Google Search Behavior

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01

Google Search Behavior

The way people conduct Google searches is by using Boolean operators, desktops, laptops, and mobile devices. Google user also searches using phrases, single words, as well as, fill in the blank type questions. The reason people use Google is due to it being free, readily available on all devices and because of its popularity.

HOW PEOPLE USE GOOGLE

  • According to the SEO Tribunal, “An average person conducts 3–4 searches every single day”.
  • There are 70,000 or more Google queries performed per second.
  • Common Sense Education says that the best ways to use Google for college students are to use Boolean operators. Those operators include things like “OR”, quotation marks, and hyphens.
  • The desktop is the most popular platform used to perform Google searches at 90%.
  • Searches like “is _ worth it?” or “_ to avoid” have increased by 80% and 150%, respectively.
  • Around 8% of Google searches are questions.

WHY PEOPLE USE GOOGLE

  • According to Word Stream, "35% of product searches begin on Google".
  • Google is the most popular search engine a while holding 70% of the search market share.
  • Google made itself into a preferred search engine early by choosing a business model that focused on “user experience” instead of “monetized searches”.
  • The integration of Google into new devices like mobile phones, tablets, and laptops also contribute to why people use Google so often.
  • According to Ahrefs, the top 5 Google searches as of May 2019 were Facebook, YouTube, Amazon, Gmail, and Google.

HOW OFTEN DO PEOPLE USE GOOGLE TO LEARN SOMETHING NEW

  • About 15% of all Google searches are for new terms, trends, and news that Google has never seen before.
  • According to Think with Google, 56% of people between the age of 18 – 54 use their subsidiary “YouTube” to learn something new.

FRAMEWORKS

  • Google’s Custom Intent Audiences was introduced to make sure advertisers are no longer, “confined to the Display Network’s limited predefined audience categories”.
  • See-Think-Do-Care framework ; "The objective of stages See, Think and Care is to drive ‘mental availability’, something that goes under many names such as ’share of mind’, ‘awareness’, ‘attention’ etc."
  • People search to either go somewhere, know something, do something, or not pay for something. This framework would be Go-Do-Know-Not Pay and is comparable to Google’s Know-Do-Go-Buy.

RESEARCH STRATEGY

Your team began by trying to find any precompiled Google Statistics on any news or media outlets. Some website we reviewed were Forbes, SEO Tribunal, and the Washington Post. They were able to find some statistics like how many searches the average person performs daily but there was no other useful information around how or why people use Google or how often they Google to learn something new. Since this strategy didn’t provide enough information to complete this brief, they moved on.

Next, we tried to search through Google’s multiple websites to find information about their Know-Do-Go-Buy framework. We hoped to find more information about it so that we could identify comparable frameworks. Some sites we reviewed were Google Trends and Google Analytics. We found more information about Know-Do-Go-Buy and how it explains what searchers intent is when they interact with Google. However, we were not able to find any information that helped to find a comparable framework.
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