Guggenheim Museum - Consumer Products
As per our derived findings, the Guggenheim Museum sells various items in their on-site store and on their online store. Some of the product categories that they carry include "art books, design objects, prints, accessories," and other artistic products.
Guggenheim Museum - Consumer Products
- The Guggenheim Museum sells various products to their consumers in their online store and in their museum-attached shop.
- They sell various products for consumers to purchase such as the following: "art-inspired items, books, posters and prints, Guggenheim-branded items, toys, apparel, accessories, home goods, gifts, and others.
- They also sell artistic items that relate to the pieces found inside the galleries. These can include a "Guggenheim-print umbrella and an abstracted rotunda t-shirt."
- They sell both their own Guggenheim-branded products such as bags, Guggenheim image paintings, and clothing, as well as other brands and artist-collaborated products.
- They also retail products that are mostly made in collaboration with artists and their estates.
- Some of the artists that they collaborated with for their art-inspired pieces include the following: Hilma af Klint, Agnes Martin, Amedeo Modigliani, Camille Pissarro, Pablo Picasso, and others.
- They also feature brands from Anchal, Ibai Demirdache, Karen Konzuk, Maya Luz, Michelle Quan, and others.
We started our research by looking for directly available information and insights around the items that the Guggenheim Museum sells to its consumers that come to the museum. We looked for this information in various sources such as in the museum's official websites, annual reports, and related sites; publications such as Forbes, Business Insider, Inc, and others; media outlets such as CNBC, CNN, and others; press releases such as PR News Wire, Globe Wire, and other relevant sources. Based on this search approach, we were not able to find a report that comprehensively states the requested insights and information on what the brick-and-mortar store inside the Guggenheim is selling to its visitors. What we found is the museum's online store that contains all the products that it is selling to consumers.
We also checked art-related sites such as Blouinartinfo, Artnet, Artnews, Artsy, Siteinspire, and similar sources to determine if they have released critiques of the museum's operations and setup. We plan to use their statements to infer the information around the museum's various consumer touchpoints. Based on this approach, we were not able to obtain enough information from these sites that can help us in deriving the related consumer insights. What we found were testimonies on the art pieces that are displayed inside the museum.
We then checked various museum reviews in travel sites such as Trip Savvy, Trip Advisor, City Guide NY, and other sites to determine if there are mentions of museum experiences. We hoped to derive some insights from these statements to derive the requested insights. However, what we found were mostly about the total museum experience testimonies. We were not able to find in-depth statements that can help us solidly derive the commercial side information of the museum store.
We then checked available images online to determine if we can have an idea on the interior of the museum shop. We hope to determine if we can roughly compare the contents based on the pictures found on the museum's online store. We plan to extrapolate the requested information based on these images. Based on our comparison from some of the images available, it looked like the merchandise in the pictures more or less matched the available products in their online store.
Furthermore, upon checking the FAQ section of the museum's online store, we found that the museum roughly implies that whatever they have on their online store should be available also in the store inside their museum location.
Based on these search approaches, we have drawn our rough conclusion that the items being sold in Guggenheim's online store should more or less be available at their on-location shop for visitors to purchase. We therefore presented our insights around the commercial activities of the on-site museum shop based on this premise.