Global Custom Polyester T-Shirt Market

Part
01
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Part
01

Global Custom Polyester T-Shirt Market Size

The global custom t-shirt printing is estimated at $7.37 billion in 2020 and expected to reach $10 billion by 2025. The average price of a custom polyester t-shirt in the U.S. is $17.44.

Helpful Findings

  • In 2020, the global custom t-shirt printing market is estimated at $7.37 billion.
  • The average price of a custom printed polyester t-shirt in the U.S. is $17.44
  • The market is expected to reach $10 billion by 2025.
  • Screen printing segment of the market had the highest market share of over 55% in 2016.
  • Graphics segment holds the largest share in the design segment of the custom t-shirt market.
  • The custom t-shirt printing market is highly fragmented due to numerous vendors in the market.
  • CustomInk, Vista Group, Threadbird, Printful, Printaholic are some of the key players in the industry.

Research Strategy

Information on the polyester segment of the custom t-shirt printing market is not publicly available. We began by combing through industry report sites like Credence Research, Market and Markets, Grandview Research, Statista, Transparency Research, among others for the market size/revenue of the polyester segment. Unfortunately, the information on the segment is not readily available, and there's not enough recent study on the market as most reports were dated 2017 and covered an eight-year forecast period. An analysis of the market by segments (polyester) is only available behind a paywall on market report sources; hence, we were not able to determine the size through this strategy. Next, we searched through media sites for information on revenue of the polyester segment of the market. We combed through sources such as PRNewswire, GlobeNewsWire, Dagoretti News, OpenPR, BusinessWire, among others. The goal was to locate news articles covering the revenue generated by the market segment. Although we were able to find information on the custom t-shirt printing market, it was limited to the market size of the overall market and a breakdown by segment (polyester included) was only available behind a paywall. We shifted our strategy to search for the market share of the polyester t-shirt market segment. The goal was to locate the market share of the polyester segment and use to calculate the revenue of the segment using the overall market size of the custom t-shirts printing market. We combed through industry report sites, media sites, articles by experts in the industry, and blogs by market leaders in the industry. We also searched for the market share of other types of materials used in the industry (Cotton, Lycra, Linen, Rayon, and Blends) to use in determining the market size of the polyester segment by subtracting the other segment revenues from the overall revenue of the industry. Unfortunately, there's no information covering the market share of segments.

For the average selling price of a custom printed polyester t-shirt, since the information is not readily available as there's no market report covering the price of custom printed t-shirt, we turned to triangulating the data by reviewing the costs of custom polyester t-shirt listed on U.S. e-commerce sites by different vendors and calculating the mean price of the first 20 products listed on the site.

2020 Market size

  • 2025 market size: $10 billion
  • CAGR: 6.3%
  • Calculating the 2020 market size: PV = FV / (1 + r)^y
  • where, PV = 2020 market size, FV = 2025 market size, r = CAGR, and y = period (5 years)
  • PV = $10 billion / ((6.3 / 100) + 1)^5 = $7,367,729,579

Average selling price

  • Price lists of the first 20 custom polyester t-shirt in U.S. = $10.99 + $14.99 + 9.09 + 14.98 + 6.99 + 16.99 + 15.03 + 14.99 + 21.99 + 14.26 + 12.50 + 12.50 + 6.60 + 8.90 + 29.99 + 45.00 + 32.99 + 19.99 + 21.99 + 17.95 = $348.71 / 20 = $17.44
Part
02
of two
Part
02

Global Custom Polyester T-Shirt

Direct-to-garment printing is also known as digital printing and represents 9% of the custom printed t-shirt market. The custom t-shirt printing market is expected to grow at 6.3% from 2017 to 2025, and the digital printing market segment will experience the highest growth in the market.

Useful Findings

  • The custom t-shirt market is growing at a CAGR of 6.3%.
  • The DTG printing or digital printing market represents 9% of the total global custom printed t-shirt market.
  • The custom t-shirt printing market is estimated at $7.37 billion in 2020 and $6.13 billion in 2017 (using the initial value formula: $10 billion / ((6.3 / 100) + 1)^8).
  • In 2017, the DTG printing or digital custom printing market was estimated at $552 million (9% of $6.13 billion).
  • The digital printing segment is expected to register the fastest growth in the market.
  • The latest trends in the industry show a shift of preference towards digital printing among small and medium-size custom t-shirt printing companies.

Research Strategy

There's insufficient information in the public domain concerning the custom printed polyester t-shirts market as most data on the market is locked behind a paywall, and there's less published quantitative information on the state of the market. We searched through industry report sites like WiseGuyReports, Credence Research, Market and Markets, Grandview Research, Statista, Transparency Research, among others for the market size/revenue of the digital printing segment. Unfortunately, information on the segment was not readily available, and there was not enough recent studies on the market as most reports were dated 2017 and covered an eight-year forecast period. Hence, we were not able to determine the size through this strategy.

Next, we scoured through media sites for information on the revenue of the digital printing segment of the market. We combed through sources such as PRNewswire, GlobeNewsWire, Dagoretti News, OpenPR, BusinessWire, among others. The goal was to locate news articles covering the revenue generated by the market segment. Although we were able to find information on the custom t-shirt printing market, it was limited to the market size of the overall market, and a breakdown by printing technology type (digital printing included) was only available behind a paywall.

Our next strategy was to find the market share of the other printing technologies (plot printing and screen printing) used in the market. The goal was to locate the market size or share of the technologies and use the data in triangulating the market share of the digital printing segment. Although we found the 2016 market share of screen printing technology, there was no further information on the market share/size of the other technologies in the market.

We then extended our research beyond the standard time-frame to locate historical data, which could be used in determining the market share of the digital printing segment. However, due to the technology being relatively new in the market and still gradually being adopted by businesses, there was no information available that could be used in determining the market share of the digital printing segment. Based on a 2017 report, the digital printing segment is expected to grow by double-digits within the coming years, and it is forecasted to be adopted more than other types of technologies. The only viable data on the market was published in 2017 and features a forecast up to 2025.

Due to limited information in the public domain, we opted to use the 2017 report. Also, since the market is rapidly changing, we could not assume that the market share of the digital printing segment remained constant all through the forecast period. Therefore, we have presented our findings on the 2017 market. Our research shows that DTG printing is also the same as digital printing, and both words have been used interchangeably in our research.
Sources
Sources