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Yoga Industry Trends (General)
Some current general trends in the yoga industry are the integration of technology in the yoga classes; diversification of yoga practices to help develop other abilities; and yoga festivals. The three trends are the most mentioned and popular across yoga trends reports. The next section includes complete reviews of each trend, factors driving the trend, and companies at the forefront of each trend.
1. TECHNOLOGY
Description
- 2-way streaming yoga is increasing, Yoogaia a Finland fast-growing company has over 50 instructors giving live streaming yoga classes and over 50,000 users in 50 countries. Teachers can see every pose so they can correct and address each user directly to ensure everyone is doing everything right.
- North America is expected to be the biggest market for this tech.
- Modern devices, such as Apple's 4th edition watch come equipped with advanced yoga features enabling them to track a yoga workout within its native fitness app.
- Using artificial intelligence and motion sensors, Pivot Yoga is bringing yoga to everyone's homes. They have created yoga pants that come equipped with 16 sensors to track the user's motion and compares the movements with the correct yoga positions.
Companies At The Forefront Of The Trend
Factors Driving The Trend
- Flexibility — Users no longer worry about losing time in traffic to get to the yoga class. With an internet connection, they can practice almost whenever.
- Users can practice at their homes, aligning with the home office trend around millennials.
- People's stress levels are high like never before, and yoga has become a way to feel better and coming together with technology has been inevitable.
2. DIVERSIFICATIONS OF YOGA: AERIAL YOGA AND PADDLE YOGA
Description
- Aerial yoga is a type of yoga that uses a hammock that allows people to do yoga poses easily. It is also called AntiGravity. It originated in New York, created by Christopher Harrison.
- Aerial Yoga has particular benefits in decompressing the spine, improving circulation, boosting digestion, and most of all, strengthening the core.
- SUP Yoga or Stand up Paddle Board is yoga on a stand-up paddleboard in the middle of the water. Many experienced yogis accept that they are improving their yoga skills tremendously.
- Great for core strength and alignment, this trend started in 2018 and kept growing.
Companies At The Forefront Of The Trend
Factors Driving The Trend
- Medical benefits: heals back problems, easing tension in the spinal cord and hip joint.
- Improves mood: gets the adrenaline going releasing “happy” hormones which boost the mood and makes people feel more energetic.
- Amazing core workout.
- Different famous people use aerial yoga such as Mariah Carey, Britney Spears, and Pink in their concerts.
- Practicing variations of yoga allows experienced yogis to improve their abilities further.
3. YOGA FESTIVALS
Description
- Yoga festivals are happening almost every weekend in North America.
- Some activities and benefits of Yoga Festivals include music, dance, meditations, workshops, lectures, yoga sessions, tasting, create communities.
- Yoga festivals give people a sense of more freedom and spontaneity. The festivals also allow them to enjoy yoga as a party, introducing people with creative conscious energy like never before.
Companies At The Forefront Of The Trend
Factors Driving The Trend
- Creating a deep sense of connection and community; that is why some festivals offer different platforms to continue to connect and educate their visitors.
- New generations are swapping drinks and drugs for mindfulness and yoga.
- It is becoming socially unacceptable to drink according to a study by the journal BMC Public Health. The no drinking policy allows them not to feel the pressure and look for other kinds of festivals.
- These festivals are aimed to create a deep relationship between people.
- Festivals mix yoga with other activities such as music, workshops, and art.