Grocery Category Drivers
In 2017, the top 5 category drivers for the US grocery stores are grocery (food), meat, produce, dairy, and frozen food. This ranking was based on the sales generated by each product category in the US.
To address this request, we began our search by going through news publications such as Forbes, PR Newswire, IBIS World, among other sites but we could not find data the top 5 category drivers for grocery stores by revenue. We could only find information around the trends and the specialty food stores industry in the US, among others.
Next, we changed our research strategy by combing through statistical sites and statistics aggregators such as Statista and Statistics Brain while limiting our search to only 2017-2019 as data for 2018 was unavailable. We were only able to unearth data for 2017 from Statista that listed product categories that drove sales in supermarkets in the US for that year.
We went further by checking Grocers Associations in America to get the latest report on the top 5 category drivers for grocery stores from the National Grocers Association but the data was unavailable. Hence, we concluded that there was limited data available in the public domain for the just concluded year, 2018, and as such, we reported on the year 2017. This 2017 data from Statista focused on the top product category across the US supermarkets. However, we found that the grocery retail industry uses the terms 'grocery stores' and 'supermarkets' interchangeably. More so, "50% of U.S. households say that supermarkets are their primary shopping location for groceries." These are the reasons why we provided the data on the top product categories in the US supermarkets for the top product categories in the US grocery stores.
We also provided some useful information on grocery products ranked by sales in the year 2016. While this list was ranked according to sales, not all the sales figures were listed for the products.
TOP CATEGORY DRIVERS FOR THE US GROCERY STORES
For 2017, the top 5 category drivers based on sales according to Statista are as follows:
Grocery (food) — $124.94 billion
Meat — $51.61 billion
Produce — $45.41 billion
Dairy — $30.97 billion
Frozen food — $27.66 billion
According to Date Check Pro, the top grocery items in the US ranked by revenue in 2016 include soda, milk, bread, beer, salty snacks, cheese, frozen foods, cereals, wine, and cigarettes. Soda products generated $12 billion in sales, milk products generated $11.2 billion in sales, and cheese products generated $7.6 billion in sales per year.
"The retail grocery industry considers grocery stores and supermarkets an interchangeable term" and, "50% of U.S. households say that supermarkets are their primary shopping location for groceries, with the average family spending $110 per week on food to prepare and eat at home."