Health & Wellness Platforms

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Competitive Landscape - AP

AP has a revenue of $2 million and has 1,567 customers. AP's products as regards health are life and health insurance. On the attached spreadsheet in column U, the requested information can be found.


  • AP Insurance Group is an insurance broker whose mission is to find "not only the best price on coverage but also the appropriate amount of coverage" for its customers.
  • AP serves the U.S. market and it has 1,567 customers.
  • It sponsored the Feast of the Blessed Sacrament (August 1st) and the Hanover Day Road Race (June 22nd).
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Competitive Landscape - Vitality

All the details about Vitality were provided in the spreadsheet.


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Competitive Landscape - GCC

The Arab Gulf Cooperative Council (GCC) is an organization that guarantees the continuity of the traditions and the social and economic well-being of the citizens of Saudi Arabia, Bahrain, Oman, Kuwait, Qatar, and the United Arab Emirates. The details for the competitive landscape of the organization have been included both below and in the attached spreadsheet.


  • The Arab Gulf Cooperative Council (GCC), also known as the Cooperation Council of the Arab States of the Gulf, is a private organization founded in 1981.
  • Revenue : The health industry of the GCC presented a revenue of US$3.8 billion generated by the countries' healthcare companies.
  • Profit : NA
  • Growth : The growth of the health industry in GCC was 16.4% in 2018.
  • New Markets : As part of the GCC, the UAE will expand its market offering to medical tourism. Additionally, one of the companies from the GCC, NMC Health Plc. will expand to the Gulf and other countries.
  • Product Lines : The health and wellness sector of GCC is divided in private and government healthcare and health insurance lines.
  • Stated Ambitions: The GCC seeks to institutionalize, continue, and evolve Arab's old historical, social, cultural, and religious traditions in the six nations, resolve their economic and security challenges, and fulfill the aspirations of its citizens.


  • The GCC's offering is the creation of laws, regulations, and agreements between the six states to improve the social and economic life of its citizens.
  • The GCC has four objectives as its mission:
    • 1) To enhance interconnectivity, coordination, and integration among the six countries and achieve unity.
      2) To strengthen the ties and inter-relations among the people in the six countries.
      3) Create similar regulations and laws for all six countries for the fields of financial and economic affairs, communications and customs, commerce, education and culture, information and tourism, social and health affairs, and legislative and administrative affairs, among others.
      4) Promote technological and scientific progress in the fields of mining, industry, agriculture, and water and animal resources; create joint integration projects and scientific research centers; and encourage the private sectors to cooperate.


  • While the GCC works with the different industries of the six countries, for the health and wellness sector it offers mandatory health insurance with a gradual roll out for compulsory health that covers the utilization of medical services at private healthcare facilities, already implemented in the countries of Dubai, Abu Dhabi and, Saudi Arabia.


  • Kuwait expects to roll out its healthcare insurance to visitors.
  • Bahrain, Oman, and Qatar also expect to implement mandatory health insurance in the upcoming years.
  • The GCC will implement capacity expansion plans for an effective delivery system, and PPP models for medical education and digitization.
  • Some upcoming healthcare strategies include Health Vision 2050 in Oman, Health Strategy 2016-2021 and Clinical Services Capacity Plan 2015-2025 in Dubai, Healthcare Strategic Plan and HAAD Capacity Master Plan in Abu Dhabi, and National Transformation Plan 2020 in Saudi Arabia.


  • GCC is a regional organization that operates in six countries: Saudi Arabia, Bahrain, Oman, Kuwait, Qatar, and the United Arab Emirates.



  • GCC has partnered with 2,778 companies in the six countries of operation.
  • Some companies they work with in the healthcare sector are AI Hammadi Co., Aster DM Healthcare, Dallah Healthcare Holding Co., Gulf Medical Projects Co., Medicare Group, Middle East Healthcare Co., Mouwasat Medical Services Co., National Medicare Co., and NMC Health Plc., among others.
  • They expect to have more Public-Private Partnerships (PPP) in the following years.
  • Dubai partnered with Proximie for the AR platforms implementation in the retail sector.


  • The retail health and wellness sector of the UAE and Dubai has implemented AR platforms, concierge medicine, and smart health systems that will allow access to healthcare professionals and data from any geographical location.


  • According to the InterNations report, the GCC's performance in the health and wellness subsector has been struggling. As a whole, the health and wellness sector of the GCC received a 51% satisfaction score based on its inconsistent quality of care in the region and 40% satisfaction with the healthcare system.
  • The best in the global ranking of the industry is Bahrain in the 25th position, followed by Kuwait.
  • Qatar has the most affordable healthcare of the GCC with a satisfaction score of 64% from expats and a 7/10 score of high quality.
  • Oman has the best performance in health and wellness from the GCC states, with a satisfaction score of 81%, thanks to its environmental quality.


We were unable to determine the profit for GCC. To identify every piece of information requested, we went through the GCC official website, objectives, news, and reports, and through company databases like Crunchbase.

We determine that GCC is an organization or council that guarantees the social and economic well-being of the people in Saudi Arabia, Bahrain, Oman, Kuwait, Qatar, and the United Arab Emirates. It is not a company or a "for-profit" organization, but a union of countries. Additionally, the organization is registered as a private entity, and does not release annual financial reports.

With this in mind, we looked for industry reports generated by the organization about the health and wellness sectors of these countries and focused our research on them. As it is not a company, it doesn't provide a profitability report, but only a combination of the industry generated revenue and its growth. Also, it does not provide information about a "company's" new markets, product lines, notable product launches, or subscribers. But it provides the overall markets where the six countries plan to implement healthcare services, the segments or lines of business the healthcare sector serves, the new services and strategies that will be launched, and the total number of individuals the industry serves. Finally, it doesn't have retail and commerce health innovations that have been implemented in the entire GCC organization, but we were able to find some that were implemented in two of its countries.
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Competitive Landscape - Irish Life

Irish Life recently launched the BeneFit plan, designed to help and reward customers who are making efforts to stay healthy.

The link to the spreadsheet is here. Some of the findings have been presented below.

Key Annual Report Insights

  • Irish Life has been part of the Great-West Lifeco group companies since 2013. Irish Life Health has a 20% share of the Irish health insurance market. In 2018, the company generated a profit of €28.7 million, an increase of €10.4m from 2017 (56% increase).
  • The group is one of Ireland’s leading life and pension companies for the last 80 years, helping people in Ireland to “embrace change and build better futures through its innovative products and dedication to customer care”.


  • Irish Life offers savings and investments, individual and group life insurance, health insurance, and pension products. Irish Life Health offers individual and corporate plans and covers over 100 hospitals, treatment centers, scan facilities, and access to 2,500 consultants.

Specific Pillars

  • Irish Life Health claims to be Ireland’s most innovative health insurance company and its focus is to support customers to have more control of their health and well-being. It combines the experience of two of Ireland’s strongest health insurers to bring fresh options, energy, and innovation to the health insurance market".

Number of Individuals Served


  • Irish Life Health’s business is exclusively in Ireland.


Most of the required information was readily available on the company's official website. However, the company does not release annual reports, instead publishes solvency and financial condition report, as required by the EU law, which is very similar to annual reports. Nevertheless, unlike annual reports, these reports do not provide in-depth information about the company’s future and plans.

Also, during the course of our research, we discovered that Irish Life is a subsidiary of the Great-West group. Therefore, we used the parent company’s annual reports to complement the information that was missing.

We also focused more on the Irish Life Health company, considering the criteria provided. For this reason, the solvency report used was from the subsidiary, not from Irish Life group. Regarding retail or commerce innovations", the company only provides services. Hence, there is no information available for this component. But, we discovered the company's 'BeneFit' plan which could fit into the category.
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Competitive Landscape - Verily

Formerly known as Google Life Sciences, Verily is a subsidiary of Alphabet Inc., which develops tools and platforms through combined efforts with its partners to enhance the means in which healthcare is distributed. The company offers collaboration services for building devices, designing software application and programs, consultancy and research in biomedical systems engineering, nanotechnology, and systems biology. Most of the requested information on Verily has been entered into rows 3 through 12 of column Q of the attached spreadsheet.


  • Key Insights: Temasek purchased non-controlling interest in the company in 2017 for approximately $800 million. The following year in December, the company was given about $900 million of a $1 billion investment pledge.
  • Main Ambition: Its primary goal is to consolidate life sciences and technology to disclose new revelations about disease and health, aiming to renovate the healthcare system.
  • Overall company offering & mission: Verily's primary mission is to develop devices and tools that assist in accumulating and arranging health data to both regulate and thwart disease in an effort to ensure that health data is beneficial so individuals can appreciate healthier lives.
  • Specific pillars of offering: Verily’s services encompasses categories such as hardware, software, healthcare, and science. For hardware, the company creates powerful and convenient devices meant to assist with therapeutic intervention, while for software, it develops applications and programs to enhance patients' healthcare outcomes. Meanwhile, for healthcare, Verily provides consulting and expertise from healthcare researchers and health economists, among others, and for science, it offers research.
  • Partnership: Verily has collaborated with iRhythm for atrial fibrillation and partnered with Dexcom for a miniaturized CGM. The company has also collaborated with Alcon for a smart lens program and Nikon for retinal imaging.

Research Strategy:

Though most of the requested information was readily available, details on the scope of the market, notable product launches, and revenue were not.
Our research began by reviewing Verily's website and searching for its annual reports, which provides comprehensive data about a company. We discovered that Verily is a private, newly founded (2015) entity. Nonetheless, we found that Alphabet Inc. owns Verily, which mentions Verily in its 2018 Annual Report. It lists Verily under 'Other Bets,' which is the operating segment of Alphabet Inc. and does not merit an individual report because it does not meet the quantitative thresholds to qualify as a reportable segment. These are Alphabet’s subsidiaries/other businesses, which are emerging business and in the stage of commercializing. Thus, there is no separate reporting for Verily.

Additionally, it states that 'Other Bets' have a combined revenue of $118 million, but these consist of four to five businesses, and we could not determine how much of this revenue came from Verily. Also, the report did not reveal other details such as the exact number of clients and notable product launches. Note that Verily's product is R&D services for leading life science companies, and Verily does not own products from these services.

Next, we searched for third-party company/organization databases such as ZoomInfo, Crunchbase, Craft, and similar sites to look for Verily's revenue information. However, Crunchbase's sources came from Owler, which is not accurate, while ZoomInfo reported $670 million, which is also inaccurate based on Alphabet's annual report. We also looked for information on Verily's other branches internationally, but while the company profile was available, there was no information on the scope of market and number of clients.
Afterward, we looked for industry reports from life sciences leading associations such as Life Science Professional Organization, International Association of Life Science Network, and International Life Sciences Institute. We aimed to discover if Verily is a member of the international groups, which would allow us to assume that they have a global scope, or if there is a member profile that could provide additional information, particularly for revenue and recent product launches. However, after scanning their publications, we did not find such information.
Finally, we searched for press releases from international sites such as Europe Press Release, PRNewswire, Asia Research News, and others to look for any collaboration or partnership announcements between Verily and international-based pharmaceutical or life sciences companies to prove that Verily serves an international market. However, we did not find such information.

We then looked for a list of clients of Verily. However, there were few clients mentioned that are multinational corporations, and we cannot determine which country these clients were based or if they provided any reviews. It appears that most of these projects are still ongoing. Clicking the contact page only resulted in displaying an email address, instead of a headquarters or branch locations.
A probable reason for the lack of information is that Verily is considered an emerging business from Alphabet. Note that Verily is still in a nascent stage. Even its website contains limited information about the company.
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Competitive Landscape - Nuffield Health

Nuffield Health's market is in the U.K. and its revenue for 2018 was £945.8 million a 4% increase (£36.7 million) from 2017. On the attached spreadsheet in column P, the requested information can be found.


  • Nuffield Health's ambition is to "continue to make our services and expertise more widely accessible, across a more diverse population, including those people who wouldn’t ordinarily be able to pay for, or access, our services."
  • The company reached 1.53 million people and had 350,000 gym subscribers in the U.K. in 2018.
  • Nuffield partners with the University College London, Sheffield Hallam University, the University of Stirling, the Manchester Metropolitan University, and Sport England.
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Competitive Landscape - Zevo Health

Zeho Health's goal is to transform the wellbeing in the workplace and help companies and organizations in creating an environment where employees can thrive. It has evidence-based and tailored face to face programmes as well as innovative user focused technology in order to optimise employee engagement and support mental health in the workplace. The relevant information has been added to Column O of the attached spreadsheet.

Key Annual Report Insights

  • Zeho Health has an annual revenue of $19.8 million.
  • The company has 37 employees and a turnover of $2.08 million (€1.9 million).
  • Its ambition is to become the leading company in the workplace wellness industry.

Overall Company Offering & Mission

  • The company's goal is to transform wellbeing in the workplace and help companies and organizations in creating an environment where employees can thrive.
  • It has evidence-based, tailored face to face programmes as well as innovative user focused technology in order to optimise employee engagement and support mental health in the workplace.

Specific Pillars of Offering

  • It offers on-site workshops, a workplace success platform, and conducts an in-depth research approach that is suited to the needs of an organization.

Notable Product Launches

  • Zevo Health's main product is its workplace success platform through an app. The platform has a psychology-based technology where it can identify deep-rooted thoughts and then helps clients to form healthy habits faster. It is also backed by expert coaches where individuals receive a tailored plan for healthier lifestyle.
  • The app connects to fitness trackers to track physical movement and gives access to over one million recipes.
  • It also covers mindfulness and meditation, such as how to improve sleep and focus on the workplace.

Number and List of Markets in Which They Operate

  • The company is headquartered in Ireland has offices in the United Kingdom, France and Netherlands.
  • Aside from Irish clients, such as CPL Resources and Law Society of Ireland, they have international clients, such as Google, Grant Thorton and Circle K.

Sponsorship or Partnerships

  • Zevo Health is a partner of St. Patrick's Mental Health Services.

Retail or Commerce Innovations

  • Zevo Health, a B2B company, does not have retail or commercial products and only offers workshops and wellness programs to companies using its workplace success platform.


  • Anne Heraty, CEO of CPL Resources PLC, mentioned that Zevo Health "has gone above and beyond our expectation," especially in designing a tailored and creative health and wellness solution to the company's diverse workforce. She added that she has no hesitation in recommending Zevo Health to any institution when it comes to wellness.
  • Josephine Austin, HR Director of Ocuco, says, "I don’t know how you manage to make every company feel like they are your No.1 customer". They are deeply satisfied and pleased in working with Zevo Health.
  • Its app has a 4.1 rating on Google Play Store and top comments include "Could be a good app, but needs a LOT of work: -Data from own tracker (in my case, FitBit) doesn't seem to sync by itself. ", "Great app so far" and "New nourish module is very user friendly."

Additional Findings

  • Zevo Health's research approach is made up of 8 stages where health experts work comprehensively in order to understand wellness requirements of an organization. These 8 stages allows Zevo Health in producing wellbeing programmes grounded in psychological theory and uses the data gathered the company's workforce.
  • These stages include collecting initial data from the company, defining the purpose of the research, reviewing current literature, creation of hypothesis, creating a comprehensive research design, testing and data collection, analysis of research data, and report of research findings.

Research Strategy

Though most of the data was available, we weren't able to find key annual report insights and the number of subscribers/individuals/products sold.

First, we searched for the data on the official website of Zevo Health. The company is a private company and doesn't have an annual report published publicly. The absence of an annual report also made it difficult to determine the number of subscribers and individuals served. We then scanned their social media pages such as Facebook, Twitter and LinkedIn and looked for information showcasing the company's growth in terms of revenue and number of clients/subscribers. We were not able to find such data, and most of the information found on their social media pages is more about health and wellness awareness, as well as the different events they are hosting.

Secondly, we searched for the data on industry reports and databases for financial insights and related news with regard to the number of subscribers and individuals served. Zevo Health doesn't have any details on databases such as Crunchbase, Hoovers, and We were able to find revenue of Zevo Health in ZoomInfo, as well as the number of employees and investment turnover, so we added these insights in the Key Findings.

Lastly, we attempted to triangulate for the number of subscribers and individuals served by looking for the number of employees of its clients. The official website mentioned Google, CPL Resources, Law Society of Ireland, Ocuco, Google, Grant Thorton, and Circle K as their main clients. However, we were not able to find the exact number of employees of their clients such as those CPL Resources, Law Society of Ireland, and Ocuco. The number of employees was presented as a range, so it is not possible to triangulate for the total number of subscribers and individuals served. Since the annual report is not publicly available, we also tried to triangulate for other financial insights not available such as growth and its profit. However, the available revenue found in Zoominfo is for only 2019 and thus we can't triangulate for its growth because the whole 2018 revenue is not available. Profit couldn't be triangulated because profit margin is not available and the only available data is its turnover of $2.08 million (€1.9 million) last 2018.
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Competitive Landscape - Spectrum Life

Spectrum Life is a company that offers workplace wellbeing services, through a wellbeing platform, with operations in Ireland and UK and with projected turnover between €6 million and €7 million by the end of 2019 based on its already secured contracts. Besides its operations in Ireland and UK, Spectrum Life plans to roll out its services in Australia and New Zealand by the end of 2019, with considerations of a future launch in Canada and the US. Additional details have been provided in column N and rows 3-12 of the attached spreadsheet.
  • By April 2019, the company was due to close a round of fundraising to finance its UK rollout and it expected to raise €3 million.
  • Spectrum Life offers a workplace wellbeing platform that comes with an app, offers rewards and wellbeing add-ons, has expert digital content, ad functions as a Fitbit and Specsavers store.
  • The company customizes its wellbeing strategies and programs for insurers, small & medium organizations, and enterprises.
  • Spectrum Life offers both digital and face-to-face services to corporate clients across four pillars that include onsite wellness, digital wellbeing, employee assistance programs, and health screening.
  • The company marked its entry into the UK market by unveiling a new digital wellbeing platform.
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Competitive Landscape - Virgin Pulse / Preventure

The requested details for Virgin Pulse have been provided in column M of the attached spreadsheet. Its health and wellness platform helps employees track their activities, nutrition intake, sleep patterns, and other metrics related to wellbeing/wellness. Today, it serves 7.5 million individuals based in 190 markets.


  • Virgin Pulse and its parent company Marlin Equity Partners have not published any annual reports.
  • Virgin Pulse’s estimated annual revenue is $46.5 million.
  • The company has experienced rapid global growth in 2017.
  • In 2018, Davis Jackson was hired as the Chief Revenue Officer to lead the company’s “global growth strategy and expansion of its industry-leading health and wellbeing solutions and services into new markets and across new channels.”


  • The Virgin Pulse platform helps users track their activities, nutrition intake, sleep patterns, stress levels, financial health, and other metrics related to wellbeing/wellness.
  • The platform can be accessed via desktop, laptop, tablet, or mobile device.
  • Its main target groups are employees from organizations of any size.
  • The company’s mission is to “infuse wellbeing into the DNA of your organization and empower your people to achieve success every day.”


  • Core: Identifies employees with “health risks and delivers disease management programs and resources to help them improve their health.”
  • Ignite: Uses corporate challenges to “elevate social connections and drive healthy competition across” the organization.
  • Engage: Builds “healthy habits across all areas of wellbeing to achieve long-term health and productivity results” for the organization’s entire workforce.
  • Hub: The “centralized employee communications and engagement portal” connects employees with relevant programs, benefits, tools, and information.
  • The Global Challenge: A turnkey wellbeing solution that equips employees with the “knowledge, tools, and support they need to build healthy habits that last a lifetime.”


  • Virgin Pulse has not launched any new products recently.
  • The platform has added new capabilities such as “health assessments, expert live and digital coaching, and benefits navigation” after merging with RedBrick Health in May 2018.


  • Virgin Pulse is available in 190 countries.
  • They include the United States, Brazil, United Kingdom, Singapore, Australia, and others.



  • In October 2017, Virgin Pulse signed a strategic partnership with O.C. Tanner that allowed the clients of O.C. Tanner to access “a new, integrated wellbeing solution.”
  • In January 2018, OSU Health Plan announced that the redesigned employee wellness program called Your Plan for Health (YP4H) is powered Virgin Pulse.
  • In May 2019, Virgin Pulse partnered with Josh Bersin Academy to launch an Academy program called Wellbeing at Work.


  • Virgin Pulse has not launched any retail or commerce innovations as it does not target the retail/commerce industry.


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Competitive Landscape - Stepjockey

Stepjockey is a workplace wellness company that has around 40,000 users with a revenue of $5.2 million. The spreadsheet contains all the information.


  • Stepjockey is a workplace wellness company that has an annual revenue of $5.2 million and has raised $736740 (£600,000) to fuel growth in the organization.
  • Stepjockey has partnerships with Sport Tech Hub and London Sport.


Based on the request, we were able to find all the data except for the company's profit and commercial innovations. Our first strategy to find the missing information was to look into the company website for annual reports and press releases. But the website did not offer any annual reports from the company, and since Stepjockey is a private entity, we assumed the annual reports are not readily accessible. When it comes to press releases, there were no insights into the company profits or their innovations. Most of the information was regarding their strategies to engage in the market and their success on the app.

Our next strategy was to conduct an extensive search on news media sites such as Forbes, Business Insider, and Financial Times, to find information on the profits and commercial innovations of Stepjockey. But there was only a minimum amount of information on the company. The information was focused only on the statistical achievements of their product, and no data on the missing information was available. We also looked into UK specific websites such as The Huffington Post, The Week to find the missing information, but was not fruitful even in this method.

Our final strategy was to look into company databases such as Hoovers, Bloomberg, and Crunchbase for reports and information on financial statistics and media information on Stepjockey. Eventhough these websites had information such as revenue, fundings, ownership, we were not able to find any reports or information related to the missing information. Therefore, we concluded that the missing information was not available in the public domain.
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Competitive Landscape- Withings

While there is no publicly available information to fully answer the question, we've used the available data to pull together key findings: Withings’ product portfolio of seven smartwatches are available in 36 markets. The information for financials, number of products sold, and retail/commerce innovations specific to Withings’ smartwatches are not available in the public domain. Below is an outline of our research strategies to better understand why the information requested is publicly unavailable, as well as a deep dive into our findings.


  • Withings is a privately-held company and has not published any annual reports.
  • The company’s estimated revenue is $70.7 million.
  • Withings, formerly known as Nokia Digital Health, was struggling to meet growth expectations while it was under the umbrella of Nokia.
  • After buying Withings back from Nokia in May 2018, Éric Carreel promised to “relaunch the Withings brand by the end of 2018 by following an ambitious roadmap.”
  • The Steel HR Sport smartwatch was launched in September 2018, making it the first wearable product released by Withings since Carreel bought back the company.



  • Steel: Standard smartwatch capable of analyzing sleep patterns and tracking activities such as walking, running, and swimming.
  • Steel HR: Includes heart rate monitoring feature.
  • Steel HR Sport: Includes a “Fitness Level assessment via VO2 Max estimation” and workout mode capable of detecting 30 types of sports/activities.
  • Pulse HR: Includes a photoplethysmography-based sensor that monitors heart rate by detecting “variation in the level of blood in the wrist.”
  • Withings Move: Includes a battery that can be used up to 18 months without charging.
  • Withings Move Timeless Chic: Made with premium materials such as “stainless steel case, brushed dial, mineral glass, chrome indexes, and metal hands.”
  • Move ECG: Includes “a built-in electrocardiogram to detect atrial fibrillation.”


  • Withings’ latest wearable product Move ECG was launched on September 3, 2019.
  • It is the “world’s first analog watch to record an electrocardiogram on-demand.
  • The smartwatch includes “three electrodes with two discreetly integrated inside the main body of the watch and the third electrode in the stainless-steel bezel of the watch.”



  • On September 28, 2019, the World Heart Foundation announced that it will be partnering with Withings on World Heart Day to increase awareness of cardiovascular disease (CVD) prevention.
  • In the press release, the CEO of Withings Mathieu Letombe stated that the company is “excited to partner with the World Heart Federation for this year’s World Heart Day to help educate people on simple habits they can incorporate into their daily routines like adding more activity to their day and monitoring their blood pressure from home to make lasting changes.”
  • It is assumed that the partnership is indirectly related to the recently launched Move ECG.



To identify the information for financials, number of products sold, and retail/commerce innovations specific to Withings’ smartwatches, we first examined the content published by Withings. The company’s website and social media pages such as LinkedIn, Facebook, and Twitter have only provided information related to product offerings, product launches, and markets in which Withings operates. Withings is a privately-held company and has not revealed any information related to financials, number of products sold, and retail/commerce innovations.

Next, we conducted a press search for articles that mentioned Withings’ smartwatches and the company in general. A press release published by the World Heart Foundation talked about its partnership with Withings to increase awareness of CVD prevention. An article has mentioned the 2017 revenue ($62.4 million) of Withings/Nokia Digital Health but did not specify the revenue generated by the wearables segment. Most of the articles on Withings talked about product launches. None of the articles examined talked about the number of products sold and retail/commerce innovations.

Lastly, we examined business databases such as CrunchBase, ZoomInfo, CB Insights, and others to identify the required information. Only the estimated revenue for the whole of Withings is available ($70.7 million). CrunchBase has only provided the monthly downloads for its Health Mate app (77,686). None of the databases examined mentioned the company’s retail/commerce innovations. Therefore, we have determined that financials, number of products sold, and retail/commerce innovations specific to Withings’ smartwatches are not available in the public domain.
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Competitive Landscape - Fuelband

FuelBand, a product of Nike, ceased operation in 2014, therefore, no recent information on the product was available. On the attached spreadsheet in column J, the available information can be found.


  • In 2014, Nike discontinued the operation of its wearable device FuelBand.
  • FuelBand was first launched in 2012 and its last edition was launched in 2013.
  • In 2014, the product had reached 30 million users and was available in 6 countries: the U.S., Canada, the U.K., France, Germany, and Japan.


While most of the requested information was provided, the sources are dated (2013-2015) because FuelBand was discontinued in 2014.

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Competitive Landscape - Polar

Polar offers various health and wellness products, such as GPS sports watches, fitness trackers, bike computers, and heart rate monitors, and the company has an estimated annual revenue of $193.1 million. The requested information about Polar has been entered in column I, rows 3 to 11, of the attached spreadsheet. Below are some of our findings.



To provide the requested information about Polar, we searched through the official website of the company as well as third-party sources such as Amazon to gather information about its products, notable launches, sponsors/partnerships, and sentiment, among others. Most of the information was readily available on these sources. However, after exhaustive research, we were unable to identify a few of the requested information about the company, such as profit, growth, and its number of users. We tried the following research strategies with no success.

We started looking into the company's official annual reports, but no official reports were found to be published in the public domain. Only figures from third-party databases of private companies, such as Crunchbase, Hoover, and Zoominfo, were available. We searched through these databases, but no information related to annual profit or growth was found.

We looked also looked into multiple databases to gather any information related to Polar's number of users and new retail/commerce innovations, but the only information we found was related to user manuals, new product launches, or innovation of the company in general. We then looked for any press release related to Polar's number of users, but these reports only contained information related to new product launches and partnerships between Polar and other companies.

Since we could not locate any information on the number of Polar users and the company's profit and growth, we put N/A in the corresponding rows in the attached spreadsheet.
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Competitive Landscape - Huawei / Huawei Healthcare

Huawei's revenue for 2018 was $105.19 billion, featuring an annual growth of 19.5%. The company offers health and wellness products like wearables, health apps, and healthcare connectivity solutions. Huawei operates more than 60,000 retail stores across 170 countries worldwide. On the attached spreadsheet in column H, the requested information is presented in detail.






  • Huawei’s Health app features more than 100 million users.
  • The company sold more than 11.3 million wearable devices in 2018.


  • Huawei has partnered with more than 100 well-known companies, universities, and research institutes for its health and wellness products.


  • The company opened a new flagship retail store in Shenzhen, boasting full 5G coverage and an Intelligent Environmental Control System.
  • Huawei operates more than 60,000 retail stores, display zones, and experience stores across 170 countries worldwide.


  • Trusted Reviews has given 3.5 stars to Huawei Watch GT.
  • Tech Radar has given 4 stars to Huawei Band 3 Pro.
  • Expert Reviews has given 3 stars to Huawei TalkBand 5.
  • Google Play features 3.7 stars for the Huawei Health app.
  • Apple App Store features 2.9 stars for the Huawei Health app.
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Competetive Landscape - Xiaomi

Xiaomi has a mission to make amazing products with good prices to make everyone in the world enjoy a better life by using the company's technology. Xiaomi partners with Huami to launch Mi Band 5. Details are presented below, as well as in column G of the attached spreadsheet.


  • Profits: 22,191,939,000 RMB or 22.2 billion RMB
  • Revenue Growth: 52.6%
  • New Markets: Xiaomi expands to Africa and partnered with IKEA.
  • New Product Lines: Xiaomi Mi Band 4
  • Stated Ambitions: Xiaomi’s ambition is to improve the lives of billions of people around the world and maximize the number of people they reach.


  • This company has a mission to make amazing products with good prices to make everyone in the world enjoy a better life by using Xiaomi's technology.
  • They want to become the coolest company in the heart of their users. Xiaomi pursues innovation and perfection in its products and affects the lives of hundreds of million people.
  • Company offering in health and wellness space: Xiaomi Mi Band 1, Xiaomi Mi Band 2, Xiaomi Mi Band 3, and Xiaomi Mi Band 4. It also offers IoT products, internet services, and smartphones.


  • Specific pillars of offering: The Xiaomi Mi Band is a health and fitness tracker and wearable that can connect to IoT devices.
  • Notable Product Launches: Xiaomi Mi Band 4 successfully sold 1 million units on the first 8 days after the release date.
  • Markets: Xiaomi Mi operates in 80 countries all around the world such as in Europe, the United States, Asia, Australia, and Africa.
  • Number of products sold: Xiaomi has sold 23 million Mi Band units.
  • Partnerships: Xiaomi has partnership with IKEA to sell all of its products including Mi Band. It has partnered with Huami to launch Mi Band 5, and has partnered with Google Fit.
  • Innovations: Xiaomi Mi Band 4 can be used for IoT products that were launched by Xiaomi and Mi Band 5 has an NFC support.
  • Sentiments: Tech Advisor UK gave Xiaomi Mi Band 3 a 4.5/5 rating because of its easy-adjustable band that uses the same material as the hypoallergenic wristbands. Xiaomi Mi Band 2 got a 4.4/5 rating from 159 reviews on Product Review with positive comments for being a great tracker, while one customer mentioned charging it once but lasted for one month.
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Competitive Landscape - Garmin / Garmin Health

Garmin is a leading wearable technology maker that mainly caters to tracking fitness and health of their customers during sports and exercise activities such as running, swimming, diving, indoor sports and exercise, and other outdoor recreation. It is active in 5 markets worldwide and has sold over 200 million products since its inception. The spreadsheet is attached here.

Key Annual Report Insights

Company Mission and Specific Pillars of Offering

Notable Product Launches

  • Garmin has recently launched a new line of luxury watches called the MARQ line in the 2nd quarter of 2019 in order to strategically position themselves within the luxury watchmaking space.

Market Availability and Product Sales Figures

  • Garmin is currently active in 5 markets (Europe, Asia, Middle East, North & South America and Australia), 37 locations (including Turkey, Qatar, Slovenia, South Africa, Brazil and Jordan) and 60 offices around the world.
  • As at October 2018, Garmin had sold over 200 million products globally.

Sponsorship/Partnerships, Innovations & Sentiment

  • In 2019, Garmin partnered with Verizon to produce its first LTE cellular-equipped fitness watch.
  • It has also collaborated with AtlasGo for improved functionality on their wearable tracking tech, and Actigraph, a maker of medical-grade monitors, for access to their health expertise in transmitting health data to consumers in real time.
  • A host of Garmin's products, such as the the Fenix MultiSport GPS watches are commercially viable because they provide users with the ability to set their own pacing strategy from the watch, as well as solar charging capabilities and altitude & heat acclimatization.
  • The Fenix MultiSport watches mentioned above were released to rave reviews, with T3 giving the device 4.5 out of 5 stars for its PacePro feature, build quality and ergonomic advantages.

Female Health Tracking Efforts

  • In April 2019, Garmin added a new feature to its Garmin Connect app to help women in tracking their menstrual cycles.
  • The Menstrual Cycle Tracking can be used to log your cycle and include notes about each month, as well as keep track of various symptoms daily, keep records of physical and emotional changes, and view a monthly prediction of ideal fertility days if needed.

Research Strategy

Our research began by exploring financial and private company databases to find revenue and profit information about the company. We then explored the company's website and other official company pages to find information about their mission, product offering, and the markets and locations their products are available in. Finally, we culled industry and other news articles to find information about their sponsorship and partnerships, number of products sold, retail or commerce innovations and the prevailing sentiment surrounding their products.
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Competitive Landscape - Jawbone

After liquidating its assets in 2017, Jawbone is making a comeback as Jawbone Health. The company is starting as a personalized subscription-based service. Related details can be found in the attached spreadsheet.


  • Jawbone Health has raised $65.4 million in funding. Executives from SignalFire, Refactor Capital and Polymath Ventures are named among the board of directors.
  • The company wants to establish itself as a subscription-based personalized service that utilizes a person's health data, combined with human and artificial intelligence, to promote healthy living among its members.
  • The company will be mostly platform-agnostic, partnering with other device makers. The company has also partnered with Salesforce to use its Health Cloud.


We began our research by doing a background study of Jawbone. We learned through this approach that Jawbone liquidated its assets facing losses in 2017. Its founder and CEO Hosain Rahman has started anew as Jawbone Health, which will be a subscription-based personalized health service. We then visited the main page of Jawbone, where we were greeted with a blank page. On further inspection, we learned that the new website of the company is branded as Jawbone Health. The new website did not have any information as to products or anything suggestive of its products.

We next went ahead and started to track the company on third party websites such as Crunchbase, Owler, ZoomInfo, LinkedIn, CNBC, Hoovers, and Macrotrends to find the financial information (or a summarized annual report) as available. We found the amount of funding received by the newly found company. However, no information required by the request was available. On some of these sites, Jawbone Health was not even listed.

We then conducted a dedicated in-depth press scan of Jawbone Health. We searched in various health and wellness related sites like Medcity News, Mobile Health News, Healthline, USA Today Health,, and Wearable. The press scan provided us with the information as to the design and structure of Jawbone Health's service offerings. We learned that there have been no announcements related to the company's launch date, pricing details, specific services, target markets, goals, and anything of constructive information. Only the surface information as to the background and structure of the company was released in public as of yet.

We have provided the information available (that which has been announced) in related rows. The rest of the rows are filled with N/A.
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Competitive Landscape - Apple

The annual revenue of Apple in 2018 was $265.6 billion. The company operates in 120 countries in total and has around 55 million active Apple watch users. Full details may be found on the attached spreadsheet.


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Competitive Landscape - Samsung

A competitive analysis, including information, such as key annual report insights, offerings, product launches, product sales, sentiments, etc., of Samsung, as it applies to its wearables and/or platforms has been provided in column C, rows 3-12 of the attached spreadsheet. Its wearables are a sub-segment of its mobile business operations. In 2018, the company shipped 10.7 million wearables.


  • Samsung's mission/goal is to be at the forefront of creating the best products and services to provide consumers with the best satisfaction. Furthermore, it also aims to contribute significantly to society for the common interest.
  • Overall, the company offers products according to three main business areas. They are consumer electronics, IT & mobile communications, and device solutions.
  • In 2018, Samsung's mobile segment, a super segment to its wearables, generated $91.508 billion (or ₩100.677 trillion) in net revenue while its operating profit was $9.245 billion (or ₩10.172 trillion).
  • In 2017, Samsung's mobile operating segment, a super segment to its wearables, generated $94.306 billion (or ₩106.668 trillion). This is a dip in net revenue compared to its revenue in 2018 ($91.508 billion or ₩100.677 trillion), at a calculated CAGR of -5.62% from 2017 to 2018.
  • In October 2019, Samsung released Galaxy Watch Active2, a new wearable that provides multiple fitness and wellness functionalities.
  • Samsung shipped 10.7 million wearables in 2018, securing the fifth spot behind Apple, Xiaomi, Fitbit, and Huawei, with a global market share of 6.2%.


To provide key annual report insights, such as revenue, profit, growths, new markets, new product lines, and stated ambitions, specific to its health and wellness business (especially wearables and Samsung Health) we found and thoroughly reviewed Samsung's 2018 annual report; however, we found that it does not report its financial and business activities in this regard. Samsung operates and produces reports for four segments only: consumer electronics (“CE”), information technology & mobile communications (“IM”), device solutions (“DS”), and Harman. Furthermore, research into these segments across its website and product pages show that it categorizes its wearables and Samsung Health app in its mobile segment. We also searched for the share of revenue accounted for by its wearables within the mobile segment but found no relevant data. In all, while we could provide relevant statistics including the net revenue, operating profit, and growth, there was no mention of new markets, new product lines, and stated ambitions. Hence, we have indicated 'N/A' for these in the appropriate cells.

Note that as per Samsung's annual report, we converted all figures in Korean currency to USD at the "rate of ₩1,100.2 to US $1 — the average exchange rate for the year ended December 31, 2018." For the year ended December 31, 2017, it was ₩1131.08 to US $1. These calculations are below.

Samsung's mobile segment generated ₩100.677 trillion in net revenue and ₩10.172 trillion as operating profit in 2018. These translate into $91.508 billion (i.e., ₩10.172 trillion / ₩1,100.2 = $91.508 billion) and $9.245 billion (i.e., ₩10.172 trillion / ₩1,100.2 = $9.245 billion), respectively. Again, for 2017, the same segment generated ₩106.668 trillion in revenue. This translates to $94.306 billion (i.e., ₩106.668 trillion / ₩1131.08) = $94.306 billion.

Lastly, we used an online CAGR calculator to calculate the growth rate of its revenue from 2017 to 2018.
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Competitive Landscape - Fitbit

Fitbit has 27.6 million active users in 87 countries across North America, South America, Asia-Pacific, and Europe. Its top products in Q4 FY18 were Fitbit Charge 3, Fitbit Versa, and Fitbit Ace, which contributed 79% to its total revenue. The required information pertaining to the company has been populated in the attached spreadsheet.


  • Fitbit generated a revenue of $1.51 billion in 2018. Its sales declined by 6% YoY and it made a loss of $185.8 million. Fitbit Care, Fitbit Ace, Fitbit Versa Collection were the new product lines launched in 2018.
  • The mission of the company is "to help people achieve positive health, wellness, and fitness outcomes by empowering them with intelligent insights, personalized guidance, and the motivation to reach their goals."
  • Fitbit sponsors marathon events and is the “Official Wearable,” “Official Sleep Tracker” and Jersey Patch Sponsor of the Minnesota Timberwolves.
  • Fitbit's e-commerce site makes personalised recommendations to its users.
  • The ratings of Fitbit's most popular products range between 3.4 and 4.1 on Amazon.
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Fitbit Subscribers

Fitbit has not released the actual number of subscribers to its Fitbit Coach product, but it is estimated that as of 2018, there were approximately 393,000 subscribers. Fitbit's new product, Fitbit Premium, was just launched in September 2019 and the company has not released any subscription numbers as yet.


  • Less than 1% of Fitbit's revenue is from subscriptions and as of November 2018, Fitbit Coach had at most 393,000 subscribers.
  • On August 28, 2019, Fitbit announced its Fitbit Premium health and fitness subscription service. Since the first subscribers were just enrolled in September 2019, Fitbit has not released subscription numbers yet.
  • As of 2018, Fitbit had about 27.6 million active users.


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Fitbit Reviews

Professionals and customers using Fitbit devices seem to have different views about the gadgets. While professionals feel that Fitbit devices are among the top fitness tracking gadgets in the market, some customers feel that the devices are prone to damage after a few years of use and are not compatible with some smartphones. Regardless, the merits of using Fitbit devices outweigh the demerits.


  • According to Tech Radar, the best Fitbit devices are Fitbit Charge 3, Fitbit Inspire HR, Fitbit Versa 2, Fitbit Flex 2, Fitbit Versa Lite, Fitbit Ionic, Fitbit Inspire, Fitbit Versa, Fitbit Alta HR, and Fitbit Charge 2.
  • These devices have been ranked with a consideration to their ability to track heart rate, ability to resist water, battery life, compatibility with various operating systems, prices, among others.
  • Tech Radar ranks Charge 3 as the best Fitbit for fitness tracking because of its larger screen as compared to the previous Charge series. The device also has various features, such as a guided breathing, heart rate tracker, improved notifications, swim tracking, among others.
  • According to PCMag, Fitbit Versa 2 is one of the best fitness trackers by Fitbit.
  • The Versa 2 is classified as the "Editors' Choice" because of its attractive AMOLED screen with an always-on option, many useful fitness features, and apps, long battery life, microphone for Amazon Alexa, Fitbit Pay, among others.
  • The editor, however, feels that the downside of Versa 2 is its screen that is not as bright as the original model, and Alexa's responses are text only.
  • The bottom line, however, is that Fitbit Versa 2 feels and looks attractive, is packed with great fitness features, and is "cheaper than the iOS-only Apple Watch."


  • On the Fitbit Community forum, various users have expressed their frustrations since their smartphones are not compatible with some Fitbit devices.
  • According to the clients, they feel as if the Fitbit devices are primarily made for compatibility with Apple smartphones.
  • "Michiganlady," a user on the platform who uses LG Stylo 4, says, "Everybody doesn't have an Apple phone. Most of the app is compatible with the Apple phone."
  • However, CatinaHile Jogger, another user on the forum, says, "My Stylo 4 works."
  • According to these two contradicting statements, it seems that the devices are not tech-friendly, especially to users who are not tech-savvy and may need more support to get the apps working with their smartphones.
  • According to the customer reviews on Trustpilot, many users seem agitated by the devices offered by Fitbit.
  • A customer, Simon, vents his frustration of the Fitbit device failing to sync with his phone after updating its software.
  • Simon has tried all the troubleshooting methods emailed to him by customer support, but they have not been successful, which has rendered the device worthless to him.
  • According to the customer, it's evident that his frustration is not about the device not working properly after a software update, but rather by the inability by the customer service to offer a solution.
  • Another customer, Andrew Arntfield, says that his Fitbit Alta HR broke down 24 months after purchase, a problem that he believes is common among other Alta HR users who have used the device for the same time.
  • Arntfield feels short-changed as Fitbit company cannot rectify the faulty hardware since "it is out of warranty."
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Jawbone's Subscription Health Platform

Jawbone's subscription-based health platform is a personalized subscription service that utilizes continuous health information combined with human and machine intelligence to help remotely monitor clients' health needs on a daily basis.



  • Jawbone's subscription health platform is a personalized subscription service that utilizes continuous health information combined with human and machine intelligence to remotely take care of clients' health needs on a daily basis.
  • It addresses the problem of lifestyle-related diseases that can be prevented if detected early and a subsequent healthier lifestyle adopted.


  • To catch lifestyle diseases early and help people prevent or prolong the onset of it.
  • To help minimize the massive costs associated with chronic diseases when medical intervention is not sought early enough.



  • Members wear a monitoring device (band) on their wrist with information being relayed in the cloud.
  • The data is processed and relayed to the client through a deeply personalized mobile app.
  • Then, human experts review the data and act on it, in order to provide a solution quickly.


  • When the clients open the app, they are introduced to Jaw Bone Health as their personalized health and wellness partner.
  • They are asked to enter their basic info and insurance details in order to set up an account.
  • Then, the account is seamlessly personalized through the use of a health cloud system.
  • Then, data is run through a SMART COACH — which is an AI engine that sifts through data to deliver actualized personalized tips to its registered members and the caregivers concerned.
  • Following this, the wrist band is powered up with info as it is being personalized.
  • Once fully logged onto the system, a human member of the health team welcomes the client to the jaw bone health platform.
  • The client's profile and electronic health record information are populated into the system to help monitor what's going on with him/her.
  • Smart Coach continuously scans for various chronic and lifestyle diseases 24/7 so that nothing critical is missed.
  • The algorithm of Jaw Bones Health sifts through a number of data input to identify things that might be useful to the client and their care team.
  • As a supporting structure, clinical tools are usually provided to help make sense of all the data sources that will be collected.


  • Clinical validation means users can trust the system to accurately catch health issues early enough.
  • The health cloud also ensures that the client's health care team is coordinated securely and enabled with the right tools, helping Jaw Bones in giving its clients complete patient-centric solutions to their health concerns.
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Fitbit Press Scan

A collection of 22 articles and press mentions of Fitbit between 4/1/19 and 9/30/19 in the US are provided below. Fitbit news for this time period included promotions, a possible acquisition, new products, and new functions, among other topics.


Fitbit Unveils Cool Apple Watch Rival: Fitbit Versa 2 With Amazon Alexa

  • Forbes published an article on August 28, 2019, that focused on the launch of Fitbit Versa 2 (a smartwatch) designed to take the fitness monitoring to another level. The article considered Fitbit's smartwatch as a rival to Apple's smartwatch.

Fitbit is reportedly considering a sale, Google named as a possible buyer

  • USAToday published an article on September 22, 2019, that discussed a possible sale of the Fitbit company to Google's parent company, Alphabet due to Fitbit's struggles to compete with Apple and Samsung.

Fitbit stock gains after topping earnings and revenue expectations

  • MarketWatch published an article on May 2, 2019, focused on the growth of Fitbit's tracker device sales for the first time in the last 3 years. The article compared the company's revenue for the three years to show growth.

fitbit pay will also work with NYC's subway turnstiles

  • Tech Crunch published an article on May 29, 2019, discussing how Fitbit's mobile payment system called Fitbit pay will also work with NYC's subway turnstiles.

91-year-old accused in killing where Fitbit gave clues dies

  • The Seattle Times published an article on September 12, 2019, discussing how a 91-year old man of California died after he was arrested the previous year in the killing of his stepdaughter. The article mentioned that Fitbit of the stepdaughter helped provide clues to police.

Exclusive: Fitbit considers whether it should explore a sale — sources

  • Reuters published an article on September 20, 2019, discussing how Fitbit has been in talks with investment banks about the probability of exploring sales amid challenges in successfully pivoting from trackers to smartwatches.

Apple, Keurig Dr Pepper, Dollar Tree, Fitbit press U.S. to drop China tariff plan

  • Reuters published an article on June 20, 2019, discussing how Fitbit along with other companies filed a letter of opposition to a Trump administration plan for more US traffic on Chinese goods.

Fitbit’s next Versa smartwatch leaks with Alexa and OLED display

  • The Verge published an article on August 1, 2019, focused on the leaks of Fitbit's next-generation watch Versa. The article discussed the outer appearance of the watch as analyzed through the leaks.

Fitbit craters after cutting guidance

  • CNBC published an article on July 31, 2019, discussing how Fitbit's shares dropped in value soon after the company cuts revenue guidance. The article mentioned the drop to be of 21% in the value of the shares.

Smartwatch Shipments Up 48%: Apple 36%, Samsung 11%, Imoo 9%, Fitbit 5.5% Of Market

  • Forbes published an article on May 2, 2019, that compares the smartwatch market of Fitbit to Apple, Samsung, and Imoo smartwatch market in terms of sales.

Prime Day Apple Watch, Fitbit & Garmin Deals (2019): The Best Smartwatch Deals on Amazon Shared by Deal Tomato

  • PR Newswire in a press release on July 13, 2019, discusses the Amazon Prime Day sales with amazing deals on Fitbit's Ionic, Versa, Charge 3.


  • The Verge published an article on September 9, 2019, detailing the pros and cons of Fitbit Versa 2 smartwatch. The article claimed the watch to be a dumb smartwatch.

Fitbit’s Versa, Ionic, and Ace fitness trackers are cheaper for Prime Day

  • The Verge published an article on July 16, 2019, focused on the cheaper prices of Fitbit's Versa and Ionic for Prime Day sales. The article mentioned a cut of $30 in the price of Versa while a cut of $80 in the price of Ionic.

FITBIT now lets you get motivated by your own Bitmoji face

  • CNET in a press release on April 4, 2019, discusses how Fitbit introduced a special feature that lets the users create their face bitmoji on the smartwatch.

How to reset your Fitbit Flex to its factory settings using an official Flex charger and a paperclip

  • Business Insider in an article published on September 5, 2019, provides information regarding resetting the Fitbit Flex to its factory settings using a Flex charger and a paperclip.

Report: Apple Watch continues to dominate wearables market during Q2 in US and Canada

  • 9TO5Mac in an article published on August 15, 2019, discusses how Fitbit continues to lack in terms of market shares of smartwatches in the US. The article compares the sales metrics of Fitbit to that of Apple.

Livongo will work with Apple Watch and other wearables to nudge you into healthy habits

  • CNBC in a press release on June 26, 2019, discusses the integration of Livongo, a US-based digital health service with Fitbit aiming to provide alerts about healthy exercise, eating, and relaxation.

Fitbit Versa 2 vs Apple Watch 4

  • Techradar in an article published on September 01, 2019, compared Fitbit's Versa 2 with Apple Watch 4. Additionally, the article also talks about Fitbit's Versa 2 to hit stores in the US on September 15.

Fitbit Charge 3 Now Integrated With UnitedHealthcare Motion Walking Program; Fitbit Inspire HR to be Added to the Wearable Device Program Later This Year

  • Business Wire in a press release on May 14, 2019, discusses the announcement made by Fitbit in the US on the next phase integration of Fitbit Charge 3, the best-selling health and fitness tracker in the US with UnitedHealthcare Motion.

Fitbit Is Having A Huge Father's Day Sale On The Ionic, Versa, And Charge 3

  • Women's Health published an article on June 4, 2019, discussing the huge Father's Day sales of Fitbit's gadgets in the US. The article talks about the discounts being offered on tons of models including the Fitbit Versa and Charge 3.

Fitbit is rolling deeper into health with new programs and hardware after a lackluster Q4

  • Business Insider in an article published on August 29, 2019, discussed how Fitbit is rolling deeper into the health sector with its new programs and gadgets.

Fitbit CEO James Park Announces ‘Premium Subscription’ to Compete With Apple Watch

  • Observer published an article on August 28, 2019, that focuses on the announcement made by Fitbit's CEO regarding rolling out premium subscription service in the US to compete with Apple.
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Huawei's 5G Prospects in Health & Wellness

The prospect of Huawei’s 5G technology when it comes to the health and wellness industry in China is overwhelmingly positive, as the company is a pioneer in 5G healthcare technology. Huawei revolutionized surgeries, hospital healthcare, and telemedicine within the country. However, no further insight could be found regarding the global reach of Huawei’s 5G healthcare technology. The lack of a global insight can be attributed to the US’ ban on Huawei’s 5G technology and urging other countries to do the same.

Remote Surgeries

  • Huawei’s 5G prospects when it comes to remote hospital surgeries, an aspect of health and wellness, looks positive as many hospitals are benefiting from the fast connection speed and low latency provided by the 5G technology.
  • Many hospitals are benefiting from 5G networks. The next-generation mobile technology offers “offers faster data rates, reduced latency, energy savings, cost reductions, higher system capacity, and massive device connectivity,” within smart Chinese hospitals, healthcare, and other related industries, as stated by the South China Morning Post.
  • Surgeons experienced the benefits of 5G connectivity at the People’s Hospital of Gaozhou during a surgical procedure conducted on a 41-year old female in the hospital. The “ultra-fast” 5G connection was experienced by a team of doctors who were viewing the procedure 400 kilometers away, on a high definition screen. The 5G connection also delivered advanced telediagnosis to the team of doctors, which included the patient’s dynamic ultrasonography and a three-dimensional rendering of her heart.
  • Moreover, 5G connection helped China conduct its first robot remote surgery with the collaboration of China Mobile and Huawei. The surgery was conducted in the Chinese PLA General Hospital in Beijing. The surgery was conducted by a neurosurgeon located 3,000 kilometers away.
  • Huawei also helped conduct another remote surgery with the use of its 5G connection. The animal surgery experiment was physically conducted in Mengchao Hepatobiliary Hospital. The operators were located in the Chinese Southeast Research Institute located 50 kilometers away. The operation was transmitted in real-time using the 5G technology.
  • The operation lasted for 60 minutes, and the delay time was low. Because of the fast speed of the 5G connectivity, the surgery was done neatly, and the experimental animals survived the process.

Telemedicine and Telediagnosis

  • After the implementation of the telehealthcare pricing and assurance policy last August 2019, many hospitals are benefiting from 5G connectivity as it is currently improving primary healthcare in more than thirty general hospitals and telecom enterprises.
  • Huawei’s contribution to telemedicine and overall hospital healthcare had been positive since the start of its research towards 5G and healthcare in 2016. Huawei’s 5G research contributed to various aspects of telemedicine, including telediagnosis, ultrasonic diagnosis, and training online.
  • An example of the benefits of 5G technology when it comes to telediagnosis was during an initiation ceremony, in where various institutions such as the China-Japan Friendship Hospital, West China Hospital of Sichuan University, Guizhou Provincial People’s Hospital, and other institutions, completed a joint chemotherapy diagnosis for three severe cases. The diagnosis was supported by 5G technology, where pathological and radiological images were transferred and shared at high speeds.
  • With the indicated reports above, it is clear to see that the prospects of Huawei’s 5G technology are positive when it comes to telemedicine and telediagnosis in the health and wellness industry.

Huawei's 5G Technology is Improving Overall Hospital Care

  • Many hospitals in China are now adapting to 5G connectivity because it improves overall hospital care. In a report by Huawei, more than one hundred hospitals are exploring the benefits of 5G when it comes to overall hospital care.
  • 5G is known to have various uses in hospitals such as remote group consultations, remote ultrasound, remote emergency rescue, remote training, logistics, and remote surgery.
  • Intra-hospital monitoring is also a game-changer when it comes to overall hospital healthcare. 5G technology helps various hospitals to “collect, report, and transmit patient information” through the use of wearable devices. Overall, 5G technology made wireless intra-hospital monitoring possible and improved hospital healthcare entirely.
  • Additionally, since 2019, the commercialization of 5G had helped develop 5G healthcare technology. It has also been improving at a rapid pace.
  • Huawei leveraged this commercialization by working with three major operators in China, improving the company’s prospects and market penetration when it comes to 5G hospital healthcare.

Additional Information

  • Huawei and Philips are developing a healthcare solution that combines machine learning and artificial intelligence.
  • Huawei’s Healthcare technology has helped develop China’s, Henan Province. Additionally, Huawei’s telemedicine system is used in over 1,000 institutions in China and abroad. It has also handled about 120,000 patient consultations and has created various educational sessions for about 400,000 people.
  • 5G technology is expected to improve healthcare globally in various ways. Its ability to transmit large imaging files can help increase the overall quality of care in hospitals. Additionally, the technology can also help in real-time remote monitoring.

Research Strategy

The team was able to derive three insights from trusted sources such as South China Morning Post, Light Reading, and Huawei Insights. However, a fourth insight into the prospects of Huawei’s 5G in health and wellness could not be found due to the lack of information.

The research team started the search by looking into pre-compiled information about the prospects of Huawei’s 5G technology when it comes to the health and wellness industry. We were able to find various articles talking about Huawei’s 5G technology. However, the data we found was inconclusive and did not discuss any information specific to the topic.

The team then started to look into media sources regarding the given topic. We referred ourselves to trusted sources such as Forbes, Bloomberg, and others. However, most of the topic was detailed towards Huawei’s 5G technology in general and nothing specific to health and wellness. Bloomberg produced an article in 2017 that discussed healthcare and Huawei’s contribution towards Chinese healthcare development, but once again, the report was inconclusive.

The team then decided to concentrate the search on the APAC region, specifically China, as Huawei is a Chinese owned company. We visited various media sites such as South China Morning Post, Hicom-Asia,, and others. During this search, we were able to derive insights from an article published by the South China Morning Post, regarding how 5G is revolutionizing remote surgeries, and Huawei being the forefront in this innovation. We furthered the search by looking into Huawei’s research towards 5G healthcare, and we were able to find various reports regarding the improvements of health and wellness in hospitals with the use of Huawei’s 5G technology. Upon further analysis, the team was able to find three insights regarding the prospects of Huawei’s 5G technology when it comes to the health and wellness industry.

The research team then decided to look into the reach of Huawei’s 5G healthcare technology in various countries. The team hypothesized that we might be able to triangulate or derive the fourth insight by looking into the influences of 5G’s healthcare technology in other countries. We were able an article from the South China Morning Post that discussed Brazil’s decision not to bar Huawei’s 5G technology, but the report did not detail anything specific to health and wellness. Various articles further discussed other country’s standpoint when it comes to Huawei’s 5G technology, such as Canada’s postponement of the decision whether to bring Huawei’s 5G technology within the country, and the United Kingdom’s stand on Huawei’s 5G technology. However, no data could be found regarding the given topic.

After the exhaustive search, the team concluded that information regarding the fourth insight about the prospect of Huawei’s 5G technology in health and wellness could not be found. Additionally, the lack of a global insight regarding Huawei’s 5G healthcare technology cannot be found. This lack of information can be attributed to the US’ need to ban the technology within the country and urging other countries to do the same.

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Apple Collaboration in Health & Wellness

Apple has been trying to get a foothold in the Health and Wellness space by promoting its Health Records API and Apple Watch. The company has collaborated with healthcare providers like Meditech and UnitedHealthcare; and engaged with companies Allscripts, Aetna, and Devoted Health to reach a wider segment of health and wellness space.

Apple Health and Wellness Collaborations

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Government Ambitions on Health & Wellness Platforms

Governments across the globe are focusing their efforts on bringing digital solutions into their healthcare systems. African countries are still in the phase of transitioning from traditional to a more digital approach to health care, including the way information is stored and conveyed. Other emerging markets are reaching a more developed position, with a rise in health and wellness platforms and AI. Meanwhile, the United States and Europe are more focused on wellness platforms. The EU, in particular, has several projects that aim at finding ways to promote a healthier lifestyle and address conditions like obesity, mental health, and even domestic violence through digital platforms.





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Agnostic Health & Wellness Platforms

The current market of agnostic health and wellness platforms shows an increased move towards the use of technology and a more holistic view of health to create personalized, meaningful wellness experiences that promote overall health.


  • A health and wellness platform is used to help administer and organize a wellness program for a group of people (usually employees). They are used as a tool to support a healthy lifestyle, using behavior change science to educate and promote awareness, motivate people, teach and provide tools and create a culture of healthiness and encourage support.
  • WellSteps, a major national provider of wellness programs, says a good wellness platform should contain 10 features: 1) a health assessment; 2) education; 3) tracking for participation and activity; 4) a mobile app which increases engagement; 5) incentives and rewards tracking; 6) step-by-step how to be healthy instruction either via video or live conferencing; 7) tools like equipment or physical guides; 8) campaigns and challenge; 9) encourage social interaction and support; and 10) create a culture of health.
  • Current trends in the wellness space as related to agnostic health and wellness platforms include early and often monitoring, intuitive technology, personalized goal-setting, promoting a team atmosphere, real time analytics, engaging and accessible content, highlighting stress, promoting internal champions, support for all generations and a focus on culture.


  • A emphasis on stress and self-care is a hot trend for 2019, as more people and medical professionals realize its impact on overall wellness. Health and wellness platforms will continue taking a more holistic view of health, encouraging activities like mindfulness. This ties in with creating a culture of wellness, as people need to see self-care as acceptable and something to be prioritized.
  • Grandview Research found that stress management will be the highest growing segment of the corporate wellness market, especially as companies begin implementing things like on-site yoga.


  • Grandview Research found that the overall corporate wellness market will reach $90.7 billion by 2026, growing at 6.8% CAGR.
  • ResearchandMarkets has a slightly different figure, $72 billion by 2023, but the growth trend is still evident, with a predicted CAGR of 8%.


  • More and more platforms are choosing integrated programs that work on various (and multiple) systems. By using omnichannel engagement and delivery, these programs can increase accessibility and improve adherence.
  • Current health and wellness platforms should offer seamless integration between web-based delivery, mobile apps and health technology like wearables.
  • People are increasingly relying on devices to monitor their health, including diet, exercise and sleep. Therefore, a robust health and wellness platform would need to be agnostic to work with all of these.
  • Engagement is best when it is highly accessible, so a successful wellness program would work have to work with various systems.
  • This integrated approach leads to the platforms feeling more personal.


  • Similar to integrated programs, and definitely tying into this trend, is the increased demand for artificial intelligence (AI) to create a robust level of personalization and customization to sustain engagement between human touchpoints.
  • AI will not only help build deeper profiles of individuals but custom programs increase engagement and adherence.
  • Employees want access to wellness information that is "relevant and timely to them".
  • Combining AI with the above trend of integrated delivery creates a better user experience based on the individual's actual preferences and goals.


  • Similar to stress, financial wellness is a prominent trend predicted to gain traction in the industry. Tools like debt calculators, financial counseling, retirement planning and budget education are now being integrated into wellness platforms.
  • This is because employers are discovering that financial difficulties or worries are affecting employee performance. Distracted employees have increased errors, reduced productivity and increased absenteeism.
  • Financial wellness can help appease anxiety and allow people to focus more wholly on their work.

From Part 06
  • "revenues increased in 2018 by £36.7 million (+4 percent) to £945.8 million, and adjusted EBITDA increased by £5.8 million (+6 per cent) to £100.0 million. "
  • "1.53million people reached and 350000 gym suscribers"
  • "In 2019 and beyond, we will continue to make our services and expertise more widely accessible, across a more diverse population, including those people who wouldn’t ordinarily be able to pay for, or access, our services"
  • "Our strategic aim is to improve the health of the UK population. Our charitable aims are to advance, promote and maintain health and healthcare of all descriptions and to prevent, relieve and cure sickness and ill health of any kind."
From Part 07
  • "We are a bunch of energetic, creative and humble human beings determined to transform wellbeing in the workplace and help organisations to create environments where people can thrive and do their best work. Our mission is to optimise employee engagement and support mental health in the workplace through evidence based, tailored face to face programmes and innovative user focused technology."
  • "Ireland (HQ) 42D Pearse Street, D2, Dublin +353 1 903 8279 United Kingdom 87 Charterhouse Street, London +44 20 3318 3343 France 33 Rue la Fayette, 75009 Paris +33 1 8721 0434 Netherlands Weesperstraat 61-105, Amsterdam +31 20 808 1752"
  • "“Bringing a wealth of experience to the table, Zevo Health has gone above and beyond our expectations in designing a creative and tailored wellness solution for our diverse staff & work environment. I have no hesitation in recommending Zevo Health as a trusted wellness partner for any organisation.“ Anne Heraty, CEO Cpl Resources plc"
  • "“We are very happy with Zevo Health and pleased to be working with your team. I don’t know how you manage to make every company feel like they are your No.1 customer – it’s an impressive skill which seems to come naturally to you guys.” Josephine Austin, HR Director, Ocuco"
  • "Whether you want to tone up, relax, get healthy or change your habits Zevo Health has you covered. We believe the best way to attract people to a healthier lifestyle is to develop products that make that lifestyle more enjoyable. Zevo Health is a science-based app, that will help you build healthy rituals into your life, just like an elite athlete. We integrate with all of the leading fitness trackers and our health coaches are always on hand to answer any specific questions. "
  • "We understand that every company has different goals, needs and characteristics. Our team of mental and physical health experts conduct in-depth research and thereafter develop and tailor strategic wellness programmes based on the outcome of our analysis. We have found this to be the most effective method of implementing purpose-built wellness programmes that create impactful positive change on both micro (individual) and macro (organisational) levels."
  • "The company employs about 37 people and had a turnover of €1.9 million last year. It’s currently growing its operations in Britain and looking at further overseas expansion. "
From Part 09
From Part 11
From Part 12
  • "When Nike Inc. (NYSE:NKE) announced in 2014 that it was ending production of its wearable fitness tracker, the FuelBand, much of the business media was puzzled. Wired declared, "Nike failed," while others struggled understand the decision, surprised that the FuelBand was "out of gas" already."
  • "Nike has decided to get out of the wearable technology market entirely, according to a brand-new report from CNET. The company is said to have come to the conclusion that fitness software has a more stable future at the company, leading to the discontinuation of the FuelBand and other wearable fitness products and the firing of most of the 70 employees currently working in that division."
  • "Nike is here “to bring inspiration and innovation to every athlete* in the world” (*if you have a body, you are an athlete)."
From Part 14
  • "In the health and fitness domain, Huawei has established productive partnerships with more than 100 well-known companies, universities, and research institutes. Users of Huawei’s Health app have topped 100 million."
  • "Huawei is a private company wholly owned by its employees. Through the Union of Huawei Investment & Holding Co., Ltd., we implement an Employee Shareholding Scheme that involves 96,768 employee shareholders. This scheme is limited to employees. No government agency or outside organization holds shares in Huawei."
  • "Founded in 1987, Huawei is a leading global information and communications technology (ICT) solutions provider. We are committed to bringing digital to every person, home and organization for a fully connected, intelligent world. We have nearly 188,000 employees, and we operate in more than 170 countries and regions, serving more than three billion people around the world."
  • "The Enterprise Business builds a digital infrastructure platform by using new ICT technologies such as cloud computing, software-defined networking, big data and Internet of Things to provide products and services that help industries (such as government, public utilities, finance, energy, transport, and manufacturing) go digital."
  • "The Carrier Business provides a series of products, services and business solutions encompassing wireless network, fixed network, cloud core network, carrier software, IT infrastructure, network energy, professional services, and network rollout services, for global telecom carriers."
  • "The Consumer Business provides smartphones, tablets, wearable devices, converged home devices, as well as the applications on these devices for consumers and businesses"
  • "ICT is reinventing healthcare, from fully connected eHospitals that can deliver services to more and more people, to integrated regional networks that help reduce costs, cut errors, and improve service quality."
  • "Huawei’s fully connected healthcare solutions provide medical professionals and organizations with the collaborative infrastructure they need to securely share, process, and use healthcare data, to more effectively care for their patients."
  • "Elsewhere, our advanced, people-oriented medical services solutions use a variety of telemedicine applications to enable remote HD video, teleconsultation, remote surgical demonstrations, medical video-on-demand, and remote doctors’ visits."
  • "Agile Network e-Hospital Solution Equipping hospitals with a smart, robust, and secure, next-generation agile network underpinned by Software-Defined Networking (SDN)."
  • "Regional Healthcare Information Network Solution Leveraging cloud computing and LTE communications to reduce costs, reduce errors, and improve the patient experience."
  • "Huawei’s Multi-Channel HD Telemedicine Solution enabling teleconsultation, surgical demonstrations, medical education, outdoor first aid, and mobile ward rounds."
  • "Huawei Consumer Business Group today announced that its HUAWEI WATCH GT smartwatch has sold more than two million units globally since its launch last October, making it the most popular Huawei smartwatch worldwide."
  • "Huawei has achieved year-on-year growth of 282.2% compared to the same quarter last year, shipping five million units in total which puts it among the top three global wearable vendors."
  • "Huawei launched a new 5G flagship smartphone lineup Thursday without pre-installed Google-licensed apps as the Chinese tech giant faces fallout from a U.S. blacklist earlier this year."
From Part 20
From Part 22
  • "These days Fitbit has a wide range of products that are bound to suit most lifestyles and a range of budgets. From those who love running outdoors to folks who love the gym to customers who just want to count steps each day or even buy a tracker for their kids, Fitbit has it all."
  • "Versa 2 includes everything we love about the original, and adds an AMOLED screen with an always-on option, a microphone with Amazon Alexa, and makes Fitbit Pay a standard feature (and not just limited to the Special Edition model), all while keeping its $199.95 price. The Versa 2 is easily our new favorite Android-compatible smartwatch, as well as our Editors' Choice."
  • "Buyer beware. Avoid FitBit! My FitBit Alta HR suddenly stopped working about 23 months after purchase. The green heart rate lights now stay on constantly and the battery drains in about 6 hours. "
  • "This one is on Fitbit, not LG. I just went from the Stylo 3+ (Android 7) to the Stylo 4 (Android :smiling_face_with_sunglasses: and now all of a sudden my versa won't sync. My Versa will only sync to older versions of Android, as evidenced by it syncing to both of my tablets and the old phone. "
From Part 24
From Part 27