HJ Competitive Analysis

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HJ Competitive Analysis: Jostens (2)

Jostens acquired the American Achievement Group in November 2013. The requested information on Jostens has been populated in the attached spreadsheet.


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HJ Competitive Analysis: Balfour (2)

The requested details regarding Balfour's ownership structure, acquisitions, e-commerce capabilities, and social media presence have been entered into row 3, columns H to L, and M of the attached spreadsheet. Balfour is a top manufacturer of yearbooks, class rings, graduation regalia, and letter jackets. Its website has full e-commerce capabilities.

Balfour's Engagement and Capabilities

  • Balfour was founded by Lloyd Garfield Balfour in 1913. Balfour is a registered trademark of Commemorative Brands, Inc. Commemorative Brands is a subsidiary of American Achievement Corporation (AAC), a private company. AAC is one of the portfolio companies of Fenway Partners, a private equity firm.
  • Balfour is a leading manufacturer of yearbooks, class rings, graduation regalia, and letter jackets. AAC, the parent company of Balfour, reported $290 million and $270 million in sales in 2010 and 2014 respectively. AAC's current revenue is approximately $741.65 million. The current revenue of Commemorative Brands is around $341.68 million.
  • Balfour acquired Gaspard in 2015.
  • Balfour has 23,551 followers on Facebook, 3,033 followers on Instagram, and 1,034 followers on Twitter.
  • Balfour's website is a complete e-commerce site. Customers can view discount offers, login or create an account, and start shopping right from the homepage. It also includes information about warranties, repairs, returns, shipping, and delivery.
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HJ Competitive Analysis: Oak Hall (2)

The requested information on Oak Hall Cap & Gown has been populated in the attached spreadsheet.

Oak Hall Cap & Gown

  • Since it was founded in 1989, Oak Hall has been a family-owned business.
  • Oak Hall was the pioneer of the first sustainable graduation gown in the industry, and according to D&B Hoovers, the company has an estimated revenue of $46.08 million.
  • In 2003, Oak Hall acquired both ER Moore and Cotrell and Leonard.
  • The company does not have a very large social media presence.
    • Oak Hall's Facebook account can be found here. It has 1,564 followers and 1,546 likes.
    • Oak Hall's Instagram account can be found here. It has 24 followers and 11 posts.
    • Oak Hall's Twitter account can be found here. It has 6 followers.
  • Oak Hall does not appear like a company with a very strong e-commerce presence, mainly because it encourages customers, such as parents, teachers or faculty to call them or send them an email to order.
  • However, the company's website has e-commerce functionality, which means that other than the option of calling or sending an email to order, customers can also order online and have their packages delivered to their homes.

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HJ Competitive Analysis: Walsworth (2)

Walsworth is a family-owned print publishing and digital marketing services company founded in 1937 and based in Marceline, MO. According to various industry publications, Walsworth is the 26th largest printer, 3rd largest book printer, and 6th largest magazine printer in the US and Canada. Research into its ownership, go-to-market data, acquisitions, social media, presence, and e-commerce capabilities is described below and can also be found in this document.


  • Multiple references were found to the company remaining family-owned since its 1937 formation. The CEO, Don O. Walsworth, is the son of the founder, and the president, Don Walsworth, is the founder's grandson.

Go-To-Market Data

  • Walsworth was reported to have earned $181.3 million in revenue in 2016 and $181.5 million in 2018.

Acquisition History

  • In the last 20 years, Walsworth has acquired Ripon Printers (2019), The Ovid Bell Press (2012), and IPC Print Services (2010).

Social Media Presence

E-Commerce Capabilities

  • Walsworth has limited E-Commerce capabilities, including web forms for obtaining quotes and an apparent storefront for consumers to purchase yearbooks from their schools.
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HJ Competitive Analysis: Churchill (2)

Church Hill Classic is a still a privately owned company that is still owned by its original founder and CEO Lucie Volves. The company has an annual revenue of $13.6 million after great growths from its inception in 1991, and they have a social media presence on Facebook, Twitter, and Instagram, along with direct e-commerce sales through their website and retail partner websites. This information can be viewed on the spreadsheet here.

Church Hill Classics Engagement and Capabilities


  • Church Hill Classics is still owned by founder and CEO Lucie Volves.

Market Data

  • Church Hill Classics is a 10 time winner of the Inc. 5000’s fastest-growing companies.
  • The company started out in 1991 and first made Inc. magazine’s list in 2003 at No. 291 due to its 612% growth between 1998 and 2002. Since then, the business has had a 56% growth over the last few years and has since placed No. 4,514. From 2002 to 2016, the company’s annual revenue grew from $1.9 million to $10.9 million.
  • The company's annual revenue is now listed at $13.6 million.


  • The company has not acquired any other companies in the past 20 years, nor have they been acquired by anyone.

Social Media Presence


  • Church Hill Classics has e-commerce sales direct from their e-commerce website diplomaframe.com, and also through their retail partners by purchasing direct from their partner's e-commerce sites.
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HJ Competitive Analysis: Picaboo (2)

Picaboo is a private company that offers online image publishing and printing services. It has over 1 million customers, and has recently been acquired by RPI (Reischling Press, Inc). Please see spreadsheet attached for full details.

Key Findings

  • Picaboo is a private company founded by Howard Field and Kevin McCurdy in 2002. It has since been acquired by RPI (Reischling Press, Inc).
  • Picaboo is an online service that provides image publishing and printing services. Picaboo has had $7.8M of funding, and has over 1 million customers.
  • Picaboo has a revenue of $7.5M in the current quarter. Revenue has been in decline in the last 6 quarters. Picaboo has 39 employees.
  • Picaboo’s website visitors are mainly from USA (46.7%), India (12.1%) and Canada (8.4%).
  • Picaboo has been involved in 5 acquisitions: DPI, iPads.com Inc, Paro Group Limited, Picaboo Corporation, ColorCentric Corporation.
  • Picaboo has a sizable following on social media channels (Facebook: 90,025 followers; Instagram: 1,021 followers; Twitter: 4,039 followers).
  • On Picaboo’s website, users can upload their photos and design a variety of personalized photo products, like photo books, cards, calendars, canvas prints, etc. Picaboo is most known for their photo books. The website is built on WordPress CMS.
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HJ Competitive Analysis: Pickaboo

Picaboo is an image and printing service that is known for creating yearbooks. Information on the company’s products, services and pricing have been entered it into the attached spreadsheet.

  • Picaboo website said it has a partnership with thousands of U.S. and Canadian schools, and is the fastest growing yearbook company in North America.
  • Since 2010, it has created yearbooks for schools in all 50 U.S. states, 10 Canadian provinces and 11 countries around the world.
  • It designs yearbooks for a range of educational institutions: elementary school, middle school, high school, home school, literary magazines, camps, Greek, colleges and universities
  • Picaboo Yearbooks helped over 5,000 schools sell more than a million yearbooks.
  • Picaboo also sells a range of other products, which includes photo books, cards, calendars, home decor, totes, notebooks, journals, mouse pads, and scrapbook pages.

Overview of Picaboo's Products and Prices


  • Picaboo creates two sets of yearbooks, which is a hardcover and a softcover. These books are available in 9 x 12 or 8.5 x 11 sizes. The pages are in color and comes in gloss or silk-matte lamination.
  • The price for a hardcover yearbook that contains 20 pages is $18.99. The softcover version will be $9.49. You can add an additional page for $0.25.

Photo books

  • Picaboo offers six different story books you can personalize with photos.
  • The storybook is a reading adventure and the starting price is $24.99.
  • For the classic photo book, you can customize the front and back cover with photos and texts and the starting price is $19.99.
  • The seamless lay-flat photo book comes with a matte cover and is great for including travel, wedding and special occasion photos. The starting price is $64.99.
  • The Madison photo book is secured with a genuine leather wrap and the starting price is $199.99.
  • The flush mount photo book has a genuine leather and foil-stamped cover and starts at $399.99.
  • The premium mini book are pocket-sized and starts at $19.99.


  • Picaboo offers more than 450 pre-made designs or you can customize and personalize cards from scratch. The paper used is a card stock that comes 15 or 18 points thick.
  • Their signature cards are 15 points thick rigid and includes envelopes. The prices for these start at $1.29. Their premium cards are 18 points rigid and includes envelops with return addresses. The prices for these start at $1.59.


  • Picaboo offers two different calendar options where you can personalize them with photos of your choice.
  • The classic calendar is 11 x 9 and costs $24.99. The premium calendar is 14 x 11 and costs $39.99.

Home decor

  • Picaboo offers a selection of home decor items that can be personalized with photos. Their home decor items include photo mugs, coasters, ornaments, crystals, blankets, pillows, canvas, prints, metal prints, collage prints and photo panels.
  • Photo mugs are $12.49 and holds 11 ounces.
  • The coasters measure 3.75″ x 3.75″ and costs $19.99 for a set of four.
  • The ornaments range from 2.75 inches to 3x3 inches and costs $24.99.
  • The 3D photo crystals range from $14.99 to $399.99.
  • The blankets come in three types: arctic pro fleece, coral fleece, and sherpa fleece. The prices range from $79.99 to $119.99.
  • The pillows come in two types: basic pillow and removable pillow cover. The prices range from $39.99 to $69.99.
  • The canvas prices range from $79.99 to $169.99.
  • The photo prints range from $0.13 to $9.99.
  • The mental prints range from $29.99 to $299.99.
  • The collage prints are $4.99 for a 10x8 and $9.99 for a 14x11 inches.
  • The photo panels range from $19.99 to $49.99.


  • Picaboo creates two types of tote bags in 24 x 13 inches. One includes a woven handle and the other has a rope handle.
  • The woven handle costs $54.99 and the rope handle costs $59.99.


  • Picaboo offers notebooks that can be customized with photos, text, logos and stickers. Each notebook is bounded with black coil and has 80 pages of blank lined paper.
  • The notebook is 6.5 x 8.75 inches and costs $12.99.


  • Picaboo offers journals that can be customized with front and back photos, text, and stickers.
  • Each journal has 160 blank 6.25 x 8.25 inches lined pages and costs $19.99.

Mouse pads

  • Picaboo’s mouse pads are customizable with photos, text, logos, and stickers.
  • The pads are 9 x 8 inches and are covered with a durable cloth. It costs $12.99.

Scrapbook pages

  • Picaboo offers scrapbook pages ranging from 8 x 8 or 12 x 12 inches. It offers 23,000 designs and they are customizable with photos.
  • The 8 x 8 page costs $1.99, while the 12 x 12 page costs $2.99.

Overview of Picaboo's services

  • Yearbooks are printed with the latest printing technology on high-quality archival 100lb paper.
  • Picaboo offers ground shipping for free if someone has an order of 50 or more copies of a yearbook.
  • Ground shipping in the U.S. is $8.99 for one book, and $0.99 for each additional copy.
  • Two day air shipping in the U.S. is $16.99 for one book and $4.49 for each additional copy.
  • Next day air shipping in the U.S. is $29.99 for one book and $6.49 for each additional copy.
  • In Canada, ground shipping is $14.29 for one book and $2.59 for each additional copy. Bulk shipping on orders of 50 or more books is free.
  • In Canada, air shipping is $19.99 for one book and $6.49 for each additional copy.
  • In Alaska and Hawaii, ground shipping is $13.99 for one book and $3.99 for each additional copy. Bulk shipping on orders of 50 or more books is free.
  • In Alaska and Hawaii, two day air shipping is $22.99 for one book and $4.49 for each additional copy.
  • In Alaska and Hawaii, next day air shipping is $33.99 for one book and $6.49 for each additional copy.
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HJ Competitive Analysis: Oak Hall

The requested details regarding the products and services offered by Oak Hall have been entered into row 6, columns C to G of the attached spreadsheet. Oak Hall manufactures and delivers gowns and accessories to colleges, and high schools. Over 7,700 universities, colleges, and high schools work with Oak Hall.

Oak Hall Products and Services

  • Oak Hall serves over 7,700 universities, colleges, and high schools (1,700 universities and colleges and over 6,000 high schools).
  • The products of Oak Hall include college caps & gowns, high school caps & gowns, kindergrad caps & gowns, custom regalia, academic hoods, caps, & tams, graduation accessories, tassels & tassel accessories, honor accessories, medallions, and stoles.
  • The services of Oak Hall include customization of apparels; renting of apparels; shipping of orders; creation, customization, and management of private ordering websites for schools.
  • The pricing for some of their products include graduation tassels: $8, kindergarten tassels: $2.45, honor stoles: $17.98, honor cords: $9.95, judicial robes: $350-$440, choir robes: $45, bachelor's cap and gown: $56.98, master's cap, gown and hood: $96.98, doctoral regalia: $464.50, master's regalia: $336.50, custom doctoral regalia: $966.
  • The pricing for some of their services include doctoral regalia rental fee: $117.98, Ph.D./Ed.D. regalia rental fee: $191.25, custom doctoral regalia rental fee: $220, shipping fee: $15.95-$28.
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HJ Competitive Analysis: Churchill

Row 5, columns C to G of the attached spreadsheet have been completed. Church Hill Classics offers frames and gifts for students/graduates, professionals, and military personnel. Its customization service is called Create-A-Frame.

Selected Findings

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HJ Competitive Analysis: Walsworth

Walsworth is the only American and family-owned publisher of yearbooks, with more than 80 years of operational history. It is among the 35 largest printing companies in the US and one of the top 10 book printers. We have provided the required details of its product solutions, services, and pricing in the attached spreadsheet.

Number of High Schools and Colleges Served

Products and Solutions Offered

1) Scholastic Yearbooks

  • The company has a separate division called "Walsworth Yearbooks" in order to produce yearbooks for the American schools.
  • It also provides various yearbook marketing solutions like PEP (parent email program), printed reminders, marketing staff training, big event marketing, customized marketing, and online sales among others to the various American schools.

2) Print Product Solutions

3) Digital Product Solutions

4) Publishing & Design Support Solutions

  • The company, through its wholly-owned subsidiary, 'Donning Inc', enables organizations to have their rich heritage and history published in book form and thereby, create an impact on their employees, customers, members, and community.

Services Offered

1) Mailing & Fulfillment

  • The company provides its clients with a full array of mail and fulfillment solutions for both domestic and international mail. It has USPS trained and certified mail specialists who provide professional service.
  • The company also offers 'IMB Tracking Program' to its clients that enable easy and accurate tracking of packages.

2) Digital Presence Assessment

  • The company provides its clients with a digital presence assessment scorecard that helps them benchmark their current digital presence and also identify the performing and non-performing areas of their digital presence, and thus take corrective actions.

3) Content Assessment

4) Publication Makeover

  • The company helps its magazine publisher clients identify improvement ideas and cost-saving options and suggest ways to expand advertising opportunities, reduce costs, and make the publishing process more efficient.

Product Pricing Details

  • The company has not disclosed any pricing details for the school yearbooks that it sells through its e-commerce platform. It clearly states that one needs to contact the respective schools for procuring the pricing details.
  • The company also does not furnish any pricing details for the various product solutions provided to associations, magazine publishers, book publishers, and catalog publishers. One needs to "request a quote" from the company website.

Service Pricing Details

  • The company again does not offer any pricing details for its various services in the public domain and one needs to contact the sales team and request a quote.

Research Strategy

The research team has leveraged the company website, blogs, media articles, and company filings in order to compile comprehensive details about Walsworth's various product solutions and services. However, the company does not provide any pricing details for any of its products and services, and one needs to contact them and request a quote.

The research team also tried to locate the pricing details through third party websites, management interviews or client reviews but no information with reference to pricing could be located in the public domain. The primary reason for the information to be missing can be the fact that most of the product solutions and services are offered by the company on a customized basis and hence, the pricing varies for each client depending upon their requirement.
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HJ Competitive Analysis: Balfour

Balfour has worked with over 3,700 high schools and colleges and was founded over a 100 years ago. The requested information on Balfour has been populated in the attached spreadsheet.


  • Balfour is a 100-year startup company under the umbrella of the American Achievement Corporation, founded in 1913.
  • Balfour has served and worked with over 3,700 schools in total and employs over 1,200 staff within its workforce.
  • Balfour has a long successful history of manufacturing, sales and marketing of class rings, yearbooks, letter jackets, and graduation regalia. The company serves middle schools, high schools, and college students and alumni.
  • It provides services such as repair services, customizable class rings, return services for undergraduates, and shipping services.
  • Their product pricing information is as follows: yearbook-only package costs $54, reflection beads $24.99, personalized 14 karat laser soccer pendant at $299.99, dessert plates at $6.99, throw blankets at $27.99, backpacks at $24.99 to $44.99, alumni gifts at $59.99 to $199.99, personalized journals and photos at $16.99 to $39.99, team logo bath rob at $39.99 among others.
  • Their pricing information for services like the free repair service attracts a $14.95 shipping/handling/insurance charge. For shipping information and pricing, on most of their products such as yearbooks, championship letterman, and high school class rings among others, are traditionally shipped to the student's local school representatives.

Research Strategy

To determine Balfour's competitive analysis, research was conducted through the company's website, as well as data information sources like Zoominfo and Glassdoor to confirm the information. We then searched their website to establish the number of high schools and colleges they have worked with and served over the years. We found a list of schools and confirmed that each page had 51 schools listed and 73 lists. Hence, 51 x 73 = 3,723 + 23 = 3,746.

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HJ Competitive Analysis: Jostens

Jostens offers custom yearbooks, apparel, jewelry, accessories, and printing services to schools, colleges, and professional bodies. The information on the company’s products, services, and pricing has been presented in the attached spreadsheet.

Highschools and Colleges Served

  • Jostens has served millions of consumers for more than 100 years. The company has catered to thousands of colleges in North America and features a reach across every K-12 school district in the US, i.e., over 13,500+ school districts.

Product Offerings

  • Custom jewelry like rings, bracelets, class tags, lockets, and others.
  • Graduation kits containing announcement cards, apparel, jewelry, souvenir, caps, gowns, photo cards, water bottles, etc.
  • Yearbooks, memory books, guide books, and other publications.

Service Offerings

Product Pricing

  • Custom jewelry: $269-$600
  • Caps, bags, blankets, drink ware, and other accessories: $18-$50
  • Jewelry accessories: $16-$33
  • Shirts, pants, hoodies, jackets, shorts, etc.: $18-$70
  • Graduation kits: $106-$256
  • Yearbooks: $25+

Service Pricing

  • Yearbook track workshop: $175
  • Photography track workshop: $215
  • Education Summit: $200
  • National Conference: $395+