Purchase Drivers: Holistic Baby Medicine & Supplements
The recognition of proactive preventive primary care as a more effective health care approach for pediatrics, combined with the resurgent criticism of western medicine, drives the purchase of holistic baby medicine and supplements, which are considered to be more cost-effective, safer and in some cases have no alternatives.
Primary Purchase Drivers
- Shift from reactive to proactive primary care for pediatrics: Parents are attracted to preventive solutions when it comes to their children's heath care. A study on complementary and alternative medicine use by children in the United States showed that 83% of parents use complementary and alternative medicine on their babies for disease prevention through strengthening and supporting the baby's immune system.
- Lack of effective medicines to treat certain conditions: For example, the cause of colic in babies is still not well understood, and there are no known effective treatments that a parent can get from a doctor. This then pushes parents towards holistic baby medicines as there are no other competing alternatives.
- Need to relieve pain and or distress: A higher percentage of parents dealing with pain conditions are likely to consider holistic baby medicines compared to those without. A study conducted in the US showed that 21.3% of parents dealing with pain conditions used complementary and alternative medicine compared to 8.1% of children without pain conditions. Teething, abdominal pain and colic pains affect almost all babies, and as a result, parents may resort to holistic baby medicines and supplements for pain relief.
- Rising criticism and skepticism of western medicine: Western medicine is said to rely on the use of drugs, radiation, or surgery to treat symptoms; and this approach is said to have many side effects on the patients. Holistic baby medicines and supplements are perceived to be safer as they are time tested, natural and also target the cause instead of symptoms of observed ailments, leading to more willingness to purchase holistic baby medicines and supplements
- Lower Cost: This approach to health care is perceived to be more cost-effective compared to the alternatives, which makes it accessible to all income groups. It also makes parents feel more empowered to make health care decisions that fit their lifestyle.