Home Decor Market Analysis

Part
01
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Part
01

Home Decor Market Size

The market size for the home decor sector in the United States for the year 2019 is estimated to be $181.72 billion. The United States has a market share of 68.1% in the North America region. Below is a deep dive into the findings, research strategy, assumption, and calculations.

UNITED STATES HOME DECOR MARKET SIZE

  • In 2019, the United States home decor market size was estimated to be $181.72 billion.
  • The United States has a market share of 68.1% and is reported to have the highest growth in the North America region.
  • The North America region has a market share of 37.7% and is reported to holds the largest share in the world.
  • In 2018, the global home decor market size was estimated to be $663.1 billion.
  • In 2017, the global home decor market size was estimated to be $582 billion.
  • The CAGR was estimated to be 6.74% for the two years.
  • In 2019, the North America home decor market size was estimated to be $266.84 billion.

RESEARCH STRATEGY

To locate the United States home decor market size, we began by combing through market reports, press releases, and industry whitepaper. While we were able to locate the global home decor market size, there was no information regarding the United States home decor market size.

Next, we went further by researching government websites like the US Trade and Investment websites and the US International Trade Administration websites for information regarding the home decor market size as available in the public domain. This strategy was unsuccessful as information found were referencing trade policies, capacity building, and the US trade agreements with sub-Saharan African countries. There was no information regarding the home decor market size.

Our research team resorted to finding the North American home decor market size to triangulate the value for the United States from there. While we were able to locate the North America market share, there was no publicly available information regarding the North America market size. Therefore, we were forced to locate the global home decor market size and attempt to triangulate the value for the United States from it.

Lastly, our research team attempted to triangulate the United States home decor market size by locating the United States market share in the North America region. This strategy was successful as we were able to locate the United States market share of the North America region for the home decor industry.

ASSUMPTION

  • Based on publicly available information, our research team assumed that the North America share of the global home decor industry for 2018 remains the same in 2019 since the forecast for the global market is from 2019 to 2025, and also, North America holds the largest share in the world.
  • Again, we assumed that the United States market share of the North America region for 2017 remains the same in 2019 since the United States was reported to hold the largest share and also, experiencing the highest growth in that region.

CALCULATIONS

In 2018, the global home decor market size = $663.1 billion
In 2017, the global annual revenue = $582 billion
CAGR for the two years period = 6.74%
Global home decor market size in 2019 = [$663.1 billion + ($663.1 billion x 0.0674)] = $707.79 billion.

North America has a market share of 37.7% of the global home decor market size
North America home decor market size = Global home decor market size x 37.7%
North America home decor market size = $707.79 billion x 0.377 = $266.84 billion

United States has a market share of 68.1% of the North America home decor market size
United States home decor market size = North America home decor market size x 68.1%
United States home decor market size = $266.84 billion x 0.681 = $181.72 billion.

Part
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Part
02

Annual Sales Data 1

The 2018 sales of Tuesday Morning was $1,006 million, At Home's sales was $951 million, and Bed Bath & Beyond's sales was $12,349 million. Below is the list of the last 5-year sales of these companies.

ANNUAL SALES OF TUESDAY MORNING


ANNUAL SALES OF AT HOME


ANNUAL SALES OF BED BATH & BEYOND


Research Strategy:

Since annual sales is the same as annual revenue based on Small Business site, we searched for the last 5-year annual revenue of Tuesday Morning, At Home, and Bed Bath & Beyond through business sites and fundamental data sites such as Macrotrends. We used this since it provides complete information of revenue per year of businesses that have been listed in stocks.
Part
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Part
03

Annual Sales Data 2

TJX operates Homegoods, Marshalls, and T.J.Maxx in the United States and Marshalls, Homesense, Stylesense, and Winners in Canada. The company sales for 2018 amounted to $39 billion; for 2017, they were $35 billion; the sales for 2016 were $33.2 billion; while the company made $30 billion in sales in 2015.

TJX ANNUAL SALES

Part
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Part
04

Annual Sales Data 3

After scanning the official press releases and financial databases, we have found the annual sales data for last 5 years for both Burlington and Pier 1 Imports. As found in our research, Burlington's annual sales have been seeing a steady growth, while the annual sales of Pier 1 Imports have been on decline, for last 5 years. Annual sales data for World Market wasn't released publicly, as it is released consolidated into the annual sales of its parent company Bed Bath and Beyond.

1. Burlington —

2. Pier 1 Imports —

3. World Market —

RESEARCH STRATEGY —

We began our research by looking at the annual releases of Burlington, Pier 1 Imports, and World Market. During our research, we also found the sales data for Burlington and Pier 1 Imports on macrotrends, which compiles official financial information pulled directly from the companies' SEC fillings. We cross-checked the data with the data in the official press releases of Burlington and Pier 1 Imports. Since the statistics on Macrotrends checked out with official press releases of both Burlington and Pier 1 Imports, we have presented their sales data for last 5 fiscal years.
Unfortunately, no sales data for World Market was released publicly since the retail chain was acquired by Bed Bath and Beyond in 2012. Since then, its sales are consolidated into the Bed Bath and Beyond's annual sales; a fact which we confirmed from Bed Bath and Beyond's annual releases.
Part
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Part
05

Media Spend 1

The average annual media spend for Tuesday Morning for the fiscal year ended on June 30, 2018, is $27.2 million. Athome total marketing and advertising expenses were approximately $24.3 million for the fiscal year ended on January 27, 2018. Bedbathandbeyond Net advertising costs amounted to $463.2 million for the fiscal year 2018.

Overview

  • Tuesday Morning is part of Tuesday Morning Corp. They spent about $100 million on print and digital advertising in 2018.
  • Athome total marketing and advertising expenses were approximately $24.3 million, $17.4 million, and $12.4 million for the fiscal years ended January 27, 2018, January 28, 2017, and January 30, 2016, respectively.
  • Bedbathandbeyond Net advertising costs amounted to $463.2 million, $444.4 million, and $381.1 million for fiscal 2018, 2017, and 2016, respectively.

Tuesday Morning

  • Tuesday Morning invested in premium ad units and advertised on 50 different media properties last year across multiple media formats. Tuesday Morning last advertised a new product in August 2018.
  • Decreased Spending YoY: Tuesday Morning recently bought a Spread print ad.
  • Advertising: Costs for direct mail, television, radio, newspaper, digital and other media are expensed as the advertised events take place. Advertising expenses for the fiscal years ended June 30, 2018, 2017, and 2016 were $27.2 million, $29.0 million, and $28.9 million, respectively.
  • As of June 30, 2018, prepaid advertising was approximately $60,000 compared to $149,000 on June 30, 2017.

Athome

  • Athome increased its marketing and advertising spend in recent years to improve its brand awareness. Athome reinvigorated its marketing efforts, increasing spend from nearly zero in the fiscal year 2013 to approximately 2.0% of net sales in the fiscal year 2016, approximately 2.5% of net sales in the fiscal year 2017 and approximately 2.7% of net sales in the fiscal year 2018.
  • Athome spent over $20 million in capital and expenses in connection with its rebranding initiative during the fiscal year 2015 and may need to incur additional expenses to promote new brands.
  • Total marketing and advertising expenses were $24.3 million for the fiscal year ended January 27, 2018, compared to $17.4 million for the fiscal year ended January 28, 2017, which gives an increase of $6.9 million or 39.5%.
  • The increase was driven by Athome's efforts to continue to build brand awareness. Store pre-opening costs include additional marketing and advertising expenses of $1.7 million and $2.0 million for the fiscal years ended January 27, 2018, and January 28, 2017, respectively. In the fiscal year 2018, the company expanded its marketing and advertising spend to 2.7% of net sales, up from 2.5% of net sales in the fiscal year 2017.

Bedbathandbeyond

  • While considering prior fiscal 2018, expenses associated with direct response advertising was expensed over the period in which the sales were expected to occur, generally five to eight weeks.
  • Regarding post fiscal 2018, due to the adoption of ASU 2014-09, advertising expense related to direct response advertising are expensed on the first day of the direct response advertising event.
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Part
06

Media Spend 2

The average annual media spend from 2017-2019 for TJX Companies, Inc., the parent company of HomeGoods, HomeSense, T.J. Maxx, and Marshalls, is estimated at $420.4 million.

AVERAGE ANNUAL SPEND FOR TJX COMPANIES (HOME GOODS, HOMESENSE, T.J.MAXX, MARSHALLS)

  • The TJX Companies, Inc. is the parent company of HomeSense and HomeGoods, along with T.J. Maxx and Marshalls (Marmaxx) in the United States, as well as Sierra, and other companies worldwide.
  • Regarding TJX's advertising efforts, expenses for direct mail, television, radio, newspaper, digital, and other media are expensed as the advertised events take place. Its advertising expenses for the 2019 fiscal year (Feb 4th, 2018-Feb 2nd, 2019) amounted to $446.3million, $412.4 million for fiscal 2018 and, $402.6 million for fiscal 2017.
  • TJX Companies, Inc., regularly uses premium ad units, and in 2018, the company advertised on more than 250 distinct media properties through numerous media formats.
  • Its advertising is primarily centered on supporting its retail banners as opposed to each product. Oftentimes, the company promotes various banners at once, contributing to a continuously low advertising budget in comparison to several traditional retailers.

Research Strategy:

To determine the average annual media spend for the specified companies, we looked through their press releases, financial and business publications, and other relevant sources. However, we were unable to locate this information. As these companies are subsidiaries of TJX, the annual media spend could be listed in the parent company's annual reports. We concluded that the advertising spend indicated in TJX's annual report also pertain to media spend based on the typical media spend inclusions. In TJX's annual report, we found the overall advertising spend of the parent company, though there was no breakup or any separated details for its subsidiaries. Hence, we took TJX Company Inc.'s average annual advertising spend as an average of the last three fiscal years (2017-2019). Our calculations are available below:

Annual advertising spend for the fiscal Year 2019 - $446.3million
Annual advertising spend for the fiscal year 2018 - $412.4 million
Annual advertising spend for the fiscal year 2017 - $402.6 million
Average annual advertising spending for 2017–2019 - ($446.3 million + $412.4 million + $402.6 million)/3 = $420.4 million
Part
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Part
07

Media Spend 3

The average annual media spend for the specified companies are the following: Burlington - $77.1 million; Pier1 - $99.6 million; and Bed, Bath, and Beyond (parent company of World Market Cost Plus) - $463.2 million.
BURLINGTON
  • The average annual media spend for Burlington is $77.1 million.
  • This amount mainly consists of spending on TV, direct mail, and digital advertisements.
PIER1
WORLD MARKET COST PLUS

RESEARCH STRATEGY

To determine the average annual media spend for the specified companies, we looked through their annual reports, press releases, financial and business publications, and other relevant sources. Based on this approach, we were able to find the most recent annual advertising spend of Burlington and Pier1 Import. We concluded that the advertising spend indicated in their annual reports also pertain to media spend based on the typical media spend inclusions. However, we were not able to directly find the advertising spend for World Market. What we found is the overall advertising spend of its parent company, Bed, Bath, and Beyond in the overall annual report.
We then tried to look for each of the amounts that World Market spends when advertising in various channels such as TV, digital, print, and other media forms. We plan to aggregate any spending breakdown we find to get the total advertising spending. We looked for this information in press releases, marketing sites, and other sources. However, what we found were examples of their marketing campaigns on these channels. There was no mentioned of the media spend for each of the channels.
We also tried to look for the advertising agencies that World Market uses. We hoped to find the amount that the agencies charged the company for the campaigns so we can triangulate the average media spend. We looked for this information in marketing campaign sites, agency sources, and advertising publications. However, what we found were examples of the marketing creatives that the agencies created for World Market. There was no mention of the costs for each marketing campaigns. We concluded that the reason why these data points were not available could be due to the internal nature of this information.
Since we were not able to find the specific media spend of World Market, we have indicated the overall advertising spend in various media channels of its parent company, Bed, Bath, and Beyond as a helpful finding.
Part
08
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Part
08

Press Scan - Tuesday Morning

The most discussed topics in the press about Tuesday Morning Corporation over the past 18 months are about financial performance, market performance, its stores, and analyses. All the discussed topics can disrupt the business both negatively and positively. Further details are in the findings below.

FINANCIAL PERFORMANCE- FINANCIAL REPORTS

  • Tuesday Morning announced its third-quarter fiscal 2019 results.
  • The aftermath of this financial release was discussed on August 7, 2019, by Riverton Roll.
  • Tuesday Morning announced its fourth quarter and fiscal 2018 results.
  • On August 8, 2019, Tuesday Morning announced that it would hold a press conference on August 22nd to release the company's financial results.
  • Tuesday Morning Corporation was able to amass $210 million in revenue according to the last quarter earnings published on June 30, 2019.
  • On August 23, 2019, Globalist analyzed the balance sheet health of the company, including its revenue growth potential.

MARKET PERFORMANCE- STOCKS, SHARES, AND MARKET INFORMATION.

  • On September 6, 2019, Reuters published Tuesday Morning's stocks.
  • On January 31, 2019, the Q2 earnings report revealed that Tuesday Morning's shares cost $0.29 each.
  • When the Q3 report was released on May 7, 2019, the shares were priced at $1.8 per share.
  • Tuesday Morning's shares have a sensitivity of 1.75 to the overall market volatility.
  • This means that they are likely to rise in times of greed and sell-off in times of fear.
  • Tuesday Morning's CEO purchased 90,000 of the business' stock on August 30, 2019.
  • The CEO now owns 1,750,325 shares in the company, valued at $2,520,468.

STORES- NEW STORES, CLOSED STORES, AND RELOCATED STORES

  • Tuesday Morning is expected to open a new store in Victoria in Fall 2019.
  • Tuesday Morning is returning to Jonesboro.
  • In 2018, Tuesday Morning closed its store in Douglasville.
  • In February 2020, Tuesday Morning will relocate from 901 S. I-35, Georgetown, to 1103 Rivery Blvd., Georgetown.

ANALYSIS- REVIEWS, RATINGS, AND COMPETITION

  • Some of Tuesday Morning's competitors are Hillman Group Capital, Hudson Ltd, and Target.
  • Globalist compared Capital One Financial Corporation and Tuesday Morning by analyzing their growth, profitability, risk, return, valuation characteristics, analyst ratings, and sentimental signals.
  • Manufacturing News did a volume analysis, volatility analysis, trend analysis, and momentum analysis of both Ollie's Bargain Outlet Holdings and Tuesday Morning to compare their performance.

RESEARCH STRATEGY

To identify the most discussed topics for Tuesday Morning, we consulted general press articles about Tuesday Morning published within the last 18 months. The topics were narrowed down by identifying those which would negatively or positively disrupt the business. Finally, the topics discussed in multiple articles were selected and listed in the findings, with additional explanations.


Part
09
of twenty-five
Part
09

Press Scan - At Home

At Home is a home decor superstore with around 50,000 stock items and over 200 stores in the United States. The most discussed topics in the press about At Home are the store’s investment potential and share Prices. Below, the topic is discussed in more detail.

Investment

  • From the very first press article found on At Home until the most up-to-date article, one of the most discussed topics is the investment potential of At Home.
  • Barron’s magazine featured an article in October 2018 which pointed out that because of the fall in the share price of At Home, investors should purchase its stock while the prices are low.
  • In July 2019, Seeking Alpha recommended At Home shares because of its low price, Amazon-proof treasure and rising profits.
  • In September 2019, the investment potential was again highlighted when Furniture Today reported that At Home's profits had risen by 18.7% in the second quarter.
  • The Tech News Observer reported in September 2019 that a major shareholder in At Home had purchased another 43,044 shares. A major shareholder is anyone who owns 10% or more shares in a company on the New York Stock Exchange.
  • In September 2019, the Wallet Investor described At Home shares as an excellent long-term investment.

Share Prices

  • Equally well discussed is the rise and fall of At Home shares.
  • In October 2018, Barron’s magazine pointed out that At Home shares had fallen because of the recessionary environment.
  • In April 2019, the Motley fool reported that At Home shares soared 31.5% because of the company exploring the possibility of selling.
  • TheStreet pointed out in June 2019, that year-on-year At Home share prices were down 78% due to the threat of a trade war with China.
  • In September 2019, the Wallet Investor pointed out that the trading range in the next 14 days was between $6.705 and $8.123. Please note, this was the reported trading range at the time of writing the brief.

Potential Sale

  • Another widely reported topic is the potential of At Home being acquired. This was discussed in April 2019.
  • The possibility of a potential sale was supported by Milwaukee Business Journal’s article on Kohl’s interest in buying At Home in May 2019.

E-Commerce and Marketing

  • Several articles focused on At Home’s desire to expand into the e-commerce arena.
  • Similarly, a number of articles highlighted the fact that the store did not market itself well to its customers and investors. A September 2019 article pointed out that in fact it only had a 17% brand awareness.

Store Expansion

  • In August 2019, Seeking Alpha released an article on At Home’s store expansion plan. The article pointed out that their plans were on track. The stores’ expansion plan is another frequently reported topic of interest in the company.
  • In September 2019, "The Dallas Morning News" reported that At Home had slowed down on its expansion plans due to its rising interest in e-commerce and sliding stock prices.
Part
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Part
10

Press Scan - Bed Bath & Beyond

Some examples of the most discussed topics in the press concerning Bed Bath & Beyond over the past 18 months include the recurrent drop in the company's shares and sales, closing of stores, reduction of the company's workforce, cutting down on advertisement spend, replacement of the company's board & management, investment in technology for a personalized retail experience, and initiatives to improve sales and services. Below is an overview of the findings.

BED BATH & BEYOND MOST DISCUSSED TOPICS IN THE PRESS OVER THE PAST 18 MONTHS

  • Bed Bath & Beyond hired Goldman Sachs due to the pressure from its activist investors to evaluate potential offers for the company's core businesses.
  • Various reports revealed a significant drop in Bed Bath & Beyond shares over the last 12 months, with shares of the company falling more than 50%.
  • Also, Bed Bath & Beyond closed some of its stores that are underperforming and also relocate some stores.
  • As a result of the Bed Bath & Beyond's decline in profits and slow growth, the company planned to expand its use of dynamic pricing technology to improve its operations.
  • Various reports also revealed that the company intended to take advantage of its more than 1,500 stores as an avenue for cutting advertising costs.
  • Bed Bath & Beyond invested on various initiative programs to drive traffic to its stores such as loyalty programs, free shipping, acquisitions, and many other online and offline initiatives.
  • This company also invested in technology for a personalized retail experience to improve its omnichannel future.
  • Also, Bed, Bath & Beyond spent around 40% of its capital expenditure on technology-related projects to boost its digital capabilities.
  • Due to the company's poor earnings, Bed Bath & Beyond was pressurized by its activist investors which include, the Legion Partners Asset Management, Macellum Advisors, and Ancora Advisors. This led to the replacement of the company's board and management.
  • In 2019, the company long-serving CEO (Steven Temares) resigned which paved the way for a new management team to take charge.
  • Various reports also revealed that the company reduced its corporate workforce and embarked on the realignment of its store management structure.

RESEARCH STRATEGY

To find the most discussed topics in the press concerning Bed Bath & Beyond over the past 18 months, the research team leveraged information on several media sites such as CNBC, NBC News, USA Today, Forbes, CBS News, among others. We also focused on articles that discussed topics that might disrupt the company positively or negatively. Then, we selected the most discussed topics in the majority of the publications identified.

Part
11
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Part
11

Press Scan - Burlington

There has been a lot of talk about Burlington stores over the past 18 months and while some of them can negatively disrupt the business, most of them will or are already having a positive impact. Most of the press releases were about Burlington's growth expansion plans and mostly the opening of new stores, donating to schools, how the store compares to other stores, reports of quarterly earnings of the fiscal year 2019, investors increasing their shares at Burlington while others are decreasing them, and what analysts think of how Burlington is progressing as well as if people should buy or shy away from the store's shares.

MOST DISCUSSED TOPICS

  • In August 2018, Home Textiles Today wrote that Burlington is seeing a positive trend in its customers' base and that is encouraging them to open more stores.
  • The paper also stated that Toys ‘R’ Us bankruptcy opened a lot of real estate opportunities which led to Burlington acquiring three former TRU locations as well as evaluate the idea of acquiring more locations.
  • Nasdaq also reported that Burlington has been quite rational when it comes to opening more stores but as a result of doing quite well on the revenue front in 2018, the company has been focusing on store expansion.
  • Community Impact Newspaper and Daily Bulletin are some of the press that reported Burlington opening new stores in Round Rock, Upland, Rialto, and Porter Ranch among other places.
  • In August 2018, MarketWatch recorded that Burlington's shares slumped after the retailer reported fiscal second-quarter earnings that beat expectations.
  • Burlington store, through its partnership with AdoptAClassroom.org surprised teachers at Brockton’s Raymond School with a check worth $10,000 due to the fact that teachers spend a lot of their time and money in their classrooms.
  • The retailer also donated another check of $10,000 to teachers in Germain Academy so that they can be able to provide supplies in their classrooms.
  • There were also a couple of articles from Business Insider talking of how they shopped at places like Kohl and TJ Maxx in comparison to Burlington to compare which store is the best and Burlington lost mainly because of arrangement and space.
  • Most papers such as Globe Newswire and Nasdaq reported on Burlington's first quarter of the fiscal year 2019 and noted that while the retailer did well, it also did not meet the expectations.
  • Because of how well Burlington has been doing mostly because of the steady expansion, companies such as Shellback Capital LP, Scopus Asset Management LP, and Samlyn Capital have been increasing their stake at the retailer by buying more shares.
  • However, there are also reports of some companies reducing their share stakes at Burlington like Braun Stacey Associates and this comes off as strange given how good the retailer is progressing.
  • This could be attributed to the fact that some analysts like Seeking Alpha and DFS News reported that the store's shares come with higher risks.
  • Additionally, The Motley Fool in April 2019 reported that Burlington shares plunged by 16% strong sales growth in the past years.
Part
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Part
12

Press Scan - HomeGoods/HomeSense/T.J. Maxx/Marshalls

HomeGoods and TJX have shown some negative disruption over the past 18 months in some cases, whereas HomeSense and Marshalls display positive disruption through their business expansion and new store launching. However, TJX through its lower price sales when compared to Amazon, gained a substantial position in its growth.

1. HomeGoods

Neither Positive nor Negative

Positive

  • HomeGoods Division of The TJX Companies Inc. likes to spend $160 million to build a 1.2 million-square-foot warehouse and distribution center on 290 acres near the General Motors plant here.
  • This aforesaid project would result in the creation of 1,000 jobs and an annual payroll of “$27 million to $30 million,” said Mayor Arno Hill.
  • Lehigh Valley shoppers looking to spruce up their homes on a budget will soon have another option for furnishings. New HomeGoods store is expected to open in May alongside the existing T.J. Maxx in the Bethlehem Square shopping center at 3926 Linden St.
  • Companies HomeGoods and Marshalls will open Thursday in Conroe's 336 Marketplace in the Grand Central Park community. Two stores occupy 42,000 square feet in the regional shopping center at the southwest corner of Interstate 45 and South Loop 336. The sister stores are part of TJX Cos.
  • Mark Walker, vice president of real estate for HomeGoods, a subsidiary of TJX Companies Inc., outlining the city’s incentive package to lure the 1.2-million-square-foot warehouse.
  • HomeGoods will be the latest national retailer to grace the Twin Falls shopping scene as the store opens June 24 at the Canyon Park East shopping center. Store will be the second in Idaho for HomeGoods. It has had a store in Boise since 2009. HomeGoods has more than 650 stores.
  • TJX's new 1.2-million square-foot distribution center for its HomeGoods chain in Lordstown, Ohio, could be TJX's largest by physical size. The $170-million facility will employ more than 1,000 workers and ship to more than 300 stores, according to the Youngstown/Warren Regional Chamber.

2. HomeSense

Positive

  • Empty Yonkers Pathmark may get Marshalls, Homesense stores. The Marshalls-Homesense proposal is the latest idea pitched for the former supermarket which sits in the back of an otherwise bustling strip mall that includes Best Buy, Burlington Coat Factory, PetSmart, and the Alamo cinema.
  • MFADirect has now extended themselves to home care products too. Under the umbrella of Homesense, a fruit and vegetable wash has been launched. It is an amazing product to keep you and your family away from harmful germs and bacteria.

3. T.J. Maxx

Positive

  • TJX, the parent company of discount department store chains Marshalls, HomeGoods, and TJ Maxx, had a very good holiday season, beating out analyst estimates for holiday quarter same-store sales.
  • During the holiday quarter, Massachusetts-based TJX raised its quarterly dividend by 25 percent to $0.39 per share, reporting that it would repurchase about $2.5 billion to $3 billion worth of its shares this fiscal year".
  • TJX Companies (NYSE: TJX), which owns off-price stores T.J. Maxx, Marshalls, HomeGoods, HomeSense, and Sierra Trading Post, has benefited from the "retail apocalypse" by gobbling up struggling retailers' inventories at rock-bottom prices and selling them to consumers at lower prices than Amazon.
  • TJX accomplishes this by leveraging its scale to buy goods from more than 21,000 vendors in over 100 countries.
  • The retailer showed strong gains in loyalty leadership in the latest Brand Keys 2018 Loyalty Leaders report. The TJX Companies, which operates T.J. Maxx, Marshalls, Home Goods and others, reported a net sales increase of 12% to $9.8 billion for Q3 2018, with comp sales rising 7% year-over-year.
  • The increase was driven by "strong customer traffic," according to the company, with same-store sales up across brands, including 9% at the company's Marmaxx operations, which includes T.J. Maxx.
  • The TJX Companies, Inc. (NYSE:TJX), the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, today announced that its Board of Directors has raised the amount of its quarterly dividend by 25% from the last dividend paid. The Board declared a regular quarterly dividend in the amount of $0.39 per share, payable June 7, 2018, to shareholders of record on May 17, 2018.

Negative

  • "Losing out on a potential 1,000 jobs would be a hell of a missed opportunity for the Mahoning Valley, U.S. Rep. Tim Ryan said.
  • "Mayor Arno Hill defended the village’s efforts in support of the TJX Companies Inc. and its proposed $160 million distribution center, following searing criticism from Anthony Cafaro Jr., co-president of the Cafaro Co. in Niles, that essentially called village officials cowards".
  • Retailer TJX could see a 15% drop in earnings due to tariffs it if doesn't raise prices, according to a new report.

4. Marshalls

Positive

  • Marshalls had a very good holiday season, beating out analyst estimates for holiday quarter same-store sales.
  • HomeGoods and Marshalls will open on Thursday in Conroe's 336 Marketplace in the Grand Central Park community.
  • As per marketingdive, Marshalls increased its net sales.
Part
13
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Part
13

Press Scan - Pier 1

The most discussed topics in the press about Pier 1 imports, over the past 18 months, are the closing of up to 57 stores, as well as of their stock plummet as a result of investors leaving Pier 1.

MOST DISCUSSED TOPICS IN 2019

  • During 2019, Pier 1 already closed 57 stores.
  • Previously, they planned to close only 45 stores, but then they need to close more than 45.
  • Now, it would close as many as 145 more stores in the fiscal year.
  • Pier 1 has around 970 stores.
  • Stocks keep plummeting and investors tend to keep away from Pier 1 stock and as the result of its store closures, NYSE and S&P said that Pier stock would be delisted soon.
  • Pier 1 tried to calm the investors by the promise to do reverse stock split to avoid its shares being delisted from the New York Stock Exchange with ratio 1-for-20.
  • The earning report was disappointing as the EPS down 209.52 %. Sales were down 16.81 % on a year-over-year basis. And over the last 52-week period, shares are down 80.71 %.
  • The poor performance has made rating company give a downgrade to Pier 1.
  • Pier 1 Imports is a Texas-based home goods retailers with a rich brand history and loyal customer base, a good e-Commerce platform.

MOST DISCUSSED TOPICS IN 2018

  • Discounts happened during 2018 several times ranges from 25% to 60% .
  • Revenue dropped with net income of $15.1 million compared to $26.6 million in a fourth-quarter year-on-year.
  • The stock was traded as the price went down and many expectations laid on Pier 1 from analysts.
  • Top directors such as CIO, CFO, and CEO were restructured with hope to change the company condition in a better way.
  • The online store of Pier 1 showed good hope though it's still ranked at 120 from 500 online e-commerce.

MOST DISCUSSED TOPICS IN 2017


Part
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Part
14

Press Scan - World Market

The most discussed topics in the press over the past 18-months about World Market are the launch of its exclusives Hello Kitty merchandise, its 60th anniversary, possible sale, daybeds recall, hunt event, and stores openings and closure.

Cost Plus World Market's Launch of Exclusive Hello Kitty Merchandise

  • To celebrate Hello Kitty’s 45th Anniversary and the fall of Omatsuri, the company launched the "Hello Kitty Collection from Sanrio in stores and online at www.worldmarket.com".
  • The Omatsuri collection features the "global icon along with a few of her friends, including Badtz-Maru, Keroppi, and Chococat, exclusive to World Market."
  • The collection includes trinket dishes, stationery, tote bags, plush toys, tabletop ceramics, food and drinks, and more.
  • Fans had a chance to meet Hello Kitty at five in-store meets & greet events throughout August and September in select cities around the U.S.
  • Also, customers could sample some of their favorite treats and have their name drawn in Japanese calligraphy by celebrated artist Kuniharu Yoshida. Calligraphy was free and limited to one per person.
  • Each event was open to the public on first-come, first-served bases.
  • The collection includes a wide variety of products such as "sweet treats for the pantry, Korean sheet masks made with collagen, black tea, 24 karat gold flakes, and a bottle of special-edition Kikkoman soy sauce."

Cost Plus World Market's 60th Anniversary

  • To celebrate World Market's 60th anniversary, the company rewarded one winner each day for 60 days with a "$1,000 World Market gift card that can be used to update and refresh their home for the upcoming home entertaining season." A grand prize winner receives a furnished Tiny Bungalow House and a $1,000 World Market gift card.
  • The grand prize was be featured in World Market’s “Tiny Bungalow House Road Tour” that began in Austin, Texas on August 23, 2018, and ends in San Francisco on September 21, 2018. A custom-built cottage will travel across the U.S. with stops in Austin, New York City, Chicago, Los Angeles, and San Francisco. "The approximately 175-square-foot home will be furnished with the retailer’s furniture and decor that is ideally designed for small space living."

Cost Plus World Market's possible sale

  • Under pressure from activist investors, Bed Bath & Beyond — the parent company of World Market — hired Goldman Sachs to evaluate potential offers for several of its core businesses.
  • The Bed Bath & Beyond assets the company could choose to sell includes its Cost Plus World Market division.
  • A former executive with the retailer, teaming up with a private equity firm, offered $250 million for the unit, which Bed Bath & Beyond bought in 2012 for $495 million.
  • Bed Bath & Beyond has been without a permanent CEO since Steven Temares was forced out earlier this year under pressure from an outside investor group.
  • An unconfirmed publication reported that Steven Temares led a group to buy Cost Plus.

Cost Plus World Market recalls 2,300 daybeds

  • Cost Plus World Market recalled about 2,300 daybeds when the U.S. Consumer Product Safety Commission ruled that the daybeds failed to meet the federal flammability standard for mattresses, which poses a fire hazard for consumers.
  • The recall involves the Hartley Flip Daybeds, which come in a light gray fabric and double as a sofa. The SKU/UPC 535790/00000025357905 is printed on the UPC label attached to the underside of the units.
  • The removable bottom cushion on the daybed failed to meet the federal flammability standard for mattresses, posing a fire hazard.

Golden Bell Scavenger Hunt event

  • During the event, eight specially-marked golden bells would be hidden throughout the store. "Daily clues will be shared through social media, email, worldmarket.com and in stores. Customers who find a special golden bell will ring it in exchange for a reward coupon valued at $10, $20, $25 or $50 to be used for merchandise in stores."
  • The total reward was over $1.8 million.

New Stores and Closure of Old stores

  • In November 2018, World Market opened its second Connecticut store in West Hartford’s Corbin’s Corner retail center at 1431 New Britain Ave. The store sells home furniture, decor, tabletop items, jewelry, pottery, gourmet food, and wine.
  • In 2018, the company closed its promenade at Casa Grande.
  • World Market opened its relocated San Jose, California location on Thursday, March 7, 2019. The new store is located in Stevens Creek Central Shopping Center at 5164 Stevens Creek Boulevard.
  • The San Jose store also hosted a raffle prize of a $250 World Market gift card twice a day throughout the weekend of its grand opening.
  • World Market opened its fifth store in the San Diego, California market. The new Chula Vista store is located at Millenia Commons at 1640 Millenia Avenue.
  • Along with twice-daily raffle prize of a $250 World Market gift card throughout the grand opening weekend, the first 100 shoppers at the Chula Vista store received a free reusable World Market tote bag.
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15

Press Scan - Wayfair

The most discussed topics in the press about Wayfair over the past 18 months are the opening of a store in Florence, the opening of its first permanent mall store, Wayfair's second Way Day sale, and The Wayfair walkout.

THE OPENING OF WAYFAIR STORE IN FLORENCE

  • Wayfair offers deeper deals as the online retailer opens its first brick and mortar location.
  • The outlet opening in Florence had its soft opening on December 7, 2018, for one of the company's first physical stores.
  • It is located in the same building with one of Wayfair’s warehouses off of Houston Road.
  • The outlet was selling Wayfair items that had been returned but are in good condition, as well as other discounted goods.
  • Due to popular demand, this outlet was scheduled to operate again on December 21-22 and December 28-29, 2018.
  • The outlet was permanently open for business on February 15, 2019, and applies the same method as its soft opening sale, which is selling returned items but is in good condition.
  • Digiday reports that the opening of this outlet can make Wayfair recover more money from products that are returned and decrease delivery costs.

WAYFAIR TO OPEN ITS FIRST PERMANENT MALL STORE

  • Wayfair is expanding its physical presence by opening its first permanent mall store at the Natick Mall in Natick, Massachusetts.
  • They announced that they were opening their "first full-service retail store, the latest online brand to attempt to reach consumers by integrating the online and in-person shopping experiences" and amplify its online presence.
  • According to Digiday, the move is part of a bigger strategy to test the waters of physical retail, assess offline customer traffic and habits, and drive additional traffic to its online store.
  • The spokesperson of Wayfair said that the store launch in Boston’s Natick Mall fits alongside Wayfair’s other experiential marketing efforts.
  • The physical store plan by Wayfair is a way to bring the brand to operate in a new format, and more closely resembles a traditional mall store where customers buy and return products inside stores, along with a delivery-to-home option.
  • The store will showcase a wide variety of products such as decorative accents, decor, and housewares, as well as furniture for bedroom and living room, but no comment on how they will choose physical store inventory.

WAYFAIR SECOND WAY DAY SALE

  • The first Way Day sale in 2018 generated the most sales ever on a single day for Wayfair.com.
  • According to Digital Commerce 360, Wayfair had its second “Way Day” sale on April 10, 2019, and called it 'Yes Way'.
  • Wayfair chose to hold the sale in spring because that’s when the home is top-of-mind for shoppers.
  • The second Way Day sales could be notably better than last year because the 2019 Way Day was 36 hours, 12 hours longer than in 2018, and it's two weeks earlier and ahead of Easter.
  • The 2019 Way Day was also available in the U.K. and Germany. The annual sale was also more heavily advertised on TV with 900 commercial airings, versus 614 last year.
  • Those efforts helped the retailer’s per-day revenue for the 2019 event to rise by 11%, orders, and customer volume increased by 9%, and the average order value grew by 5% compared with the sale in 2018.
  • According to Edison, 37% of shoppers during 2019 Way Day made their first Wayfair.com purchase, a 10% point drop from a year earlier when 47% of Way Day shoppers were new to the site.
  • During the two days, mobile and desktop visits to Wayfair.com rose 23.2% compared with the previous year’s sale.

THE WAYFAIR WALKOUT

  • The Wayfair walkout in June 2019, raised over $200K furniture order to an immigration detention facility by Wayfair.
  • The Wayfair walkout was the company's most discussed topic by many press media, including, Fox Business, Business Insider, Forbes, etc.
  • Wayfair employees staged a walkout to protest the company’s decision to sell furniture for use in immigration detention facilities at the U.S. southern border.
  • In light of this, the company's customers threatened to boycott Wayfair, according to Business Insider.
  • Customers were posting on Twitter and the company’s Facebook page that they were prepared to boycott Wayfair.
  • According to an internal memo published on Twitter, Wayfair refused the demands under the bases of respecting the diversity of thought within the organization and across their customer base and fulfilling all orders that were lawful in the interest of stakeholders, investors, customers, and employees.
  • According to Business Insider, more than 500 Wayfair employees had signed a letter addressed to senior management which was asking Wayfair to cut off orders to BCFS and other contractors working with US Border Patrol.
  • The Boston Globe reported that Wayfair’s leadership declined the letter’s request.

OTHER NOTABLE DISCUSSED TOPICS IN THE PRESS ABOUT WAYFAIR

Research Strategy:

To provide a list of the most discussed topics in the press over the past 18-months about Wayfair, your research team scoured through news and activities of Wayfair on credible media publications to identify the discussed topics that would disrupt business. We classified the most discussed topics in the press by searching for topics that were discussed in multiple sources.
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Press Scan - Target

The most discussed topics for Target over the past 18 months include the raising of its minimum wage to $13, its burgeoning partner relationship with Disney, and its new same-day delivery feature for online shoppers. Full details about these most talked-about stories are presented below.

TARGET RAISE ITS MINIMUM WAGE TO $13

  • CNBC stated that Target increased its minimum wage by a dollar to $13 in June 2019 for all current and new employees and it wanted to hit $15 an hour by the end of 2020.
  • The company discussed plans for this series of annual increases via an announcement in 2017, noting that it would raise the minimum wage from $10 to $15 over three years or until 2020.
  • NBC News also reported in April that Target would raise the minimum wage to $13/hour and compared it with Walmart which was $11/hour at the time the news was published.
  • NBS News notes this difference in salary is a way for Target to appeal to more employees since retailers, such as Target, have been finding it tougher to attract workers, with unemployment at its lowest level in nearly 50 years.
  • Reuters also reported Target's raise and commented that this is a good move to raise the minimum wage in a tight labor market so the company can get better reviews from employees.
  • The raise has a positive effect on business. CNBC reported that Target's CEO, Brian Cornell, stated the raise garnered a great reaction for Target's offering and that the company was getting a great response from team members.

TARGET LAUNCHED SAME-DAY DELIVERY

  • TechCrunch reported that Target made same-day delivery available on its website, which is powered by Shipt, the company that was acquired by Target in 2017.
  • After the deal, Target began offering same-day delivery for grocery items and other day-to-day needs such as baby items and household products through Shipt.
  • The Verge also announced that Target's customers can order through its website noting that totals more than $35 get shipped for a flat fee of $9.99 (or for free if the customer is already a member of the shopping app Shipt).
  • Shipt membership costs $99 per year; with Shipt, customers can place orders and pay for someone to pick up and deliver the orders same-day.
  • Same-day delivery has a positive effect on business. People love the same-day delivery feature because it is more convenient and wasn’t offered before.

DISNEY AND TARGET TEAMING UP

  • CNBC reported that in 2019 Disney put dozens of stores inside Target locations and vice versa; Target also opened a location at the Walt Disney World Resort.
  • On October 4, Disney would have opened 25 Disney stores at certain Target stores across the country, such as Philadelphia, Denver, and Chicago.
  • Reuters added that Disney will also open an additional 40 sites by October next year and is slated to contain about 450 items from the company, with 100 of the products being ones that are typically only available at Disney World.
  • Target said it would open a store at Flamingo Crossings Town Center in Florida by 2021. This store will be located at the western entrance of the Walt Disney World Resort.
  • USA Today stated that Target and Disney are America's "favorite companies" and Disney customers want more Disney so they opened their stores in Target.
  • This new partnership has a positive effect on business. Target is expected to get more people to drive to their stores and spend more money there. People who love Disney would come to Target more often.

Research Strategy:

To find the most discussed topics in the press about Target over the past 18 months, the research team leveraged information on several media sites such as USAToday, CNBC, NBC News, and The Verge, among others. Then, we gathered several topics that appeared in these media sources to identify which were discussed across several media sites. For example, the raising of Target's minimum wage was discussed by CNBC, NBC News, and Reuters.
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Part
17

Creative Examples - Tuesday Morning

An example of Tuesday Morning's advertising/marketing campaign is its Weekly Ad. The advert requests potential customers to browse through its current offers. Some home decor items on advert include sheet sets, bags & luggage, rocking chairs, garden statues, outdoor furniture, glaze clay planters, and kitchenware.

1. TUESDAY MORNING'S KITCHEN DECOR FURNITURE — " SHOP " WITH ME 2019

2. TUESDAY MORNING'S SHOP WITH ME HOME DECOR IDEAS 2018

3. TUESDAY MORNING'S SPRING 2019 FURNITURE & DECOR

4. TUESDAY MORNING'S WEEKLY NEW ARRIVALS

5. TUESDAY MORNING'S FLIERS

6. TUESDAY MORNING'S WEEKLY AD

  • Link: https://www.weeklyadsale.com/tuesday-morning/
  • The ad requests potential customers to browse through Tuesday Morning's weekly ad, from September 1 through September 7, 2019. According to the ad, there are limited-time savings on sheet sets, bags & luggage, rocking chairs, garden statues, outdoor furniture, glaze clay planters, and kitchenware.
  • Some offers given on the advert include the perks program for newbies. Upon signing up, newbies get $10 off a $50 purchase, just for signing up (when shopping with card), and for everything that they buy online or in-store, they can take advantage of an extended 60-day return policy.

7. TUESDAY MORNING'S ADS FROM 08/25 THROUGH 09/02/2019

8. TUESDAY MORNING'S ADS FROM 08/14 THROUGH 08/21/2019

9. TUESDAY MORNING'S ADS FROM 08/22 THROUGH 08/29/2019

10. TUESDAY MORNING'S ADS FROM 06/22 THROUGH 06/28/2019




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Creative Examples - At Home

Some examples of advertising and marketing over the past 24 months for the identified company include the 'Perfect One' promotion which covers rugs, patio chairs, pillows, and barstools. The company has also done multiple promotions on YouTube, Pinterest, Twitter and their official website.

TELEVISION MARKETING

WEB MARKETING

YouTube

Twitter

Pinterest

Instagram

Official Website

Research Strategy:

To provide examples of advertising and marketing for home decor over the past 24 months for AT Home, we began our search by reviewing the official website of the company and their social media accounts for any information on advertisements and promotions. For TV advertisements, we turned to ISPOT TV, which gives details on TV commercials.
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Part
19

Creative Examples - Bed Bath & Beyond

Over the past 24 months, Bed Bath and Beyond has used social media platforms such as Instagram, Facebook, Twitter and YouTube and its website to promote its home decor items. Bed Bath and Beyond has also partnered with designer and lifestyle expert, Trish Suhr and the creative director of an interior design service company, Jessica McCarthy, in its videos to promote its home decor items.

WEB MARKETING

  • Bed Bath & Beyond has a dedicated web page for its home decor items. The page highlights a featured categories section that includes rugs, doormats, lighting, candles, decorative accessories, furniture slipcovers, fireplaces, and holiday decor items.
  • The page features details of the online interior design service that the company has teamed up with and promotes its services with headers that say "Need Help Decorating?". The page also offers a coupon code(MYHOME) that the customer can use to save 30% on its purchase.
  • The Instagram page of Bed Bath & Beyond comprises a featured stories section for "Home Decor" that has published stories to promote the company's favorite home decor items.
  • On April 17, 2019, the company published an Instagram post of its unique-styled art prints to promote its home-decor exclusive art collection for the national decorating month. For promotion, it used the hashtag #nationaldecoratingmonth and used the theme "art for every style". The post categorized the art prints as 'Global for the Traveler', 'Industrial for the Minimalist' and 'Abstract for the Modernist'.
  • On March 20, 2019, the company tweeted "Spring celebrations are an excuse to decorate your table with rosy hues and nods to nature" with a picture that featured its table decor items. The post also included a link to a blog post that is now inactive.
  • On December 7, 2018, the company tweeted "Time to decorate for #Christmas". The tweet included a picture of a decorated Christmas tree surrounded by Bed Bath and Beyond's holiday decor items and a table with its table decor items. The tweet also included the caption "Here are five looks we love" with a link to a blog post that is currently inactive.

VIDEO ADVERTISING

  • On April 24, 2018, the company published a YouTube video to promote its home decor items that are used on a console table. The video gave tips to viewers on how to decorate a console table. The video featured Jessica McCarthy, the creative director of the interior design service 'Decorist' giving tips on the items that can be used on a console table as decors. In the one-minute video, she advised the viewers on how to use a rug to define the space, ways to using a decorative box and how to add candlesticks and other decorative accessories on the console table.
  • On August 21, 2019, the company published a video on Facebook to promote its UGG Collection of Home Decor items. The video was based on the theme "Your Space, Your Style" and included the caption "First Apartment Decorators: Take a few style pointers from the latest UGG collection". The post also featured a link to shop its UGG Collection of Home Decor items.
  • On April 2, 2018, the company published a YouTube video on the three ways to make your bed better. The video featured the cozy-casual bed, the hotel style bed, and the modern-chic bed and promoted the use of the Bed Bath and Beyond's home decor items such as blankets, throws, throw pillows, and vases.
  • On June 19, 2019, the company published a video on its website featuring its bath rug collection. The video gave details of the material used, the manufacturing process, and the design and hues of the rug. The video promoted that the rug offers "casual comfortable coastal living", is machine-washable, is skid-resistant and is a decor item that will add a cohesive look to a beach resort.
  • With the campaign Offline Shopping, the company drove traffic to the brick-and-mortar stores by promoting this video on YouTube, Facebook, and Instagram. In the video, a woman asks items for decorating her home to an employee of Bed Bath and Beyond, who highlights the perks of buying items in a brick-and-mortar store. The video pokes fun at the customers' obsession with online shopping and highlights the in-store personalized customer service experience. The campaign was expected to drive sales of in-store home-decor items.



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Creative Examples - Burlington

Over the past 24 months, Burlington has utilized its website and social media platforms such as Instagram, Twitter, Facebook, and YouTube to promote its home decor items. Some of the content posted on its social media pages promote specific items such as pillows and wall art. Burlington has also hired TV hosts such as Jackie Miranne and Aunyéa Lachelle to promote its home decor products for summer and spring, respectively.

WEBSITE/SOCIAL MEDIA MARKETING

  • Burlington has a webpage dedicated to its home decor items. This page promotes items such as frames, candles & scents, wall art, throw pillows, blankets & throws, accent furniture, curtains, storage furniture, rugs, lighting, and clocks. It also featured digital posters that say “hurry into stores to save big on our full assortment of floor-to-ceiling looks” and “free shipping on orders $75+.”
  • On May 22, 2018, Burlington tweeted “Love the beach? Well bring that seaside vibe to your home with these 4 easy tips read on!” The picture that accompanied the tweet featured blue furniture, a wall art that says “let the sea set you free,” and other seaside-inspired items. The link provided in the tweet directs consumers to a blog post that is currently inactive.
  • On February 12, 2019, the company published a post on Instagram to promote its pillows. The post included the text “between us, these Valentine’s pillows are meant 4 U.” The picture that accompanied the post featured pillows with the words “love you to the moon and back” and “Happy Valentine’s Day.
  • On May 16, 2019, Burlington published an Instagram post to promote its feminine home decor items. The post included the text “bring some whimsy to your bedroom!” The picture that accompanied the post featured pink blankets, a wall art that says “the future is female,” and other items.
  • On May 31, 2019, the company tweeted “add a splash of spring to your home!” The picture that accompanied the tweet included a wall art that featured a pot of roses, a table lamp, and other spring-inspired items. The link provided in the tweet directs consumers to Burlington’s main page for its home items.

VIDEO ADVERTISING

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Creative Examples - HomeGoods/HomeSense/T.J. Maxx/Marshalls

Examples of advertising and marketing over the past 24 months for HomeGoods, HomeSense, T.J. Maxx, and Marshalls include TV, web, and Instagram campaigns.


HOME GOODS


HOME SENSE


TJ MAXX

  • 2019 TV Advertisement: "It’s Not Shopping, It’s Maximizing."
  • 2018 TV Advertisement: "'NBC: Sisters'' Home Decor for Sisters."
  • 2019 Instagram: marketing materials using the "Win Everything Inside" contest where contestants guess the price of home decor items.

MARSHALLS

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Creative Examples - Pier 1

Pier 1 features promotions and discounts in its advertising and marketing with inspiring messaging, illustrations, videos and catchy taglines such as "style your mood" and "this is me". Some of the advertising and marketing examples of Pier 1 imports can be found below:

TELEVISION ADVERTISING

1. SET THE TABLE WITH CALMING EUCALYPTUS — 2019 TVC
  • The ad shows a family setting the table to enjoy their meal. Pier 1 conveys to its audience that the color of this dinner table is Calm Eucalyptus, but the style and seating choice is theirs. Pier 1 invites customers to visit its stores to "style their mood" with 20% off on dining tables and seating.

2. STYLE YOUR MOOD WITH ENERGIZING OCHER — 2019 TVC

  • This 2019 TV commercial by Pier 1 features a 40% off promotion on all outdoor items from Pier 1 imports.

  • This 2019 TV commercial by Pier 1 features a 25% off promotion on all dining furniture and tabletops.

  • This TVC from December 2018 features a teacher who is extremely happy to receive a gift from her student.
  • Pier 1 offers "thousands of gifts under $25 for everyone."

6. THE STORY OF ME — 2018 TVC
  • This 2018 TV commercial by Pier 1 features its "This is me" messaging campaign.

WEB MARKETING

7. FACEBOOK ADVERTISING
  • An example of Pier 1 imports' Facebook advertising can be found here and in this document.

8. BANNER AD — MOTHER'S DAY
  • An example of a desktop banner ad featuring Mother's Day can be found here and in this document.

9. BANNER AD — FREE SHIPPING

10. ANIMATED LANDING PAGE AD — LABOR DAY

11. ANIMATED LANDING PAGE AD — EVERYDAY PICKS

12. ANIMATED LANDING PAGE AD — CYBER MONDAY SALE

13. STATIC LANDING PAGE AD — SUMMER CLEARANCE

14. STATIC LANDING PAGE AD — NEW ARRIVALS
  • This standard image/static landing page display ad was active from 19 April 2019 to 4 May 2019.
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Creative Examples - World Market

Cost Plus World Market has commercials about holiday ornaments, uses taglines such as "plus it up" and features different people talking about how they used affordable home decor items to design their home space. They also used social media channels to promote and advertise their home decor items and also offered discounts and rewards for their members. World Market hired an advertising agency BarrettSF to create a marketing campaign "Designed for Summer" for their outdoor collection.

VIDEO ADVERTISEMENTS

TV COMMERCIAL - "EVERYTHING YOU NEED FOR YOUR HOLIDAY PARTY
  • This TV commercial is about Cost Plus World Market having everything for a Holiday party including pillows to relax afterward.
TV COMMERCIAL - "HOLIDAY ORNAMENTS FOR EVERYONE"
  • Cost Plus World Market says that it has holiday ornaments for everyone in this commercial and uses a catchy tagline "Gift Thoughtfully".
"PLUS UP YOUR OUTDOOR SPACE"
  • This video features a reversible Rio Mat rug as one of many ways World Market suggests to make summer even better and uses "plus it up" as a tagline.
"OUTDOOR ENTERTAINING WITH NICOLE CURTIS"
  • In this video, Nicole Curtis, a design expert, talks about how much she loves outdoor rugs, pillows and other items that can be bought at the Cost Plus World Market at "more than affordable" prices.
"HOW TO BRING INDOOR STYLE OUTDOORS"
  • Brandi Milloy, a lifestyle expert, describes some affordable World Market home decor items in this video.
"KATHERINE HEIGL'S HOME OFFICE REVAMP"
  • This video features Katherine Heigl talking about how she used "boho-style furniture", rugs and other home decor items from World Market to transform her home office.

SOCIAL MEDIA ADVERTISEMENTS

FACEBOOK
  • World Market offered free shipping and a 20% reward for orders over $75.
  • They also advertised pillows in July 2019 and offered a 25% discount by using a promo code.
TWITTER
  • Cost Plus World Market advertised a sale of up to 50% off on home decor items.
INSTAGRAM
  • World Market is advertising various home decor items and also features how Jenn, a lifestyle blogger, used World Market products to transform her bedroom into an office.
PINTEREST
  • World Market is advertising home decor items featuring Jenn from "Haute Off The Rack" and how she used unique items to transform her workspace.

PRINT ADVERTISEMENTS

  • Home decor items were advertised on Black Friday in 2018, for example, two candles were offered for the price of one.

OUT-OF-HOME ADVERTISEMENTS

  • BarrettSF launched a marketing campaign "Designed for Summer" for Cost Plus World Market and created "16 unique visual concepts" for their outdoor collection with "similar-looking summer objects".

OTHER EXAMPLES

  • This document provides some other creative examples of advertising posted on World Market social media channels.

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Creative Examples - Wayfair

Wayfair has TV commercials regarding free shipping, fast delivery service, and "Way Day". Other advertising and marketing efforts of Wayfair include tweets, web advertisements, and pop-up shops. Some examples of Wayfair's advertisements and marketing campaigns can be found below:

TELEVISION ADVERTISEMENTS

DONE IS FUN — COMMERCIAL 2018
  • This TV commercial is about Wayfair's huge collection of home decor items which make home decor easy, fun, and exciting.

CHRISTMAS COMMERCIAL 2018
  • This TV commercial features Wayfair's Christmas home decor products with a catchy tagline, "You've got Wayfair this holiday".

WAY DAY COMMERCIAL 2019

HGTV: DREAM HOME 2019

THAT’S WHAT YOU GET SHIPPING!

CAMPAIGN WITH BRAND AMBASSADOR LORRAINE KELLY

WEB ADVERTISEMENTS

CHARITABLE EFFORTS WITH HFOP
  • In 2019, Wayfair partnered with Home for Our Troops (HFOP) to furnish the homes built by HFOT for veterans. Wayfair has raised $200,000 for this cause and the fundraising activity is still live on Wayfair's website.

SALES ADVERTISEMENTS IN USA TODAY

SUMMER SALE ADVERTISEMENT IN HUFFPOST

POP-UP STORES FOR HOLIDAY SEASON

LABOR DAY CLEARANCE SALE
  • Wayfair has published its labor day clearance sale of up to 75% off on its Twitter account.
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Creative Examples - Target

Target advertises and markets their home decor items in a variety of creative ways. These advertising and marketing examples over the past twenty-four months have included offering several categories and lines of home decor items and having a social media presence on many websites.

Target Website

  • Target is advertising and marketing home decor fall colors on their website.
  • They are advertising and marketing a modern category of home decor on their website that is unique "for every moment of life".
  • On their website, they advertise and market kids' home decor that promises "big decorating ideas for your little ones".
  • They also advertise and market a farmhouse and country category of home decor on their website that is "cozy and comfy".
  • The website also advertises a luxury and glam category of home decor that is "sumptuous, feminine, & dramatic."

YouTube Channel

  • On YouTube, they advertised and marketed bedroom home decor with Emily Henderson last year on their YouTube channel.
  • They also advertised and marketed Project 62 that was still a new line of home decor in October 2017 on their YouTube channel.

Instagram

Facebook

Twitter

  • Target advertised and marketed a weekend sale on home decor last year on their Twitter page.

Research Strategy

We first researched the Target website to find the most recent examples of advertising and marketing for their home decor. We then researched other credible media sources like YouTube, Instagram, Facebook, and Twitter for more examples of advertising and marketing of their home decor items to complete our findings.
Sources
Sources

From Part 02
Quotes
  • "At Home Group Annual Revenue (Millions of US $) 2019 $1,166 2018 $951 2017 $766 2016 $622 2015 $498 2014 $404"
Quotes
  • "Bed Bath & Beyond Annual Revenue (Millions of US $) 2019 $12,029 2018 $12,349 2017 $12,216 2016 $12,104 2015 $11,881"
Quotes
  • "In accounting, "sales" means the same thing as revenue – and "sales" makes the concept even clearer. Every company is in business to sell something, either a product or service, and sales (or revenue) is the income from selling it. "
From Part 05
Quotes
  • "Tuesday Morning is part of Tuesday Morning Corp.. They spent under $100 million on advertising in digital and print in the last year. They invest in premium ad units and advertised on under 50 different Media Properties in the last year across multiple Media formats. Tuesday Morning last advertised a new product in August, 2018."
  • "Tuesday Morning Advertising Spend: UNDER $100 Million. Decreased Spending YoY. Tuesday Morning recently bought a Spread print ad."
Quotes
  • "Advertising—Costs for direct mail, television, radio, newspaper, digital and other media are expensed as the advertised events take place. Advertising expenses for the fiscal years ended June 30, 2018, 2017, and 2016 were $27.2 million, $29.0 million, and $28.9 million, respectively. "
  • "We do not receive consideration from vendors to support our advertising expenditures. As of June 30, 2018, prepaid advertising was approximately $60,000 compared to $149,000 at June 30, 2017."
Quotes
  • " We have increased our marketing and advertising spend in recent years to improve our brand awareness. We reinvigorated our marketing efforts, increasing spend from nearly zero in fiscal year 2013 to approximately 2.0% of net sales in fiscal year 2016, approximately 2.5% of net sales in fiscal year 2017 and approximately 2.7% of net sales in fiscal year 2018."
  • " We spent over $20 million in capital and expenses in connection with our rebranding initiative during fiscal year 2015 and may need to incur additional expenses to promote our new brand. "
  • " Total marketing and advertising expenses were $24.3 million for the fiscal year ended January 27, 2018 compared to $17.4 million for the fiscal year ended January 28, 2017, an increase of $6.9 million or 39.5%. "
  • "The increase was driven by our efforts to continue to build brand awareness. Store pre-opening costs include additional marketing and advertising expenses of $1.7 million and $2.0 million for the fiscal years ended January 27, 2018 and January 28, 2017, respectively. In fiscal year 2018, we expanded our marketing and advertising spend to 2.7% of net sales, up from 2.5% of net sales in fiscal year 2017. "
  • "Marketing and advertising costs, exclusive of store pre-opening marketing and advertising expenses discussed above, include billboard, newspaper, radio, digital and other advertising mediums. Marketing and advertising costs are expensed as incurred and included in selling, general and administrative expenses."
  • " Total marketing and advertising expenses were approximately $24.3 million, $17.4 million and $12.4 million for the fiscal years ended January 27, 2018, January 28, 2017 and January 30, 2016, respectively. "
Quotes
  • "Prior to fiscal 2018, expenses associated with direct response advertising were expensed over the period in which the sales were expected to occur, generally five to eight weeks. Beginning in fiscal 2018, due to the adoption of ASU 2014-09, advertising expense related to direct response advertising are expensed on the first day of the direct response advertising event."
  • " All other expenses associated with store advertising are charged to earnings as incurred. Net advertising costs amounted to $463.2 million, $444.4 million, and $381.1 million for fiscal 2018, 2017, and 2016, respectively."
From Part 06
Quotes
  • "References to the year 2018 throughout this website denote TJX’s Fiscal Year 2019, which began February 4, 2018 and ended February 2, 2019."
Quotes
  • "Advertising Costs TJX expenses advertising costs as incurred. Advertising expense was $446.3 million for fiscal 2019, $412.4 million for fiscal 2018 and $402.6 million for fiscal 2017."
  • "The advertising is generally focused on promoting our retail banners rather than individual products, including at times promoting multiple banners together, which contributes to our advertising budget (as a percentage of sales) remaining low compared to many traditional retailers."
From Part 08
Quotes
  • "Tuesday Morning Corporation (NASDAQ: TUES), a leading off-price retailer with nearly 710 stores across the United States specializing in selling deeply-discounted, upscale decorative home accessories, housewares, seasonal goods and famous-maker gifts, announced today that Reuben Slone, a supply chain industry veteran with over 15 years of retail experience, has been appointed as a director of the board, effective June 1, 2019."
Quotes
  • "Tuesday Morning Corporation (NASDAQ: TUES) today reported a net loss of $8.3 million, or $0.18 per share, for the third quarter of fiscal 2019 compared to a net loss of $8.1 million, or $0.18 per share, for the third quarter of fiscal 2018. Adjusted EBITDA, a non-GAAP measure, was negative $0.4 million for the third quarter of fiscal 2019, compared to Adjusted EBITDA of negative $0.9 million for the prior-year period. A reconciliation of GAAP and non-GAAP measures is provided below."
Quotes
  • "Tuesday Morning Corporation (NASDAQ: TUES), one of the original off-price retailers currently with over 715 stores across the United States specializing in name-brand, high-quality products for the home, including upscale textiles, furnishings, housewares, gourmet food, toys and seasonal decor, today announced financial results for the fourth quarter and fiscal year ended June 30, 2018."
Quotes
  • "Tuesday Morning Corporation (NASDAQ: TUES), today announced that the Company will hold a conference call to discuss its fourth quarter and fiscal 2019 financial results and provide a general business update on Thursday, August 22nd, 2019 at 8:00 am Central Time. A press release detailing the Company's financial results will be issued before the market opens and prior to the conference call."
Quotes
  • "Tuesday Morning, a store that sells designer and name-brand merchandise at a discount, will be at 5217 N. Navarro St. in the Northcross Shopping Center."
Quotes
  • "Earnings growth (last year) +44.36% Earnings growth (this year) +37.50% Earnings growth (next 5 years) +10.00%"
Quotes
  • "Haag Brown Commercial is excited to announce that after over a decade, Tuesday Morning is returning to Jonesboro! The retailer will be joining Ross in anchoring the Highland Square Shopping Center re-development at the corner of Caraway Road and Highland Drive"
Quotes
  • "Tuesday Morning (NASDAQ:TUES) last released its quarterly earnings data on Thursday, August 22nd. "
Quotes
  • "Douglasville’s Market Square will soon lose a home decor shop directly next to You Fit. Tuesday Morning is expected to close this month. "
Quotes
  • "Tuesday Morning Corporation (NASDAQ: TUES) announced today that Reuben Slone, a supply chain industry veteran with over 15 years of retail experience, has been appointed as a director of the board, effective June 1, 2019."
Quotes
  • "Looking at the last five years, Tuesday Morning has a beta of 1.75. The fact that this is well above 1 indicates that its share price movements have shown sensitivity to overall market volatility. Based on this history, investors should be aware that Tuesday Morning is likely to rise strongly in times of greed, but sell-off in times of fear."
Quotes
  • "While these two companies may have very different market capitalizations and balance sheets, they are worth comparing given how they are in the same sector. Below you’ll see how the different technical indicators differ between these two stocks, and we’ll also show what Trading View thinks of them based on the technical analysis."
Quotes
  • "Tuesday Morning will relocate in February from 901 S. I-35, Georgetown, to 1103 Rivery Blvd., Georgetown. The new space will allow the low-cost home decor store to nearly double in size and offerings. "
Quotes
  • "Tuesday Morning Co. (NASDAQ:TUES) CEO Steven R. Becker purchased 90,000 shares of the business’s stock in a transaction on Friday, August 30th. The stock was purchased at an average cost of $1.44 per share, with a total value of $129,600.00. Following the completion of the acquisition, the chief executive officer now owns 1,750,325 shares in the company, valued at $2,520,468. "
From Part 09
Quotes
  • "At Home Opens Three New Home Décor Superstores in August, Expanding Its Footprint "
Quotes
  • "But the At Home Group, an upstart with a purely bricks-and-mortar strategy, could be worth a wager. A recent selloff in its stock offers a second chance to get in on the bottom floor of a compelling growth story."
Quotes
  • "Shares of At Home Group Inc. surged this week following a report that Menomonee Falls-based Kohl's Corp. was exploring a potential acquisition of the retailer."
Quotes
  • "Now would be the time to buy: At Home's deeply surpassed valuation is a compelling long."
Quotes
  • "The company now operates over 200 stores across 39 states."
Quotes
  • "We stick to our buy stock plus put options strategy given expected financial improvement starting next year."
Quotes
  • "Plano-based At Home is tempering its new store plans and will begin a gradual e-commerce launch in January with online buying and pickup in stores in Dallas-Fort Worth and a few other markets."
  • "The company on Wednesday reported a second-quarter profit of $10.4 million, or 16 cents a share, compared with a loss of $10.1 million, or 16 cents a share, in the year-ago period."
  • "At Home, which has positioned itself as the low-cost seller of home goods and décor, has refrained from raising prices, instead working with suppliers and absorbing some tariff increases, Bird said."
  • "Last year, it put all of its 50,000 products online so shoppers could compare its prices against rivals. Then it connected all store inventory online so shoppers can see if what they want is in stock at their nearby store."
  • "At Home continues to have low brand awareness of 17%. It's a third to half of the awareness that consumers have of its competitors in markets where At Home has opened stores, but Bird said the company's working on it."
Quotes
  • "PLANO, Texas — At Home Group Inc., the home décor superstore, posted a net sales increase of 18.7% to $342.3 million for the second quarter ended July 28, while comparable store sales decreased 0.4% primarily due to poor weather conditions across much of the country early in the quarter."
  • ""
Quotes
  • "Bird explained that At Home is still largely misunderstood by investors. He said the company is the low price leader in their category, coming in under competitors like Wayfair (W - Get Report) , but they simply don't get credit for it. That's about to change however, as At Home has a plan to start bringing their low prices into focus for customers."
Quotes
  • "At Home Group Inc (NYSE:HOME) major shareholder Clifford Sosin acquired 43,044 shares of the firm’s stock in a transaction on Monday, August 26th."
From Part 10
From Part 11
Quotes
  • "The Toys ‘R’ Us bankruptcy is opening up attractive real estate opportunities, Kingsbury said. Burlington recently acquired three former TRU locations and is evaluating several additional sites."
Quotes
  • "Shares of Burlington Stores Inc. BURL, -1.71% slumped 4.7% in premarket trade Thursday, after the off-price retailer reported fiscal second-quarter earnings that beat expectations, revenue that met and same-store sales growth came up a bit shy, "
Quotes
  • "Zine and her fellow Raymond teachers whooped and cheered Thursday afternoon as Burlington Stores (formerly Burlington Coat Factory) presented a surprise check for $10,000 to Principal Carol McGrath and the K-5 school on the city’s north side."
Quotes
  • "Burlington Stores Inc., through its partnership with AdoptAClassroom.org, is donating $10,000 to the elementary school."
Quotes
  • "Burlington Stores, Inc.BURL has made multiple changes to its business model. Further, in order to drive the top line, this company has been focusing on store expansion."
Quotes
  • "Discount retailer Burlington Stores Inc. will open three new Southern California locations next week, bringing 225 jobs to the region."
Quotes
  • "Even though Burlington was slightly less expensive, Kohl's offered a significantly better shopping experience. It also had more electronics, order-pickup lockers, and plenty of sales to keep prices low, ultimately making it the clear winner."
Quotes
  • "Both stores carried a ton of name brands at low prices, but TJ Maxx was more organized and brighter. It also had shorter lines and was an overall better shopping experience when we visited."
Quotes
  • "Braun Stacey Associates Inc, which manages about $3.55 billion and $1.51B US Long portfolio, decreased its stake in Burlington Stores Inc Com (NYSE:BURL) by 39,071 shares to 64,672 shares, valued at $10.13 million in 2019Q1, according to the filing."
Quotes
  • "Shellback Capital Lp, which manages about $423.03 million and $841.33 million US Long portfolio, upped its stake in Burlington Stores Inc (NYSE:BURL) by 18,157 shares to 135,157 shares, valued at $21.18 million in 2019Q1"
Quotes
  • " Burlington finally experienced a setback last quarter when the company missed its sales guidance. That caused Burlington Stores stock to crash -- even though the company still beat its earnings guidance."
Quotes
  • "the stock came under pressure following the company's sales miss and softer-than-anticipated comps growth that decelerated on a sequential and year-over-year basis"
Quotes
  • "A very solid quarter by Burlington Stores but the stock has become expensive with higher risks."
Quotes
  • "Samlyn Capital Llc increased its stake in Burlington Stores Inc (BURL) by 564.62% based on its latest 2019Q1 regulatory filing with the SEC"
From Part 12
Quotes
  • " TJX, the parent company of discount department store chains Marshalls, HomeGoods and TJ Maxx, had a very good holiday season, beating out analyst estimates for holiday quarter same-store sales."
  • "According to news from CNBC, as a result, the company’s shares rose as much as 8.6 percent to $83.95 in early trading on Wednesday. During the holiday quarter, Massachusetts-based TJX raised its quarterly dividend by 25 percent to $0.39 per share, reporting that it would repurchase about $2.5 billion to $3 billion worth of its shares this fiscal year."
Quotes
  • "HomeGoods will hold a grand opening from 8 a.m. to 8 p.m. Sunday at its new store in the Escondido Valley Center. A ribbon-cutting will be at 7:45 a.m., and store management will be presenting a donation to the Center for Community Solutions. "
Quotes
  • "The HomeGoods Division of The TJX Companies Inc. wants to spend $160 million to build a 1.2 million-square-foot warehouse and distribution center on 290 acres near the General Motors plant here. The project would result in the creation of 1,000 jobs and an annual payroll of “$27 million to $30 million,” said Mayor Arno Hill."
Quotes
  • " Losing out on a potential 1,000 jobs would be “a hell of a missed opportunity for the Mahoning Valley,” U.S. Rep. Tim Ryan said."
Quotes
  • "Lehigh Valley shoppers looking to spruce up their homes on a budget will soon have another option for furnishings. A new HomeGoods store is expected to open in May alongside the existing T.J. Maxx in the Bethlehem Square shopping center at 3926 Linden St."
Quotes
  • "HomeGoods and Marshalls will open Thursday in Conroe's 336 Marketplace in the Grand Central Park community. The two stores occupy 42,000 square feet in the regional shopping center at the southwest corner of Interstate 45 and South Loop 336. The sister stores are part of TJX Cos."
Quotes
  • "Mayor Arno Hill defended the village’s efforts in support of the TJX Companies Inc. and its proposed $160 million distribution center, following searing criticism from Anthony Cafaro Jr., co-president of the Cafaro Co. in Niles, that essentially called village officials cowards."
Quotes
  • "Lack of highway access likely will work against the 315-acre site Youngstown is offering to lure a $160 million distribution center, a Youngstown/Warren Regional Chamber official said today."
  • "This morning, the city sent its letter to Mark Walker, vice president of real estate for HomeGoods, a subsidiary of TJX Companies Inc., outlining the city’s incentive package to lure the 1.2-million-square-foot warehouse. "
Quotes
  • "HomeGoods will be the latest national retailer to grace the Twin Falls shopping scene as the store opens June 24 at the Canyon Park East shopping center. The store will be only the second in Idaho for HomeGoods; it has had a store in Boise since 2009. HomeGoods has more than 650 stores."
Quotes
  • "Retailer TJX could see a 15% drop in earnings due to tariffs it if doesn't raise prices, according to a new report. "
Quotes
  • "TJX Cos. is building a sprawling new retail distribution center across the street from a General Motors factory in Ohio that made national news when it closed this spring."
  • "TJX's new 1.2-million square-foot distribution center for its HomeGoods chain in Lordstown, Ohio, could be TJX's largest by physical size. The $170-million facility will employ more than 1,000 workers and ship to more than 300 stores, according to the Youngstown/Warren Regional Chamber."
Quotes
  • "TJX Companies (NYSE: TJX), which owns off-price stores T.J. Maxx, Marshalls, HomeGoods, HomeSense, and Sierra Trading Post, has benefited from the "retail apocalypse" by gobbling up struggling retailers' inventories at rock-bottom prices and selling them to consumers at lower prices than Amazon."
  • "TJX accomplishes this by leveraging its scale to buy goods from more than 21,000 vendors in over 100 countries. It then quickly rotates those products at its stores to lure customers back to its brick-and-mortar locations for a "treasure hunt" experience."
Quotes
  • "T.J. Maxx is taking advantage of marketing trends like pop-up stores, influencers and Instagram contests in its new interactive push, while also banking on the popularity of gamified experiences. "
  • "The retailer showed strong gains in loyalty leadership in the latest Brand Keys 2018 Loyalty Leaders report. The TJX Companies, which operates T.J. Maxx, Marshalls, Home Goods and others, reported a net sales increase of 12% to $9.8 billion for Q3 2018, with comp sales rising 7% year-over-year."
  • "The increase was driven by "strong customer traffic," according to the company, with same-store sales up across brands, including 9% at the company's Marmaxx operations, which includes T.J. Maxx."
Quotes
  • "Marshalls Brings Its Shopping Experience To Life With "Surprise Boxes" Waiting To Be Discovered In Every Store Across The Country Marshalls and Kaley Cuoco Unveil Surprise Boxes, Filled with a Dynamic & Fresh Selection of Exciting, Quality Finds"
  • "Marshalls surprises you every time you shop with a constantly fresh mix of the brands shoppers want today, at amazing prices. "
  • "The Marshalls Surprise Box will feature an amazing array of items across fashion, accessories, home décor, tech, beauty and more. From leather clutches to on-trend home accents, makeup palettes and wireless headphones, the possibilities are endless."
Quotes
  • "The TJX Companies, Inc. (NYSE:TJX), the leading off-price retailer of apparel and home fashions in the U.S. and worldwide, today announced that its Board of Directors has raised the amount of its quarterly dividend by 25% from the last dividend paid. The Board declared a regular quarterly dividend in the amount of $.39 per share, payable June 7, 2018, to shareholders of record on May 17, 2018."
Quotes
  • "And now Marshall has a wireless headphone that features the technology: The Marshall Mid ANC ($269, £239 or around $AU350). "
  • "The new headphone is an on-ear model and a wireless version of the Marshall Mid. It's also a more refined follow up to the company's Major II Wireless , which is currently selling for the bargain price of $64 on Amazon. Marshall also makes an over-ear wireless headphone, the Monitor Wireless,"
Quotes
  • "Empty Yonkers Pathmark may get Marshalls, Homesense stores. The Marshalls-Homesense proposal is the latest idea pitched for the former supermarket, which sits in the back of an otherwise bustling strip mall that includes Best Buy, Burlington Coat Factory, PetSmart and the Alamo cinema."
Quotes
  • "MFADirect has now extended themselves to home care products too. Under the umbrella of Homesense, a fruit and vegetable wash has been launched. This is an amazing product to keep you and your family away from harmful germs and bacteria."
From Part 13
Quotes
  • "The challenges facing the Fort Worth-based home furnishings chain of 973 stores seem to be multiplying as it struggles to recover from a year when sales dropped 14 percent and it swung to an annual loss for the first time since the Great Recession."
Quotes
  • "Pier 1 plans to close nearly 60 stores during the fiscal year. The company's loss in the first quarter was $81.7 million, or $19.97 a share, vs. a year-earlier loss of $28.5 million, or $7.11 a share. It was the company's fifth consecutive quarter of losses."
Quotes
  • "Home goods retailer Pier 1 Imports has announced it could close as many as 145 more stores in the fiscal year. The Texas-based home goods retailer has some 973 stores in the chain, including several in the Central Valley and along the Central Coast."
Quotes
  • "Pier 1 Imports sales continued to slide as the Fort Worth-based home furnishings retailer struggles to reorganize its business. The company said Wednesday that it will close 57 stores this year, up from its previous estimate of 45 stores."
  • "Total sales fell 15.5% in the quarter to $314.3 million vs. $371.9 million a year ago. Same-store sales, or sales from stores open throughout the preceding 12 months, fell 13.5%."
  • "Pier 1, operator of 970 stores in the U.S. and Canada, reported a first-quarter loss of $81.7 million, compared with a loss of $28.5 million a year ago. The results come a week after the company completed a 1-for-20 reverse stock split to avoid its shares being delisted from the New York Stock Exchange."
Quotes
  • "Pier 1 Imports on Wednesday suffered a downgrade from S&P Global Ratings, which lowered issue-level rating on the company's senior secured term loan, citing "operating trends [that] continue to deteriorate significantly with very high levels of cash burn and negative EBITDA, which is a trend that we expect to persist through the coming year.""
Quotes
  • "Another retailer has given in to the pressure of reduced sales, announcing that it is considering closing 45 brick-and-mortar stores within fiscal 2019. Pier 1 Imports (PIR) made the announcement on Wednesday during its fiscal fourth-quarter earnings report."
Quotes
  • "Pier 1 recently engaged with advisors to help it explore strategic alternatives and navigate potential negotiations with lenders. Investors remain concerned with Pier 1’s future prospect as sales and profitability continue to deteriorate. Comparable sales fell 10.5% during the company’s fiscal third quarter 2019, marking the fifth consecutive quarter of negative comps, while net sales were down 11.9%."
Quotes
  • "The home furnishings retailer has been hit hard by competition from new online retailers, even as it invests in its own e-commerce business."
  • "Pier 1 said the cuts, announced Wednesday, will result in a net of 20 fewer corporate jobs. That includes filling open positions and additional new hires the company expects to make this year."
Quotes
  • "Pier 1 brings a whole new set of challenges, from about 1,000 physical stores to an expensive online strategy to a failure to entice a new generation of shoppers."
Quotes
  • "After parting ways with Abercrombie & Fitch Co. and the world of upscale casual apparel, in-house veteran Robert Bostrom has joined the realm of home furnishings and decor as Pier 1 Imports Inc.’s new executive vice president, chief legal and compliance officer and corporate secretary."
Quotes
  • "Pier 1 on Wednesday said it had net income of $15.1 million, or 19 cents a share, for the fiscal fourth quarter, compared with $26.6 million, or 33 cents per share, a year ago."
Quotes
  • "Pier 1 has a rich brand history and loyal customer base, a highly competitive e-Commerce platform and a team with the talent, experience and determination to succeed. At the same time we have identified certain weaknesses in our business that we need to face into. In order to address these challenges and compete more effectively, we have laid the foundation to transform our business through new initiatives and organizational changes that set the stage for long-term growth."
  • "“In fiscal 2019, we will be investing in the tools and resources needed to execute against our plan,” continued James. “This will pressure profitability, bringing us to an expected net loss for both the first quarter and full year. However, these investments are expected to drive sales growth and profitability in fiscal 2020 and 2021 and are necessary to help us return the business to a sustainable growth trajectory."
Quotes
  • "Fort Worth, Texas headquartered Pier 1 Imports Inc.'s stock finished Tuesday's session 2.63% lower at $4.07 with a total trading volume of 1.82 million shares. The stock is trading below their 50-day moving average by 9.35%. Shares of the company, which engages in the retail sale of decorative accessories, furniture, candles, housewares, gifts, and seasonal products, have a Relative Strength Index (RSI) of 40.66. "
Quotes
  • "Online now accounts for 26% of home furnishings retailer Pier 1’s overall sales, up from 20% this time last year."
  • "Pier 1, No. 120 in the Internet Retailer 2017 Top 500, reported online sales of $122.0 million in the third quarter of its fiscal 2018, up 28.2% from $95.2 million during the same time last year. E-commerce accounted for about 26% of its sales during the quarter ended Nov. 25 compared with about 20% of sales in the year-ago period."
Quotes
  • "Net sales decreased 1.4% to $469.2 million; Company comparable sales decreased 0.7% and reflect an estimated impact of approximately 100 basis points related to the hurricanes in Texas and Florida; E-Commerce sales penetration reached 26%; and Earnings per share of $0.09 compared to earnings per share of $0.17 (GAAP) and adjusted earnings per share of $0.22 (non-GAAP) in the third quarter of fiscal 2017."
Quotes
  • "Rapidly growing e-commerce sales are placing pressure on the profit margins of home furnishings retail chain Pier 1 Imports Inc."
  • "Pier 1, No. 120 in the Internet Retailer 2017 Top 500, reported that online accounted for about 27% of its sales, or $110.1 million, during the second quarter of fiscal 2018 ended Aug. 26. That’s up 35.6% from $81.2 million during the same time last year, when online accounted for about 20% of sales."
Quotes
  • "Pier 1 on Wednesday reported that second quarter net sales rose less than half a percent, to $407.6 million from $405.8 million in the same period last year. Same-store sales rose 1.8% year over year, according to a company press release. The retailer’s net loss for the quarter nearly doubled at $7.8 million, or 10 cents per share, compared to net loss of $4.1 million, or 5 cents per share, in the year-ago quarter. "
Quotes
  • "Online sales grew by 23% year over year during the first quarter at Pier 1 to $99.3 million."
Quotes
  • " Pier 1 Imports Inc- on June 2, through subsidiary, co and units entered into a second amended and restated credit agreement"
From Part 14
From Part 15
From Part 16
Quotes
  • "Target said Thursday it is increasing its minimum hourly wage by a dollar to $13 in June for all current and new employees as part of its goal to hit $15 an hour by the end of 2020. It is the latest step in a series of annual increases it has made since it announced in September 2017 a plan to raise its minimum starting hourly pay from $10 to $15 over three years."
Quotes
  • "Target will raise its minimum wage to $13 an hour in June, from $12 currently, increasing its payroll costs and putting new pressure on rival Walmart to attract retail workers in a tight labor market."
Quotes
  • "Target Corp will raise its U.S. minimum wage to $13 an hour in June, from $12, increasing its payroll costs and putting new pressure on rival Walmart Inc to follow suit, given a labor market that is among the tightest in half a century."
Quotes
  • "Target is ramping up its same-day delivery efforts, following news of Amazon’s plans to increase Prime speeds and Walmart’s recent launch of free, next-day delivery in select markets. This morning, Target announced it’s making it easier to shop its same-day selection directly from its website, with the deliveries powered by Shipt."
Quotes
  • "Target announced today that US customers — with some geographic exceptions — can now select same-day delivery for orders placed directly through its website that total more than $35 for a flat fee of $9.99, or for free if they’re already a member of shopping app Shipt."
Quotes
  • "Target on Sunday announced it’s opening dozens of permanent Disney stores within its own stores over the next year, as it invests in more unique ways to lure customers inside."
Quotes
  • "The magic of Disney is coming to Target. Two of America’s favorite companies – the Walt Disney Company and Target – announced Sunday that they are teaming up and unveiled plans to open 25 Disney stores inside of Target stores."
From Part 21
Quotes
  • "A serving board, a carving board, or set of beautiful silverware is a timeless gift for any couple! Give a gift that will inspire them to entertain family and friends. This new journey is a time to make memories!"
Quotes
  • "Homewares retailer HomeSense, who’ve just arrived here in Britain as part of the TK Maxx family, promote their discounted furniture in this 2018 ad campaign, which promises So Many Unique Things To Love For Less"
From Part 23
From Part 25
Quotes
  • "Harvest Hues: Celebrate the nature-inspired colors of fall."
Quotes
  • "Discover unique pieces for every moment in life"
Quotes
  • "Big decorating ideas for your little ones"
Quotes
  • "Cozy & comfy rustic charm that creates a welcoming space."
Quotes
  • "Sumptuous, feminine & dramatic with timeless traces of old-Hollywood style."
Quotes
  • "Only at Target: Mattresses available at Target made for a better night's sleep; Project 62 quilts and pillows; epitome of cozy chic. Kid and parent approved style; bring all their favorite critters together."
Quotes
  • "Sometimes small home spaces are the hardest to style. Target's new home brand: Project 62."
Quotes
  • "Target Decor: Stylish decor for your home that won't break the bank. Preview the latest additions to Opalhouse & Project 62. Only available @Target & target.com "