GYM INDUSTRY

Part
01
of two
Part
01

Yoga Industry Trends (General)

Some current general trends in the yoga industry are the integration of technology in the yoga classes; diversification of yoga practices to help develop other abilities; and yoga festivals. The three trends are the most mentioned and popular across yoga trends reports. The next section includes complete reviews of each trend, factors driving the trend, and companies at the forefront of each trend.

1. TECHNOLOGY

Description

Companies At The Forefront Of The Trend

Factors Driving The Trend

2. DIVERSIFICATIONS OF YOGA: AERIAL YOGA AND PADDLE YOGA

Description

Companies At The Forefront Of The Trend

Factors Driving The Trend

3. YOGA FESTIVALS

Description

Companies At The Forefront Of The Trend

Factors Driving The Trend

Part
02
of two
Part
02

Yoga Industry Trends (marketing)

The current marketing trends in the US yoga industry include; email marketing, word-of-mouth, social media, and branding. Below is our deep analysis of the topic.

Email Marketing

  • Yoga studios often gather email addresses and create mailing lists of people who might be interested to take lessons in their studios.
  • Repetition is essential to the achievement of direct mail, so create a policy that includes various direct mailers over a six-month period instead of a one-postcard campaign.
  • This trend adds to the branding attempts of your yoga studio and enables you to create long-term customer relationships.
  • By creating an email list of your learners attending your courses, and actively asking internet visitors and people to join your email list or newsletter list in your social media communication, you will have a very strong and cost-effective marketing tool before too long.
  • By creating such an email list for your studio, email marketing is the highest-impact, low-cost marketing technique that can deliver your brand narrative and marketing message to present students/customers as well as prospects.
  • For a low-cost marketing strategy, this is the most efficient single marketing technique. Nothing else matches this.
  • To get your message to a highly targeted audience to join your studio, the most successful method is to send a direct mail.
  • Verge Body Mind Studio, Philadelphia is one of the companies on the forefront employing this strategy as Cara Bradley says, "Mass emails are working best, but we are very intentional about what we send."

Word-of-Mouth

  • Word-of-mouth in yoga marketing is a powerful and very effective marketing approach. This is where cross-promotion can offer so much value.
  • This trend is the most popular at Yoga Anita Studio which is evident as Anita Perry, CEO is quoted saying, "The best form of marketing is word of mouth. I like to cultivate and retain as many of my students as I can, and my efforts extend to reaching out personally through newsletters and emails, I solicit suggestions from the students and always remind them that the class is for them, and anything I can do to help I am there for them."
  • Another leading company, Sanctuary Wellness Center and Yoga Studio based in Tustin California has incorporated this trend in their marketing strategies as Ajita Patel, the owner reveals that word-of-mouth is one of their most effective customer acquisition tools.
  • As per a recent survey carried out by OnePoll and Eventbrite, 45% of yogis uncover a yoga event through a word of mouth.
  • For instance, this could be achieved by providing faithful clients with an experience, such as a free 15-minute posture clinic then cultivate online reviews which gives newcomers a peer-sourced idea of your experience.
  • Word-of-mouth from current clients helps in attracting new clients, hence, it can be game-changer.
  • Many yoga studio owners agree that they attribute roughly 85% of their company to word of mouth.
  • It's one of the most precious marketing concepts for yoga studios that can really assist you to develop your company and boost customer loyalty.

Social Media Platforms

  • Social media is majorly used by a lot of yoga event designers to market their yoga courses and studio.
  • Facebook is where 44% of yogis say they find out about yoga activities.
  • Gretchen Lightfoot from Goorus Yoga Studio in Pacific Palisades, California says, “Facebook and Instagram are convenient in reaching out to new clients from the neighboring communities and beyond.”
  • Social media marketing is the conclusive creativity to be shown in the yoga studio marketing field.
  • Some top Instagram yoga hashtags include; #yogi, #meditation, #namaste , #mudra , #health, and #yogachallenge.
  • Posting online advertising is the fastest way to spread yoga event and market the studio in this contemporary world.
  • Anita Perry of Yoga Anita Studio confirms that "The second best form of marketing I use is social media on Facebook, Twitter, and Instagram."

Branding

  • Developing a specific brand image is central to channeling what your yoga studio is, who your clients are, and what advantages you can give.
  • A distinguished brand generates a well-defined niche and an easy-to-target audience.
  • It is essential to let your potential customers understand what makes you special and what you can give to improve their physical health as well as their feeling of satisfaction.
  • With this brand image, you can then encourage your business to win over your particular market segment.
  • Branding enables a company to stand out and attract fresh clients from your rivals.
  • It is essential for a studio brand to be built around statement of mission where you can state your inspiration to create a studio room for yoga enthusiasts and values.


RESEARCH STRATEGY

We leveraged a compilation of leading publications, expert blogs, and leading company testimonials to curate the current marketing trends in the US yoga industry. After going through numerous current publications in leading media outlets, we were able to identify trends that satisfied both the popularity in all the sources and were also the currently adopted marketing trends used in the yoga industry. It is only then that we were able to single out these specific trends to come up with the answer of the current marketing trends in US yoga industry. We also went through testimonials by leading studio owners to get their firsthand marketing ideas to ensure they are in line with the researched current industry trends.
Sources
Sources

From Part 01
From Part 02
Quotes
  • "Yoga studios often create mailing lists by collecting e-mail addresses of people the owners meet who could be potential students at their studios."
  • " It is a good idea to send regular newsletters to update current and prospective students about your studio’s services."
Quotes
  • "Direct-mail is one of the best ways for your yoga studio to get your message to a highly-targeted audience of likely buyers."
  • "Repetition is crucial to direct-mail success, so instead of a one-postcard campaign, develop a strategy that incorporates multiple direct-mailers during a six-month period. This contributes to your yoga studio branding efforts and allows you to develop long-term relationships with your clients."
Quotes
  • "This is the single most effective marketing method if you are looking for a low-cost marketing approach."
  • "If you raise millions of Dollars from a venture capital firm, and want to dump $15 million into your marketing, then surely the high budget marketing would produce better results. But absent of such large marketing injection, email marketing is unmatched in its performance and ROI with a very little initial cost."
  • "If you build an email list of your students that attend your classes and actively ask online visitors and individuals you meet in your social media interaction to join your email list or newsletter list, then before too long you have a very powerful and very cost-effective marketing tool."
Quotes
  • "We send content-based emails every Sunday evening. They can include short blog posts, videos, podcasts and other helpful information along with a list of our upcoming programs. Twice a month these Sunday emails are sent to our full email list and twice a month they go only to students active for the past two years."
  • "During the week we will send a targeted email to a smaller group of students based on a specific workshop or program that is coming up."
Quotes
  • "Nothing beats a student recommending your yoga class to a friend or acquaintance. In fact, it’s the top way (45%) people discover yoga experiences, according to a recent survey conducted by Eventbrite and OnePoll of the yoga trends and habits of 2,000 Americans."
Quotes
  • "Word-of-mouth has been a marketer’s best friend for ages, and it’s arguably one of the most valuable yoga studio marketing ideas that can really help you grow your business and increase customer loyalty."
Quotes
  • "A good grip over social media marketing is necessary."
Quotes
  • "Engaging with your community and creating a following should be a part of your marketing plan. "