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What is the global trade shows market size in $?
Hello! Thank you for your request to determine the Global market size for trade shows. The short version is that the global market size for trade shows is $31.67 billion, growing at a CAGR of 4.5%. Business-to-Business trade shows account for 82% of all exhibits, Business-to-Consumer account for 18%. The global market size for Business-to-Business trade shows is $25.97 billion, for Business-to-Consumer trade shows the market is $5.7 billion.
METHODOLOGY
I have scoured the Internet for articles, papers and statistics related to this subject.
I have taken into account the sources cited in this request and endeavored to find corroborating, as well as conflicting sources. For those sources that contradict the findings, I have endeavored to seek the reason behind these discrepancies.
It has become apparent that trade shows are either B2B or B2C, although this fact seems irrelevant, this causes some discrepancy in reporting of market sizes.
FINDINGS
According to Informa, the global trade show market reached $29 billion in 2014 and is expected to show a CAGR of 4.5% for the period 2014 to 2019. This would show that the market size for 2016 was:
An article on AMR International' website also contains the same information, although, it cites the same source as above.
An article on Trade Show Executive, a British B2B magazine, states that in 2013 the global market reached $28 billion, expected to grow at a CAGR of 5%. Since many of these articles round up the numbers presented, it will yield a similar value to that stated above.
A report on Report Buyer states that the growth rate was 3.5% over the period 2011 to 2015, and will be 5.07% from 2016 to 2021. If we take into account these variable growth rates, over the entire period of 10 years (2011 - 2021), the CAGR comes out to 4.48%. Which corroborates the growth rate, and accentuates the accelerating growth of the industry.
There seems to be a discrepancy between two numbers cited. The first being the $29 billion market size for 2014 and the other being a market size of $24.3 billion in 2015.
The reason behind this discrepancy seems to be that 82% of exhibitions are B2B (Business-to-business) oriented, meaning that 18% are B2C (Business-to-Consumer) oriented. If we apply this principle to the numbers above we see a 2015 market size for trade shows to be:
30.305 * 0.82 = $24.85 billion. We see this is very close to the number of $24.3 billion reported in the contradicting sources. Taking into account the rounding of numbers when reported, it is entirely feasible that those numbers, reported to be lower, most likely only take into account B2B spending on trade shows, as many of the sources consulted deliver business marketing services.
Therefore, we can conclude that the global market size for trade shows is in fact $31.67 billion, where $25.97 billion is for B2B exhibits and $5.7 billion for B2C exhibits.
CONCLUSION
To wrap it up, the global market size for trade shows is $31.67 billion, growing at a CAGR of 4.5%. Business-to-Business trade shows account for 82% of all exhibits, Business-to-Consumer account for 18%. The global market size for Business-to-Business trade shows is $25.97 billion, for Business-to-Consumer trade shows the market is $5.7 billion.
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