Government/Political Concerns with AR and VR

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Insights and Trends - Virtual And Augmented Reality

Some of the current trends in AR/VR application include its compatibility with AI, the use of AR/VR in navigation, and the AR/VR's impact for shoppers.

Enhancing AR/VR capabilities with AI

  • AI and machine learning have been growing for some time and its compatibility with AR and VR is undeniable, especially in computer versions of the technology.
  • Companies have already started developing AI and machine learning tools that allow "computers to understand what they are “seeing” through cameras" with the goal to be able to implement those tools to AR and VR headsets in order to enable these machines to identify and label objects in the user's field of vision.
  • For instance, combining consumer profiles with AR and ML can allow retailers to better cater to customer needs based on their environment and preferences by providing customized recommendations.
  • According a recent Deloitte report, AR/VR would also be able to implement machine learning to create hands-free solutions and AI-based diagnostic tools that would be especially useful in traditional healthcare.
  • Facebook’s has specifically developed its DeepFocus application to implement AI in its framework in order to be able to create specific focus effects in VR.
  • 60DoF's AR tool also recently started using Goolge's machine learning algorithms to enhance the controller-tracking capabilities of its standalone devices.

Using AR for navigation

  • With the development of fully autonomous vehicles, AR and VR have consistently been used for some of the more advanced features of such cars.
  • The most focused-on features include the introduction of voice assistants and in-car AR capabilities.
  • In fact, NVidia has already developed a specific tool that "uses a dashboard-mounted display overlaying graphics on camera footage from around the car, pointing out everything from hazards to historic landmarks along the way."
  • Audi, Mercedes-Benz, Tesla, Toyota, and Volvo have partnered with NVidia to introduce this new technology into their newer models.
  • There have also been a big push for indoor navigation, where people can use AR powered apps to navigate through malls, airports, and other similar buildings.
  • The trend is specifically being implemented because of the big reliance of the public on online maps like Google Maps.
  • However, as those maps are rarely effective indoors, there has been an increased demand for an application that helps users navigate through bigger buildings.
  • ARKit and ARCore recently developed an application for indoor navigation that provides users with directions in airports, malls, hospitals, and office campuses.

Using AR to enhance the customer's shopping experience

  • According to Gartner, at least 100 million users will be utilizing AR-enabled shopping technologies by the end of 2020.
  • In fact, 48% of shoppers are more likely to buy from a retailer that provides AR experiences.
  • However, only 15% of retailers currently use AR while another 32% have stated that they plan to deploy AR/VR capabilities in their stores in the next three years.
  • Some of the most exciting technologies that have been deployed in shops is the AR augmented mirrors, which allow customers to get an impression on how the clothes would fit them without having to try them on.
  • The concept has already been deployed by American Apparel, Uniqlo and Lacoste, which provide a special try-before-you-buy fitting room for customers.