Heat Transfers - Market Size (2)

Part
01
of seven
Part
01

Market Size - Decorated Apparel Market: Printed Film Heat Transfer Segment

In 2018, the heat transfer printing technique accounted for 6.5% of the global decorated apparel market valued at $26.75 billion. The segment is projected to reach $2.10 billion in 2020. It is noted that textile printing accounts for nearly 95% of revenue for the global film heat transfer industry.

Global Decorated Apparel Overview

  • In 2018, the global market size for decorated apparel was valued at $26.75 billion; it is projected to grow at a CAGR of 10.91% to reach $47.3 billion in 2024.
  • The embroidery segment currently accounts for 44% of the total decorated apparel industry, followed by screen printing at 33.32%.
  • Further, the heat transfer and digital printing accounted for a market share of 6% to 7% each. It is followed by dye sublimation, DTG printing, and others, together accounting for nearly 7.33% of market share in 2018.
  • The global market for digital printing on textiles stood at $1.54 billion in 2017 and is projected to reach $2.43 billion in 2020, registering a CAGR of 16.3% during the forecast period (2018-2028).

Market Size of Heat Transfer Printing in Decorated Apparel Industry

Breakdown of Decorated Apparel Market share by Technique

  • The global market size for decorated apparel in 2018 was $26.75 billion. We have cross-referenced and calculated the market share of various techniques for decorated apparel market as follows:

Market Share of Heat Transfer Printing

Part
02
of seven
Part
02

Market Growth - Decorated Apparel Market: Printed Film Heat Transfer Segment

There is no evidence that the growth rate specific to the decorated apparel market sub market is available in the public domain. However, the global annual growth rate for the larger printed film heat transfer segment is estimated at 5.7% from 2018 to 2028. The growth in this segment will be boosted by the sportswear industry and "increased participation in sport and fitness activities." Although the film heat transfer segment has various end-use industries, the textile industry is its largest, taking up more than 95% of the market.

Market Growth of Heat Transfer Printing in Decorated Apparel Industry

  • According to an industry report by Future Market Insights, the CAGR of the global printed heat transfer film market is 5.7% from 2018-2028. This will amount to a global market size of $3.26 billion by 2028.
  • The sportswear industry is a big user of printed film heat transfer and is driving the growth of this segment. Sportswear brands are opting for "heat transfer vinyl" which are glossy and metallic but also allow passage of air. This choice aligns with the consumers' "rising fad for glossy and trendy sports apparel."
  • The increasing demand for the use of heat transfer is one of the factors behind the growth of the global decorated apparel market.
  • Advertising Specialty Institute rates heat transfer second on the list of top five techniques offered by apparel decorators. 69% of apparel decorators currently offer heat transfer as one of their services.
  • NBA, Adidas, Champion, American Girl, and Nike are some top brands increasing their use of the heat transfer technique.


Part
03
of seven
Part
03

Market Share - Decorated Apparel Market: Printed Film Heat Transfer Segment

The market share of the printed film heat transfer segment of the global decorated apparel industry in 2020 is estimated to be about 6.38%.

Market share

  • The printed film heat transfer segment's market share is currently estimated to be approximately 6.38%.
  • As of 2020, the market size for the printed film heat transfer segment of the global decorated apparel industry is $2.1 billion.
  • In 2018, the market share of the printed film heat transfer segment of the global decorated apparel industry was 6.5%.
  • The global decorated apparel market size is estimated to be about $32.91 billion in 2020, growing from $26.75 billion in 2018 at a CAGR of 10.91%.
  • The market size of the global heat transfer film industry was $1.79 billion in 2017 and is expected to reach $3.26 billion by 2028 at a CAGR of 5.7%.
  • According to Future Market Insights (FMI), more than 95% of the global heat transfer films market's revenue will be generated from the textile industry.

Other Helpful Statistics

  • Historically, the market share of the US printed film heat transfer segment of the global decorated apparel market was 7% in 2014, according to Statista's report released in 2015.

Research Strategy

While information regarding the current market share of the printed film heat transfer segment of the global decorated apparel industry could not be located in the public domain after a thorough search through multiple, credible sources like Grand View Research, Future Market Insights, Value Market Research, PR Newswire, and Business Insider, we have triangulated a proxy for the segment's market share as outlined below.

Market Share Estimation

Market share of the printed film heat transfer segment of the global decorated apparel market (2020) = market size of the printed film heat transfer segment of the global apparel market (2020) / market size of the global decorated apparel market * 100.
The market size of the printed film heat transfer segment of the global decorated apparel industry is currently $2.10 billion.
The current (2020) market size for the global decorated apparel industry is estimated to be approximately $32.91 billion using Omni calculator, $26.75 billion (2018) as the initial value, 10.91% as the CAGR (from 2018 to 2025), and two years as the number of periods.
Market share of the printed film heat transfer segment of the global decorated apparel market (2020) = $2.10 billion / $32.91 billion * 100 = 6.38%.
Part
04
of seven
Part
04

Market Size - Decorated Apparel Market: Reflective Heat Transfer Segment

While there was no information on the global size of the reflective heat transfer segment for the decorated apparel market, the research team managed to find some useful information: the reflective heat transfer is a sub-segment of the heat transfer segment, which is a comparably small segment in the decorated apparel market.
  • The size of the global decorated apparel market varies among market researchers with Grand View Research and Market Study Report estimating it at $26.75 billion and $19.71 billion 2018, respectively. However, both reports seem to agree that the market share of the heat transfer segment is negligible as it is classified in the 'others' category.
  • The main segments in the global decorated apparel market are embroidery (44.70%) and screen printing (33.32%). As of 2018, direct-to-garment, dye sublimation, and 'Others' accounted for about 7.33%.
  • In 2014, the latest data available, the heat transfer segment accounted for 7% of the United States decorated apparel market.
  • According to the 2019 State of the Decorated Apparel Industry, about 74% of apparel decorators offered heat transfer techniques.
  • Reflective heat transfer is a sub-segment of the heat transfer segment. It is possible that the information is lacking because it is a niche in a comparably small niche.

RESEARCH STRATEGY

To find the global size of the reflective heat transfer segment for the decorated apparel market, the research team searched for any available data from market research reports, media reports, and industry experts. We were able to find data on the global market size of the decorated apparel industry but nothing on the various segments. From our research, we determined that the heat transfer segment is one of the top techniques/products that apparel decorators offer. We also determined that reflective heat transfer is a sub-segment of the heat transfer segment. However, there was no readily available data that could enable us to provide or calculate the market size of the reflective heat transfer segment. We noted that while about 74% of apparel decoration companies offer heat transfer decorations, its market share seems negligible because market reports seem to classify the segment among 'others.' We also searched through the top players in the industry in the hope that they provide any useful data that would enable us to triangulate the required info. Again, our efforts were fruitless.
Part
05
of seven
Part
05

Market Growth - Decorated Apparel Market: Reflective Heat Transfer Segment

Previous research requests found that there was no information on the global size of the reflective heat transfer segment for the decorated apparel market. There are global market size figures for 2019, 2018, and 2017 for the whole decorated apparel market in general, but not for the reflective heat transfer segment. The unsegmented decorated apparel market figures were used to calculate a two-year CAGR of -13.7%, i.e., a shrinking market. Helpful findings are presented below.

Helpful Findings

Market Size Studies
  • MarketWatch reported that in 2019, the global Decorated Apparel market size was $24.0 billion and was expected to reach $46.8 billion by the end of 2026, projecting a CAGR of 9.9% during 2021-2026.
  • Grandview reported that in 2018, the global decorated apparel market size was valued at USD $26.7 billion.
  • MarketWatch reported that in 2018, the global Decorated Apparel market size was $19.7 billion and was expected to reach $38.1 billion by the end of 2025, with a CAGR of 9.9% during 2019-2025.
  • Value Market Research said the Global Decorated Apparel Market was valued at $24.2 billion in 2017 and was expected to reach $50.8 billion by 2024 with a CAGR of 11.5%.
  • Statista said that in 2017, the total decorated apparel market was valued at about $24.2 billion and was forecast to reach a value of $50.8 billion by 2024. "
  • As noted above, there are two vastly different market size values claimed for 2018: $26.7 billion compared to $19.7 billion. Depending on which value is used, the market would be seen to increase or to decrease from the 2017 value of $24.2 billion. But the sole market size figure available for 2019 was $24 billion, and no matter how you calculate 2018, the 2019 figure is lower than the 2017 figure.
  • A calculation shows that the decorated apparel market did not grow between 2017 and 2019. Instead, it declined, from $24,190,000,000 in 2017 to $24,014,000,000 in 2019, a decline of $176 million in two years. This was a decrease of 13.7%. [$24,190 - $24,014 = 176/24,190 = .0137]

Trends in Reflective Heat Transfer Use
  • "Growing usage of heat press techniques by major brands, such as NBA, Adidas, Champion, American Girl, and Nike," are driving product demand. The increase in sports clubs around the world is giving manufacturers new opportunities.
  • "High demand for reflective finish in apparels has also created growth opportunities for the market."
  • The trend in the apparel industry to customize apparel as per taste and preference of users is one of the important reasons for the popularity of decorated apparel in recent years.
  • "For permanent messaging and appeal, Heat Transfers provide imagery and text fused directly to fabric. Used internally, they provide touch-soft, tag-free labeling for the comfort consumers expect and appreciate."
Demand Factors in This Market
  • "Key factors driving the decorated apparel market are increase in per capita disposable income of individuals, increase in population, new developments in printing technologies, and promotional activities through various online and offline channels."
  • One way the market is segmented is by techniques of apparel decoration. The first technique is embroidery which accounted for about 44.70 percent of sales in 2018 (the most recent figures available). A second technique is screen printing which held 33.32 percent of the market share in 2018. The remaining techniques of dye sublimation, direct to garment printing, and others (including reflective heat transfer) accounted for the remaining share of about 7.33 percent in 2018.

Research Strategy

Market size reports were available for 2019, 2018, and 2017, but they were behind paywalls and unavailable except for a few paragraphs of summary. It was from those paragraphs that we obtained the market size and CAGR projection figures for the three years. None of the reports documented the share of the decorated apparel market that was accounted for by reflective heat transfers. Industry blogs and articles were searched for discussions of various segments of the decorated apparel market, but these sources also lacked statistics on sales or revenues for individual segments.



Part
06
of seven
Part
06

Market Share - Decorated Apparel Market: Reflective Heat Transfer Segment

After extensive research, we were unable to find information about the market share of the reflective heat transfer segment in the decorated apparel market. Our research led us to the same assumption that the share of reflective heat transfer, being a sub-segment of a comparably small segment in the decorated apparel market, is already too minuscule that market reports either merge it with other smaller segments or simply consider it negligible. We have presented the below findings that support our assumption.

Helpful Findings

  • In 2018, the direct-to-garment, dye sublimation, and other printing techniques accounted for about 7.33% of the decorated apparel industry.
  • The heat transfer segment in the apparel industry is further divided into sub-segments, including "glossy, glitter, metallic, flock, and reflective" heat transfer films.
  • The reflective apparel was expected to grow at a rate of 5.16% from 2018 to 2022. However, heat transfer is not the only process to incorporate reflective materials onto apparel. Reflective inks are used in direct-to-garment (D2G) printing, while reflective tapes are sewn onto garments.
  • Reflective heat transfer printing involves a carrier sheet or film. The printed film heat transfer segment's share in the decorated apparel industry was estimated to be 6.38%.

Research Strategy

To identify the global market share of the reflective heat transfer segment within the decorated apparel market, our initial strategy was a straightforward search in organizations that provide market intelligence and industry news, such as MarketWatch, GrandViewResearch, and MarketStudyReport. Unfortunately, there seem to be a lack of publicly available information about the segment's share due to the segment being too small to be relevant.

With no pre-compiled information about reflective heat transfer segment's share in the decorated apparel market, our next strategy was data triangulation. We were hoping to use the market size of the decorated apparel industry and the market size of the reflective heat transfer segment to compute for the segment's share, but the segment's market size was also not available. Information about the share of the other smaller sub-segments, such as glossy, glitter, metallic, and flock heat transfer, was also not available.

Finally, we found out that reflective heat transfer printing uses carrier sheets or films, which could mean that the reflective heat transfer segment may be considered as a sub-segment of the printed film heat transfer segment. The printed film heat transfer segment's share was estimated to be 6.38% in Part 03 of this research. If our assumption is correct, then the reflective heat transfer segment's share must be less than 6.38%. Otherwise, if the reflective heat transfer printing is separate from the printed film heat transfer segment, then its share must be 0.95% or less, considering there are still other printing techniques unaccounted for, such as direct-to-garment and dye sublimation.

Calculation

'Others' share without the printed film heat transfer segment share
7.33% — 6.38% = 0.95%
Part
07
of seven
Part
07

Insights and Trends - Decorated Apparel Market: Global

Customize apparel and technology innovation are two trends that are currently driving the decorated apparel market worldwide.

Customized Apparel

Technology Innovation

  • In parallel, technology innovation was selected as another key trend in the worldwide decorated apparel market, given the fact that expert consensus (e.g., Grand View Research, Value Market Research, Transparency Market Research, ReserachAndMarkets, Advertising Specialty Institute) highlights new decoration techniques as a key source of revenue growth for the sector.
  • Transparency Market Research and ResearchAndMarkets are among the numerous industry experts discussing how recent "development in printing techniques" and "new technologies" are key factors that are driving the global decorated apparel market.
  • For example, Grand View Research reports that the growing usage of heat press techniques by brands including NBA, Adidas, Champion, American Girl and Nike are leading to growth in the women's end-user segment, which represented over 65% of the global decorated apparel market in 2018.
  • Value Market Research adds that rising demand for more energy-efficient and technologically advanced decorated apparel is "driving the regional market growth" in Asia-Pacific, which is currently the largest geographic segment of the industry.
  • Overall, Advertising Specialty Institute's 2019 survey of decorated apparel industry leaders revealed that new technology is enabling industry players to benefit from the "increasing popularity" of new garment techniques with consumers worldwide.


Sources
Sources

From Part 01
From Part 03
Quotes
  • "The textile industry accounts for approximately over 95% of the heat transfer films market. Food and beverages, personal care, pharmaceuticals, automotive and the other end use industries are increasingly adopting heat transfer printing on their sales promotion devices like point of purchase displays and banners. Increasing competition in market has led to the growing sales promotional activity."
Quotes
  • "In 2018, the heat transfer printing technique accounted for 6.5% of the global decorated apparel market valued at $26.75 billion. The segment is projected to reach $2.10 billion in 2020."
From Part 05
Quotes
  • "The global decorated apparel market size was valued at USD 26.75 billion in 2018 and is anticipated to expand at a CAGR of 10.91% over the forecast period of 2019 to 2025. Increasing demand for embroidery, screen printing, sublimation, and heat transfer works on apparels is driving the growth of the market. With the growing trend of customized t-shirts and tops, the demand for apparel printing is increasing leading to the market growth. Moreover, product and technological innovations, especially in the women apparel sector, will drive the market growth. Emerging trend of patch work and retro logo designs also expected to boost the product demand over the forecast period."
  • "Growing usage of heat press techniques by major brands, such as NBA, Adidas, Champion, American Girl, and Nike, also drives product demand. Rising number of sports clubs across the globe is providing numerous opportunities for manufacturers. High demand for reflective finish in apparels has also created growth opportunities for the market. In addition, rising demand for graphic t-shirts and other apparels due to changing trends will also contribute to the product sales over the forecast period."
  • "Based on product, the decorated apparel market is segmented into embroidery, screen printing, dye sublimation, digital printing, and others. "
  • "The screen printing products in the market are anticipated to grow at a fastest rate with a CAGR of around 12%, over the forecast period of 2019 to 2025. On the other hand, the screen printing segment is projected to expand at the fastest CAGR from 2019 to 2025. Screen printing provides long-lasting graphics as the process uses high thickness and composition of inks. Moreover, the process is extremely versatile and can be used for any soft or hard and thin or thick fabric."
  • "In terms of value, Asia Pacific accounted for the largest market share in 2018. The market is driven by increasing demand for various decorated apparels in emerging countries, such as China, Japan, and India. For instance, Asia apparel market is expected to grow at a CAGR of 6.1% over the forecast period of 2019 to 2023. North America is expected to witness the fastest CAGR of 12.25% over the forecast period on account of rising product demand in the region. Popularity of cross cultural apparels in this region has influenced also the market growth through embroidered and heat printing products. Moreover, popularity of outdoor sports in North America is driving the product demand in sportswear category."
  • "Some of the key companies in the market are Gildan Activewear, Russel Brands, Downtown Custom Printwear, Master Printwear, Hanesbrands, Delta Apparel, Advance Printwear, Lynka Printwear, and New England Printwear."
Quotes
  • "Decorated Apparel is a technique that is used to design clothing after it’s been manufactured. It consists of t-shirts, hats, hoodies, and beanies, technically anything wearable. The growth of this market is mainly growing on the ground of a growing population base, rise in per capita disposable consumer income, and rising demand for customized or personalized apparel. Also, growing technology innovation in the printing industry and is expected to grow more in the over the forecast period. "
  • "As per the new report released by Value Market Research, the Global Decorated Apparel Market was valued USD 24,190.5 MN (by revenue) in 2017 and is anticipated to reach USD 50,770.8 MN by 2024 with a CAGR of 11.5%."
  • "The key players in the decorated apparel market include Advance Printwear Limited, Delta Apparel, Downtown Custom Printwear, Gildan Activewear Inc., Hanesbrands Inc., Lynka, Master Printwear, New England Printwear, and Russell Brands, Llc."
Quotes
  • "Garments are usually decorated to enhance the appearance of the final product. Decorated apparel is a technique which is used to design apparel after its manufacturing is done. Decorated apparel is a popular promotional product in the apparel industry. There is a growing trend of decorating t-shirts, caps, hats, shoes, jackets, hoodies, sweatshirts etc. The current trend is t-shirt with a design printed on the front, Polo t-shirts with the logo embroidered on the left of the chest or on the biceps, or a message printed on the sleeves of the jacket. Brand logo on apparel builds the brand recognition. The technology used behind the decoration and cost incurred behind it also plays a significant role in the sales strategy of an apparel brands."
  • "Key factors driving the decorated apparel market are increase in per capita disposable income of individuals, increase in population, new developments in printing technologies, and promotional activities through various online and offline channels. The trend in the apparel industry to customize apparel as per taste and preference of users is one of the important reasons for the popularity of decorated apparel in recent years. This industry is expanding rapidly in developing countries, and new ventures and acquisitions are emerging every year. This will create huge opportunities in the decorated apparel market in the near future. Lack of standardization and struggle to find embroidery machine operators and automatic screen-press operators are some of the major challenges of the decorated apparel market."
  • "The decorated apparel market can be segregated on the basis of techniques, end-users, and region. In terms of techniques, the decorated apparel market can be divided into screen printing, digital printing, embroidery, dye sublimation, heat transfer, direct-to-garment, and others"
  • "Screen printing is one of the cheapest techniques for embossing big designs to a variety of garments. Direct-to-Garment printing technique allows printing operators to take aspects of both inkjet transfers and screen printing. The specialty of DTG printing is making personalized apparels with a quick turnaround time. It is a very simplest method to print designs directly on the apparel. There is no screen creation and color separation is required in DTG printing. "
  • "On the basis of region, the decorated apparel market can be divided into North America, Europe, Asia Pacific, South America and Middle East & Africa. Asia Pacific is projected to hold a major share in the global decorated apparel market during the forecast period. Increase in demand for customized apparel, rise in purchasing power of consumers, and rapid urbanization have boosted investments in the decorated apparel market. This is likely to augment the decorated apparel market in Asia Pacific during the forecast period."
  • "Prominent players operating in the decorated apparel market are Russel Brands, Gildan Activewear, Downtown Custom Printwear, Hanesbrands, Master Printwear, Advance Printwear, New England Printwear, Lynka Printwear, and Delta Apparel. "
Quotes
  • "Robert Zoch, the global content manager at Kornit Digital, says, “technologies that deliver imprinted goods not only at the touch of an operator’s button but which shrink the gap between an end consumer pressing their button and instant fulfillment” will continue to thrive in the coming year. He also points to elements like workflow automation, direct integration between an independent creator’s e-store and the print shop, and robotic automation as growing technologies."
  • "Zoch contends both screen printing and digital print will continue to hold their places. “The former is a reliable, time-tested means of imprinting identical pieces on a mass scale, and the latter is an ever-developing frontier that will continue to redefine expectations for graphic detail, responsible print processes, versatility for different materials, printing in any quantity, and immediate fulfillment, largely mirroring development of the broader digital world.”"
  • "digital printing will continue to grow and evolve. “New applications will improve printing on fabrics of natural or synthetic blends, offer new pretreatment options, and enhance the ability to print on items other than T-shirts, such as hand towels, napkins, bags, and hats,” he adds."
  • " DTG decorators should consider dryers that "keep pace with the ink-saturated images produced by DTG inkjets, which use large volumes of water-based inks” to optimize productivity."
  • "Ted Stahl, executive chairman and founder, GroupeSTAHL, adds that heat-printing technology continues to endure because of its customization possibilities and made-to-order flexibility. “Heat printing allows garment decorators to create any effect, from full color to neon or metallic to athletic silicone and reflective, in any quantity on any fabric,” says Stahl. “It makes made-to-order, and on-demand printing possible, which is something decorators of all sizes request and require.”"
  • "we are seeing less direct embroidery on caps and more all-around decorating, with patches, prints, and emblems being heat printed in more than one location on a cap.” This trend has also given way to new technologies that ensure proper heat application for items like emblems, Robinson says."
  • "Equipment operation, she adds, also continues to evolve. “Historically, a printer operator would be tasked with daily, weekly, and monthly maintenance on the printers. Nowadays, the majority of the maintenance is done automatically within the printer. Enhancements made to both software and equipment stand to create more efficiencies while removing the complexity out of the printing process.”"
  • "Modgill says he sees the emergence of hybrid technology for decorators in multiple disciplines, including screen printing and heat-transfer technology. “As logos get more complex with more colors, these processes allow decorators to produce work that was not possible a few years ago with all the longevity of traditional processes,” Modgill says."
Quotes
  • "For permanent messaging and appeal, Heat Transfers provide imagery and text fused directly to fabric. Used internally, they provide touch-soft, tag-free labeling for the comfort consumers expect and appreciate. When used externally, they tell a strong and eye-catching brand story. As experts in the Heat Transfer technique, RBIS offers an array of applications and special effects that include high-definition, embroidery, and reflectivity that can stand up to tough industrial environments, the demands of industrial washing procedures, and even halo-free solutions."
Quotes
  • "The global decorated apparel market size was valued at USD 26.75 billion in 2018 and is anticipated to expand at a CAGR of 10.91% over the forecast period of 2019 to 2025. Increasing demand for embroidery, screen printing, sublimation, and heat transfer works on apparels is driving the growth of the market."
  • "Growing usage of heat press techniques by major brands, such as NBA, Adidas, Champion, American Girl, and Nike, also drives product demand. Rising number of sports clubs across the globe is providing numerous opportunities for manufacturers."
Quotes
  • "In 2018, the global Decorated Apparel market size was 1970.7 million US$ and it is expected to reach 3811.1 million US$ by the end of 2025, with a CAGR of 9.9% during 2019-2025."
  • "The first main kind is Embroidery, it hold a comparatively larger share in global market, which accounts for about 44.70% in 2018. Another main kind is Screen printing, for many companies, Screen Printing is attractive because of the market consumption. The Screen Printing share the rest 33.32% market share in 2018. Dye Sublimation, Direct to Garment Printing and Others hold the rest share, which accounts for about 7.33% in 2018 together."
Quotes
  • "In 2019, the global Decorated Apparel market size was US$ 2401.4 million and it is expected to reach US$ 4683.4 million by the end of 2026, with a CAGR of 9.9% during 2021-2026."
  • "The first main kind is Embroidery, it hold a comparatively larger share in global market, which accounts for about 44.70% in 2018. Another main kind is Screen printing, for many companies, Screen Printing is attractive because of the market consumption. The Screen Printing share the rest 33.32% market share in 2018. Dye Sublimation, Direct to Garment Printing and Others hold the rest share, which accounts for about 7.33% in 2018 together"
Quotes
  • "This statistic shows the value of the decorated apparel market worldwide from 2017 to 2024. In 2017, the total decorated apparel market was valued at approximately 24.2 billion U.S. dollars and was forecast to reach a value of 50.8 billion U.S. dollars by 2024. "