By Health

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Part
01

By Health

As requested, a competitive analysis of By-Health, including logo, font, color scheme, target audience and marketing strategy has been included in the attached presentation.

By-Health's market audience is China's middle class families, particularly health-conscious women. The company's marketing strategy is straightforward and to-the-point, without a clear slogan or catchy phrase, focusing on the merits of its family of products — which include vitamins, sleep aids and protein powders.

OVERVIEW
By-Health's products target a variety of audiences, as most products can be taken by anybody without specifying gender or age. The company does have dedicated lines, however, for women, men, children, older citizens and specific to fitness.

The company's logo is red and green, with emphasis on red — a color that in China symbolizes joy and good fortune.

In terms of marketing, By-Health does not resort to elaborate strategies and chooses to let its product speak for itself. Its TV ads and blog posts focus on emphasizing the merits of its products, showing how they can help people better live their lives.

Occasionally, the company has partnered up with celebrities, such as NBA player Yao Ming, for specific campaigns. It should be noted that, since many social media networks are banned in China, By-Health does not have profiles on Twitter, Facebook or YouTube.

CONCLUSION
To wrap up, By-Health's marketing strategy focuses on its product and how it benefits the lives of its customers, which are mostly middle class Chinese families.
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Sources