Green Products: Canada vs. US

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Part
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Green Products: Canada vs. US Part 1

Consumers in Canada and the United States have similar attitudes around the environment, specifically for single-use plastic products, in terms of banning its use, paying premium for environment-friendly products, and the generations leading the way to sustainable change.

Banning Single-use Plastics

  • As per a study conducted by an American global management consulting firm, consumers of both US (57%) and Canada (55%) cited near equal preference for green and environmentally sustainable products.
  • While 56% of Canadians totally support a total ban on single-use plastics, 25% somewhat support the ban as per a study conducted by Nanos Research.
  • According to a study conducted by Agri-Food Analytics Lab at Dalhousie University, 71.2% of Canadians support a ban of all single-use plastics used for food packaging.
  • As per Morning Consult poll, consumers in the US show strong support for banning single-use plastic products such as 58% support banning plastic utensils, 58% support banning straws and 57% support halting single-use item production.

Paying Premium for Environment-friendly Products

  • 31% of Canadians and 37% of Americans among the Gen Z population claim that they are willing to pay a premium for eco-friendly products.
  • According to a study conducted by Nanos Research, Canadians are willing to pay a premium for more environmentally-friendly alternatives to plastic.
  • As per a study conducted by Agri-Food Analytics Lab at Dalhousie University, 52.9% would accept paying a government tax to disincentivize the use of plastic food packaging and 37.7% are willing to pay more for an item in biodegradable packaging in Canada.
  • According to CGS 2019 U.S. Consumer Sustainability Survey, more than 66% of consumers in the US are willing to pay more for sustainable products.

The Generations Leading the Way

  • It was also found that Millennials and Gen Zs are generally more mindful of single-use plastics than previous generations in Canada.
  • According to a bespoke study carried out by Global Web Index in the US, 58% of Gen Z and 61% of Millennials are willing to pay more for eco-friendly products.
Part
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Part
02

Green Products: Canada vs. US Part 2

More Canadians are supportive of an outright ban of single-use plastics, while more Americans support companies shifting toward biodegradable straws. However, more Americans are willing to pay more money for environmentally friendly products than their Canadian counterparts.

More Canadians Support The Ban Of Single-Use Plastics than Americans

More Americans Are Willing To Pay More For Environmentally Friendly Products

  • Canadians say they would pay higher amounts for alternatives to plastic that are environmentally-friendly. A recent poll reveals that 31% of the Canadian respondents reported that they would be willing to pay about 5% more, while 21% would pay around 2% more. At least 19% of those surveyed claimed they would pay 1% more, while 25% proclaimed that they are not willing to pay higher amounts.
  • The willingness of consumers in the United States to "pay a price premium for ecological", or green, products has extended. A survey conducted in 2017 revealed that 56% of American respondents were willing to pay more money for ecological items, which indicated a rise of about 3% over 2010.
  • In a 2019 survey, around 37% Gen Z consumers residing in the United States declared a willingness to pay a premium for products that are environmentally sustainable. Meanwhile, 31% of their Canadian counterparts shared the same sentiment.
Sources
Sources