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How many global and US based blogs get more than 1000 and 20,000 visitors a month, respectively?
While there was no pre-existing information available to find precise data on the number of global and U.S. based blogs that get more than 1,000 and 20,000 visitors a month, I was able to identify the number of U.S. bloggers, the number of bloggers per popular web-hosting platform and the amount of web traffic that comes from bots. Below you'll find a detailed account of my research methodology to better understand why the requested data points could not be found, as well as supplemental statistics.
METHODOLOGY
After an extensive search through the public domain on reputable media sites and industry reports, I've determined that the available information around this topic is centered around obtaining these monthly visitor figures. Sources dedicated to the number of blogs that already have these numbers were not found. Other topics that came up while searching included leveraging 20,000 visitors to acquire larger audiences, using traffic to earn an income as a blogger and outdated stats. While searching through databases like Statista, I was able to find other useful data points but not the requested figures on monthly visitors.
This is likely due to the fact that blogging is still a relatively new industry and blogs are not required to publicly report their traffic analytics the same way they're required by law by the FTC to disclose endorsements. It's important to note that voluntarily sharing blog income and traffic reports is common among some bloggers, however, this information does not clearly depict the United States or the global blogging landscape as a whole.
HELPFUL FINDINGS
Through my research, I was able to find information on the number of U.S. bloggers, the number of bloggers per popular web-hosting platform and the amount of web traffic that comes from bots. Although these points of interest do not cover the requested figures, they do provide further insight into the blogging landscape as well as noteworthy stats on blog traffic. Below you'll find further details on each point.
NUMBER OF BLOGGERS + U.S. TRAFFIC
It's reported that more than "2 million blog posts are published" each day on the internet. According to Statista, the number of bloggers in the U.S. is currently estimated at 30 million. This is an increase from 27.4 million in 2014 and it's noted that this number is expected to increase to 31.7 million in 2020. These figures were reached when considering everyone who posted at least one blog post a month.
In terms of site traffic, it's also worth noting that 82.55% of all online traffic in the United States is divided by 5 industries. These industries include internet and telecom, news and media, arts and entertainment, shopping, and adult. It's also reported that a large portion of online traffic is controlled by 5 websites in the U.S. at 32.4% of the market. The traffic share for each industry and each top site is listed below.
WEB HOSTING
In the first quarter of 2017, there were more than "330.6 million registered domain names." The number of these registrations has steadily "grown by 3.7% year-over-year." This has led to a current count of 1.24 billion websites across the globe.
WordPress accounts for 58.8% of the market share and has 20.6 million active sites. This platform is the number one content management system (CMS) in the world with noteworthy sites like Forbes and The New York Times under its umbrella. On WordPress.com, public blogs like TED or TechCrunch reached close to 17.6 billion page views in 2014.
A list of the remaining top 5 CMS companies is listed below along with their respective market share and number of active sites.
According to WordPress.org, 49.4% of the bloggers who use their platform are English speakers from the United States. From this data point, it can be estimated that if 49.4% of their users are from the U.S., and they have a reported 20.6 million active sites then there are 10,176,400 U.S. blogs. By considering the remaining 50.6% representative of their global users, it can also be estimated that there are 10,423,600 international blogs. Calculations are detailed below.
CALCULATIONS
WEB TRAFFIC FROM BOTS
Bots make up the vast majority of online traffic at a total of 51.8%. As of 2016, humans only made up 48.2% of site traffic. Good bots like those for search engines, monitoring, commercial crawlers, and feeds accounted for 22.9% and bad bots accounted for 28.9%. Bad bots are responsible for hacking, impersonating, scraping and spamming. These figures were gleaned from a 2016 report by Imperva Incapsula that surveyed "16.7+ billion visits to 100,000 randomly-selected domains."
CONCLUSION
In conclusion, despite the lack of available data on global and U.S. based blog traffic for those with 1,000 and 20,000 monthly visits, I was able to identify useful insights. This included the number of U.S. bloggers, the number of bloggers per popular web-hosting platform and the amount of web traffic that comes from bots. Although this does not cover the requested figures, it does offer insight into blogging as well as blog traffic and the sources and platforms that influence it.