Hair Stylists

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Part
01

Hairstylists - Product Choice

There are many factors that can influence hairstylists who want to choose products for color-treated hair. Important factors can include (but are not limited to): protecting and maintaining hair color, extra moisturizing or hydrating, smell, types of ingredients, and the type of hair their clients have.

PROTECTION

Color-treated, bleached, and heat exposed hair is put under a significant amount of stress. One of the most important things for people with color-treated hair is to use products that will continue to protect and lock in their color. Many hair products can pull the dye from color-treated hair, such as regular shampoo. Many experts recommend products that are free of sulfates, which can have a negative effect on those with color-treated hair.

Other ingredients to avoid include salts, alcohol, detergents, and parabens. A lot of over-the-counter hair products contain these ingredients because they are inexpensive. However, according to JB Shelton, "an educator for Bosley Professional Strength haircare," these ingredients are responsible for stripping the color out of hair. By avoiding haircare products with these ingredients, color-treated hair can maintain its color longer. Products without these ingredients are also "gentle enough to use on fragile, color-treated" hair that is regularly exposed to heat via flat-irons, curlers, and blow dryers.

MOISTURE AND HYDRATION

A couple of crucial elements for dyed locks are hydration and moisture. Just as it is important to keep your body hydrated by drinking water throughout the day, it is also important to keep your hair hydrated, so many professionals seek out products that have extra moisturizing properties. Hair guru and personal stylist for celebs, Rita Hazan, says that anyone who colors their hair will need a little extra hydration, and especially those who use lightening or bleaching treatments.

Whenever a chemical process is applied it reduces the "elasticity (stretchability) of your hairs" and increases the chance of breakage. This chance is increased further if the instructions for home application are not strictly followed. Not properly hydrating or caring for color-treated hair after it is processed can also cause harm. It is important to choose a conditioner that suits "your hair type to keep your hair both feeling and looking great after coloring." It is advised that those who color their hair should also use a "pre-shampoo conditioning treatment at least once a week, depending on the condition of your hair."

OTHER FACTORS

Sometimes the make or break decision can be based on smaller factors of the product, such as the scent. It is also important to keep in mind the type of hair that is being treated; for example, blonde clients might want to use shampoo and conditioner with purple-blue undertones to prevent brassiness. Additionally, if a client wants their hair colored more often, they may need to space out days between shampooing.

CONCLUSION

Many factors have the potential to influence hairstylists for which products they would recommend or use on their color-treated clients. Common and important factors definitely include color protection, color retention, moisturization, and hydration. Additionally, many stylists will want to keep in mind the color and type of hair their clients have, the ingredients in the products, and how the product looks and smells.
Part
02
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Part
02

Consumer Sentiment - Pureology

Pureology products are made especially for professional hair colorists and their clients. It has a highly positive consumer sentiment within the professional hair care community, in particular its color care system is highly acclaimed for its benefits and enhancement of color-treated hair. The positive sentiment surrounding Pureology is evident as, in 2017, two Pureology products received Allure Awards, which are judged by hair experts and stylists.

Experts recommend the brand and its products for having the following properties: 100% vegan formulas, non-sulfate, anti-fade, silicone-free, and animal-cruelty free. Additionally, experts praise the brand for offers a wide range of color safe styling products and consultation to inform clients on the best products and procedures for their hair.

Below find analyses of reviews and opinions from beauty experts, salon owners, and beauty/ hair care websites.

POSITIVE SENTIMENTS

From Experts

Beauty experts -such as Sophia Panych from Allure, celebrity hair stylist Nai'vasha Johnson, and Alana Mitchelle- express high satisfaction with Pureology products, especially for its volumizing properties. Experts also express that Pureology products performed better than comparable products from other brands. For Emily Bolger, Joni Rankin, and Barry Eichner, Pureology are among "the best lines" for colored hair.

From Salon Owners

Many salon owners are "proud to offer Pureology" and highly recommend the brand to their clients in need of color care on their websites as part of their effort to offer good customer service. Some hair salons exclusively use and offer Pureology products, while others offer certain lines and products. Some hair salon stylists also personally use and recommend Pureology products.

From Beauty/Hair Care Websites

Beauty and hair care websites use adjectives such as "perfect," "superior," and "crazy about" when reviewing products from Pureology. Evidently, reviews are not simply positive but highly enthusiastic. Formula ingredients and the results of using Purelogy products receive much praised.

CONCLUSION

For its color treatment properties, Pureology is often a top recommendation from hair stylists to clients. Hair experts, salon owners, and hair care websites are overwhelmingly positive when recommending or reviewing Pureology products. Moreover, in 2017 Pureology products received two Allure Awards. Consumer sentiment regarding Pureology is very positive.
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Sources