pants, blankets, shoes, linens and other soft goods, were sold at a fair price to his growing list of customers. The Company quickly established its reputation for being honest, honourable and caring with special attention paid to standing behind the goods sold."
Quotes
  • "Ikea Canada LP provides household furniture products. The Company offers storage furniture, TV solutions, small storage, sofas, and armchairs. Ikea Canada serves customers throughout Canada."
From Part 17
Quotes
  • "Tableware market set to rise 10.3% by 2023 as appetite for tea, coffee and gin grows, says GlobalData"
Quotes
  • "Increasing home renovation and modular kitchen projects to drive growth in the market. This trend is expected to spread across other regions amid increasing disposable income and rapid urbanization. Technavio's analysts have predicted that the ceramic tableware market will register a CAGR of more than 5% by 2023."
Quotes
  • "The global glass tableware market research report by Technavio predicts the market to post a CAGR of more than 3% during the period 2019-2023."
From Part 22
Quotes
  • "The way consumers view fashion and home furnishings products is changing. They not only care if they like a product, but they care if it makes a difference in the world they live in. Is the item good for the environment? Was it sourced and manufactured ethically? "
  • "Ethical and sustainable fashion is not a gimmick, but speaks to a company’s brand as well as the beliefs of its leaders. Consumers want to shop brands that make them feel good and share their values."
Quotes
  • "Taking the lead in responsible consumerism are Ikea which challenges its customers to become instigators of social change,"
Quotes
  • "When SFC started researching in 2009, approximately half the women we interviewed were worried about a range of issues, from climate change to extinction of species, to indoor air quality. By 2017, that number had nearly doubled with just about all respondents worried about a range of issues. The updated study reveals a large shift"
  • "over 90 percent express interest in buying environmentally safe home furnishing provided the cost and style is similar to other options. Half of them are willing to pay more for eco-friendly products."
Quotes
  • "An even larger percentage of furniture consumers research online before heading into a brick-and-mortar store."
  • "Almost half of millennials research on-line before heading to a furniture store, with the next largest population being Gen X."
  • "Additional research by the National Retail Federation echo these statistics with more than 57% of furniture shoppers buy at a physical store. Furniture purchases are considered to be research-intensive purchases and NRF’s research shows that 80% of shoppers research furniture online before they purchase, with millennials most likely to shop on smartphones before, during and after a store visit."
  • "Most of the growth in retail sales is forecast to come from in-store sales influenced by online research and shopping. In fact, some brick and mortar furniture retailers have reported the ratio of online research on in-store sales is 10X their online sales."
Quotes
  • "While 90% of furniture shoppers use online research to compare products and take in reviews before making a final decision, similar to those shopping for a new car or upgrading their mattress, just 14% indicate they prefer finalizing the purchase online. Knowing that these consumers ultimately want to finalize their purchase on the sales floor, it spells opportunity for furniture retailers to advertise showroom experiences that support consumer purchasing habits and can — hopefully — help seal the deal."