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Health and Fitness Influencers

Delivered January 8th, 2020. Contributors: Rin P. and

Early FindingsHealth and Fitness Influencers
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Health and Fitness Trends in Phoenix

The Phoenix area is well-known as a destination for health and wellness consumers. One trend for 2020 that is being written about by health, wellness, fitness, and other experts is the increased use of CBD-based products for health and wellness. In the absence of other wellness trends specific to Phoenix, the national trend towards travel to wellness retreats was included because there are many wellness resorts in the Phoenix area.

Increased Use of CBD-based Products for Health and Wellness

Travel to and Use of Wellness Retreats

  • Wellness retreats are places to learn about meditation, breathing, yoga, and stress reduction, and to be pampered with physical body treatments. Wellness retreat visits in the Phoenix area increased in 2019 and will continue to increase in 2020. These retreats can last from a weekend to two weeks. Retreats can include training and practice in breathing techniques, guided meditation, yoga, and other techniques.  
  •  Wellness vacations are a related national trend for 2020. These trips combine a destination vacation with some time spent in training in meditation, yoga, and/or other mindfulness practices. Wellness vacations often include healthy meals and exercise.
  •  CBD meditation is available in some wellness locations, combining the trend for CBD products with the trend toward wellness travel.
  • Greater Phoenix has many available options for wellness consumers looking for wellness retreats. More than 25 spas and wellness centers are located there, as well as hospitals, medical centers, and other related services. Health resorts such as Arizona Grand Resort and Spa, Arizona Biltmore, Royal Palms Resort and Spa, JW Marriott Phoenix Desert Ridge Resort and Spa are listed by Trip Advisor as top destinations.

Research Strategy

To search for 2020 trends in health and wellness, fitness, lifestyle, or beauty space in Phoenix, we first tried searches for specific terms, e.g., "trends in health and fitness in 2020 in Phoenix". Several articles were found for 2020 trends in those four topics, but only one of them was focused on Phoenix or even on Arizona. The one article specific to Phoenix, "Top Health and Wellness Trends to Look Out for in 2020", listed four 2020 trends. But when we followed up on those four trends, we found additional information on only two of them (CBD and wellness), and only CBD was specific to Arizona. We looked for information on market size in case there were breakouts for states, but did not find any.
Our next attempt was to find information on travel and tourism in Arizona, and chamber of commerce lists of spas and/or wellness centers. The sources we found did not break out spas and wellness centers as destinations, other than Sedona. Instead, they focused on national parks and other recreation areas, and provided statistics on overnight stays, number of people in the travel group, money spent at restaurants, etc.
We segmented the beauty topic into skincare, makeup, and hair styling and looked for trends in Phoenix, but did not find any information.
Sources
Sources

Top Health and Wellness Trends to Look Out for in 2020 - Oddee

oddee.com
Publication Year: 2019
Quotes
  • "In 2019, we saw an interesting shift toward new therapies, including an increase in CBD-based products, as well as a continued rise in the number of apps and technology to improve well-being and health. Other popular trends include the growing use of green superfood powders to supplement vegetable and fruit intake each day."
  • "One of the most interesting increases in popularity in 2019, and moving into 2020, is the increase in demand for breathing and meditation apps."
  • "Interestingly, while convenience and low barriers to entry have been seen as a trend through breathing apps, wellness retreats have seen a significant increase in 2019 and are set to continue in 2020. Wellness retreats ... are generally between a weekend and can be up to two weeks, and are designed to create an environment that’s ideal for resetting mentally. "
  • "At a wellness retreat, you’ll have a daily routine of yoga, mindfulness, and other wellness therapies to help decrease your stress and to teach you techniques to improve your resilience when you’re finished. "

As CBD shops explode in popularity, Arizona begins growing its own hemp crops

azcentral.com
Publication Year: 2020
Quotes
  • "Hendricks is one of many who have made CBD an industry already generating up to $2 billion in sales and expected to grow. In Arizona, a legal change recently allowed farmers to grow hemp, from which CBD is derived. Dozens of shops from Scottsdale to Tempe sell CBD products. The hemp extract is finding its way into everything from food to deodorant and pet treats. "When I first started doing my research, there were maybe two stores in Phoenix that were dedicated to CBD," Mitchell said. "Now ... it's really kind of everywhere.""
  • " Under the 2018 farm bill, hemp's legal definition was changed to be a separate substance from marijuana. Hemp is defined as any cannabis plant or derivative with 0.3% or less THC content. President Donald Trump signed the bill into law in December 2018. This change, effectively decriminalizing hemp and CBD at the federal level, opened the "floodgates" for the industry, Mitchell said."
  • "Dr. J. Julian Grove, an anesthesiologist and pain management specialist practicing in Phoenix, became interested in CBD after his patients began discussing it with him. Many were looking for pain medicine alternatives with fewer side effects. Many pain medications have prominent, often severe potential side effects, Grove said. As president of the Arizona Pain Society and a former member of a state task force to combat the opioid epidemic, he's seen the wide-reaching impact of opioids and is passionate about CBD's potential as an alternative, he said. "I think what we're starting to see is the acceptance of CBD because of its pretty darn low side-effect profile," Grove said. CBD has well-vetted anti-inflammatory properties, and many other potential uses are being studied, Grove said. As studies get more thorough, he sees it as something that could offer patients medical benefits in several realms, such as cardiovascular health, sleep, anxiety and nerve pain."

The CBD Oil Boom: Making Money on Medical Marijuana for the Masses

phoenixnewtimes.com
Publication Year: 2018
Quotes
  • "Chris Martin is a medical-marijuana pioneer. They’re tapping into a profitable industry of over-the-counter health products that is already generating tens of millions of dollars but may triple in total revenue in just the next three years. The growth is based on a compound found in marijuana plants called cannabidiol, a.k.a. CBD. The products that Martin and others sell may produce a range of medicinal benefits, like reducing pain, inflammation, and anxiety — but don’t get people high."
  • "“If I wasn’t standing here seeing it, I wouldn’t believe it,” he said. “We’re seeing 300 percent growth month-to-month.” Google Trends shows that searches for CBD and cannabidiol have doubled in the last two years, indicating an increasing awareness of the substance. New online outlets for CBD seem to be popping up like, well, weeds. Two new CBD-only stores have opened in Phoenix in the past few months — no medical-marijuana card required. Meanwhile, some registered Arizona medical-marijuana dispensaries have begun putting over-the-counter CBD products in their lobbies, where any member of the public can buy them."

Key Reasons the CBD Market Will Keep Growing - luckbox magazine

luckboxmagazine.com
Publication Year: 2019
Quotes
  • "The hemp-derived CBD market has been expanding rapidly in recent years but will see unprecedented growth this year, reaching $5 billion in market revenues for a seven-fold increase over 2018. The CBD market is expected to grow to more than $23 billion by 2023."
  • "Some mass retailers have already entered the market, led by major pharmacy chains and—most recently—grocery chains. Given their reach, scalability and mainstream familiarity, the big chain stores are expected to garner 57% of CBD market revenues this year. "
  • "Millions of new CBD consumers are flocking to the market as products become available in more familiar formats, including anti-aging cream and multi-vitamins versus tinctures. CBD products are also appearing in more varied and accessible outlets, such as Walgreens and Kroger versus local smoke shops"
  • "The entry of mass retailers into the market commenced with major pharmacy chains, including CVS, Walgreens and Rite-Aid, which began to offer a range of topical products in a limited number of stores around the country at the beginning of Q2. They were soon followed by supplements retailers such as GNC and the Vitamin Shoppe. In mid-year, grocery chains, such as Kroger, began to join the fold. Growth is taking place at such a rapid clip, in fact, that by the end of this year, more than 16,000 chain retailers are expected to carry CBD products. "

CBD in Arizona - Guide to CBD

guidetocbd.org
Publication Year: 2020
Quotes
  • "Since it’s legalization in 2014, CBD products are now made available across AZ. Additionally, you can also buy it from online sellers in many forms. Among the CBD products popular in Arizona are: Edible products Vaporizer oil Tinctures Skin creams and other topical products Muscle relaxing patches"
  • "In AZ, you have two options in purchasing CBD: shop locally or buy it online, whichever you find more accessible. "
  • "However, anyone can buy CBD as long as it’s derived from hemp. CBD hemp oil can be infused in several products such as topicals, oils, and anything edible. A doctor cannot prescribe; he/she can only recommend. "

FYI: These Will Be the Biggest Beauty Trends for 2020

whowhatwear.com
Publication Year: 2019
Quotes
  • "Just like no one's skincare routine is exactly the same, in a perfect world, neither would our skincare formulations. And interestingly, the concept of customized complexion elixirs is probably going to surge in 2020. "
  • "This was the year of CBD everything, and according to both Renteln and Lena Metcalfe, PA-C, from Facile, cannabinoid-spiked skincare won't be disappearing anytime soon. "This trend has already started gaining popularity, but I think it’s really going to take off next year as we see more skincare lines use this ingredient for anti-inflammatory properties," Metcalfe adds. (FYI—this serum worn underneath makeup is absolutely game-changing.)"

Wellness Trends For 2020

forbes.com
Publication Year: 2020
Quotes
  • "Thousands of years later, it’s safe to say meditation isn’t a passing fad. While viewed in the previous decades as “woo woo” or something just for specific religions, this spiritual practice has gone mainstream. Studies have shown meditation can improve emotional state, focus and overall wellbeing. For beginners, any kind of guided meditation is best. It lets you focus your mind instead of paying attention to all of the thoughts in your head. Choose a specific meditation that will serve you, whether it’s to relax, forgive or energize. There are a seemingly endless amount of videos on YouTube and apps like Calm."
  • "Thousands of CBD products hit the market in 2019. No longer confused for THC, which is the substance in a hemp plant that causes a high or euphoric feeling, CBD has numerous benefits including pain and anxiety relief. While vapes, tinctures, muscle balms, and beauty will still be big categories for CBD in the upcoming year, the edible market will likely begin to evolve the most with the addition of new niche products. Potli for example, which already offers CBD raw honey and apple cider vinegar, will be launching an infused sriracha. "

These Will Be the Biggest Food And Health Trends of 2020

cookinglight.com
Publication Year: 2019
Quotes
  • "5. Wellness Vacations Tired of your vacation leaving you feeling like you need a vacation? Maybe you never got to relax because you had kids in tow, partook in too many alcoholic beverages and indulgent foods, or just totally vegged out after finally escaping your day-to-day. Whatever the reason, there's growing realization among Generation Xers and Millennials that the typical vacation doesn't recharge or refresh. What's needed is a little vacation balance. Picture this: still having fun and relaxing with a cocktail or two at night, but with a side of activity, healthy dining, and even a little meditation or yoga. We saw a small rise in affordable wellness vacations like these in 2019, but watch for them to grow in popularity and availability in 2020."

5 Trends That Will Be Big for Wellness Travel in 2020 - Covington Travel

covingtontravel.com
Publication Year: 2019
Quotes
  • "Wellness Travel Trends for 2020 A Personal Journey – According to a survey of the Virtuoso Wellness Community, wellness travelers tend to be Gen X women traveling alone or with a small group of friends. One retreat organizer noted that even when joined by friends, they choose private rooms. The prevailing reason is that taking control of your health is a personal journey and many people prefer privacy. Mindfulness Matters – While wellness travelers might initially choose a resort based on its healthy meals or spa treatments, meditation and mindfulness often turn out to be the foremost activity. Centering your focus with purpose helps rebalance the mind and body. Outdoor activities such as yoga, hiking, and horseback riding are additional focused activities that encourage an intentionally healthy lifestyle. Wellness Destinations – The United States is the top destination country for global wellness travel, led by Sedona, Arizona; Hawley, Pennsylvania; and Ojai, California. More standout destinations in the U.S. include Wailea, Hawaii; Lenox, Massachusetts; Amelia Island, Florida; and Palm Springs, California. Other established wellness travel destinations are Bali, Thailand, Costa Rica, and Italy. Countries that are increasing their wellness features and rising in popularity are Vietnam, Croatia, Portugal, and South Africa."

5 Wellness Trends That Will Be *Everywhere* in 2020

yahoo.com
Publication Year: 2019
Quotes
  • "5. Mindfulness 2.0 We’ve long loved meditation and general mindfulness as a form of self-care. We practice both to reap benefits ranging from stress reduction and improved sleep to heightened focus and increased creativity. And while we’re not canceling our Headspace subscription anytime soon, we are expanding our practice in 2020. How? With things like CBD-infused meditations and active meditations done during workouts. For example, the 90-minute CBD meditation at Pennsylvania’s Mindflow consists of a brief introduction to CBD and a mindful drinking practice where CBD-infused tea is served. That’s followed by a guided meditation featuring a mix of calming sounds including singing bowls, gongs and drum beats."

Magazines

meetingstoday.com
Quotes
  • "Phoenix, Scottsdale and Sedona are well known for their abundance of resorts and spas that allow attendees to relax and unwind. And this long history of wellness has allowed the region, and other select areas in Arizona, to stay on top, and often ahead, of major wellness trends across the U.S. “Arizona has spectacular indigenous history. It also has authentic cultural and social values,” says Mia Mackman, founder and president of the Arizona Spa & Wellness Association. “Furthermore, the state is home to a number of leading medical, health, hospitality and alternative healing institutions. This keeps our talent pool fresh and allows us to be on the frontline of global wellness.” "
  • "“Greater Phoenix offers an assortment of wellness offerings, from exploring food tourism (farms—yes food does grow in the desert!) to healthy eats from award-winning chefs to playing in our Sonoran Desert,” says Trish Lanteigne, media relations coordinator with Visit Phoenix."

Phoenix Spas and Wellness | Things to Do in Phoenix

visitphoenix.com
Quotes
  • "Categories Destination Spas(20) Beauty & Barber Services(4) Day Spas/Wellness/Health Clubs(2) Regions Scottsdale/Northeast Valley(11) Phoenix(7) Downtown Phoenix(6) Outlying Areas(2)"

THE 5 BEST Health Resorts in Phoenix - Jan 2020 (with Prices) - TripAdvisor

tripadvisor.com
Quotes
  • "Best Seller Arizona Grand Resort & Spa $429 Official Hotel View Deal Booking.com $425 TripAdvisor $425 View all 15 deals from $425 1,101 reviews #1 Best Value of 6 Health Resorts in Phoenix “The enormous Athletic Club is 20,000 square feet (voted one of the “Top 10 Fitness Facilities in Arizona”) offering more than 30 fitness classes per week (including hikes you can do with the whole family).” “It really is an oasis in the desert and a one stop destination for relaxation, fun, fitness and of course...SUN!” Special offer Visit hotel website Arizona Biltmore, A Waldorf Astoria Resort $633 Hilton.com View Deal Reserve now, pay at stay Expedia.com $633 ZenHotels.com $369 Trip.com $480 View all 16 deals from $369 2,971 reviews #2 Best Value of 6 Health Resorts in Phoenix “From the luxury linens, impeccable gardens, courteous staff and friendly hydro fitness class I couldn’t be happier about the Arizona Biltmore.” “His professional expertise about the menu and the food ingredients along with some of their health benefits; the suggestions on how to approach and enjoy the brunch in its fullness, and Krasi's attentive service m...” Special offer Visit hotel website Top Rated Royal Palms Resort and Spa $419 Hyatt.com View Deal Free cancellation Expedia.com $419 Nustay.com $386 Cancelon $2,320 View all 14 deals from $386 2,114 reviews #3 Best Value of 6 Health Resorts in Phoenix “While we weren't able to enjoy lounging by the pool, we did spent some time exercising in the modest fitness center (mostly tread mills with a few free weights and a couple of weight machines) and even sat in the...” “Our room was in the Valencia group of cassettas, with easy access to the pool, fitness room, and spa.” Visit hotel website JW Marriott Phoenix Desert Ridge Resort & Spa $429 JW Marriott View Deal Free cancellation Reserve now, pay at stay Expedia.com $429 Trip.com $383 Booking.com $429 View all 17 deals from $383 3,157 reviews #4 Best Value of 6 Health Resorts in Phoenix “Starting with a gorgeous room and a view of the pool complex, a private dining room a few doors down the hall, a quiet pool and first-rate health club all accompanied by the just incredible service from Maddie, yo...” “... awe and wonder at so many dining, recreation and gathering options from the Lazy River to Misting cooled Cabanas to a full service spa and fitness center with a healthy Eatery and private pool for meditation.” Special offer Visit hotel website "