Golf Courses

Part
01
of twelve
Part
01

Top Golf Courses 1

Five top golf courses in Hilton Head, South Carolina, are Harbour Town Golf Links, Heron Point, Atlantic Dunes, George Fazio Golf Course, and Robert Trent Jones Course. As is explained in the research methodology section below, there was insufficient information from which to determine where most of its visitors come from.

findings

1. HARBOUR TOWN GOLF LINKS

  • Harbour Town Golf Links is a top golf course in Hilton Head, South Carolina, due to its prestige. The course is described as (1) among "the most celebrated courses on the PGA Tour" (2) is "the legendary course that literally put Hilton Head Island on the map," (3) is "one of the most revered courses in the world" and (4) is listed among the "10 Must-Play Golf Courses at Hilton Head, South Carolina.
  • Harbour Town does not have its own digital market tactics, as it's part of the Sea Pines Resort. However, the Sea Pines Resort's digital marketing tactics include Facebook, Twitter, YouTube, Pinterest, Instagram, and an email subscription.
  • Other traditional marketing tactics that the course uses are magazine advertisement in the 2019 Worldwide Golf Vacations Catalog and an event flier.
  • Harbour Town's target market is advanced golfers, as demonstrated by the description of the course as "a perennial favorite among PGA TOUR players."
  • Harbour Town's differentiators include its iconic design, which was the masterpiece design created by Pete Dye (famous golf course designer) and Jack Nicklaus (golf legend), globally-famous collection of par-3 holes, and its iconic 18th hold featuring a lighthouse.

2. HERON POINT

  • Heron Point is a top golf course in Hilton Head, South Carolina, because it won the Golf Course of the Year award in South Carolina for 2015, has a 4.6/5 rating on Golf Advisor, 93.7% of people on Golf Advisor recommend the course, and it's listed among the "10 Must-Play Golf Courses at Hilton Head, South Carolina."
  • Heron Point does not have its own digital market tactics, as it's part of the Sea Pines Resort. However, the Sea Pines Resort's digital marketing tactics include Facebook, Twitter, YouTube, Pinterest, Instagram, and an email subscription.
  • A traditional marketing tactic the course uses is magazine advertisement in the 2019 Worldwide Golf Vacations Catalog.
  • Heron Point's target market is golfers of all ages and skill levels, as demonstrated by the seven tee sets available on each hole, in order to accommodate different ability levels.
  • Heron Point's differentiators include its shifting elevations due to hills incorporated into the course and the many natural obstacles woven throughout the course.

3. ATLANTIC DUNES

  • Atlantic Dunes is a top golf course in Hilton Head, South Carolina, because it was named National Course of the Year by the National Golf Course Owners Association, has a 4.8/5 rating on Golf Advisor, 98.8% of people on Golf Advisor recommend the course, and it's listed among the "10-Must Play Golf Courses at Hilton Head, South Carolina."
  • Atlantic Dunes does not have its own digital market tactics, as it's part of the Sea Pines Resort. However, the Sea Pines Resort's digital marketing tactics include Facebook, Twitter, YouTube, Pinterest, Instagram, and an email subscription.
  • Traditional marketing tactics the course uses are magazine advertisement in the 2019 Worldwide Golf Vacations Catalog and hosting golf tournaments.
  • Atlantic Dunes' target market is players of all skill levels, as the course was intentionally designed to be less difficult to accommodate average golfers.
  • Atlantic Dunes' differentiators are the fact that it has "one of only two oceanside holes in all of Hilton Head" and its coastal design elements incorporated throughout the course, including seaside grasses, coquina shells, and dunes.

4. GEORGE FAZIO GOLF COURSE

  • The George Fazio Golf Course is a top golf course in Hilton Head, South Carolina, because it (1) was named Course of the Year by the South Carolina Golf Course Owners Association in 2014, (2) is listed among the "10-Must Play Golf Courses at Hilton Head, South Carolina" and (3) has a 4.5/5 rating on Golf Advisor.
  • The George Fazio Golf Course does not have its own digital marketing tactics, as it's part of the Palmetto Dunes Oceanfront Resort. However, the Palmetto Dunes Oceanfront Resort's digital marketing tactics are Facebook, Twitter, YouTube, Pinterest, and an email subscription.
  • A traditional marketing tactic the course uses is hosting golf tournaments.
  • The George Fazio Golf Course's target market is players of all skill levels, as the course website states that the course is for advanced golfers and beginner golfers alike.
  • The George Fazio Golf Course's differentiators are the fact that it's "Hilton Head Island’s only par-70 public golf course" and self-proclaims that its course features "[t]he toughest final four holes on Hilton Head Island."

5. ROBERT TRENT JONES COURSE

  • The Robert Trend Jones Course is a top golf course in Hilton Head, South Carolina, because it (1) received the award for being South Carolina's Golf Course of the Year, (2) has a 4.5/5 rating on Trip Advisor, and (3) is listed among the "10-Must Play Golf Courses at Hilton Head, South Carolina."
  • The Robert Trent Jones Course does not have its own digital marketing tactics, as it's part of the Palmetto Dunes Oceanfront Resort. However, the Palmetto Dunes Oceanfront Resort's digital marketing tactics include Facebook, Twitter, YouTube, Pinterest, and an email subscription.
  • Traditional marketing tactics the course uses are hosting a golf tournament and an event flier.
  • The Robert Trent Jones Course's target market is players of all skill levels, but with accommodations for novices, as it has a wide-open (and thus forgiving) layout.
  • The Robert Trent Jones Course's differentiators are the fact that it has "one of only two oceanfront holes on Hilton Head Island" plus the fact that it "is widely renowned for its open, inviting layout and spectacular views of the Atlantic Ocean."

YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:

We identified five of the top golf courses in Hilton Head, South Carolina, by looking for articles about the top/best courses in that town. The source that we first used for that was Travel Pulse. Next, we ensured that each course had a reliable metric upon which to be reasonably deemed a top course in Hilton Head. The metrics we used were prestige, popularity, and excellent rankings/ratings. To determine digital marketing tactics, we looked to see which digital channels each course uses, such as Facebook and Instagram, which we found primarily on the courses' websites. To determine other marketing tactics, we looked for advertisements/fliers promoting the course on Google Images, in online golf publications/magazines, and in lists of events/tournaments that the courses sponsor/host.

One data point we could not find sufficient information about was where most of the visitors come from, as all these courses are public. As such, there's no data about where the majority of the people who play the course come from. We looked for that information in three ways. First, we checked the courses' websites directly and read the course descriptions where such information might reasonably be contained, if included, but there was no such information. Second, we checked articles describing the courses, as such information about people who play the course might reasonably have been included therein, but there was no such information. As a third strategy, we looked up the courses on course rating sites such as Golf Advisor because people who have played the course leave reviews there. While people's names are listed on those ratings site, there was insufficient information from which to determine where most of the course visitors come from. Lastly, we found information about course differentiators and target markets from the courses' websites.
Part
02
of twelve
Part
02

Top Golf Courses 2

Five of the top golf courses in Myrtle Beach, South Carolina, are Pine Lakes Country Club, TPC Myrtle Beach, Dune Golf & Beach Club, Prestwick Country Club, and Tidewater Golf Club. As is explained in the research methodology section below, there was insufficient information from which to determine where most of the courses' visitors come from. Below is the requested information about those golf courses, followed by an explanation of our research methodology.

FINDINGS

1. PINE LAKES COUNTRY CLUB

  • Pine Lakes Country Club is a top golf course in Myrtle Beach, South Carolina, due to its prestige, as (1) it's the site of the Myrtle Beach Golf Hall of Fame and (2) is listed among "8 Must-Play Myrtle Beach Golf Courses for 2018" by Myrtle Beach Golf Trips.
  • Pine Lakes' digital marketing tactics include Facebook, Twitter, YouTube, Google Play, an email subscription newsletter, and listings in Myrtle Beach golf course sites for promotional purposes, such as Myrtle Beach Golf.
  • Another marketing tactic is that the course is listed on fliers for event sponsorship, such as this charity tournament.
  • The general target audience that the golf course caters to is golfers of all ability levels, as a result of the course's rating of 71.5 and slope of 125.
  • Pine Lakes' differentiators are its long-standing history as the first course developed in Myrtle Beach dating back to 1927, its historic design on the back nine holes created by the Professional Golfers Association of America's first president, Robert White, and its stunning scenery and numerous lakes.

2. TPC MYRTLE BEACH

  • TPC Myrtle Beach is a top golf course in Myrtle Beach, South Carolina, due to its prestige, as it (1) has hosted a PGA Tour event, (2) is the home course of the top PGA Tour player in 2017, Dustin Johnson, and (3) is listed among "8 Must-Play Myrtle Beach Golf Courses for 2018" by Myrtle Beach Golf Trips.
  • TPC Myrtle Beach's digital marketing tactics are Facebook, Instagram, Twitter, Google Plus, and a subscription email newsletter. Another marketing tactic that the course uses is hosting golf tournaments, including PGA and NCAA events.
  • The general target audience that the golf course caters to is primarily advanced golfers, as it is described as very challenging and indicative of what playing on the PGA Tour as a professional golfer is like.
  • TPC Myrtle Beach's differentiators are its extremely challenging design, as a PGA Tour course, and its surrounding wetlands environment, which is home to pine forests and animals such as alligators, fox, and turkeys.

3. DUNES GOLF & BEACH CLUB

  • The Dunes Golf & Beach Club is a top golf course in Myrtle Beach, South Carolina, due to its prestige and popularity, as (1) it's consistently listed among the 100 best U.S. golf courses, (2) is listed among "8 Must-Play Myrtle Beach Golf Courses for 2018" by Myrtle Beach Golf Trips, (3) has a 4.5/5 rating on Trip Advisor, (4) has a 4.7/5 rating on Golf Advisor, and (5) 90.2% of people on Golf Advisor recommend the course.
  • The Dunes Golf & Beach Club's digital marketing tactics are Facebook and a promotional video on YouTube.
  • Another marketing tactic the course uses is hosting numerous golf tournaments.
  • The general target audience that the golf course caters to is advanced golfers, as it's described as similar to a PGA Tour course and offers a championship course.
  • The Dunes Golf & Beach Club's differentiators are its famous stretch of three holes (11-13) called Alligator Alley and its long-standing history as the second golf course in Myrtle Beach dating back 71 years.

4. PRESTWICK COUNTRY CLUB

  • Prestwick Country Club is a top golf course in Myrtle Beach, South Carolina, due to its popularity and prestige, as (1) it was rated 4.5/5 by Golf Digest, (2) 99.5% of people on Golf Advisor recommend the course, (3) it has a 4.8/5 rating on Golf Advisor, (4) it has a 4.7/5 rating on Facebook, and (5) it is listed among "8 Must-Play Myrtle Beach Golf Courses for 2018" by Myrtle Beach Golf Trips.
  • Prestwick Country Club's digital marketing tactics are a section of its website called Prestwick TV (a compilation of Facebook videos promoting the course), Facebook, Instagram, and listings in digital golf publications such as On The Green Magazine.
  • The general target audience that the golf course caters to is golfers of all skill levels, as it features six tee sets.
  • Prestwick Country Club's differentiators are that the course is home to two of the best 18 holes in the Myrtle Beach area, as determined by Perfect Round (a collaboration between the South Carolina Golf Course Ratings Panel and Myrtle Beach Golf Trips) and the fact that the course was designed by legendary course designer Pete Dye.

5. TIDEWATER GOLF CLUB

  • Tidewater Golf Club is a top golf course in Myrtle Beach, South Carolina, due to its popularity and prestige, as (1) it was named Best New Course in America by Golf Digest and Golf Magazine, (2) was listed among America's Top 100 Public Courses by Golf Digest, (3) has a 4.5/5 rating on Trip Advisor, (4) has a 4.5/5 rating on Golf Advisor, (5) 95% of people on Golf Advisor recommend the course, and (6) it's listed among "Nine Must-Play Myrtle Beach Golf Courses for 2019" by Myrtle Beach Golf Trips.
  • Tidewater Golf Club's digital marketing tactics are Facebook, Twitter, Pinterest, YouTube, and its own blog.
  • Other marketing tactics include the course's inclusion in vacation golf packages in conjunction with Myrtle Beach Golf Packagers and sponsoring/hosting charity golf tournaments through its Tidewater Charity Tournament Committee.
  • The general target audience that the golf course caters to is golfers of every ability level, though the course is described as offering challenging elements to very advanced golfers.
  • Tidewater's differentiators are its pristine course conditions, stunning scenery, and world-renowned course design/layout.

YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:

We identified five of the top golf courses in Myrtle Beach, South Carolina, by looking for articles about the top/best courses in that town. The source that we first used for that was Myrtle Beach Golf Trips. Next, we ensured that each course had a reliable metric upon which to be reasonably deemed a top course in Myrtle Beach. The metrics we used were prestige, popularity, and excellent rankings/ratings. To determine digital marketing tactics, we looked to see which digital channels each course uses, such as Facebook and Instagram, which we found primarily on the courses' websites. To determine other marketing tactics, we looked for advertisements/fliers promoting the course on Google Images, in online golf publications/magazines, and in lists of events/tournaments that the courses sponsor/host.
One data point we could not find sufficient information about was where most of the visitors come from, as all these courses are public. As such, there's no data about where the majority of the people who play the course come from. We looked for that information in three ways. First, we checked the courses' websites directly and read the course descriptions where such information might reasonably be contained, if included, but there was no such information. Second, we checked articles describing the courses, as such information about people who play the course might reasonably have been included therein, but there was no such information. As a third strategy, we looked up the courses on course rating sites such as Golf Advisor because people who have played the course leave reviews there. While people's names are listed on those ratings site, there was insufficient information from which to determine where most of the course visitors come from. Lastly, we found information about course differentiators and target markets from the courses' websites.
Part
03
of twelve
Part
03

Top Golf Courses 3

Five of the top golf courses in Augusta, Georgia, are Augusta National, Augusta Country Club, Forest Hills Golf Club, Augusta Municipal Golf Course, and West Lake Country Club. Below are our research findings about those golf courses.

findings

1. Augusta National

  • Augusta National is a top golf course in Augusta due to its prestige, as it's ranked as the second best golf course in the U.S. by industry source Golf Digest and hosts the PGA Tour's iconic Masters Tournament every year.
  • Augusta National's digital marketing tactics include Facebook, Twitter, and Instagram.
  • As a result of Augusta National's international prominence, its visitors would likely come from across the world.
  • Augusta National is an extremely exclusive private golf club that doesn't even have a website for prospective members about the club nor a membership application. As such, the general target audience is spectators for the annual PGA Tour Masters Tournament.
  • August National's main differentiators are its legendary history as one of the most historic golf courses in the world and its legendary and its revered 12th hole, Amen Corner.

2. Augusta Country Club

  • Augusta Country Club is a top golf course in Augusta due to its ratings, as it was rated as one of the three "best golf courses in Augusta." That ranking came as the result of an inspection factoring in 50 different criteria about the course, such as ratings, customer reviews, satisfaction, complaints, trust, overall excellence, and cost.
  • Augusta Country Club does not engage in any digital marketing tactics on social media, as it does not utilize any such channels.
  • There was insufficient information from which to determine where most of its visitors come from.
  • Augusta Country Club's general target audience is club members, since it's a membership-based country club where guests have to be invited by a member and accompanied by them.
  • Augusta Country Club's main differentiator is its long-standing history, as it "is the first established golf club in Augusta" dating back to 1899 and was even among some of America's first golf clubs.

3. Forest Hills Golf Club

  • Forest Hills Golf Club is a top golf course in Augusta due to its ratings, as it was (1) "Voted Best Public Golf Course in Augusta by Augusta Magazine and The Metro Spirit" and (2) rated as one of the three "best golf courses in Augusta." The ranking that it's one of the three "best golf courses in Augusta" came as the result of an inspection factoring in 50 different criteria about the course, such as ratings, customer reviews, satisfaction, complaints, trust, overall excellence, and cost.
  • Forest Hills Golf Club's digital marketing tactics include Facebook, Instagram, Twitter, and a subscription email club.
  • There was insufficient information from which to determine where most of its visitors come from, as it's a public golf course that anyone can play.
  • Forest Hills' general target audience is trifold and consists of (1) the general public, (2) prospective members (though being a member is not a requirement to play), and (3) people visiting Augusta for The Masters tournament.
  • Forest Hills Golf Club's differentiators are (1) its stunning course design, which is a described as "an 18-hole masterpiece, originally designed by Donald Ross," (2) its history, which dates back to the 1920s and is the site of where golf legend and pioneer "Bobby Jones won the 1930 Southeastern Open [i]n route to his amazing Grand Slam season" and (3) its self-described affordable pricing.

4. Augusta Municipal Golf Course

  • Augusta Municipal Golf Course is a top golf course in Augusta due to its ratings, as it was rated as one of the three "best golf courses in Augusta." That ranking came as the result of an inspection factoring in 50 different criteria about the course, such as ratings, customer reviews, satisfaction, complaints, trust, overall excellence, and cost.
  • Augusta Municipal Golf Course's digital marketing tactics include Facebook and Twitter.
  • There was insufficient information from which to determine where most visitors come from, as it's a public golf course that is open to anyone to play.
  • Augusta Municipal's general target audience consists of the general public (since it's a public course appealing to all people) and prospective members (though being a member is not a requirement to play the course).
  • Augusta Municpal's differentiators are stated directly on its website, which are its "stellar course conditions, storied past, [and] affordable prices."

5. West Lake Country Club

  • West Lake Country Club is a top golf course in Augusta due its prestige, as it "was voted Best Private Golf Course in Augusta by Columbia County Magazine in 2015."
  • West Lake Country Club's digital marketing tactics include Facebook and Twitter.
  • While there was insufficient information from which to determine where most of the club's visitors come from, as it's a membership-based club, we found the following, relevant statement from Kirk Hice who is West Lake's Director of Golf: "West Lake is an Augusta tradition for guests from around the world."
  • West Lake Country Club's general target audience is prospective members, as it's a membership-based golf club.
  • West Lake's differentiators include the fact that the course is "known for its impeccable playing conditions and its TifEagle Bermuda greens" plus the fact that the course includes "water features on seven of the 18 holes."

your research team applied the following strategy:

We identified five of the top golf courses in Augusta, Georgia, primarily by looking for articles about the top/best courses in that town. A few of the sources we used for that were Three Best Rated and Where Traveler. Next, we ensured that each course had a reliable metric upon which to be reasonably deemed a top course in Augusta. The metrics we used were prestige and excellent rankings/ratings. To determine marketing tactics, we looked to see which digital channels each course uses, such as Facebook, Instagram, etc. One data point we could not find sufficient information about was where most of the visitors come from. That's because these courses are either public or private clubs. For public courses, there's no data about where the majority of the people who play the course come from. For private clubs, the lists of members is not published, so there's no way to know where the members come from. Lastly, we found information about course differentiators and target markets from the courses' websites.
Part
04
of twelve
Part
04

Top Golf Courses 4

Introduction

Our research team was able to identify five top golf courses in South Carolina, excluding Hilton Head and Myrtle Beach. These five golf courses include The Ocean Course, Yeamans Hall Club, Kiawah Island Club (Cassique), Secession Golf Course, and Kiawah Island Club (River). Out of these five golf courses, the Ocean Course is the only public golf course while all the other four are private golf courses.

Findings

1. The Ocean Course, Kiawah Island

  • It ranks #24 in America's 100 Greatest Golf Courses by Golf Digest.
  • The current marketing tactics of the Ocean Course include using digital platforms such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube.
  • In addition to using digital platforms mentioned above, The Ocean Course also publishes its annual brochure that is available on its website.
  • Since it is #4 public golf course in the United States, the target market of the Ocean Course are visitors across the country.
  • In 2021, the Ocean Course will host the PGA Championship. Thus, it can be said that the target market for this golf course will also attract more visitors globally.
  • The top differentiator for this golf course is the fact that it is rated the toughest golf course in the United States.
  • To name another differentiator, the Ocean Course is regarded as one of the finest golf courses in the world because of its top-notch design quality, shot values, and beauty.
  • The other differentiator is that the Atlantic Ocean can be seen from every hole on the course.

2. Yeamans Hall Club, Charleston

  • It ranks #95 in America's 100 Greatest Golf Courses by Golf Digest.
  • It is an extremely private golf course.
  • The current digital marketing tactics involve using digital platforms such as Facebook. The website does not feature any social media icon, possibly because of the course being extremely private.
  • Their website provides restricted access. That is to say, only members can log in to the website. Hence, we could not extract much information on the target market/audience from the website.
  • One of the key differentiators of Yeamans Hall Club is that the course has been restored beautifully by Jim Urbina who was an associate to the architect Tom Doak.

3. KIAWAH ISLAND CLUB (CASSIQUE)

  • It ranks #148 in America's Second 100 Greatest Golf Courses by Golf Digest.
  • It is also a private golf course.
  • The current digital marketing platforms used by Kiawah Island Club (Cassique) include Facebook, Twitter, and Instagram. We were able to establish this fact that the Cassique Course uses these social platforms by looking for the social media icons at the bottom/footer of their website.
  • The target market is people who are looking for purchasing real-estate in and around Kiawah Island. This can be gauged from the fact that the Kiawah Island Club Memberships are available only in two cases. Firstly, when someone purchases a new/unsold home site from Kiawah Island Real Estate. Secondly, when someone buys a resale property from an existing club member who is selling his/her membership along with the property.
  • One of the key differentiators of this golf course is that Cassique can be played in a number of different ways depending on the weather with ocean winds often becoming a factor.

4. Secession Golf course, Beaufort

5. Kiawah Island Club (River)

  • It ranks #198 in America's Second 100 Greatest Golf Courses by Golf Digest.
  • It is also a private golf course.
  • The current digital marketing platforms used by Kiawah Island Club (River) include Facebook, Twitter, and Instagram. We were able to establish this fact that the River Course uses these social platforms by looking for the social media icons at the bottom/footer of their website.
  • The target market of Kiawah Island Club (River) is the same as that of Kiawah Island Club (Cassique). They are the people who are interested in buying real-estate in and around Kiawah Island. We were able to gauge this from the club membership details provided just above the contact form at the bottom of the website.
  • One of the key differentiators is that this 7,000-yard private course incorporates natural river settings such as maritime forests and marsh savannas.

Research strategy

We commenced our search by scouring credible avenues of information such as Golf Digest and Discover South Carolina to identify five of the top golf courses in South Carolina, excluding Hilton Head and Myrtle Beach. We ensured due diligence in excluding golf courses that were located in Hilton Head and Myrtle Beach by checking the location of each of the five courses. In addition to this, we combed through the Golf Digest's 2019-2020 ranking of America's 100 Greatest Golf Courses and Second 100 Greatest to ensure that we include only those golf courses that have a rank in either of these two lists.

We dug deeper to check the methodology adopted by the Golf Digest panel to arrive at their ranking of America's 100 and Second 100 Greatest Golf Courses. We were able to unearth the fact that the Golf Digest panel uses seven parameters to rank golf courses. These parameters include shot values, resistance to scoring, design variety, memorability, aesthetics, conditioning, and ambiance. Furthermore, to arrive at a golf course's final score, the Golf Digest panel adds its averages in the seven categories, doubling shot values. In addition to this, Golf Digest further revealed that a course needs 60 evaluations over the past 10 years to be eligible for America's 100 Greatest and the Second 100 Greatest. We ensured to include only those golf courses in our research that have a rank in America's 100 and Second 100 Greatest .

To determine the current digital marketing tactics, we looked to see which digital platform such as Facebook, Twitter, Instagram, etc. each golf course uses. Since, most of the golf courses were private excluding the Ocean Course, the information on the digital platforms being used by the private courses was very limited. In such cases, as a second research strategy, we checked the bottom/footer of each of the course's website and checked for the social media icons, if available. As a third research approach, we also referred to third-party social media monitoring tools such as Social Bakers with the hope that this tool might capture the mentions of the private golf courses in various social media sites, thereby confirming the presence of the course on that social media channel. However, this research strategy was futile because it did not yield the required results.

The only data point we could not find sufficient information about was the geographic locations most of the visitors to the golf courses come from. That's because these courses are mostly private clubs and keep their guest information extremely private. Therefore, our first research strategy of referring to the website of the golf course was not successful. As a second research strategy, we referred to the leading golf magazines such as Today's Golfer, Golf Styles and Golf Week for the information on the geographic locations most of its visitors come from, but in vain. As our third research strategy, we combed through the website of the PGA or Professional Golfers Association with the hope that the website might include this information. However, this research was also not fruitful.

Lastly, we unearthed information about the course differentiators and target audience from the website of each of the golf course.
Part
05
of twelve
Part
05

Golf Courses Demographics 1

Hilton Head Island in South Carolina boasts over 30 golf courses, including 24 private and public championship courses. The island is well-known for its golf courses and one third of visitors are attracted by them. Golf courses in the area cater to golfers of all skill levels. The region targets affluent families as it offers many luxurious resorts and accommodation to stay in. Most visitors to the region are from Ohio, and most golf players are just under 50.

Visitors to Hilton head island

  • In 2017, 2.74 million tourists visited Hilton Head Island.
  • 88.5% of these tourists have visited before.
  • Geographic locations of visitors

    • In 2017, 13.9% of visitors to Hilton Head were from Ohio, the largest proportion of visitors to come to the island. The island is known to attract a large amount of visitors from Pittsburgh and Cleveland. About a third of visitors come specifically to play golf, with a majority coming from the State of Ohio.
    • Aside from Hilton Head, most visitors to golf courses in South Carolina are from Ohio (17%), North Carolina (11%), Pennsylvania (9%) and Georgia (6%) whilst visitors from South Carolina represented 16% of all golf trips.
    • In 2018, Hilton Head was the second most popular golf destination in South Carolina, with 31% of visitors, behind neighboring Myrtle Beach with 55%, and attracted nearly a third of all golf tourists visiting the State of South Carolina. Ohio is again the number one origin for golfers.
    • The historical reason behind the popularity of visitors from Ohio is Sea Pines founder Charles Fraser. When he decided to develop the island and attract visitors, his marketing team decided to target landlocked states such as Ohio, to attract tourists to Hilton Head by marketing it as a top family vacation and golfing spot.
    • Hilton Head is advertised on CBS Cleveland website as a top spot on the Atlantic Ocean.
    • The Island was also advertised as a holiday destination in the New York Times.
    • Hilton Head is directly linked by air to the following destinations: Boston, New York, Indianapolis, Cincinnati, and Pittsburgh.
    • Non-stop flight services to and from Washington are also available twice a day, to and from Chicago twice a week-end, and to and from Newark on Saturdays.

    Age, sex and Social Status of Visitors

    PUBLISHED STUDIES

    • A visitor demographic profile study is available behind a paywall, for the year 2013-2014, the most recent study published.
    • A golf visitor demographic profile study is also available for the year 2009, under a paywall.

    Research strategy

    Statistics about visitor demographics are available for the Hilton Head Island and for golfers in South Carolina, but not specifically for golfers in Hilton Head. The Chamber of Commerce for Hilton Head provides visitor demographic statistics but they are outdated and located behind a paywall. This includes a golf visitor profile study from 2009. Another study commissioned by the local Chamber of Commerce published in 2015 revealed that golf was an important aspect of attracting visitors to the island, but is also outdated and incomplete. However, some statistics show that Hilton Head is the second most popular golf destination in South Carolina and one third of visitors who come to Hilton Head come specifically for its golfing facilities. Therefore, it can be assumed that those statistics would represent the closest estimate available to determine the demographics of visitors to Hilton Head golf courses. Another indicator for the origin of visitors is the list of direct flights, but also the history of the resort, having targeted landlocked states such as Ohio in the past, and recent articles show that this legacy is still alive. Another important statistic is that nearly 90% of visitors to the Island keep coming back, therefore keeping the same origin across different generations. The affluent nature of visitors coming to the island is clearly shown by the type of accommodation available, including luxurious resorts and villas. Finally, social media reviews have been used to evaluate the gender of golf visitors.



    Part
    06
    of twelve
    Part
    06

    Golf Courses Demographics 2

    Introduction

    Myrtle Beach is a leading golf destination in South Carolina. It represents 55% of golf trips made by visiting golfers in South Carolina. Golf courses in Myrtle Beach target both men and women with the median age of 48 years and a median household income between $100,000 and $125,000. Most of the visiting golfers to Myrtle Beach come from Ohio, North Carolina, Pennsylvania, and Georgia. Please note that although we essentially focused on finding data specific to golf courses in Myrtle Beach, we also relied on the South Carolina golf audience to triangulate the requested data where Myrtle Beach-specific information was not available.

    Findings

    GEOGRAPHIC LOCATIONS OF TARGET MARKET

    • Most of the visiting golfers to golf courses in Myrtle Beach come from Ohio, North Carolina, Pennsylvania, and Georgia.
    • Ohio accounted for 17% of golf trips to Myrtle Beach.
    • North Carolina accounted for 11% of golf trips to Myrtle Beach.
    • Pennsylvania accounted for 9% of golf trips to Myrtle Beach.
    • Georgia accounted for 6% of golf trips to Myrtle Beach.

    DEMOGRAPHICS OF TARGET MARKET OF myrtle beach GOLF COURSES

    • The target market of Myrtle Beach golf courses includes 24.2 million people (6 years or older).
    • Golf courses in Myrtle Beach target both male and female audiences. However, 35% of the fan base of the PGA or the Professional Golfers Association is female.
    • Furthermore, 63% of the fan base of the PGA is 55 years old and above.
    • The median age of the target market of Myrtle Beach golf courses is 48 years as compared to 42.4 years of the median age of the population of Myrtle Beach.
    • The target market includes mostly married people, as the average marriage age for females is 27.6 years, and that for males is 29.5 years in the United States.
    • The median household income of the target market of Myrtle Beach golf courses is between $100,000 and $125,000 as compared to the average earnings of $25,251 of the population of Myrtle Beach.
    • Thus, the golf courses in Myrtle Beach target the wealthier section of the population. This is also supported by the fact that the rich form the fan base of expert golf in the United States.

    Additional findings

    national golf foundation's 2019 golf industry report findings

    • According to a study by the National Golf Foundation or NGF, in 2018, an estimated 24.2 million people (6 years or older) played golf on a course. In 2017, this figure was 23.8 million.
    • In 2018, 2.6 million beginners picked up golf.
    • The demographics of newcomers to golf are increasingly diverse. 31% of newcomers to golf are female, 26% are non-Caucasian, and 62% are below 35 years of age.
    • Furthermore, 35% of the on-course golfers constitute juniors (6-17 years old) and young adults (18-34 years old).
    • The number of golfers aged 65 years and older increased by 17% to 4.2 million and is expected to increase further as Baby Boomers reach the age.
    • In 2018, 5.7 million women played on a course and accounted for 23% of the on-course golfer base.
    • The net worth of the golf industry is $84 billion.

    Demographics of golfers in the united states

    • With $1.4 billion of golf economic output and 375 golf courses, South Carolina is one of the sought-after golf destinations across the United States.
    • The top golf destinations in South Carolina are Myrtle Beach, Hilton Head, and Charleston with 55%, 31%, and 24% of golf trips made by visiting golfers to these destinations, respectively.
    • The average household income of a golfer is $100,980. This is 200% more than that of the average household income of non-golfers.
    • In the United States, 90% of Fortune 500 CEOs are golfers.
    • In the United States, 91% of golfers are homeowners.
    • The median home price in Myrtle Beach was $222,000 in 2017.

    Research Strategy

    We commenced our search by referring to the Top Golf Courses 2 request of the project in order to check the identified golf courses in Myrtle Beach, South Carolina. Next, we ventured into combing through the website of the five golf courses namely, Pine Lakes Country Club, TPC Myrtle Beach, Dune Golf & Beach Club, Prestwick Country Club, and Tidewater Golf Club with the hope that we would find some relevant information on their target market by looking at their membership requirements, etc. However, this research strategy was futile as it did not yield the required results.

    Secondly, we scoured the website of We are Golf which is a coalition of golf’s leading organizations including the Golf Course Superintendents Association, National Golf Course Owners Association, PGA TOUR, PGA of America, USGA, U.S. Golf Manufacturers Council and World Golf Foundation. This research strategy was also not fruitful as it did not yield the required results. However, it helped by providing information on the number of courses in South Carolina and the golf economic output of the state.

    As an alternative research strategy, we combed through the website of golf course advertising companies such as Bench Craft Company. This research strategy was also not successful as it provided demographic information about the average American golfer and not specific to Myrtle Beach golf courses. We dug deeper into several online publications such as articles, blogs, reports for the age and income demographics of the Myrtle Beach courses in various daily newspapers in Myrtle Beach, South Carolina such as The Sun News, and The Post and Courier, among others. This research strategy was successful in providing some relevant information that could be used to triangulate the requested data. So, although we essentially focused on finding data specific to golf courses in Myrtle Beach, we also relied on the South Carolina golf audience to triangulate the requested data where Myrtle Beach-specific information was not available.
    Part
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    Part
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    Golf Courses Demographics 3

    The target market and audience of golf courses in Augusta are wealthy and better-educated North Americans, Europeans, and Asians that are fans of golf. Some of the golf courses are very exclusive and only target a very select group of people. Golf courses in the area generally target both sexes aged 32-64 years, but the audience is predominantly male, and most are 55 years and older. You can find more details below.

    Demographics of Augusta Golf Courses Audience

    • Augusta National, which is ranked as the second best golf course in the US, targets a very exclusive audience that includes professional golf stars, current and former cabinet members in Washington, and the CEOs of mid-to-large companies. With initiation fee as high as $30,000, access is very limited except during the Masters Tournament season.
    • Other golf courses in the region are not as exclusive as Augusta National, but they generally target people that are wealthier and better-educated than the average American. While Augusta-specific data is unavailable, Augusta is a popular golf destination that attracts golfers from all over the US and the world. The average "golfer household income is $100,980, more than 200% greater than non-golfers."
    • Golf courses in the area target both sexes (male and female). However, the male audience is more than females because men are generally more interested in the sport. About 35% of the golf audience that typically visits Augusta are female.
    • Golf courses in the area target those aged between 32 and 64 years. However, they offer limited membership to those below that age and seniors older than 64 years.
    • The age demographics of those they target (32 and 64 years) include mostly married people, as the average marriage age for females is 27.6 years, and that for males is 29.5 years. Augusta is a top golf destination globally, of which 63% of its golf audience are 55 years and older.
    • During the Masters season, the audience is a lot more diverse, with golf elite, aficionados, US fans, and people from all over the globe, converging in the town.
    • The audience visiting is generally wealthy as tickets on the secondary market can cost as much as $2,000. Regular tickets priced at about $115 are usually hard to come by during that time, and those that come from other countries expect to pay as high as $2,000 for a ticket. The average ticket price for this year's Masters Tournament season in Augusta was $2,484, with $305 being the average lodging cost per night.

    Geographic Location of Target Market

    • The golf courses in Augusta majorly targets US golfers, especially those in coastal states in the West, Northeast, and Mid-Atlantic regions with the wealthiest population.
    • Globally, the golf industry in Augusta primarily targets wealthy people in North America and Europe that love golf. However, they have recently started aggressively targeting people in Asia, especially the Chinese.
    • Given that golf is gaining popularity in Asia among their younger generations, the golf course market in the region is young, compared to older, more established markets in the other locations.

    YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:

    Our research team was able to piece as much demographic data as possible about the target audience of golf courses in Augusta, Georgia, by studying and analyzing several related reports, articles, and data on the audience visiting Augusta. We searched sources such as Golf Advisor, Golf Digest, Wallethub, Demographic Partitions, among others. Augusta is one of the most popular golf destinations in the US and the world at large. So, although we primarily focused on finding data specific to golf courses in Augusta, we also relied on national golf audience data to triangulate requested data where Augusta-specific data was unavailable.

    Part
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    Part
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    Golf Courses Demographics 4

    Introduction

    With $1.4 billion of golf economic output and 375 golf courses, South Carolina is one of the sought-after golf destinations across the United States. Charleston is one of the top golf destinations in South Carolina. It represents 24% of the golf trips made to the three destinations in the state. Golf courses in South Carolina target both male and female with the median age of 48 years and a median income of $100,000-$125,000 a year. With 17% golf trips, Ohio is the state from which most of the golf visitors to South Carolina come from.

    Findings

    Geographic locations of target market

    DEMOGRAPHICS OF target market of South Carolina GOLF COURSES

    • The target market of the Ocean Course, Kiawah Island which ranked the fourth best public golf course in the United States, includes visitors across the country.
    • In 2021, the Ocean Course will host the PGA Championship. Therefore, it can be inferred that the target market for the golf course will also attract more visitors globally.
    • The Ocean Course has a $383 greens fee. It does not include the gratuity for the caddie. This is one of the major reasons for locals to not head out to the Kiawah Island Golf Resort.
    • Golf courses in South Carolina target both male and female audiences. However, 35% of the fan base of the PGA or the Professional Golfers Association is female.
    • Furthermore, 63% of the fan base of the PGA is 55 years old and above.
    • The median age of the golf visitors to South Carolina courses is around 48 years as compared to 38.8 years of the median age of the population of South Carolina.
    • The target market includes mostly married people, as the average marriage age for females is 27.6 years, and that for males is 29.5 years in the United States.
    • The median household income of golf visitors to South Carolina courses is around $100,000-$125,000 a year as compared to South Carolina's median household income of around $50,570 a year.
    • Thus, the golf courses in South Carolina target the wealthier section of the population. This is also supported by the fact that the rich form the fan base of expert golf in the United States.
    • The target market of Kiawah Island Club (Cassique) and Kiawah Island Club (River) is people who are looking for purchasing real-estate in and around Kiawah Island. This can be gauged from the fact that the Kiawah Island Club Memberships are available only in two cases. Firstly, when someone purchases a new/unsold home site from Kiawah Island Real Estate. Secondly, when someone buys a resale property from an existing club member who is selling his/her membership along with the property.
    • The target market of the Secession golf course includes select individuals from the United States and around the world. In addition to this, the golf course has an invitation-only membership policy.

    Additional findings

    • The top golf destinations in South Carolina are Myrtle Beach, Hilton Head, and Charleston with 55%, 31%, and 24% golf trips, respectively.
    • The average household income of a golfer is $100,980. This is 200% more than that of the average household income of non-golfers.
    • In the United States, 90% of Fortune 500 CEOs are golfers.
    • The average annual pay of a professional golfer in South Carolina is $36,195 annually, as of May 18, 2019.
    • Out of the 50 states in the US, South Carolina ranks 29 for professional golfers' salaries.
    • In the United States, 91% of golfers are homeowners.
    • Kiawah Island Golf Resort has invested $200 million in amenity improvements in FY 2017-18.
    • The 2018 median sales price of Kiawah Island homes is $1,350,000 of villas and cottages is $475,000, and that of lots is $395,000.

    Research Strategy

    We commenced our search by scouring the website of credible avenues of information such as We are Golf, which is a coalition of golf’s leading organizations including the Golf Course Superintendents Association, National Golf Course Owners Association, PGA TOUR, PGA of America, USGA, U.S. Golf Manufacturers Council and World Golf Foundation. This research strategy was fruitful in terms of providing information on the number of courses in South Carolina and the golf economic output of the state.

    Secondly, we combed through the website of golf course advertising companies such as Bench Craft Company. This research strategy was successful as it provided demographic information about the average American golfer. We dug deeper into several online publications such as articles, blogs, reports for the age and income demographics of the South Carolina courses in various daily newspapers in Charleston, South Carolina such as The Post and Courier, Charleston Business, among others. This research strategy was successful in terms of providing information on geographic locations of the visitors to South Carolina golf courses.

    Lastly, we also referred to the Top Golf Courses 4 request in addition to the websites of the Ocean Course, the Secession Golf Club, and Kiawah Island Club (Cassique and River) in order to identify the overall target market of golf courses in South Carolina, excluding Hilton Head and Myrtle Beach. After a thorough and extensive search across these credible avenues of information, our research team was able to identify the target market of golf courses in South Carolina, excluding Hilton Head and Myrtle Beach. In addition, to this we could also unearth the geographic location of the target market of the golf courses in this region.
    Part
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    Part
    09

    Golf Courses Marketing 1

    Introduction

    After a thorough and exhaustive search on credible avenues of information, our research team could not identify the current marketing tactics and differentiators of golf courses in Hilton Head, South Carolina to attract visitors because there is no information in the public domain revealing the requested information. However, we were able to provide some helpful findings pertaining to the golf course marketing strategies. In addition to this, we have also provided some helpful findings pertaining to the website traffic statistics and display and native advertising statistics of the following five golf courses in Hilton Head, South Carolina, namely, Harbour Town Golf Links, Heron Point, Atlantic Dunes, George Fazio Course, and Robert Trent Jones Course. Our research team could gauge that these golf courses in Hilton Head, South Carolina primarily use their websites, social media platforms, in addition to hosting tournaments and publishing event fliers to attract more visitors.

    Helpful Findings

    golf course marketing strategies

    • One of the most important golf course marketing strategies is marketing golf courses to millennials. This can be done primarily by investing in digital channels because 86% of millennials are on social media.
    • Secondly, adopting sophisticated golf management software improves golf course marketing at every level.
    • Tee time booking should be made a social platform through mobile apps.
    • Mobile applications are a very powerful marketing channel because they allow marketers to send push notifications for reminders, promotions, and golf course-related updates.
    • Golf course marketers should leverage data analytics tools because they help in tracking how customers interact with their business.

    HARBOUR TOWN GOLF LINKS, HERON POINT course, and Atlantic dunes course: website traffic & display and native advertising statistics

    • The Sea Pines Resort offers three top-notch golf courses in Hilton Head Island in South Carolina. These golf courses are Harbour Town Golf Links, Heron Point by Pete Dye, and Atlantic Dunes by Davis Love III. The fact that these three courses are considered must-play golf destination in the Southeast of the United States is evidence to the fact that the foremost attraction of the Sea Pines Resort is the golf courses. Hence, the digital marketing efforts of the Sea Pines Resort aim at these three golf courses. Therefore, the digital marketing tactics of Harbour Town Golf Links, Heron Point by Pete Dye, and Atlantic Dunes by Davis Love III include Facebook, Twitter, YouTube, Pinterest, Instagram, and an email subscription. We were able to identify this from the social media icons available at the bottom of the website of Sea Pines Resort.
    • Other traditional marketing tactics that these courses have used include magazine advertisement in the 2019 Worldwide Golf Vacations Catalog and publishing event fliers.
    • According to Adbeat, there were 19 ads seen during the month from 24th April to 23rd May 2019. Seapines.com ran 2 more ads this month as compared to the previous month.
      • The majority (66%) of the ad channels used were for programmatic ads while 34% of the ad channels used were for direct ads. Native ads were not used at all.
      • This site's ads have been displayed on 16 publisher sites from 24th April to 23rd May 2019. The top publisher category is news.
      • The majority (88%) of the site's ads are standard ads.
      • The longest-running standard ad has been running for 228 days.
      • Only 12% of this site's ads are video.
      • The longest-running video ad has been running for 12 days.
      • This site has no active landing pages.
    • According to SimilarWeb, 0.65% of the website traffic of Seapines.com is from social media platforms, 11.57% is from referrals, 30.89% of the traffic is direct, and 56.8% of the traffic is from search.
      • With 62.76%, hiltonheadisland.org is the top referring site, followed by tripadvisor.com with 15.99%.
      • 99.97% is organic search.
      • Twitter accounts for 55.47%, LinkedIn accounts for 42.57%, and Instagram accounts for 1.95%.
    •  Harbour Town's key differentiators include its iconic design, which was a masterpiece design created by Pete Dye, a famous golf course designer and Jack Nicklaus, a golf legend. In addition to this, other differentiators of the course are the collection of par-3 holes, and the iconic 18th hole featuring a lighthouse.
    • Heron Point's key differentiators include its shifting elevations due to the hills incorporated into the course and the natural obstacles woven throughout the course.
    • Atlantic Dunes' key differentiators are the fact that it has "one of only two ocean side holes in all of Hilton Head" and the coastal design elements incorporated throughout the course, including seaside grasses, coquina shells, and dunes.

    GEORGE FAZIO course and ROBERT TRENT JONES oceanfront COURSE: website traffic & display and native advertising statistics

    • Palmetto Dunes Oceanfront Resort offers two must-play golf courses at Hilton Head Island. These golf courses are the George Fazio Course and the Robert Trent Jones Oceanfront Course. The fact that these two courses are considered among the must-play golf courses at Hilton Head Island, South Carolina provides evidence to the fact that the primary attraction of the Palmetto Dunes Oceanfront Resort is the golf courses. Hence, the digital marketing efforts of the Palmetto Dunes Oceanfront Resort aim at these two golf courses. Therefore, the digital marketing tactics of George Fazio Course and Robert Trent Jones Oceanfront Course include Facebook, Twitter, YouTube, Pinterest, and an email subscription. Our research team was able to identify this from the social media icons available at the bottom of the website of the Palmetto Dunes Oceanfront Resort.
    • Traditional marketing tactics these courses use include hosting golf tournaments and publishing event fliers.
    • According to Adbeat, there were 7 ads seen during the month from 24th April to 23rd May 2019. Palmettodunes.com ran 1 more ad this month as compared to the previous month.
      • The majority (75%) of the ad channels used were for direct ads while 25% of the ad channels were used for programmatic ads.
      • This site's ads have been displayed on 2 publisher sites from 24th April to 23rd May 2019. The top publisher category is travel.
      • The majority (76%) of this site's ads are standard.
      • The longest-running standard ad has been running for 227 days.
      • Around 24% of this site's ads are native.
      • The longest-running native ad has been running for 4 days.
      • This site does not have any video ad.
      • This site has 0 active landing pages.
    • Please note that SimilarWeb did not provide any website traffic details for palmettodunes.com.
    • The George Fazio Course's key differentiators are the fact that it is "Hilton Head Island’s only par-70 public golf course". The course also positions itself as featuring the "toughest final four holes on Hilton Head Island".
    • The Robert Trent Jones Course's key differentiators are the fact that it has "one of only two oceanfront holes on Hilton Head Island". In addition to this, this course is famous for its open, alluring layout and picturesque views of the Atlantic Ocean.

    Research strategy

    We commenced our search by investigating trusted media portals such as Forbes, Inc., HuffPost, and others in search of information revealing current marketing tactics and differentiators used by golf courses in Hilton Head, South Carolina to attract visitors. Unfortunately, there was no report in the public domain from these media portals with insights into the current marketing tactics used by golf courses in Hilton Head, South Carolina to attract visitors.

    Next, we proceeded to examine reports by PR portals such as BusinessWire, PR Newswire, PR Web, as well as marketing directories including AdWeek, Ad Age, Chief Marketing Officer, and others. This time, we hoped to find PR news or reports by these marketing portals researched with insights into marketing tactics used by golf courses in Hilton Head, South Carolina, to differentiate themselves and attract visitors. Again, there was no relevant PR news publicly available; neither was there any report detailing marketing tactics currently in use by golf courses in Hilton Head, South Carolina to attract visitors.

    Lastly, our research team decided to refer to the Top Golf Courses 1 request of the project in order to check the identified golf courses in Hilton Head, South Carolina. Next, we ventured into combing through the website of the five golf courses namely, Harbour Town Golf Links, Heron Point, Atlantic Dunes, George Fazio Course, and Robert Trent Jones Course with the hope that we would locate information on their key differentiators by looking at their features, benefits of playing the courses, etc. This research strategy was also not helpful in providing the requested information.

    Due to the lack of information from the above-mentioned strategies, we decided to broaden our research criteria and began looking for golf course marketing strategies, in general. We did locate some strategies which we have presented in the helpful findings.

    Furthermore, we also soured the website of Adbeat in a pursuit to find some relevant information on the current marketing tactics adopted by these golf courses in Hilton Head, South Carolina. This research strategy was successful in terms of providing display and native advertising statistics for the website of these golf courses. This research strategy enabled us to understand the ad channel consumption of the websites of the golf courses in Hilton Head, South Carolina. It further helped us to discover the usage rate of direct, native, and programmatic ad channels in terms of percentages. We have provided the screenshots of the findings from Adbeat for both seapines.com and palmettodunes.com as it requires one to log in to Adbeat to view the display and native advertising statistics of websites.

    In addition to this, we dug deeper and searched for the website traffic statistics using SimilarWeb. This research strategy was fruitful for Seapines.com. However, SimilarWeb did not provide website traffic details for palmettodunes.com. This research strategy helped us to unearth the contribution of various sources of website traffic such as direct, referrals, search, and social media platforms in terms of percentages. Furthermore, we also used web traffic analysis tools such as SpyFU which shows the keywords that websites buy on Google Adwords as well as the keywords that websites are showing up for within search results.

    Part
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    Part
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    Golf Courses Marketing 2

    There is no information in the public domain revealing the current marketing tactics and differentiators used by golf courses in Myrtle Beach, South Carolina, to attract visitors. However, significant golf courses in this area we researched, such as Arrowhead Country Club, Aberdeen Country Club, and Whispering Pines, and others use their websites, social media accounts, listing on Google Maps, and golf course aggregator sites such as My Golf Myrtle Beach, Myrtle Beach Golf, Your Golf Packages, and others to attract visitors, respectively.

    Helpful Research Findings

    • Golf courses aggregator websites such as Play Golf Myrtle Beach, Myrtle Beach Golf, Your Golf Packages, and others promote golf courses in Myrtle Beach, South Carolina to visitors searching online via Google search ads, respectively.
    • The listings and promotions of golf courses in Myrtle Beach, South Carolina by aggregator sites including Play Golf Myrtle Beach, Myrtle Beach Golf, Your Golf Packages, and others are more marketing-focused with interesting details of these golf courses compared to how these golf courses are described on their primary directories, as per our research. This indicated that these aggregator sites are doing more to market these golf courses online.

    Arrowhead Country Club

    • Arrowhead Country Club markets its golf course through their website, which has information about the golf course with a list of its offerings, pricing, as well as reviews by its customers. Also, on its website, Arrowhead Country Club invites visitors to subscribe to their newsletter, meaning that they are likely using email marketing as a marketing tactic.
    • According to information on its website, Arrowhead Country Club distinguishes itself as the award-winning golf course in the Myrtle Beach area by highlighting its "three unique 9-hole tracks: The Waterway, The Cypress and The Lakes, each one with a feel all of its own" feature.
    • On social media, Arrowhead Country Club has accounts on Instagram and Facebook where the golf course posts regular updates about events; however, there was no information about advertisements by them on these portals in the public domain.
    • According to site analysis by SimilarWeb and AdBeat, Arrowhead Country Club gets 100% of its website visitors from the search engines, meaning that they are likely to have implemented search engine optimization (SEO) to target visitors online.
    • Arrowhead Country Club reaches visitors by listing its golf course on aggregator sites such as Play Golf Myrtle Beach, Myrtle Beach Golf, Your Golf Packages, as well as Google Maps.

    Whispering Pines Golf Course

    • Whispering Pines Golf Course, according to information on its website, differentiates itself as the golf course in the Myrtle Beach area that offers both golf courses and banquets.
    • On social media, Whispering Pines Golf Course uses Facebook, LinkedIn, and Pinterest to post updates about its latest events; also, they use Facebook Messenger to interact with website visitors, which helps to personalize chats for visitors.
    • 100% of the visitors to the Whispering Pines Golf Course website visit them directly from search engines, meaning that they have implemented search engine optimization targeting online visitors, according to a site analysis report by SimilarWeb.
    • Whispering Pines Golf Course reaches visitors by listing its golf course on aggregator sites such as Play Golf Myrtle Beach, Myrtle Beach Golf, Your Golf Packages, as well as Google Maps.

    Aberdeen Country Club

    • Aberdeen Country Club gets 100% its website visitors from the search engines, according to site analysis report by SimilarWeb; thus, showing that search engine optimization is among the marketing tactics they are using to attract visitors.
    • Aberdeen Country Club reaches visitors by listing its golf course on aggregator sites such as Play Golf Myrtle Beach, Myrtle Beach Golf, Your Golf Packages, as well as Google Maps.
    • On its website, Aberdeen Country Club primarily lists its golf course offers but tries to differentiate itself by highlighting that it "is the only Carolinas recipient of Golf Digest’s prestigious medallions for both Value and Service in 1998, and it was awarded 4 STARS in Golf Digest’s Places to Play 2006."
    • Aberdeen Country Club uses social media platforms such as Facebook, Instagram, and Twitter to post updates, which is a way of marketing to its existing or potential visitors.

    Research Strategy:

    We started by investigating trusted media portals such as Forbes, Inc., HuffPost, as well as South Carolina-specific domains such as Discover South Carolina, SciWay, and others in search of information revealing current marketing tactics and differentiators used by golf courses in Myrtle Beach, South Carolina to attract visitors. Unfortunately, there was no report in the public domain from these directories with insights into the latest or current marketing tactics used by golf courses in Myrtle Beach, South Carolina to attract visitors. Instead, we only located reports by SciWay and Discover South Carolina that featured some golf courses in Myrtle Beach, but had nothing relevant to their current marketing tactics or differentiators.

    Next, we proceeded to examine reports by PR portals such as BusinessWire, PR Newswire, PR Web, as well as marketing directories including AdWeek, Ad Age, Chief Marketing Officer, and others. This time, we hoped to find PR news or marketing reports by the marketing portals researched with insights into marketing tactics used by golf courses in Myrtle Beach, South Carolina, to differentiate themselves and attract visitors. Again, there was no PR news relevant to this request publicly available; neither was there any report detailing marketing tactics currently in use by golf courses in Myrtle Beach, South Carolina to attract visitors. This investigation only revealed reports about some marketing agencies that added some golf courses in the Myrtle Beach area to their portfolio, but there was no info about how they marketed these courses. Also, these reports were far beyond Wonder's standard 2-year research timeline, so we did not include them in this research.

    Due to the lack of information from external directories with details about the latest marketing tactics used by golf courses in Myrtle Beach, South Carolina and its environs for attracting visitors, we switched strategies to research some golf courses in this area to examine the latest marketing tactics they were using differentiate themselves and attract visitors. For this, we identified reports by Play Golf Myrtle Beach, Myrtle Beach Golf, Your Golf Packages, and Google Maps listing the top golf courses in Myrtle Beach. From here, we identified golf courses such as Arrowhead Country Club, Aberdeen Country Club, and Whispering Pines to be among the top-listed golf courses in Myrtle Beach, South Carolina. Next, we investigated their websites, blogs, and social media accounts in search of insights into the latest or current marketing tactics they were using to attract visitors. Unfortunately, although we located the websites and social media accounts of these golf courses, there was no information revealing how they were currently marketing to attract visitors.

    Furthermore, we used web traffic analysis tools such as AdBeat, SpyFU, and SimilarWeb to research the golf courses identified among the top-listed ones in the Myrtle Beach area and its environs hoping to find the marketing tactics they were using to reach visitors. This investigation showed that 100% of website traffic to these golf courses came directly from search engines, meaning that they were not using other marketing tactics such as display advertising, search ads, or video marketing. Thus, based on our investigation, golf courses in Myrtle Beach, South Carolina only use their website, social media accounts, listing on Google Maps, as well as listing their golf courses on aggregators such as Play Golf Myrtle Beach, Myrtle Beach Golf, My Golf Packages to attract visitors.








    Part
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    Part
    11

    Golf Courses Marketing 3

    Our research found that golf courses in Augusta, Georgia rely heavily on digital marketing channels/tactics, especially social media. One of the offerings/differentiators that makes Augusta a premier golf vacation destination is that its regional courses are rich in history. Below are our research findings about golf course marketing channels/tactics and offerings/differentiators, followed by an explanation of our research methodology.

    findings

    MARKETING CHANNELS & TACTICS

    1. augusta GOLF COURSES' HEAVY RELIANCE ON DIGITAL MARKETING

    • As is explained in the research methodology section below, information about golf courses’ marketing channels/tactics for the Augusta region as a whole was not available. Thus, we instead created our own case study of five Augusta golf courses, in order to provide insights about marketing channels/tactics and offerings/differentiators.
    • The following are the five golf courses in Augusta that we chose and based our case study on:. Augusta Municipal Golf Course (also referred to as The Patch), Forest Hills Golf Club, Green Meadows Golf Club, Augusta Country Club, and West Lake Country Club.

    a. marketing channels/tactics used by the five augusta courses in our case study

    • Of those five Augusta courses, the most-used digital marketing channel is Facebook, which four of the courses use.
    • Twitter is the second-most-used digital marketing channel, as it is used by three of the courses.
    • One course uses an email club as a digital marketing channel.
    • One course uses Instagram as a digital marketing channel.
    • One course uses Vimeo for a digital marketing channel.
    • One course offers an online specials section on its website as a digital marketing tactic/channel.
    • The traditional marketing channel/tactic that we found is that one course hosts events.

    b. MARKETING CHANNELS/TACTICS USED BY THE five augusta COURSES in our case study

    The following is a list of the marketing channels/tactics, both digital and traditional, used by each course, which the above summary was based upon:

    • Augusta Municipal Golf Course: Facebook, Twitter, online specials, and hosting events
    • Forest Hills Golf Club: Facebook, Twitter, Instagram, and an email club
    • Green Meadows Golf Club doesn't have its own traditional website, but instead uses Facebook. The course doesn't use any other digital marketing channels, as we checked on Instagram, Pinterest, and YouTube.
    • Augusta Country Club doesn't use any digital marketing channels other than its website.
    • West Lake Country Club: Facebook, Twitter, and Vimeo

    augusta GOLF COURSES' OFFERINGS & DIFFERENTIATORS

    • Augusta Municipal Golf Course's offerings and differentiators are its affordability, the fact that it's a historic landmark, is currently being renovated by a partnership between Cypress Golf Management and the City of Augusta, has a storied past rich with traditions, and is open 50 weeks out of the year.
    • Forest Hills Golf Club's offerings and differentiators are the fact that two publications, The Metro Spirit and Augusta Magazine, named it the Best Public Course in Augusta, it has a storied past which dates back to 1926, it was the site of the first tournament that legendary golfer Bobby Jones won on his way to winning the famous Grand Slam, famous professional golfers have played the course, including Phil Mickelson, the architect who designed the course was the famous Donald Ross, it offers affordable pricing, and the course offers stunning scenery.
    • Information about Green Meadows Golf Club's offerings and differentiators wasn't available because there was no such information on its only channel, which is Facebook.
    • Augusta Country Club's offerings and differentiators are its history as the first Augusta golf course, was among the first of America's golf courses, and is a private country club where guests can be invited too.
    • West Lake Country Club's offerings and differentiators are its phenomenal course conditions, longstanding history dating back to 1969, seven of the holes have water features, and its driving range is newly developed.

    YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:

    Regarding the first section of our research (marketing channels/tactics), we could not find information for the Augusta region as a whole. That's why we instead created our case study of five courses described above. Before deciding on creating our case study, we looked for information about golf course marketing channels/tactics for the Augusta region as a whole using three research strategies. We looked for articles about Augusta golf course marketing in general by examining local newspapers such as the Augusta Chronicle and magazines such as the Golf Course Industry Magazine; however, we did not find any results with that method. Instead, the information we found was about marketing specific to The Masters tournament, which only applies to the Augusta National course, so we didn't use that information.

    Next, we proceeded to search for golf marketing companies in the region, hoping to find whether they have published any information related to marketing strategies deployed by golf courses in Augusta. Unfortunately, we only found traditional marketing agencies, and none specifically focused on golf. Likewise, we could not proceed with this approach since it did not return the required information. Third, we utilized the Augusta Golf Association's website, as we thought marketing-related information for the region might be included therein. We reviewed the Association's web pages, but there was no marketing-related information whatsoever.

    With regard to the second section of our research (offerings and differentiators), we could not find information for the Augusta region as a whole. That's why we instead created our own case study of the five courses described above. Before deciding on creating our own case study, we looked for information about offerings and differentiators for the Augusta region courses as a whole using three research strategies. First, we looked for articles about why Augusta is a premier/unique destination for golf. The only results that strategy yielded were articles about planning trips to see The Masters Tournament or about the Augusta National course, so we didn't include that information as it was specific to one course. Second, we looked on the Visit Augusta website, which is operated by the Augusta Convention & Visitors Bureau, because we though that promotional information about the region's golf might be included therein. We went to the golf section of that website, but there was not any substantive information about why Augusta is a golf vacation destination. As a third strategy, we expanded the scope of our search by going to the Georgia tourism website, Explore Georgia, because we thought that perhaps golf information specific to Augusta might be included, since the state is famous for its Augusta National Golf Club which hosts The Masters tournament. We then went to the golf section of that site and reviewed the articles included therein. However, all of the articles discussed specific courses and thus did not describe the Augusta region.

    Due to the limited information outlined above, it was necessary for us to create our own case study as a proxy, in order to analyze marketing channels/tactics and offerings/differentiators. For the case study we created as a proxy, we chose five golf courses from this list of golf courses in Augusta published by Remax. The vast majority of the information that we found came directly from the courses' websites. Together, this research process provided us with the information we sought to find.
    Part
    12
    of twelve
    Part
    12

    Golf Courses Marketing 4

    Our research found that golf courses in South Carolina rely heavily on digital marketing channels/tactics, especially social media. South Carolina is a golf vacation destination of choice for several reasons, as is reflected in its ranking as the fifth best state for golf in the U.S. by Links Magazine. Below are our research findings about South Carolina golf course marketing channels/tactics and offerings/differentiators, followed by an explanation of our research methodology.

    south carolina golf courses' MARKETING channels/TACTICS

    1. heavy reliance on digital marketing

    • As is explained in the research methodology section below, information about South Carolina golf courses’ marketing channels/tactics for the state as a whole was not available. Thus, we instead created our own case study of ten golf courses from all parts of the states, excluding Myrtle Beach and Hilton Head as was requested, to provide insights about marketing channels/tactics.
    • The following are the ten golf courses in South Carolina that we chose and based our case study about marketing tactics upon: Columbia Country Club, Valley at Eastport Golf Club, Carolina Lakes Golf Club, Southern Oaks Golf & Tennis Club, Fort Mill Golf Club, Mount Vintage Golf Club, Orangeburg Country Club, Houndslake Country Club, Hillcrest Golf Club, and Carolina Springs Golf Club.
    • Of those ten courses, the most-used digital marketing channel is Facebook, which nine of the courses use.
    • Twitter is the second-most-used digital marketing channel, as it is used by seven of the courses.
    • In third place is Instagram, which five of the courses use as a digital marketing channel.
    • The fourth-most-used channel for digital marketing is email clubs or subscription email newsletters, which six of the courses use.
    • In fifth place is YouTube, as five of the courses use it as a digital marketing channel.
    • Lastly, Vimeo, Flickr, and a blog are each used by one course as a digital marketing channel.
    • In addition to the courses' heavy emphasis on digital marketing channels/tactics, we were able to find some information about traditional marketing channels/tactics that some of the courses use as well. The traditional marketing channels/tactics that some of these courses use are event fliers, hosting/sponsoring tournaments/events, magazine advertisement (Executive Golfer Magazine), and listings as part of golf vacation packages (GolfTrips).

    2. marketing channels/tactics used by the 10 south carolina golf courses we analyzed

    • The following is a list of marketing channels/tactics, both digital and traditional, organized by golf course and which the above summary was based upon:

    a. examples of digital marketing channels/tactics

    b. examples of digital + traditional marketing channels/tactics

    south carolina golf courses' OFFERINGS & DIFFERENTIATORS

    • South Carolina is a top destination for a golf vacation for five main reasons. First, South Carolina was named the fifth-best state in the U.S. for golf by Links Magazine.
    • Second, South Carolina was ranked the third-best state for golf by Golf Digested, based on "the number of public courses per capita."
    • Third, South Carolina has 182 golf courses statewide, excluding Hilton Head & Myrtle Beach which together account for 71 courses (calculations explained in research methodology section below).
    • Fourth, South Carolina is revered for its offering of year-round golf despite the change of the reasons. The grass remains in good condition on the courses even when it's dormant in the winter and temperatures even in January can be in the 60s.
    • Fifth, South Carolina offers a unique golf course product with its diverse landscape that changes from coastline to the mountains. As such, the golf courses themselves change in reflection of those geographical changes, which offers a wide variety of different styles of courses throughout the state.

    YOUR RESEARCH TEAM APPLIED THE FOLLOWING STRATEGY:

    With regard to the first section of our research (marketing channels/tactics), we could not find information for the South Carolina region as a whole. That's why we instead created our case study of ten courses described above. We looked for information about South Carolina golf course marketing as a whole using three research strategies. First, we looked for articles about South Carolina golf course marketing in general, but didn't find any results with that method. The closest such article we found was a case study about Hilton Head golf marketing, but we did not include that information as it was requested that we exclude Hilton Head information in this report. Second, we looked to see if we could find any South Carolina golf marketing companies because we thought they might have published some relevant information. The only such company we found was World Golf Marketing of Myrtle Beach, South Carolina, which we didn't use since it was requested that we not include information about Myrtle Beach in this report. As a third strategy, we utilized the South Carolina Golf Association's website. On the main page of the Association's site, we used the search box and looking for information about marketing in general. The only result that yielded was information about the Association's media day and that information wasn't relevant to our research.
    For the case study we created as a proxy for the marketing channels/tactics, we chose ten golf courses in South Carolina from this list of all golf courses in the state published by the Professional Golf Association. The golf courses in that list are organized by town/city, which allowed us to exclude courses in Myrtle Beach and Hilton Head. Of the ten courses we selected, no two courses are from the same town/city. We did that in order to provide a randomized cross-sampling of golf courses statewide. The only requirement we imposed for selecting a golf course was that it had to participate in digital marketing efforts, so that we had that information to analyze and compare against the other courses.

    We were able to find information about offerings and differentiators for golf courses in South Carolina as a whole. We calculated the total number of courses by subtracting the number of courses in Hilton Head and Myrtle Beach stated in this list (74; 37 in Myrtle Beach, three in Hilton Head, 24 in Hilton Head Island, and 10 in North Myrtle Beach) from the total number of courses stated by the Bureau of Labor Statistics (256), which equals 182. We didn't include information about the offerings and differentiators from our case study because we were able to find information that applied to South Carolina as a whole, which was the focus of our research efforts. Together, this research process provided us with the information we sought to find.
    Sources
    Sources

    From Part 02
    From Part 03
    From Part 05
    From Part 06
    Quotes
    • "South Carolina: $1.4 Billion Golf Economic Output 375 Golf Courses"
    Quotes
    • "The median age of visiting golfers was 48, and the median household income was between $100,000 and $125,000."
    • "The top golf destination was Myrtle Beach, followed by Hilton Head and Charleston."
    • "The most common originating states for visiting golfers were Ohio (17 percent), North Carolina (11 percent), Pennsylvania (9 percent), New York (9 percent) and Georgia (6 percent), and S.C. residents accounted for 16 percent of golf trips in the state."
    Quotes
    • "Golf participation in the U.S. increased for the first time in 15 years in 2018, according to the National Golf Foundation’s 2019 Golf Industry Report, a comprehensive state-of-the-industry overview. An estimated 24.2 million people (age 6 or older) played golf on a course in 2018, up from 23.8 million the previous year. That’s welcomed news for an industry that has been in decline or stalled since the NGF reported an all-time high of 30-plus million golfers in 2003."
    • "The NGF study claims 2.6 million beginners picked up the game in 2018, and there are 14.7 million people who didn’t play golf last year but say they are “very interested” in playing golf on a course."
    • " Juniors (ages 6-17) and young adults (18-34) comprise approximately 35 percent of on-course golfers, the number of golfers age 65 and older increased almost 17 percent to 4.2 million and should increase as Baby Boomers reach the age, and 5.7 million women played on a course in 2018 to account for 23 percent of the on-course golfer base and 44 percent of off-course-only play. ▪ Newcomers to golf are increasingly diverse: 31 percent are female, 26 percent are non-Caucasian and 62 percent are under the age of 35."
    • "▪ Golf is an $84 billion industry."
    Quotes
    • "Median Household Income: $48,295 Median Home Price: $222,000"
    Quotes
    • "Myrtle Beach Median Age: Total: 42.4 years Male: 41.4 years Female: 44.3 years"
    • "Overall Marriage Rate: 41.8% Male Marriage Rate: 43.1% Female Marriage Rate: 40.5%"
    • "Over 72% of the population in Myrtle Beach is White. Almost 14% is Black, 1.5% are Asian, and 2.7% are mixed race. Over 13% of the population is of Hispanic or Latino origins. The largest age group residing in Myrtle Beach is the 25 to 44 group, making up over 33% of the population. Eighteen percent of the population is under the age of 18, while 15% are at least 65 years old. There are more males than females living in Myrtle Beach. Approximately 12% if the population lives below the federal poverty line."
    • "Myrtle Beach Sex ratio: Female 15,944 51.83% Male 14,816 48.17%"
    • "$25,251: Average Earnings"
    Quotes
    • "researchers with the Population Reference Bureau (PRB) found that, today, the national average for the age at which women first say “I do” is 27.6, while across the country, men seem to marry at the median age of 29.5."
    Quotes
    • "The top golf destinations were Myrtle Beach (55 percent), Hilton Head (31 percent) and Charleston (24 percent). Out-of-state visitors came from Ohio (17 percent), North Carolina (11 percent), Pennsylvania (9 percent) and Georgia (6 percent). South Carolina residents accounted for 16 percent of golf trips in the state. The median age of golf visitors was 48 with a median household income of $100,000-$125,000."
    Quotes
    • "The (game fans of) PGA and the NFL come in second at 35% (are female)."
    • "The PGA has 63% of their fan base in the 55+ age classification"
    Quotes
    • "Income & Assets: The average golfer household income is $100,980, more than 200% greater than non-golfers. The average net worth of a golfer is $768,400 8 out of 10 have a net worth over $100,000 Half have a net worth over $250,000 1 in 3 golfers has a net worth over $500,000 14% have a net worth over $1,000,000" "
    • ""Employment 90% of Fortune 500 CEO’s are golfers 1 in 4 golfers own their own business 1 in 3 golfers are in top level management 75% of golfers recommend/order products and services at work." "
    • ""House & Real Estate 91% of golfers are homeowners 18% own at least 1 vacation home 38% are interested in purchasing a luxury leisure property Their average home value is $480,000 Avid PGA Tour viewers are more than 200% as likely to own a 2nd home 72% paid for home repairs last year" "
    • ""Travel Golfers take an average of 12.4 vacation days each year, usually on 2 main trips Golfers spend $6,800 annually on their main vacation 64% of golfers took an international trip in the past 3 years Golfers fly an average of 5.5 times every year"
    From Part 08
    Quotes
    • "Income & Assets: The average golfer household income is $100,980, more than 200% greater than non-golfers. The average net worth of a golfer is $768,400 8 out of 10 have a net worth over $100,000 Half have a net worth over $250,000 1 in 3 golfers has a net worth over $500,000 14% have a net worth over $1,000,000"
    • "Employment 90% of Fortune 500 CEO’s are golfers 1 in 4 golfers own their own business 1 in 3 golfers are in top level management 75% of golfers recommend/order products and services at work."
    • "House & Real Estate 91% of golfers are homeowners 18% own at least 1 vacation home 38% are interested in purchasing a luxury leisure property Their average home value is $480,000 Avid PGA Tour viewers are more than 200% as likely to own a 2nd home 72% paid for home repairs last year"
    • "Travel Golfers take an average of 12.4 vacation days each year, usually on 2 main trips Golfers spend $6,800 annually on their main vacation 64% of golfers took an international trip in the past 3 years Golfers fly an average of 5.5 times every year"
    Quotes
    • "• Median household income: $50,570 • Population: 5,024,369 (23rd highest) • 2017 unemployment rate: 4.3 percent (24th highest) • Poverty rate: 15.4 percent (9th highest"
    • "South Carolina's median household income of $50,570 a year is nearly $10,000 less than the U.S. median. In addition to generally having lower incomes, South Carolina also has a relatively high share of households living in extreme poverty. Among South Carolina households, 8.1 percent report incomes of less than $10,000, compared to 6.5 percent of U.S. households."
    Quotes
    • "The (game fans of) PGA and the NFL come in second at 35% (are female). "
    • "The PGA has 63% of their fan base in the 55+ age classification"
    Quotes
    • "The median age of golf visitors was 48 with a median household income of $100,000-$125,000"
    • "The top golf destinations were Myrtle Beach (55 percent), Hilton Head (31 percent) and Charleston (24 percent). Out-of-state visitors came from Ohio (17 percent), North Carolina (11 percent), Pennsylvania (9 percent) and Georgia (6 percent). South Carolina residents accounted for 16 percent of golf trips in the state."
    • "On top of the money they spent at golf courses, traveling golfers spent $870 million at hotels, restaurants and other retail and entertainment venues."
    Quotes
    • "The $383 Ocean Course greens fee, which doesn’t include a gratuity for the caddie, keeps most locals from heading out to Kiawah Island Golf Resort."
    Quotes
    • "researchers with the Population Reference Bureau (PRB) found that, today, the national average for the age at which women first say “I do” is 27.6, while across the country, men seem to marry at the median age of 29.5."
    Quotes
    • "Capital investments on Kiawah Island $200 million in amenity improvements by Kiawah Island Golf Resort."
    Quotes
    • "Homes median sales price in 2018: $1,350,000 Villas and Cottages median sales price in 2018: $475,000 Lots median sales price in 2018: $395,000"
    Quotes
    • "A special place where select individuals from the U.S. and around the world gather to enjoy golf as it was meant to be played, with no real estate - now or ever around the course, a superb caddie program to support the club's mandatory walking policy, and an invitation-only policy for membership."
    Quotes
    • "As of May 18, 2019, the average annual pay for a Professional Golf in South Carolina is $36,195 a year."
    • "South Carolina ranks number 29 out of 50 states nationwide for Professional Golf salaries."
    Quotes
    • "South Carolina: $1.4 Billion Golf Economic Output 375 Golf Courses"
    Quotes
    • "The median age across the population of South Carolina is approximately 38.8 years of age."
    From Part 09
    Quotes
    • "Overview: 19 ads seen this month seapines.com ran 2 more ads this month than last month. Ad Channels used: Direct: 34% Native:0% Programmatic: 66%"
    • "This site's ads have been displayed on 16 publisher sites from 24th April to 23rd May 2019. The top publisher category is news."
    • "Standard Ads 88 % of this site's ads are standard. Longest Running Ad This ad has been running for 228 days. Native Ads 0 % of this site's ads are native Video Ads 12 % of this site's ads are video. Longest Running Ad This ad has been running for 12 days."
    • "This site has 0 active landing pages."
    Quotes
    • "11.57% of the traffic is from Referrals. With 62.76%, hiltonheadisland.org is the top referring site, followed by Tripadvisor.com with 15.99%."
    • "56.8% of the traffic is from Search. 99.97% Organic"
    • "0.65% of the traffic is from Social. 55.47%-Twitter 42.57%-LinkedIn Rest-Instagram"
    • "30.89% of the traffic is Direct."
    Quotes
    • "The Robert Trent Jones Oceanfront Course was named the "South Carolina Course of the Year" in 2003. The Arthur Hills Course at Palmetto Dunes, was honored as the South Carolina Course of the Year for 2009. The George Fazio Course presents a challenge to any accomplished golfer -- many veteran golfers regard the Fazio course as Hilton Head Island's true championship course."
    Quotes
    • "7 ads seen this month palmettodunes.com ran 1 more ads this month than last month. 75% direct ads 25% programmatic ads This site's ads have been displayed on 2 publisher sites. Top publisher category is travel"
    • "76 % of this site's ads are standard. The longest running standard ad has been running for 227 days."
    • "24 % of this site's ads are native The Longest Running native Ad has been running for 4 days"
    • "0 % of this site's ads are video."
    • "This site has 0 active landing pages ."
    From Part 10
    From Part 11
    Quotes
    • "There are so many great things about the Masters, the Augusta National Golf Club and that symbolic renewed sense of hope. Maybe this will be the year you trim a few strokes from your handicap, or make your first hole-in-one, or win the city championship."
    Quotes
    • "The Rees Jones-designed course inside the gates of the Jones Creek subdivision, would be unplayable even if it reopened tomorrow. Nine months of closure has left it with overgrown grass, weed-covered greens and downed trees that have been left where they fell."
    From Part 12