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Globally, how many people practice running (as a sport), and what is the global market size for this sport?
Thank you for your question about the number of people that practice running as a sport and the global market size for the sport. The short answer is that the number of people that participate in running globally is 621.16 million people and the market size of the sport is $11.56 billion based on running gear sales. Below you will find a deep dive of this answer.
METHODOLOGY
I started the research by searching for the number of people that participate in running globally but I wasn't able to find an exact figure. However, I found research that combined multiple sources to find the percentage of people in various regions that participate in running. I then combined that information with the estimate of people in each region to find the number of people that participate in running globally.
RESULTS: NUMBERS OF RUNNERS
Here are the figures of the number of people that participate in each region:
The total number of global runners = 621.16 million people.
MARKET SIZE
In terms of market size, I wasn't able to find exact data globally either, although I saw a few reports that require payment to access. Another problem is that the running apparel and footwear industry also incorporate the overall sportswear apparel industry as sports apparel and footwear, in general, can be used for running. According to Morgan Stanley Research, the global market for sportswear in 2015 was $270 billion. Obviously, this figure includes data for other sports. However, I was able to find that the US made up 36% of the global market based on this report.
The best report I found on just running gear was from Technavio, however, it requires payment and they give very little away on the summary page. For instance, I found out on the page that the global running gear industry is projected to grow at a CAGR of more than 7% (7.35% to be exact) through 2020 and that North America makes up 42% of the total market. However, efforts to find the particular share of the US proved abortive although one would expect the US would make up a sizable chunk of the 42%. I was also unable to find any report on the North America running gear industry.
I was particularly interested in the US global market share because Statista already estimates that the US running shoes and apparel industry were valued at $4.163 billion in 2016. Assuming that the US also makes up 36% of the global running gear market size as it does for the sportswear industry as estimated by Morgan Stanley Research, it would mean that the global running gear industry is valued at $11.56 billion ((100 * $4.163 billion)/36).
In addition, I found the following data related specifically to running:
The global Trail running shoe industry was estimated at $2.37 billion globally in 2015 and expected to grow at a CAGR of 5.5% until 2022.
CONCLUSION
To conclude, the total number of those that participate in running globally is 621.16 million people, while the estimate of the total market size of the running industry based on running gear is 11.56 billion and projected to grow at a CAGR of more than 7%.
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