Hannaford's Brand and Loyalty Program

Part
01
of two
Part
01

Shell Branded Gas Stations and Stores

Shell operates a total of about 39,000 Shell-branded gas stations and stores in the US — which is 25,000 Shell-branded gas stations and 14,000 Shell-branded stores. We have updated this data in column B, row 3 of the attached spreadsheet. However, there is no breakdown of these numbers for each of the states in the US.

Shell-Branded Gas Stations and Shell-Branded Stores

  • There are 25,000 Shell-branded gas stations in the US., with operation in all 50 states.
  • There are 8,300 Shell-branded gas stations in the eastern and southern United States and 6,000 Shell-branded gas stations in the western United States.
  • There are 14,000 Shell-branded stores in the US.

Shell-Branded Retail Stations

  • There are at least 10,000 Shell-branded retail stations in the U.S.
  • There are "more than 6,000 Shell-branded gasoline stations in the western United States" while there are approximately 8,300 in the eastern and southern United States.

Research Strategy

Since the previous submission of this brief identified the number of Shell-branded gas stations in the US, we proceeded to find the breakdown by states. To tried to achieve this, by using the gas station locator on its website to put together this data per state. However, there is no indication that the numbers are for Shell-branded gas stations "since it operates different models, including full ownership of retail stations through to franchise agreements." Hence, we decided not to use it. There is another report that provides a regional breakdown although it doesn't completely tally with the total number. However, in all, no other resources, including annual reports, industry reports, and media publications provided the breakdown of Shell-branded gas stations by state.

Lastly, while we could identify the number of Shell-branded stores in the US, there wasn't any breakdown available. We reviewed its recent annual report where it only reported the total number of Shell-branded retail stations globally. Furthermore, the report described these retail stations as locations where customers "buy fuel and convenience items, including beverages and snacks, and services such as car washes." No other resources, including company websites, media articles, and industry publications revealed a breakdown of the number of Shell-branded stores in the US. Further research could only reveal that there are at least 10,000 Shell-branded retail stations in the U.S. with no further breakdown by states.

Part
02
of two
Part
02

Mapco Branded Gas Stations and Stores

Mapco has 197 gas stations in seven states in the U.S. The company does not provide a breakdown of its convenience stores and gas stations. The requested information has been presented in the attached spreadsheet.

Gas Stations Breakdown

Convenience Stores Breakdown

Research Strategy

On Mapco's store locator page of its website, the company provided information on the locations of all its stores combined with the gas stations by states in the United States but there's no breakdown of the locations by the type of services offered. A search through media sites and the company's press releases did not contain any information on the store locations breakdown by type of services as the information is not readily available. We were able to provide a headcount of the gas stations operated by the company in each market it operates by triangulating the information. It should be noted that some of Mapco stores are attached with gas stations and a definitive number of stores by each states without gas stations is not readily available.
Sources
Sources