Grain and Berry

Part
01
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Part
01

Company Overview - Grain and Berry

Grain and Berry was founded in 2017 and now have 7 locations in Florida with plans to expand nationwide.

Grain and Berry

History

Growth

Locations

  • Their headquarters is located at 33840 US HWY 19 N, Palm Harbor, FL 34684.
  • They currently have 7 locations all in Florida.
  • These locations are in Palm Harbor, USF Tampa, Westchase, Key West, Brandon Mall, South Tampa and Carrolwood.
  • Locations that are opening soon are located in New Tampa, Trinity, Maitland, Spring Hill, Riverview, St. Petersburg, Ocoee, and Hamlin (Winter Garden).

Financial

Research Strategy:

To provide a comprehensive overview of Grain and Berry we first looked through the company website and found their history, locations, and press releases that pertains to the company and its growth. We also looked through articles and reports that mentions Grain and Berry to provide more information. For their financial, we found that Grain and Berry is a privately held company and financial information such as revenue is unavailable publicly. We also looked through third party company websites such as Hoovers and Crunchbase for their financial but did not find anything significant.
Part
02
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Part
02

Biography - Brendon Rennert , CMO of Grain and Berry

In 2017, Brendon Rennert co-founded Grain & Berry in Florida; he is currently the chief marketing officer — CMO at Grain & Berry. Inferring from Brendon Rennert Facebook profile, he is outgoing and adventurous; he is married with a wife and a daughter — Helene. Brendon Rennert started the courage and compassion exhibition in Florida Museum to tell the story of his grandfather and brothers for their heroic effort throughout the Holocaust to save the Jews.

Education

Professional History

  • In 2017, Brendon Rennert co-founded Grain & Berry in Florida; Mr. Rennert is currently serving in two capacity as the co-founder & chief marketing officer — CMO at Grain & Berry.

Family Life

  • Inferring from Brendon Rennert Facebook profile, Mr. Rennert is married to a wife, and they have a daughter — Helene.

Hobbies and Interests

  • Brendon Rennert is outgoing and adventurous. He loves going out and taking pictures with his family and friends. There were several pictures of his daughter and wife during some of their outdoors participation on his Facebook page.
  • Brendon Rennert is interested in restaurant management — he has posted several pictures of cocktails and snacks on his Instagram page.
  • Mr. Rennert likes smoothies and cocktails. There were several Instagram posts with pictures of different smoothies and cocktails — this proves this to be most likely true.
  • Brendon Rennert likes pet — dogs. There were several pictures of dogs and himself playing with his pet and daughter on his Facebook page.
  • Mr. Rennert is a sports fan. He posted pictures of the America Football game on his Facebook page.

Social Causes or Charities

  • Brendon Rennert started the courage and compassion exhibition in Florida Museum to tell the story of his grandfather and brothers for their heroic effort throughout the Holocaust to save the Jews.
  • Over ten years, Mr. Rennert has been educating children and school groups on the Florida Holocaust to tell them the story and ensure history never repeats itself.

Social Media Accounts


Part
03
of eight
Part
03

Media Scan - Grain and Berry

Ten unique news and media articles about Grain and Berry that chronicle the company's issues over the past 12 months almost exclusively focus on Grain and Berry's continued growth across Florida, as most articles and news items were about new location openings. There were some other media items on what the restaurant offers and the awards it has won.

Grain and Berry opens new location in South Tampa

  • This article was published in the Tampa Bay Times on May 8, 2019.
  • It discusses a new Grain and Berry location in South Tampa, Florida that allows customers to "customize their bowls by choosing a base, either acai, kale or pitaya, then top it with fruit, granola, honey, or nuts. Or they can try the smoothies, avocado toasts or energy shots."

Florida franchise, Grain and Berry, focuses on superfoods

  • This article was published by Fox 13 Tampa Bay on January 29, 2019.
  • Grain and Berry plans to add 24 new locations by the end of 2019 and offers "fruit bowls, with acai, spirulina (an aquabotanical), pitaya (also known as dragonfruit), and kale bases."

Score acai bowls and more at Palma Ceia West's new Grain And Berry

Bulky smoothie bowl concept, Grain & Berry, opens in Brandon

  • This article was published on That's So Tampa on April 12, 2019.
  • Another Grain and Berry location opened in Brandon, Florida and notes the restaurant was named the "best bowl spot in the city" by the Tampa Bay Times.

Grain and Berry Cafe

  • This article appeared in the Tampa Bay Date Night Guide on August 21, 2019.
  • Grain and Berry Cafe was named as a nutritious and tasty spot to visit on a date night in Tampa Bay, Florida. According to the article, "This cute shop has a few different locations perfect for an afternoon date or meetup."

Fresh Kitchen to Join Village at Hunter's Lake in Tampa

Key West Dining Does a Body Good

  • This article was published on KeysWeekly on January 10, 2019.
  • Grain and Berry was named as one of the best places in Key West, Florida for "healthy, delicious, plant-based fare."

Best Smoothies in Tampa | Juice Bars to Stay Healthy

  • This article was published on MyAreaNetwork on August 8, 2019.
  • Grain and Berry was named has having one of the best smoothies in Tampa, Florida.

Grain & Berry grows with two new Tampa locations

  • This article was published on That's So Tampa on May 3, 2019.
  • In addition to its new location in South Tampa, Grain and Berry announced another new opening in Carrollwood, Florida.

Grain & Berry serves up colorful acai bowls around Tampa Bay

  • This article was published by ABC Action News WFTS Tampa Bay on August 12, 2019.
  • This is a profile of Grain and Berry by a local television network that features the "Florida superfood cafe [that] serves up everything from delicious acai bowls and fresh-pressed juices to hearty avocado toasts and international coffees."
Part
04
of eight
Part
04

Grain and Berry - The Competitors

Seven true competitors to Grain and Berry are Rawk Star Cafe, Vitality Bowls, Tropical Smoothie Cafe, SoFresh, Vale Food Co, Bamboozle Cafe, and Life Simplified.

1. Rawk Star Cafe

  • Here is the website link of Rawk Star Cafe.
  • Their value proposition is preparing and serving "modern, raw and living, vegan cuisine" that benefits the body and tantalizes the taste buds. Their menu items do not contain processed or genetically modified ingredients.
  • Their superfood menu includes agave, baobab, bee pollen, Brazil nuts, and sesame seeds.
  • Rawk Star Cafe was selected as a competitor to Grain and Berry because they are located in the Tampa Bay area.

2. Vitality Bowls

  • Here is the website link of Vitality Bowls.
  • Their value proposition is providing health and wellness to all communities across the US via "fresh, high-quality superfoods".
  • Their menu items include acaí bowls, "smoothies, fresh juices, soups, salads and panini" which are freshly prepared and free from ingredient fillers and artificial preservatives.
  • Vitality Bowls was selected as a competitor to Grain and Berry because have a location in Sarasota, the southernmost part of the Tampa Bay Area.

3. Tropical Smoothie Cafe

  • Here is the website link of Tropical Smoothie Cafe.
  • Their value proposition is to offer "bold, flavorful smoothies with a healthy appeal" and quality ingredients.
  • They stimulate a healthier lifestyle through great food and smoothies in a tropical and fun atmosphere.
  • Their superfood brands include Acai Berry Boost, Chia Banana Boost, Orange Ginger Glow, and Peanut Paradise.
  • Tropical Smoothie Cafe was selected as a competitor to Grain and Berry because they have several locations in Tampa.

4. SoFresh

  • Here is the website link of SoFresh.
  • Their value proposition is fueling a "life in motion through fresh food" prepared with only real ingredients.
  • They aim to make eating fresh a part of everyone's lifestyle and they offer several preferences, including "vegan, vegetarian, keto, paleo and gluten-free".
  • Their superfood menu items include red quinoa, broccoli, brown rice, balsamic vinaigrette, walnuts, and avocado.
  • SoFresh was selected as a competitor to Grain and Berry because they have several locations in Tampa.

5. Vale Food Co

  • Here is the website link of Vale Food Co.
  • Their value proposition is to offer a "locally grown, healthy alternative to traditional fast food".
  • They provide many fresh choices for customers to build their own bowl.
  • Their superfood brands include Poke Bowls, Super Acai, Nut Butter Toast, and Avocado Toast.
  • Vale Food Co was selected as a competitor to Grain and Berry because they also have a location in Tampa.

6. Bamboozle Cafe

  • Here is the website link of Bamboozle Cafe.
  • Their value proposition is sharing an "affordable and healthy lifestyle" dining experience with their community.
  • Their menu items are both healthy and delicious and are prepared to delight and surprise their customers.
  • Their menu include the superfood options of chia seeds and basil seeds.
  • Bamboozle Cafe was selected as a competitor to Grain and Berry because they are located in Tampa.

7. Life Simplified

  • Here is the website link of Life Simplified.
  • Their value proposition is making "healthy eating delicious, simple and convenient for any lifestyle".
  • They aim to help their customers live “the simple life” and feel their "absolute best from the inside out".
  • Their superfood brands include Warrior 1, Acai Menage A Trois, Choco Daydreamer Bowl, and Vanilla Cream Choco Daydreamer Bowl.
  • Life Simplified was selected as a competitor to Grain and Berry because they are located in Tampa.

Research Strategy

Grain and Berry is a superfood cafe offering several menu items including "acai bowls, fresh pressed juices, and avocado toasts which are free of additives". They have several locations in the Tampa bay area. Therefore, we define true competitors of Grain and Berry as brands that offer a superfood menu and are located in the Tampa bay area.
Part
05
of eight
Part
05

Grain and Berry - Competitors: The Findings Part One

Based on the millennial consumer market, which is dictating the overall food trends in the US, both Grain and Berry as well as Rawk Star Cafe demonstrate strengths and competitive advantages (in their current markets), enabling them to capture this market. Neither of the restaurant chains are very large (footprint), and thus, they are not yet meeting the full potential of this market. Neither company publishes its revenues so below are some general useful insights about both chains related to earnings.

Grain and Berry

Competitive Advantage

  • In August 2019, Grain and Berry was included in a list of the best smoothies in the Tampa area (Rawk Star Cafe, notably, was not included).
  • The Tampa Bay Times voted that Grain and Berry had the "best bowl" in Tampa (however the paper made the caveat that this was not a scientific analysis).

Strengths

  • Grain and Berry offers various technological solutions that makes purchasing their food convenient (e.g., order online or mobile app). Convenience, according to Forbes, is highly valued by this consumer market. This consumer market, which is overtaking the Boomer generation as the most populous, is driving trends in the food market.
  • One of their franchises was opened by two African Americans to encourage healthier eating in the African American community. Millennials are the most racially and ethnically diverse consumer segment; African Americans comprise which makes up 14.8% of the millennials living in the Tampa area.

Weaknesses

  • Grain and Berry appear to get their ingredients from Sysco, which is an enormous, corporate, global food supplier. According to market research, Millennials spend far more money on locally sourced and sustainably-produced foods. (Note, Sysco is focused on meeting these millennial market preferences; however, it remains a large, global company that likely has an enormous impact/footprint environmentally).
  • According to the Brookings Institute, the Millennial consumer market, which is most willing to spend more money on convenient, healthy food is less populous in the Tampa area where the and Berry restaurants are open.

Footprint

  • Currently, Grain and Berry has eight open and operating locations--seven around Tampa, Fl and one in Key West, Fl. Two locations are opening soon in Orlando, Fl. And, they are currently promoting franchise opportunities in 37 states.

Rawk Star Cafe

Competitive Advantage

  • The Tampa Bay Times claims that what distinguishes Rawk Star Cafe from other vegan, vegetarian, raw food restaurants is their breakfast options (e.g., chia pudding, tropical acai bowl, and a "chocolately cake" doughnut).
  • In the same above article, Rawk Star Cafe was praised for the presentation of their sandwiches.

Strengths

  • Rawk Star Cafe focuses on sustainable and organic ingredients and foods, both of which are highly valued by Millennials and thus likely to help capture this market. 50% of Millennials are willing to pay more for sustainable food and they make up 52% of the organic food market.
  • Millennials are the generation most willing to pay money for the services of a dietitian (or seeking other means of ensuring healthy eating). Rawk Star Cafe advertises its success in working with consumers who are looking to adopt healthier eating habits.

Weaknesses

  • Currently, Rawk Star Cafe has a very small share of the vegan, superfood, vegetarian healthy restaurant market because they only have two open and operating locations.
  • Customers cannot order online or with a mobile app; both of these factors are important to millennial consumers who value convenience.

Footprint

  • Rawk Star Cafe has two open and operating locations: one in Tampa and one in St. Petersburg. They are currently advertising franchise opportunities on their website.

Helpful Insights Concerning Revenues: Grain and Berry and Rawk Star Cafe

  • Grain and Berry charges $25,000 for individuals who wish to open a franchise.
  • Franchise owners pay a monthly fee based on 6% of their gross monthly earnings; they pay 2% of their gross monthly earnings for an advertising fee.
  • Rawk Star Cafe has the pleasure of being the go-to healthy restaurant for many PGA players and commentators when they are in Tampa.
  • Rawk Star Cafe opened its second restaurant (2018), in St. Petersburg, eight years after its first one in Tampa (2010).

Research Strategy

Based on previous research, the team focused our searches on sources evaluating strengths, weaknesses, competitive advantage and footprint of the two chains--Rawk Star Cafe and Grain and Berry. To acquire sources, we first examined both of the chains' websites and located information about their locations/overall footprint (local to Florida in the United States and both offering franchise opportunities to expand).

We next turned to news sources (e.g., the 813areacode.com and the Tampa Bay Times) in the region both chains are located to discover each chains' competitive advantage in their market. We found stories that featured aspects of each chain that differentiates them in the market.

To locate sources related to the strengths and weaknesses of both chains, we first identified the consumer segment (Market Watch, Inside Food Report, and Forbes) most likely to frequent or purchase food from these chains as millennials. We also further searched industry reports (Market Watch and Reuters) to identify more specific trends concerning millennial vegan, vegetarian, superfood trends. We identified that convenience, organic foods, sustainably produced foods, plant-based and unprocessed foods, and seeking services from dietitians are among the characteristics of millennial consumers and mapped those insights onto the materials offered by each chain on their websites (i.e., franchise information) or in news sources (e.g., Tampa Bay News and Orlando Sentinel). We also located more demographic information about the millennial consumer market in the United States from the Brookings Institute.

Finally, we turned to search for publicly available information concerning the revenues of both chains. We first searched their websites for any links to annual reports that would report revenues, but neither chain offered them. We then hypothesized that we might find reporting on their annual revenues--or their ranking in the vegan, vegetarian, superfood restaurant market sector in Florida-- reported in business journals published in Florida (the South Florida Business Journal, Tampa Bay Business Journal, and Florida Trend), but each of these journals was behind a paywall through the aggregator bizjournal.com. Finally, we expanded our search to local news outlets (again Tampa Bay Times, Key West Citizen, or the Orlando Sentinel) that might also report on the earnings of each chain given that both are offering franchise opportunities and/or have franchised new locations, however, again, we could not locate specific data on their annual revenues.


Part
06
of eight
Part
06

Grain and Berry - Competitors: The Findings Part Two

Vitality Bowls is a healthy food restaurant chain that has 85 outlets in the US. Tropical Smoothie Cafe is a healthy food franchise that has 858 outlets in the United States.

Vitality Bowls

Competitive Advantage

  • Vitality Bowls has a unique superfood cafe concept and specializes in making acai bowls and antioxidant-rich food products.
  • All items on the menu are made fresh to order and in a kitchen designed to avoid cross-contamination of common food allergens.

Strengths

  • The company offers customers a loyalty program, and this has helped the company increase the loyalty of customers on their brand and generate more sales.

Perceived weaknesses

  • The company has not expanded internationally. Most of the outlets of Vitality Bowls are in California and Texas, and other states only have one to five locations.

Revenue

Locations

  • The company has 85 outlets in the US, which includes 38 in California, three in Colorado, five in Florida, four in Georgia, two in Indiana, one in Michigan, two in Mississippi, one in Missouri, two in Nebraska, two in Nevada, four in New York, one in North Carolina, two in Ohio, two in Oregon, two in Pennsylvania, 10 in Texas, one Utah, one in Virginia, and two in Washington.

Tropical Smoothie Cafe

Competitive Advantage

Strengths

Perceived weaknesses

Revenue

Locations

  • The company has a total of 858 outlets in the US.
  • Tropical Smoothie Cafe has locations in Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Washington Dc, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin, and West Virginia.
Part
07
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Part
07

Grain and Berry - Competitors: The Findings Part Three

The two other competitors of Gain and Berry are SoFresh and Value Food Co. SoFresh has locations in various areas in the U.S. such as North Tampa, South Tampa, and Lakewood Ranch and has an estimated revenue of $316,270. On the other hand, Vale Food Co has various locations in Florida such as Tallahassee and Fort Lauderdale, and the company's estimated revenue is $14.2 million.

SoFresh

Competitive Advantage
  • SoFresh promises its customers that it is transparent in the serving of food containing only the highest quality ingredients.
  • It provides products from hot bowls to juices but also keeping in mind various customers and their preferences.
  • It also openly offers the opportunity to inquire about being a franchise owner and is transparent in giving details about how to get this done.
  • In light of its commitment to transparency, the company provides nutritional information about the food it provides, with a breakdown of the number of calories in each food, the amount of oil, and even the seasoning used.
  • This may help customers to make the best choices of where to make their purchases and choose those who are health-conscious to use their products more.
Strengths
  • The company pays attention to customers who might have strict dietary concerns and only consume such foods and provides options for “vegan, vegetarian, keto, paleo and gluten-free” diets.
  • SoFresh is active on social media platforms such as Facebook and Instagram, where it uses imagery to convey messages of freshness, eating healthy, and feeling good in one’s own skin.
  • SoFresh provides flexibility in placing orders by allowing customers to do so online and promotes transparency in its services.
Perceived Weaknesses
  • Customers and consumers can’t easily get in contact with the company by phone via its Contact Us page on the official website because this information is not made accessible.
  • Instead, interested customers have to send a message and wait to be contacted.
  • The company does not provide any information about its leadership team, or even sales representatives.
Publicly Available Revenue
  • SoFresh’s estimated annual revenue is $316,270.
Footprint
  • SoFresh has locations in the U.S. in areas such as North Tampa, South Tampa, Downtown Tampa, Westchase, Lakewood Ranch, Downtown Sarasota, and Pittsburgh.

Vale Food Co

Competitive Advantage
  • Vale Food Co's some menu items are influenced by the seasons which may attract customers who have a preference for seasonal foods.
  • It highlights food sources such as the Brazilian Amazon, to show credibility in the selection of foods it provides and to assure customers it is providing quality products.
  • Organic and GMO-free foods such as the Acai Bowls which has three size offerings giving customers some flexibility in choosing one that is affordable for them.
  • This is also true for the Poke Bowls that are offered as well; their size ranges from small to super.
  • The company uses reviews to also market its services while highlighting its catering, order delivery, and take out options.
  • Customers also have the option of purchasing gift cards that have the company’s name on them, ranging from as low as $15 to $200; they can also be used as souvenirs.
Strengths
  • Vale Food Co provides healthy meals according to the season, with the option of two different sizes (regular/small).
  • The company uses the imagery in the form of both pictures and videos, to gain the attention of website visitors who might be wondering what the meals are like.
  • Customers have the option of creating their own bowls by selecting foods they’d like to eat, including superfoods (e.g. avocado toast, Acai Bowls).
  • Customers have the flexibility to choose the price and size of the GMO-free foods that are affordable for them.
  • The company makes its contact information available and is also active on social media platforms such as Facebook, Twitter, and Instagram.
  • Their social media platforms are used to highlight its catering and delivery services, healthy food options including superfoods, and locations for casual but healthy dining.
Perceived Weaknesses
Publicly Available Revenue
Footprint
  • Vale Food Co has locations in the state of Florida, U.S.A in areas such as Tallahassee, Fort Lauderdale, Gainesville, Tampa, and Jacksonville.
Part
08
of eight
Part
08

Grain and Berry - Competitors: The Findings Part Four

One perceived weakness of Bamboozle Cafe is the poor service that it provides as customers regularly complain about it on review sites such as Happy Cow. A competitive advantage for Life Simplified is that it enables its customers to plan ahead by emailing their orders to the restaurant.


Bamboozle Cafe

Competitive Advantage

Strengths

Perceived Weaknesses

Revenue

  • The estimated annual revenue of Bamboozle Cafe is around $4.5 million, according to ZoomInfo.

Cities with Footprint

The cafe has at least two locations in Tampa, Florida, which are situated at 516 N Tampa St. (Cafe Downtown) and 09 N 12th St. (Bamboozle Channelside).

Life Simplified

Competitive Advantage

Strengths

Perceived Weaknesses

  • Nothing indicating the weakness was available.

Revenue

  • Revenue information for Life Simplified is unavailable in the public domain.

Footprints in Cities

  • Life Simplified has at least two separate locations in Tampa, Florida, at 219 S. Packwood Ave and 245 Henderson Blvd.


Research Strategy:

During our research, we were unable to find information on the revenue and negative perceptions for LS (Life Simplified) Organics. We employed the strategies outlined below to locate the missing data.

For the revenue of LS Organics, which is a privately held company, we explored databases that typically cover financial information for private businesses, such as D&B Hoovers, PrivCo, CB Insights, Zoom Info, Manta, etc. We aimed to find direct estimates of the revenue for Life Simplified, which is also known as LS Organics. The revenue was not available, presumably because the set-up was introduced only in 2018 and was still a privately-held, small scale, niche entity.

Regarding the weaknesses, these are often best described the food reviewers. Therefore, we observed Tampa-based food review sites such as Tampa Bay Food Tours and CL Tampa, along with overall regional sites such as Tampa Bay. Although some of these sites included a description of the restaurant, the statements were neutral, highlighting what the restaurant had to offer. Possibly, the limited spread of the year-old entity prevented full-fledged reviews from appearing on widely circulated sites.

Next, we searched for interviews involving its founder in sources such as Medium, QSR Magazine, POSist, The Know Tribe, etc. The idea here was to find an interview of the owner disclosing details related to revenue or growth. However, no such interview was available as the sources mostly provided profiles of the founder without any details on the actual performance of Life Simplified.

Focusing on the perceived weaknesses, we looked into review sites such as Yelp and Happy Cow, which contained direct feedback from consumers. We wanted to find negative feedback that could be viewed as weaknesses. However, Yelp was the only review site that contained ratings for Life Simplified, and all the reviews rated the company 5 out of 5 stars.

Finally, since Life Simplified is an organic eatery, we searched for studies on revenue benchmarks for such businesses from sources such as Restaurant Business Online, Kaggle, Entrepreneur, etc. We aimed to find either the yearly average revenue for organic eateries or revenue per capita, footfall, or employee. However, such details for small entities like Life Simplified were not available from credible sources.

For the final strategy employed for perceived weaknesses, we looked into the company's social media channels on Facebook and Instagram, as well as other brand reputation analyzer sites like Brand Manager, among others. Again, all the reviews on Facebook rated the company five stars, probably since the customers were highly targeted individuals, and the founder personally guided them to select meals. Other sites were also unable to provide any substantial source that could lead to determining weaknesses.

Sources
Sources

From Part 04
From Part 05
Quotes
  • "South Tampa franchisee Roger Hector believes the key to Grain and Berry's success rests in their product's taste and presentation."
  • "coffee-shop vibe and wood-paneled decor."
  • "Hector and his fraternity brother Timothy Adams are the company's first black owners. They believe their presence has encouraged the African American community to become more health conscious."
Quotes
  • "A 2017 survey reported that 43% of Millennials said convenience was so important that they would buy all their food online if they could. Even individual food categories are falling victim to the demand for convenience. One study reports that 40% of younger consumers describe cereal as an inconvenient breakfast because of the need to clean up after it."
  • "Nearly 9 out of 10 Millennials identify healthy eating as key to personal wellbeing. Although few young people are managing the complex health issues of those 85-years old and older, The Halo Group found that more than half of Millennials routinely sought the advice of a nutritionist, dietician or a personal trainer about their food options. One study shows that more than half of Millennial food shoppers expect ancient grains to be included in their foods. And, nearly three-quarters of Millennials report eliminating food from their diet that they believe to be harmful."
Quotes
  • "Another trend that emerged is more informed purchasing decisions. A majority of millennials want to know where their food comes from and how it is sourced. Transparency in food sourcing is important to more than 65 percent of millennials, particularly for fresh meat and seafood. More than half of millennials will pay more for products that have adopted animal welfare standards and prefer to buy those responsibly sourced."
  • "More than six out of ten millennials try to eat healthy daily. Plant-based and unprocessed foods are becoming more popular with 63 percent of millennials trying to incorporate them into their diets."
Quotes
  • "I think the biggest gift the restaurant has given downtown St. Pete comes in the morning. There is seriously smart breakfast food here, a meal that can be challenging if you are both vegan and gluten-free. They make a wonderful chia pudding ($4.99), great flavor and texture, which can be gussied up with toppings like mixed fruit, granola, goji berries or cacao nibs for 99 cents each. There's a tropical acai bowl ($8.99) that competes ably with the growing legion of solid acai offerings in our area, and some buckwheat- and oat-based cereals ($4.99) that are filling, tasty and wholesome. Or, in a totally different direction, there's a chocolatey cake doughnut ($3.99) that makes a decadent virtue of ingredients like golden flax, agave and coconut."
Quotes
  • "Making up 52% of organic consumers, millennials are also the largest group of organic buyers, according to a report from the Organic Trade Association.8 Moreover, according to the International Food Information Council Foundation’s 2017 Food and Health Survey, these millennial consumers say that products labeled as “natural,” and especially organic, have more impact on their choice of products and restaurants than baby boomers claim"
  • "vegetables and whole grains in convenient, on-the-go packaging. "
  • " And more than half of millennials are now making purchase decisions with the understanding that the products they buy impact the health and sustainability of the world, the environment, and its people.31"
From Part 08
Quotes
  • "Seven true competitors to Grain and Berry are Rawk Star Cafe, Vitality Bowls, Tropical Smoothie Cafe, SoFresh, Vale Food Co, Bamboozle Cafe, and Life Simplified."
Quotes
  • "Bamboozle Café is an Urban Vietnamese Fusion restaurant located in the heart of Downtown Tampa that offers an array of Fresh French/Vietnamese delicacies. Our focus is on providing nutritious, yet delicious dining options in Downtown Tampa and the Channel District. Our menu includes traditional Vietnamese Pho soups, fresh rolls wrapped in rice paper, banh mi's (Vietnamese sandwiches), noodle salads, bite-sized Asian fusion desserts and many more."
  • "The driving force behind the creation of Bamboozle Café and, our sister company, Bamboozle Tea Lounge is to provide delicious and healthy food that is easily accessible to all. Our goal is to Bamboozle you into healthy eating and a healthy lifestyle."
Quotes
  • "Ten years ago, after a successful career with a global networking company, Lynn knew she needed to follow her heart and do what brought her the most joy. As a lover of travel, great food, and the outdoors, she incorporated all those loves into the Bamboozle Cafe. Working in partnership with Charlie Schiller of Tampa, she designed the cafe with the outdoors in mind, where healthy food from her home country of Vietnam is prepared in front of the customer, and is beautifully plated. It looks so good that it’s hard to imagine eating, but don’t pass it up!"
  • "While Lynn maintains a commitment to traditional Vietnamese dishes, she incorporates a modern flair with an emphasis on fresh ingredients and instagrammable presentation."
  • "No dish is complete without a great beverage, and the art of presentation flows into the glass at Bamboozle Cafe. Beer, wine, saki based drinks, and sangria are served, and they truly don’t get any prettier! Strawberry Kiss Rose and Exotic Fruit Sangria pair great with a Hass Avocado Fresh Roll or Vegan Pho dish."
  • "Bamboozle Cafe is open 6 days a week, and with the recent revitalization of downtown Tampa, business is booming at the Bamboozle Cafe"
Quotes
  • "It's Vietnamese quick-service downtown in all its vibrant, punchy glory, but served up in a way that's accessible and not intimidating. Step in line and order from the board. Fresh rolls are customized to suit, a water-moistened rice paper round cradling vermicelli, green leaf lettuce, chives and mint, and then whatever you point to. The "sauce bar" offers up dunkables like spicy Sriracha, sweet/salty nuoc mam, or a sophisticated ponzu dipping sauce. Also vermicelli bowls and pho"
Quotes
  • "Bamboozle Cafe has undergone a remodel in the heart of downtown Tampa. In celebration of its grand reopening, the popular, casual Vietnamese fusion restaurant plans to offer a $1 smoothie special later this month, showcasing one of the improved space's fresh features."
  • "The discounted smoothies are served up at Bamboozle Cafe's new tea and drink bar, an addition to the restaurant that offers a lineup of fruit smoothies, boba, Vietnamese coffee and other specialty beverages. Patrons may take advantage of the special June 18 through 23."
  • "With the goal of making tasty, nutritious French-Vietnamese eats accessible to all (including vegan and gluten-free guests), owner Lynn Pham brought Bamboozle Cafe to downtown Tampa in 2008. Pham's second location in the Channel District, Bamboozle Tea Lounge, opened three years later."
Quotes
  • "From our fresh spring rolls, to our noodle soup (Pho) and our delectable, yet healthy dinners, Bamboozle Café has something for everyone. We are passionate about providing you with a fresh, healthy and flavor-filled meal every time you visit. Our fare is inspired by brightly colored seasonal ingredients and a genuine passion for robust, nutritious and fresh flavors. We offer organic, gluten-free, vegan and vegetarian options to meet eveveryone's desire. Whether you are a health conscious eater or just looking for a fresh meal full of flavor, Bamboozle Café offers authentic Vietnamese taste combinations found only at this gem in downtown Tampa."
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  • "With a passion to help others improve their health & wellness, Jacqueline began her business originally under the name Life Simplified. Simplifying health and wellness and providing others with the knowledge and power needed to live life to the fullest was and still is her goal."
  • "LS was originally started in Los Angeles where she worked with clients one on one as a health coach and freelance healthy chef. Jacqueline continued growing her business in Tampa as LS Organics (LS = Life Simplified!) and opened her first store-front in 2018 to offer organic meals, nutritionally designed smoothies & tonics and clean beauty products. She has a passion for seeing people evolve as they learn to take care of themselves from the inside-out. She credits this passion and the wonderful health conscious community of Tampa for LS Organics’ success to date."
  • "Jacqueline earned a degree from the University of Nebraska. She has danced professionally in Los Angeles and New York and loves to teach it. She lives in Tampa with her husband, a sports dietician."