Hand Sanitizers

Part
01
of two
Part
01

Hand Sanitizer - Market Size

In 2016 the US hand sanitizer market generated $118 million in annual revenue. This is expected to grow to $226 million by the end of this year. The market is being driven by the growing importance placed on hand hygiene practices in light of disease outbreaks such as Ebola and HINI.

METHODOLOGY

In order to answer this question I first searched for data on the US hand sanitizer market size through industry reports. Here I was able to find data on the size of the market, plus information on how fast it is growing.

I then looked for further information that was requested, such as the market size specific to location of use (such as airports), the number of bathrooms sanitizer is used in. However, after searching through industry reports (e.g. this one on the North America hand sanitizer market, this one on the alcohol-based disinfectants market, this report on what's driving the hand sanitizer market, and this one on the global hand sanitizers industry), academic research, online articles and online databases I found that no such data existed. I believe that this is because it is yet to be collected.

I attempted to calculate these figures in several ways, for example by finding data on the percentage of airports who use sanitizer, the average number of sanitizers per airport and multiplying this by number of airports. However, none such data was available to allow this calculation to be made.

FINDINGS

Hand sanitizer sales in the US totaled $173.5 million in 2012. Sales are expected to increase modestly to just over $226 million by 2018. The latest figures that we have on the size of this market is from 2016 where sales were reported to be generating $118 million annually. The North American hand sanitizer market is currently growing at a CAGR of 9.1%.

In addition to this, the hand sanitizer manufacturing industry in the US generated $195 million in revenue each year, with an annual growth of 4.7%.

I also found extra data on the global market, which is expected to reach a value of $1.8 billion by 2023, growing at a CAGR of 10.6% during the forecast period of 2017 to 2023.

I also found data on what is driving the market, this article tells us that it is being driven by the growing importance placed on hand hygiene practices in light of disease outbreaks such as Ebola and HINI. This article also confirms that the Ebola breakout was responsible for boosting sales of sanitizer in the US.


CONCLUSION

To sum up, I have found that the US hand sanitizer market generated $118 million in annual revenue in 2016. This is expected to increase to $226 million by the end of 2018. The market in North America is currently growing at a CAGR of 9.1%, which is slightly slower than the global market which is growing at a CAGR of 10.6%. Growth in the market has been attributed to the growing importance placed on hand hygiene practices in light of disease outbreaks such as Ebola and HINI.
Part
02
of two
Part
02

Hand Sanitizer - Market Share

The US hand sanitizer market is split between the following major players: GOJO Industries, Symmetry, Proandre, STERIS Corporation, The Dial Corporation (Henkel) and INOPAK. Data is not available to determine how the market is split between manual vs. devices (automated) hand sanitizers. This is because data on the market is scarce, and is mostly withheld in industry reports which must be purchased to access data.

METHODOLOGY

In order to answer this question I first searched for pre-compiled data on how the US hand sanitizer market is split between manual vs. devices (automated) hand sanitizers. Firstly, I searched through numerous market reports on the industry (e.g. These reports on the US alcohol-based disinfectants market, the North America hand sanitizer market, and even a report the global hand sanitizers industry in search of revenue breakdowns) however, these reports generally withheld key data unless purchased.

Next I searched through online articles, online databases (e.g. Statista) and news articles on the industry to find statistics on how the market is split between these 2 kinds of products. I found that data on this industry is fairly limited, and I believe that is this data has been collected it is held in the above mentioned reports.

Finally, I looked to the main players of the industry. In order to make a rough calculation of how the market is split, I looked to the financial data of each main player to determine how much of their revenue is generated from manual vs. devices (automated). From this data I would have been able to calculate a rough percentage for how much of the market each of these products accounts for. However, I was unable to make these calculations for all the major players. This is because some companies were private, and therefore did not provide publicly available financial information. Of the public companies, not all provided a revenue breakdown by product type.

Below I have provided data on the main players, and in lieu of the market breakdown based on product type, I have used the available information to give a market breakdown based on major players. I have also included other useful relevant data that I came across.

USEFUL FINDINGS

The US hand sanitizer market was valued at $118 million in 2016. This market includes both manual and automated hand sanitizer products. The main players of this industry have been identified as GOJO Industries, Symmetry, Proandre, STERIS Corporation, The Dial Corporation and INOPAK. I have provided information on each company's revenues:

GOJO Industries: The company is private, and therefore do not release their financial details, however their annual revenue is estimated to be $10 million. This equals 8.47% of the entire market (10 million / 118 million). The company produces both manual and device (automated) hand sanitizers.

Symmetry: No revenue information is available for this private company, nor are there any estimations.

Proandre: Proandre is a private company whose revenue is estimated to be $374,000. This represents a 0.32% share of the market. The company makes automated dispensers alongside other hygiene products.

STERIS Corporation: Steris generate over $2.6 billion in annual revenue, however they do not break this down by product type. As the company sell a vast range of products, we can not calculate their share of the hand sanitizer market without a revenue breakdown.

— The Dial Corporation (now Henkel): Henkel generate over $8.9 billion in annual revenue, however, they do not provide a breakdown of their revenue in terms of what is generated by hand sanitizer products. As the company sale a wide range of products that are outside of the hand sanitizer market I cannot calculate their market share.

INOPAK: Inopak are a private company, and their annual revenue is estimated to be $10 million. This represents an 8.47% share of the market (10 million / 118 million). The company produce both manual and automatic products.

POSSIBLE CONTINUED RESEARCH

In understanding what types of information are and are not publicly available on this topic, I’ve suggested a few other routes you may be interested in researching. For example, you may wish to know more about the main players identified in this research to understand how they measure up against each other by investigating a competitive landscape.

You may also wish to know more about trends and innovations that are impacting on the market, such as those outlined in this report.

CONCLUSION

To sum up, I have found that data is not available to determine how the market is split between manual vs. devices (automated) hand sanitizers. This is because data on the market is scarce, and is mostly withheld in industry reports which must be purchased to access data. However, I was able to find that GOJO Industries, Symmetry, Proandre, STERIS Corporation, The Dial Corporation (Henkel) and INOPAK are the main players in this industry.
Sources
Sources