Hand Sanitizer - Market Size
In 2016 the US hand sanitizer market generated $118 million in annual revenue. This is expected to grow to $226 million by the end of this year. The market is being driven by the growing importance placed on hand hygiene practices in light of disease outbreaks such as Ebola and HINI.
In order to answer this question I first searched for data on the US hand sanitizer market size through industry reports. Here I was able to find data on the size of the market, plus information on how fast it is growing.
I then looked for further information that was requested, such as the market size specific to location of use (such as airports), the number of bathrooms sanitizer is used in. However, after searching through industry reports (e.g. this one on the North America hand sanitizer market, this one on the alcohol-based disinfectants market, this report on what's driving the hand sanitizer market, and this one on the global hand sanitizers industry), academic research, online articles and online databases I found that no such data existed. I believe that this is because it is yet to be collected.
I attempted to calculate these figures in several ways, for example by finding data on the percentage of airports who use sanitizer, the average number of sanitizers per airport and multiplying this by number of airports. However, none such data was available to allow this calculation to be made.
Hand sanitizer sales in the US totaled $173.5 million in 2012. Sales are expected to increase modestly to just over $226 million by 2018. The latest figures that we have on the size of this market is from 2016 where sales were reported to be generating $118 million annually. The North American hand sanitizer market is currently growing at a CAGR of 9.1%.
In addition to this, the hand sanitizer manufacturing industry in the US generated $195 million in revenue each year, with an annual growth of 4.7%.
I also found extra data on the global market, which is expected to reach a value of $1.8 billion by 2023, growing at a CAGR of 10.6% during the forecast period of 2017 to 2023.
I also found data on what is driving the market, this article tells us that it is being driven by the growing importance placed on hand hygiene practices in light of disease outbreaks such as Ebola and HINI. This article also confirms that the Ebola breakout was responsible for boosting sales of sanitizer in the US.
To sum up, I have found that the US hand sanitizer market generated $118 million in annual revenue in 2016. This is expected to increase to $226 million by the end of 2018. The market in North America is currently growing at a CAGR of 9.1%, which is slightly slower than the global market which is growing at a CAGR of 10.6%. Growth in the market has been attributed to the growing importance placed on hand hygiene practices in light of disease outbreaks such as Ebola and HINI.