HHI Addressable Market: Indonesia

Part
01
of five
Part
01

Wellness Market: Indonesia

The wellness industry market size in Indonesia in 2020 is estimated at $44.02 billion in 2020. The attached spreadsheet has been filled with other requested details.

Indonesia Wellness Industry

  • The wellness industry consists of "industries that enable consumers to incorporate wellness activities and lifestyles into their daily lives."
  • Data on the market size of the wellness industry in Indonesia is not publicly available. A market research report by Euro Monitor is likely to have the data but the report is paywalled.
  • The global wellness industry was valued at $4.5 trillion in 2018 by the Global Wellness Institute. A report by Industry Research states the global health and wellness industry will grow with a CAGR of 6% between 2019 and 2023.
  • If we assume the same 6% CAGR estimated by Industry Research for just the wellness industry, it would mean that the global wellness industry will be valued at $4.77 trillion and $5.06 trillion in 2019 and 2020 respectively (calculation with the aid of a CAGR calculator).
  • According to the Global Wellness Institute, the Indonesia Spa industry, which is part of the overall wellness industry, is valued at about $1 billion in 2017, while the global Spa industry is valued at $119 billion in 2017. This means that the Indonesian Spa industry represents about 0.84% (1 billion/119 billion * 100) of the global Spa industry.
  • Statista also estimates that the Indonesia fitness industry market size is $160 million in 2020, while the global fitness industry is valued at $17,937 million in 2020. This means that the Indonesian fitness industry represents about 0.89% (160 million/17,937 million * 100) of the global fitness industry.
  • If we take the average of the percentage of Indonesia Fitness and Spa industry in relation to the global market and assume the same ratio to the global wellness industry in general, it would mean that on the Indonesia wellness industry represents 0.87% (0.84% + 0.89%)/2) of the global wellness industry.
  • That would then mean that the Indonesia wellness industry market size is about $44.02 billion in 2020 (0.87% * $5.06 trillion).
  • Additional details have been provided in the attached spreadsheet.

Research Strategy

To find data on the current market size of the wellness industry in Indonesia, our research team extensively searched media, industry, and government databases. We also searched market reports and statistics databases. However, we were unable to find publicly available data on the market size of the wellness industry in Indonesia. We were only able to find a market research report by Euro Monitor that is likely to have the data but the report is paywalled.

Next, we tried to triangulate the data by looking for data on the global market size of the wellness industry and then data on the percentage of the global market that is due to Indonesia. We were able to find the data on the global wellness industry, however, an extensive search for data on the percentage of the global market that is due to Indonesia didn't yield any result.

Given that we were unable to find the data directly and were unable to find the percentage of the global market that is due to Indonesia, we decided to use a proxy in a similar industry to find the percentage of the market that is likely due to Indonesia. We found data on the market size of the Spa and Fitness industry in Indonesia and globally, both of which are segments of the overall wellness industry. We then found the average of the percentage of the global fitness and Spa market the Indonesia portion of the market represents and used the data to triangulate the market size of the overall Indonesia wellness market.
Part
02
of five
Part
02

DIY Home Improvement Market: Indonesia

The DIY home improvement market size in Indonesia has been estimated at $10.09 billion in 2020. The attached spreadsheet has been filled with other requested details.

Indonesia DIY Home Improvement Industry

  • DIY home improvement market consists of "improvement products and activities allow homeowners/consumers to execute tasks by themselves with the help of DIY home improvement tools, equipment, and appliances."
  • Data on the market size of the DIY home improvement industry in Indonesia is not publicly available. A market research report by 360 Research Report is likely to have the data but the report is paywalled.
  • The market size of the global DIY home improvement industry is worth €594 billion in 2018, which is about $661.36 billion using the current exchange rate at the time of this report.
  • North America and Europe combined represented about 87% of the global DIY home improvement industry market in 2018.
  • Technavio projects that the global DIY home improvement industry will grow with a CAGR of 4% between 2019 and 2023. This suggests that the global DIY home improvement industry will be worth $687.81 billion and $715.33 billion in 2019 and 2020 respectively (calculation with the aid of an online CAGR calculator).
  • The global Furniture & Homeware market is worth $250,020 million, while the Indonesian market is worth $3,520 million in 2020. That means that the Indonesian market represents about 1.41% of the global market ($3,520/$250,020 * 100).
  • If we assume that the Indonesian DIY home improvement industry market size would also represent 1.41% of the global DIY home improvement industry, it would mean that the Indonesian DIY home improvement industry market size will be about $10.09 billion in 2020 (715.33 billion * 1.41%).

Research Strategy

To find data on the current market size of the DIY home improvement industry in Indonesia, we extensively searched the media, industry, and government databases. We also searched market reports and statistics databases. However, we were unable to find publicly available data on the market size of the DIY home improvement industry in Indonesia. We were only able to find a market research report by 360 Research Report and Technavio that are likely to have the data but the reports are paywalled.

Next, we tried to triangulate the data by looking for data on the global market size of the DIY home improvement industry and then data on the percentage of the global market that is due to Indonesia. We were able to find the data on the global DIY home improvement industry, however, an extensive search for data on the percentage of the global market that is due to Indonesia didn't yield any result.

Given that we were unable to find data directly and we were unable to find the percentage of the global market that is due to Indonesia, we decided to use a proxy in a similar industry to find the percentage of the market that is likely due to Indonesia. We first tried to find data on the global home improvement market size and that of Indonesia. While we were able to find data on the global home improvement market size, similar data for Indonesia was paywalled.

We then tried to find another proxy in a closely related industry where both global market data and Indonesian market data was available. We were able to find both global and Indonesian market size data for the Furniture & Homeware market size.

The global Furniture & Homeware market is worth $250,020 million, while the Indonesian market is worth $3,520 million in 2020. That means that the Indonesian market represents about 1.41% of the global market ($3,520/$250,020 * 100). We then assumed that the Indonesian DIY home improvement industry market size will also represent about 1.41% of the global DIY home improvement industry and used the data to estimate the market size of the DIY home improvement industry in Indonesia. We have detailed the calculation above.


Part
03
of five
Part
03

Air-Care Market: Indonesia

The air-care industry market size in Indonesia has been estimated at about $199.11 million in 2020. The attached spreadsheet has been filled with other requested details.

Indonesia Air-Care Industry

  • The consumer air-care industry market consists of the market for products "that are used for indoor air purification."
  • Data on the market size of the air-care industry in Indonesia is not publicly available. A market research report by Euro Monitor is likely to have the data but the report is paywalled.
  • A market research report by Market Research Future revealed that the market size of the global air-care industry is expected to be worth $13,105.07 million in 2023, growing at a CAGR of 2.58% between 2017 and 2023.
  • Using an online CAGR reverse calculator, it was determined that if the global market will be worth $13,105.07 million in 2023 growing at a CAGR of 2.58%, it means that the market is worth about $12,141 million in 2020.
  • Indonesia's Gross Domestic Product (GDP) represents about 1.64% of the world's economy.
  • If we assume that Indonesia's air-care market is also about 1.64% of the global air-care market, it would mean that Indonesia's air-care market size in 2020 is about $199.11 million ($12,141 million * 1.64%).
  • A similar calculation was done to determine the global air-care market size between 2017 and 2023 and the data used to determine Indonesia's air-care market in the attached spreadsheet.

Research Strategy

To find data on the current market size of the consumer air-care industry in Indonesia, our research team extensively searched media, industry, and government databases. We also searched market reports and statistics databases. However, we were unable to find publicly available data on the market size of the consumer air-care industry in Indonesia. We were only able to find a market research report by Euro Monitor that is likely to have the data but the report is paywalled.

Next, we tried to triangulate the data by looking for data on the global market size of the consumer air-care industry and then data on the percentage of the global market that is due to Indonesia. We were able to find the data on the global air-care industry, however, an extensive search for data on the percentage of the global market that is due to Indonesia didn't yield any result.

Given that we were unable to find the data directly and were unable to find the percentage of the global market that is due to Indonesia, we decided to use a proxy in a similar industry to find the percentage of the market that is likely due to Indonesia. We tried to find data on the global air freshener market size and that of Indonesia. While we were able to find data on the global air freshener market size, similar data for Indonesia was paywalled.

Given the lack of such proxies, we decided to use data on Indonesia's GDP in relation to that of the global economy and assumed Indonesia's air-care industry will represent a similar percentage of the global air care industry. We have detailed the calculation above.

Part
04
of five
Part
04

Household Cleaning Products Market: Indonesia

The current market size of the household cleaning products industry in Indonesia is $1.263 billion in 2020. The attached spreadsheet has been filled with other requested details.

Indonesia Household Cleaning Industry

  • Statista estimates that the Indonesian household cleaning industry market size in 2020 is worth $1.263 billion.
  • Statista defines the industry covered in the market size report as made up of all "consumables for cleaning of surfaces, windows, and toilets. Special cleaning agents, such as beeswax, auxiliary products for cleaning such as mops and brooms, products sold in wholesale quantities and household cleaning services are not included. Household cleaning detergents are the second most important segment in the Home and Laundry Care market."
  • The industry is expected to grow at a CAGR of 2.3% between 2020 and 2023.
  • The household cleaning product industry grew from $1.046 billion in 2014 to $1.229 billion in 2019.
  • Additional details have been provided in the attached spreadsheet.
Part
05
of five
Part
05

Construction Industry: Indonesia

The current market size of the construction industry in Indonesia is $84.45 billion in 2020. The attached spreadsheet has been filled with other requested details.

Indonesia Construction Industry
  • The Indonesian construction industry encompasses all construction works by both the private sector and government. It includes building works, civil works, and special construction works.
  • According to the latest data published by Asia Construction Conference, the construction industry market size in Indonesia was worth $64.2 billion in 2017 and is expected to be worth $72 billion in 2018.
  • A 2019 Market Research report noted that the construction industry in Indonesia is expected to grow with a CAGR of 8.3% until 2023.
  • Using the CAGR of 8.3% and the data released by Asia Construction Conference showing that the industry is worth $72 billion in 2018 above, we can estimate that the Indonesia construction industry is worth $84.45 billion in 2020 (calculation was done with the aid of online CAGR calculator).
  • The Indonesian construction industry market size increased from $46.065 billion in 2014 to $64.2 billion in 2017.
  • Additional details have been provided in the attached spreadsheet.
Sources
Sources