Hi-Tech Fertility Products Analysis - Mira Fertility Tracking Monitor
The Mira Fertility Tracking Monitor is fairly new technology, and therefore most specific financial information is not publically available. Information regarding the company's beginnings, current value, and companies with similar devices was available.
- The Mira Fertility Tracking Monitor, part of the fertility tracking system, was launched in 2018.
- Mira Fertility Tracker allows hormone concentration tracking and prediction, get insights into the user's menstrual cycle, and provides health information. The full kit has a wand and analyzer, which is used to test urine for detailed hormone analysis.
- The company was a startup project with OBGYNs, engineers, scientists, and business executives.
- Mira was awarded "Best Startup of CES 2018".
- The company raised $4.3M in funding prior to launch. The current company value is reported to be $4.5M.
- Two investors were the primary funding sources — Gopher Ventures and Launchpad Digital Health.
- The company was called Quanovate prior to changing the name to Mira in 2018.
- The Mira Fertility Tracker is part of the Ovusense platform.
- Ovusense received $2.7M in funding by the end of 2019 for the digital platform to be commercialized.
- Ovusense was founded in 2005 and has a reported value of 6.7M pounds, which is $8.7M.
Similar Fertility Apps
- Glow is a fertility app founded in 2013. This app contains fertility tracking, health insights, health logs, and methods to connect with a partner in the family planning journey.
- Glow raised $23M prior to launch the application, with 7 total investors.
- The Clue fertility app launched in 2012. Clue allows women to keep track of their menstrual cycles and provides education on family planning, health, and sexual issues,
- Clue began with a funding amount of $29.7M with 19 investors.
- Kindara is a women's health and fertility app that launched in 2010. This app tracks and predicts the menstrual cycle, allows customized tracking, and connects women in a support community.
- Kindara's funding is reported at $8.4M with 17 investors.
Specific information on Mira Fertility Tracker's financial journey, such as the break-even point or revenue growth, was not located after an exhaustive search. The company is less than 2 years old, which may be a factor in the lack of information. Attempts were made to locate the requested information under Mira's original company name, Quanovate, but all sources linked back to the original information found for Mira. Searching similar fertility apps also resulted in limited information regarding current revenue and financial statistics over time. The initial funding and startup information for Mira was located, including the estimated current value of the company and investor listing. Additionally, funding and investor information for similar fertility apps was identified for comparison data points, as these apps have been in use longer than the Mira Fertility Tracker.