Health and Fitness Market

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Health and Fitness Market Size

The fitness market is evolving at an incredible pace, with new business models, training concepts, and trends emerging constantly. Despite setbacks in 2020, the sector has demonstrated how quickly it can adapt with online and virtual training now mainstream activities. Findings from this research suggest that the number of adults who exercise regularly adhere to the Federal physical activity guidelines, which recommend that adults get at least 150 minutes of moderate or 75 minutes of vigorous exercise each week, in addition to muscle-strengthening activities at least twice a week. Those considered for this market size are adults that exercise regularly.

Health and Fitness Market Size in the U.S.

  • According to the Bureau of Labor Statistics, 19.3 % of the U.S. population was engaged in sports and exercise each day in 2019.
  • Male participation was 20.7% higher than the participation rate of women, which was 18%. This included participation in sports, exercise, and other active leisure activities.
  • Amongst the most popular outdoor activities in the United States are hiking, camping, biking, fishing, and running & jogging.
  • More than 50 million people participated in hiking, and more than 60 million people participated in running, jogging, and trail running in 2019.
  • The percent of adults aged 18 and over who met the Physical Activity Guidelines for aerobic physical activity is 53.3% while for both aerobic and muscle-strengthening activity is 23.2% in the U.S.

Health and Fitness Market Size Globally

  • The Global age-standardized prevalence of insufficient physical activity was 27.5% in 2016, with a difference between sexes of more than 8% points 23.4% in men vs 31.7% in women.
  • Between 2001 and 2016, levels of insufficient activity were stable at 28·5%. The highest levels of insufficient activity being in 2016, especially in the Caribbean and Latin America women at 43.7%, followed by South Asia with 43%, and high-income Western countries at 42.3%. Whereas the lowest levels were in men from Oceania at 12.3%, east and southeast Asia 17.6%, and finally sub-Saharan Africa at 17.9%.
  • Countries with higher incomes tended to show higher rates of inactivity. In low-income countries, the percentage of physically inactive people was 16%, compared to 26% percent for middle-income nations and 37% for high-income countries.

Research Strategy

Publicly available information surrounding the number of adults who exercise regularly globally was limited (most surveys and studies on the theme are behind paywalls and include other groups). Therefore, the research team saw fit to provide data on the global market size of insufficient physical activity. The data found was a study conducted by The World Health Organization in 2016. Unfortunately, no recent data was found on the number of adults who exercise daily or the market size of insufficient physical activity. This is mainly because the Covid-19 pandemic has disrupted the fitness world, affecting how people go about their exercises. The research team had no alternative but to use said data.


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