Golf Tournament Software

Delivered April 26th, 2019. Contributors: Esther A., Josh T., Olatunji O., ChristineD and

Part

of five

Part

Golf Tournament Software-Part 1

 Supreme Golf Solutions and Golfsmash are two top golf tournament software products in the United States.

Our research team has completed Rows 2-3 and Columns A-G of the project spreadsheet.
 METHODOLOGY
We began our research by combing through credible sources like sports reviews site, official companies websites, and United States Golf Association (USGA) for information regarding top golf tournament software products that are available in the United States. We were able to unearth a list of best golf software in 2017 and another list of best golf course software in 2019. We utilize the filter tool on the source to determine the top based on the number of users of these software products.

Our research team change gear to search for the company's annual revenue to confirm the metric while these companies are rated top. Our research team scoured companies websites, annual reports, and third-party company databases like Craft, and Crunchbase. The result of this strategy was not successful as this information has not to been reported in the company website or third-party database. We also could not find the company’s annual reports; this we attributed to the fact that these companies are private companies and has not made information regarding their financial record available to the public for competitive reasons.

We, therefore, broadened the scope of the research by searching for a data point that we could use to triangulate the company's revenue; the total number of users or the number of downloads of these software products. Our research team utilize Similar Web, Alexa, and Hypestat. Unfortunately, this strategy was unsuccessful as the global ranking of these companies' website was vague and could not be used to rate these companies as the top. Due to the lack of information regarding the company’s revenue and the number of users, we resorted to rate these companies by customer review ratings.
 
Our research team went further to research the companies feature comparison, price point, number of clients/venues, company maturity, and other relevant insight about the companies. We utilize the official websites of the companies, professionals' networks, and third-party company database to provide the requested information. We utilize LinkedIn, Crunchbase and Pitchbook for information regarding the company’s details.
 
We were unable to determine the price guide as this have not been made available to the public on the company’s website. We went further to search third-party company database for the price guide of Supreme Golf Solution. Unfortunately, this strategy was not successful as this was not reported on the public domain. Lastly, we change gear by searching for the company annual reports, and press release for information regarding the Supreme Golf Solution price guide or data point that we could use to triangulate the requested information. This strategy was unsuccessful as we could not find any information regarding the company annual reports. We attributed the lack of information regarding the company pricing to the fact that the company is a private company and as such may not disclose financial information for competitive reasons. We have therefore indicated N/A on the attached spreadsheet.
Supreme Golf SolutionsSupreme Golf Solutions is a private company founded in 2011 in the United States. The company is currently the world’s largest tee time booking engine. Supreme Golf Solutions is a golf tournament software with features like accounting management, electronic tee sheets, gift card management, lesson scheduling, membership management, CRM, event management, inventory management, loyalty program, payment processing, and point of sale (POS). The company competitive advantage is GPS services, scorecard, stat tracking, and storing favorite courses.
Golfsmash Golfsmash is a private company founded in 2014 in the United States; the company is a cloud-based golf course management system that provides a robust social media platform. The company aims to provide golfers a broad golf course selection and an easy way to book next round. The company competitive advantages are tee time scheduling system, social media platform, and flexible online tee time booking. Golfsmash features are electronic tee sheets, membership management, CRM, event management, inventory management, payment processing, and point of sale (POS). The price model include: Package A (Regular pricing): monthly license fee of $325 and a One-Time setup charge of $750, package B (Transaction pricing): no monthly license fee, package C (Consignment pricing): no monthly license fee and a setup charge of $500 and package D (License Pricing): monthly license fee of $150 and a One-time setup charge of $750.

Part

of five

Part

Golf Tournament Software-Part 2

Two additional top golf tournament software products available in the U.S. are Golf Genius Software and Event Caddy. The requested information about Golf Genius Software and Event Caddy is included in the attached spreadsheet. Below is an explanation of our research methodology and an overview of our research findings.
METHODOLOGY
We determined Golf Genius Software to be a top golf tournament software product available in the U.S. because its software is used "at thousands of private clubs, public courses, resorts, and golf associations all over the world." We determined Event Caddy to be a top golf tournament software product for the following reasons: (1) "Event Caddy has helped charity golf tournaments collect over $21,142,089" thereby demonstrating the company's prominent market position; (2) Event Caddy's Instagram has 1,711 followers; (3) Event Caddy's Twitter account has 529 followers and 420 likes; (4) Event Caddy has received multiple, positive recommendations from its customers; and (5) Event Caddy has worked with major companies and organizations, such as Marriott, Rotary International, and Boys & Girls Clubs of America, among others. Together, those factors demonstrate Event Caddy's rankings and users that Event Caddy works with, thus rendering Event Caddy as a top golf tournament software product available in the U.S.

Information about Event Caddy's number of clients/venues was not available. We looked for that information by using four different strategies. First, we looked directly on Event Caddy's website. While the site did not provide that information, the closest information we found to that was a list of some of Event Caddy's clients, such as Marriott (but there were only a few clients listed), and the amount of money that Event Caddy has helped charities raise via golf tournaments. Second, we looked up Event Caddy on business database sites, such as Crunchbase. While those database sites did not have information about the number of clients/venues, the information we found was about revenue, number of employees, website traffic, and competitor information. For our third strategy, we read articles about Event Caddy that provided overview information about the company. One such article that we read was published by Newswire, but the information discussed in those articles focused on events that Event Caddy worked on and information about what makes the company unique. As a fourth strategy, we looked up the company's founder, Bryan Gooderham, because we thought he may have discussed the company's number of clients/venues. While that information was not included, we did find that the company "increased [its] number of users by approximately 250% over a 3 year period." 
GOLF GENIUS SOFTWARE
1. FeaturesThe following are Golf Genius Software's features:
Tournament website builder (capable of sharing leaderboards, tee times, photos, and event information)
Online "secure credit card payments"
"Custom online registration forms"
"Large library of tournament formats"
Custom scorecards, scoreboards, and cart signs
Report designer
Report generator
Report library
"Live TV leaderboards"
Mobile app with "live scoring and leaderboards"
2. PricingThe annual subscription for resorts, public courses, and private clubs (36-hole maximum) is $3,300 plus a $400 "one-time onboarding fee." For all other pricing information (leagues, events, trips, international customers, golf associations, and golf facilities with more than 36 holes), Golf Genius directs people to contact the company directly and, as such, does not disclose such pricing. 
3. number of clients/venuesGolf Genius Software is used "at thousands of private clubs, public courses, resorts, and golf associations all over the world." Golf Genius Software's website has 540,718 visitors on a monthly basis. Golf Genius Software has been downloaded 23,381 times within the past 30 days. 
4. company maturityGolf Genius Software was founded in 2009 & has 69 employees, which we calculated by adding up the number of team members listed on the company's site. 
5. additional details about the companyAccording to the company, "Golf Genius is the most comprehensive and widely used tournament management system in the world." The main way that the company differentiates itself from the competition is through the fact that almost half of its "employees are PGA golf professionals." Furthermore, many of those former PGA pro employees "are former head [golf] professionals." The company explains that those expert employees have "lived the tournament management challenges, and their collective experience combined with our world-class software development team helps us build and deliver solutions that combine the best aspects of the traditional golf experience with innovative cloud and mobile technology." 
EVENT CADDY
1. FeaturesEvent Caddy's features vary among its free and PRO versions. The vast majority of the features are available on both versions, which are as follows: 
"Online credit card player registration" 
Packages and prices for multiple players
Player tracking (both unpaid & paid)
Hole assignments
Golfer pairings
Unlimited players
"Users & access levels"
"Unlimited sponsor levels & packages"
Sponsor link uploads
Sponsor logo uploads
Website builder for the tournament
Ability to add images and logos
Page for directions and course information
Budget reports and tools
Golf bag drop
Player list
Existing contacts import
Database for player contact information
Email blasts
"Tournament project management templates" 

Features only available with the PRO version are as follows: 
"Ability to accept cash or che[ck] payments"
Feature for receiving donations
Online registration for sponsors
Online store
 500 text messages (built-in)

The only feature not included, but can be paid for with the free version are the text messages (built-in), which costs $10 for every 100 text messages.
2. PricingEvent Caddy's pricing depends on which version of the software is being used. The free version is obviously free, with the exception of an optional add-on feature (text messages (built-in)) which costs $10 for every 100 text messages. The PRO version is based on a per-event pricing model. The price to use the PRO version for each event is $199. 
3. company maturityEvent Caddy was founded in 2014. Event Caddy has four employees. 
4. additional company informationOne way that Event Caddy differentiates itself from the competition is because its software, as the company states, "is built by experienced tournament organizers." Another way that Event Caddy differentiates itself from the competition is because its software "is the only free software of its kind in North America." A third way that Event Caddy differentiates itself from the competition is by focusing on charity tournaments. 

Part

of five

Part

Golf Tournament Software-Part 3

In the attached spreadsheet, we have provided an additional two top golf tournament software products available in the United States. These are GolfRegistrations LLC and Perfect Golf Event. GolfRegistrations was founded in 2003 and currently has 47 employees. The company has an estimated revenue of $9.4 million. Perfect Golf Event was founded in 2014 and currently has 44 employees. It has an estimated revenue of $8.8 million. Our research methodology has been detailed below. 
MethodologyWe commenced this research by searching for reports from leading and credible market research firms and platforms to see if there were reports that provided the list of 'major' or 'key' players in the golf tournament software sector. Our research showed that no such report is available in the public domain, except for market reports focusing on the overall sports software market. We also checked these overall sports software market reports, to see if any of the mentioned key players were focused on golf tournaments. This approach proved futile as most of the key players identified in such reports are big enterprise software providers such as IBM, Daktronics, and SAP. 

Our next approach was to leverage business directories, with a specific focus on Hoovers because of its very useful filter tool. Unfortunately, the tags used for golf software providers from those identified from previous requests were generic such as "Managed Application & Network Services." Using such tags would also include companies that are not providers of golf tournament software, about 1,030 companies in total. We also sought to use directories that compile reviews on software solutions such as Capterra and G2 Crowd, but quickly realized that the number of reviews is not an indication of how big a company is. 

We also conducted a general press search on the subject matter, on the premise that news reports, expert articles, press releases, and interviews may shed more light on the leading golf tournament software products available in the United States. Regrettably, we did not find any news reports or publication on the subject matter. 

To then establish additional top golf tournament software, we reckoned that since four top products had been identified in the previous requests, we can research the top competitors to one of these products, and then rank the competitors by revenue. We also found that Golf Genius is one of the leading software providers in the golf tournament category. We then used Zoom Info to identify the top competitors to Golf Genius. The top two competitors to Golf Genius are GolfRegistrations LLC and Perfect Golf Event with $9.4 million and $8.8 million of revenue, respectively. All requested information was then taken from each company's website. Unfortunately, we were unable to provide the number of customers that the Perfect Golf Event has. 

To source this information, we started by thoroughly searching the Perfect Golf Event's website, but there were no pages that provided the number of clients or the number of venues the software was being used. Another possible strategy would have been to use the price of the product to provide an estimate on the number of customers since the revenue for Perfect Golf Event is also available. However, for a product with 4 tiers of pricing and price range of $900 ($997-$97), such an estimate will be extremely skewed as we do not know the distribution of customers across each price point. An industry-wide average price per client is also not available in the public domain, which we could have also leveraged to estimate the number of clients.

Our next strategy was to leverage resources such as G2 Crowd and Capterra where apps, tools, and platforms are reviewed and compared on the basis of multiple features, including the number of customers. Unfortunately, this approach also proved futile. We also checked all Perfect Golf Event social media accounts such as LinkedIn and Twitter, but this did not yield any useful results either. 

We then conducted a press search on the subject matter to see if publications such as press releases announcing the release of the platforms provided customer number details or if there were interviews granted by company personnel that could give insights on the subject matter. Regrettably, we were unable to find any useful information on the number of clients or venues using Perfect Golf Event golf tournament software. This is likely because, as a private company, Perfect Golf Event is not compelled to release this information publicly. Therefore, this cell has been marked as N/A on the spreadsheet.

Part

of five

Part

Golf Tournament Software-Part 4

In rows 8 and 9 of the attached spreadsheet, we have provided an additional two top golf tournament software products available in the United States. These are Tournament Manager by Software Systems For Golf and GolfNet Tournament Management Software. GolfNet was founded in 1983 and currently has 46 employees. Its annual revenue is estimated at $9.2 million. Software Systems For Golf was founded in 1988 and currently has 37 employees. It currently has an estimated revenue of $7.9 million. Both companies are headquartered and serve customers in the United States. Our research methodology has been detailed below. 
MethodologyWe commenced this research by searching for reports from leading and credible market research firms and platforms to see if there were reports that provided the list of 'major' or 'key' players in the golf tournament software sector. Our research showed that no such report is available in the public domain, except for market reports focusing on the overall sports software market. We also checked these overall sports software market reports, to see if any of the mentioned key players were focused on golf tournaments. This approach proved futile as most of the key players identified in such reports are big enterprise software providers such as IBM, Daktronics, and SAP. 

Our next approach was to leverage business directories, with a specific focus on Hoovers because of its very useful filter tool. Unfortunately, the tags used for golf software providers from those identified from previous requests were generic such as "Managed Application & Network Services." Using such tags would also include companies that are not providers of golf tournament software, about 1,030 companies in total. We also sought to use directories that compile reviews on software solutions such as Capterra and G2 Crowd, but quickly realized that the number of reviews is not an indication of how big a company is. 

We also conducted a general press search on the subject matter, on the premise that news reports, expert articles, press releases, and interviews may shed more light on the leading golf tournament software products available in the United States. Regrettably, we did not find any news reports or publication on the subject matter. 

To then establish additional top golf tournament software, we reckoned that since four top products had been identified in the previous requests, we can research the top competitors to one of these products, and then rank the competitors by revenue. We also found that Golf Genius is one of the leading software providers in the golf tournament category. We then used Zoom Info to identify the top competitors to Golf Genius. Of the listed top competitors, only GolfNet had not been presented in the previous requests. We then used Owler to find the competitors to GolfNet and selected the provider with the highest revenue, which was Tournament Manager by Software Systems For Golf with an estimated revenue of $7.9 million. 

Kindly note that while we were able to provide all the requested information, we had to use an outdated source for the price and features of GolfNet. To provide more recent information on the features and pricing, we started by thoroughly searching the GolfNet's website, but there were no pages that provided the number of clients or the number of venues the software was being used. 

Our next strategy was to leverage resources such as G2 Crowd and Capterra where apps, tools, and platforms are reviewed and compared on the basis of multiple features, including the number of customers. Unfortunately, this approach also proved futile. We also attempted to check all GolfNet's social media accounts but found that it only had a profile on LinkedIn only.

We then conducted a press search on the subject matter to see if publications such as press releases announcing the release of the platforms provided customer number details or if there were interviews granted by company personnel that could give insights on the subject matter. Regrettably, we were unable to find any recent information on the features and pricing of GolfNet Tournament Management Software. 

This is likely because GolfNet may directly be sending its brochure to only prospects who show interest in its services. In the absence of more recent information, we have settled on this old source, with the caveat that pricing may have changed within that time and now.

Part

of five

Part

Golf Tournament Software-Part 5

The two additional top all-around golf tournament software products available in the U.S. are the following: the Jonas Club Software and Chronogolf. All the requested details are included in the linked spreadsheet, rows 10–11, and under columns A — G.
METHODOLOGY
We started our research by looking for directly-available ranked lists of software solutions or programs that are used by golf clubs. We also looked for the additional details required such as their features, price points, number of venues, company maturity, and the factors that made them stand out. We searched for this software in various sources such as in technical sites like Capterra, G2 Crowd, Software Advice, Tech Crunch, and similar sites; business-related sources such as Forbes, Business Insider, and others; press release sources such as from Cision, Newswire, and others; media outlets such as Huffington Post, CNBC, and other relevant sources. Based on this search approach, we were able to find several potential companies that provide golf club operations software like the ones provided in previous research works. We then narrowed down our list to those companies that are not mentioned in the previous research jobs. We selected those that got top reviews in the review sites such as G2Crowd and Capterra. However, the pricing data is not fully available for the software solutions that we found. 

We then looked further in the company's web pages to find any brochures or links that provide the full pricing data of the solutions found. However, most of the pricing data are for base services only. The companies' websites mostly provided a button that can be clicked to get more information on customized solutions.

We also looked for testimonies from the companies' clients to determine if they have indicated any pricing packages. However, this information is also not available. What we found on the clients' websites are their general processes that is being handled by Jonas software and Chronogolf. We have inferred that the pricing data is not fully available due to the pricing structure complexity of the customization that are typically included. Nevertheless, the companies provided links that can be clicked to get more information on the pricing for their services.

The section below contains the details of the software platforms provided by the companies mentioned. These platforms are used by golf clubs in their end-to-end operations:
The Jonas Club software
The Jonas Club Software is used by over 2,300 golf clubs in more than 20 countries worldwide, including the US. The software's features include solutions for "dining and events management, member engagement, finance and accounting," and other golf operations-related processes. The company has 26 employees and earns around $5.2 million in revenue. The company was founded in 1990 and boasts of the deep knowledge that it possesses on the industry and club operations.
Chronogolf
Chronogolf earns around $2.6 million in revenue and has 13 employees. Chronogolf provides its platform to around 400 golf clubs that are located in five continents. The company was founded in March 2012. Chronogolf takes advantage of "web applications, cloud infrastructure, and mobility" to provide various golf operations solutions.

The rest of the details of these two golf club software solutions were entered in the linked spreadsheet, rows 10 - 11, and under columns A - G.