Seven true competitors of Grove Collaborative in the United States are Thrive Market, The Honest Company, Lafe's, Seventh Generation, Brandless, Bliss, and Rael. Thrive Market is a membership e-commerce platform that offers nontoxic, eco-friendly, affordable, and effective home, beauty, and baby products.
Grove Inc's Competitors
- Seven (7) true competitors of the company include;
- Thrive Market: Thrive Market is a membership e-commerce platform on a mission to make the world’s highest quality natural and organic products affordable for every American family. The company offers nontoxic, eco-friendly, affordable, and effective home, beauty, and baby products.
- The Honest Company: The Honest Company® is a mission-driven consumer products company dedicated to empowering people to live happy, healthy lives by formulating, safe and effective baby, personal care, and beauty products. The company sells nontoxic, eco-friendly products to parents.
- Lafe's: Lafes is an award-winning natural and organic personal care brand with a twenty year history of creating healthy plant based products that promote sustainable living practices and strong environmental stewardship. It offers an extensive line of Natural BodyCare line of personal care products: certified organic deodorants, babycare, and haircare products.
- Seventh Generation: Seventh Generation is a company that sells eco-friendly cleaning, paper, and personal care products. For over 25 years Seventh Generation have been formulating plant-based products that are safe and that work.
- Brandless: Brandless™ was created with the intention of making better stuff affordable for more people, with its mission rooted in quality, transparency, and community-driven values. It offers organic, non-toxic cleaning supplies, cruelty-free, and clean personal care products free of over 400 questionable ingredients.
- Bliss: Along with being vegan and cruelty-free, Bliss products are thoughtfully formulated to be free from over 1,300 harmful substances you don't want on your skin. The brand follows the highest global standards for skincare safety.
- Rael: These feminine products use a natural pulp core and non-toxic adhesive, making Rael's products as clean and eco-friendly as possible, said Yanghee Paik, a co-founder of organic, feminine-care company Rael.
- Beyond Plastic: This is Grove Collaborative's five-year plan to solve the single-use plastic problem for home and personal care products. The company plans to be 100% plastic-free by 2025.
- Reforestation: It plans to plant 1 million trees in the next two years and is actively exploring new ways to support reforestation and regenerative agriculture.
- Healthier Homes: It is supporting the use of safer products everywhere by advocating for legislation requiring ingredient transparency and increasing standards around chemical safety within consumer products and cosmetics.
- Carbon Footprint: Groove Inc. is committed to taking meaningful climate action. by setting Science-Based Targets for Scope 1 and Scope 2, which are on track and plans to set Scope 3 next year. The company hopes to achieve its science-based project by 2030.
- Equity & Inclusion: The company plans to make a meaningful impact by engendering diversity in the industry through purchasing $250,000 of products and goods from Black-owned businesses through 2021.
- In September 2019, Grove Inc. announced a $150 million Series D financing. Key areas of investment include;
- Clean Beauty: Expand into clean beauty, a category expected to reach $24 billion by 2024.
- Infrastructure + Customer Connection: Each week, nearly 50,000 customers chat, email, text and talk with Grove Guides who answer questions and provide education on natural products. To build even deeper connections with customers and broaden its emphasis on conversational commerce, the company plans to double the Grove Guide team, adding over 100 new employees within this vertical.
- Grove Inc. has a long-term plan to open brick-and-mortar stores.
- Grove Collaborative management team include;
- Stuart Landesberg: Co-Founder, Chief Executive Officer, President & Board Member.
- Servaes Tholen: Chief Financial Officer
- Christopher Clark: Co-Founder, Chief Technology Officer & Board Member
- Delinda Costin: Chief Legal and People Officer
- Lilian Tomovich: Chief Marketing Officer
- Andrew Silard: SVP, Consumer Marketing
- Jon Silverman: Senior Vice President, Product Development & Merchandising
- Andy Rendich: Chief Operating Officer
- Jeff Goslin: Vice President, Operations Strategy
- Tricia Butler: Vice President, People
- Samantha Howe: VP Content & Community
- Erin Weibel: Vice President of Merchandising and Ecommerce
- Nickhil Bhave: VP of Consumer Product Management
- Luana Bumachar: VP Owned Brands | Innovation
- Delida Costin: Chief Legal and People Officer
- Thomas Fontaine: VP of Engineering
- Robert Gash: Vice President of Operations Technology
- Meika Hollender: VP of Communications
- Phil Moon: VP of Business Operations
- Kathleen OBrien: Vice President.
- Grove Collaborative value safety, transparency, social welfare.
- Its mission is to make it easy for customers to switch to more natural and sustainable products.
- Its vision is to make consumer products a positive force for human and environmental health.
- The company also value products that meets its standard for non-toxicity, efficacy, and sustainability, and is cruelty-free.
- Grove Collaborative is targeting people who have been buying conventional products but want to make a better choice for their families and the environment.
- According to the company, 70% of shoppers in the U.S. today prefer conscientious products.
- Its customer base cuts across all political, economic, and geographical spheres.
- An example of its primary demographic is a 29-year-old mother of two working as a substitute teacher in Lawrence, Kansas.
- In March 2020, Grove announced it will be 100% plastic-free by 2025.
- On June 18, 2020, Grove Collaborative announced the acquisition of Sundaily, a category leader in ingestible skincare.
- This latest expansion into ingestible skincare, with the acquisition of a brand known for evidence-based product innovation and better-for-you ingredients, signals Grove Collaborative's continued focus on and expansion of its wellness portfolio.
- In August 2020, the company announced the appointment of Lili Tomovich as the Chief Marketing Officer. Lili was to join the executive leadership team and report to Stuart Landesberg, Co-Founder and Chief Executive Officer, effective immediately.
- In this newly created position, Lili will have responsibility for brand strategy, creative, growth marketing, communications and consumer insights teams.
- To help keep families safe during the pandemic, Grove Collaborative launched a new line of hand sanitizers, masks, and errand gloves in September 2020.
- In December 2020, Grove Inc. closed a $125 million Series E funding round.
- On March 9, 2021, Grove Collaborative was named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies (MIC) for 2021.
- Grove Collaborative is ranked No. 2 in the Corporate Social Responsibility category.
- On March 18, 2021, Grove Collaborative announced its plans to convert to a Delaware public benefit corporation.
- On March 31, 2021, Grove Collaborative celebrated one-year anniversary of Beyond Plastic Initiative.
- On April 13, 2021, Grove Collaborative announced its expansion into brick-and-mortar retail for the first time with a deal to sell its products through Target stores nationwide starting this month.