Gin Category SWOT
The gin category of the alcohol beverage industry in the United States enjoys frequent and significant patronage from 3% of the consumers of distilled alcoholic beverages. Based on consumer perceptions, several widely American gin products (including Seagram's) have a poor taste, although they enjoy extensive levels of acceptance due to their low price.
- About 1% of the United States consumers (based on a survey report) drink distilled alcoholic beverages every day, and about 3% of these consumers enjoy drinking gin "several times per week."
- Gin accounted for the sales of about 9.76 million cases of nine-liter packs of alcoholic beverages within the United States in 2019.
- Flavored gin infused with botanicals like juniper berries as well as grains of paradise is popular in the United States. A significantly large number of craft distilleries that manufacture gin keep springing up across the USA.
- The United States gin segment produces a diverse collection and a wide range of classic products giving various options for everyone. There are several hundreds of gin products sold in the United States.
- Several American gin brands are doing well and have excellent user reviews. According to an article "published" in June 2018, one American brand with excellent reviews is Seagram's, which is known as America's gin, because it is "the best-selling gin" within the United States. Seagram's crown blended whiskey has a 4.3-star rating on a scale of 5 among 294 consumer reviews, indicative of a high level of customer satisfaction.
- Several Americans love Seagram's crown blended whiskey due to its pocket-friendly price. They feel the "price of the product is low" and affordable.
- Some other gin products highly rated among Americans include Barr Hill Gin, Floral & Fruity, Rich & Herbal, among other gin products.
- Consumers of gin products across the United States feel several products (including local products highly rated by Americans) have several flaws and shortcomings. One of these shortcomings is poor taste based on user reviews.
- Some consumers are not satisfied with the taste of highly rated gin products across the United States. Despite being rated as "the best-selling gin" within the United States, several consumers believe Seagram's crown blended whiskey is one of the gins with a poor taste. Kittyv, Dino1018, and several other consumers individually rate the gin's taste with a 1-star rating on a scale of 5, indicative of inadequate or unsatisfactory levels of flavor or taste.
- Seagram's crown blended whiskey has a low review among experts in the distilling industry. After 164 tastes, Seagram's crown blended whiskey barely boasts of a 2.08-star rating on a scale of 5 from 158 reviews. This collective low rating indicates that some widely accepted gin brands in the United States perform poorly based on taste despite their low pocket-friendly prices.
- According to USA Today, there are prospects for the gin sector as sales have gone up in the recent past. Gin sales have increased by about 2.3% within the past year. If this trend persists, it will create more opportunities for operators in the gin segment.
- The market size of alcoholic beverages is worth $259.148 billion as of 2020. The market will grow by a yearly CAGR of 2.5% between 2020 and 2023. The gin category of alcohol beverage segment in the United States can take advantage of this projected growth to increase its market share and sales volume.
- Gin's sales volume across the United States has experienced a steady decline for the past eight years (between 2012 and 2019). If this trend persists, it may pose a significant threat to the future of gin.
- The United States gin segment faces competition from external or international players. Within "the last decade," British gin products exported from Britain and imported into the United States have increased by 553%. They present significant competition to local brands.