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Analysis: Been There Survey Results

Delivered January 13th, 2018. Contributors: Biswashree D., Amy R. and

Part
01
of two
Part
01

Been There - General Survey Pt.1

Two surveys were conducted asking individuals questions regarding giving or sharing advice with other people. The following is the age, gender and geographic region analysis of the respondents.

Survey A

The Survey A surveyed 50 individuals divided into three age groups (18-29 year old, 30-44 year old and 45-60 year old), two genders and nine regions (Middle Atlantic, East North Central, South Atlantic, West North Central, Pacific, West South Central, East South Central, Mountain and New England).

* According to the Survey A, the age group most interested in Been There is 45-60 year old (38 percent) with 19 out of the 50 respondents belonging to this age group. The other age groups were 18-29 year old (30 percent) and 30-44 year old (32 percent).

* According to the Survey A, the gender group most interested in Been There is female (66 percent) with 33 out of the 50 respondents belonging to this gender. Men made up 34 percent of the respondents.

* According to the Survey A, the geographic regions most interested in Been There are East North Central (20 percent), South Atlantic (7 percent) and Pacific (7 percent) with an aggregate of 24 out of 50 respondents belonging to these regions. The other regions were Middle Atlantic (8 percent), West North Central (12 percent), West South Central (6 percent), East South Central (8 percent), Mountain (4 percent), and New England (12 percent).

Survey B

The Survey B surveyed 63 individuals divided into four age groups (18-29 year old, 30-44 year old, 45-60 year old and "not available"), three gender categories (male, female and "not available") and ten regions (Middle Atlantic, East North Central, South Atlantic, West North Central, Pacific, West South Central, East South Central, Mountain, New England and "not available").

* According to the Survey B, the age group most interested in Been There is 30-44 year old (46.03 percent) with 29 out of the 63 respondents belonging to this age group. The other age groups were 18-29 year old (26.98 percent) and 45-60 year old (25.40 percent).

* According to the Survey B, the gender group most interested in Been There is female (74.60 percent) with 47 out of the 63 respondents belonging to this gender. Men made up 23.81 percent of the respondents.

* According to the Survey B, the geographic regions most interested in Been There are Pacific (22.22 percent), East North Central (19.05 percent) and South Atlantic (17.46 percent) with an aggregate of 37 out of 63 respondents belonging to these regions. The other regions were Middle Atlantic (9.52 percent), West North Central (7.94 percent), West South Central (9.52 percent), East South Central (4.76 percent), Mountain (3.17 percent), and New England (3.17 percent).

Survey A + B

The Survey A+B is a collective analysis of the Survey A and Survey B with the total 113 respondents divided into four age groups (18-29 year old, 30-44 year old, 45-60 year old and "not available"), three gender categories (male, female and "not available") and ten regions (Middle Atlantic, East North Central, South Atlantic, West North Central, Pacific, West South Central, East South Central, Mountain, New England and "not available").

* According to the Survey A+B, the age group most interested in Been There is 30-44 year old (39.82 percent) with 45 out of the 113 respondents belonging to this age group. The other age groups were 18-29 year old (28.32 percent) and 45-60 year old (30.97 percent).

* According to the Survey A+B, the gender group most interested in Been There is female (70.80 percent) with 80 out of the 113 respondents belonging to this gender. Men made up 28.32 percent of the respondents.

* According to the Survey A+B, the geographic regions most interested in Been There are East North Central (19.47 percent), Pacific (18.58 percent), and South Atlantic (15.93 percent) with an aggregate of 61 out of 113 respondents belonging to these regions. The other regions were Middle Atlantic (8.85 percent), West North Central (9.73 percent), West South Central (7.96 percent), East South Central (6.19 percent), Mountain (3.54 percent), and New England (7.08 percent).
Part
02
of two
Part
02

Been There - General Survey Pt.2

This research analyzes results, gathers information, and highlights trends from Survey A and Survey B. Information about each of the survey’s results has been synthesized and presented below.

METHODOLOGY/FINDINGS

The survey questions for Survey A were reviewed using Q1, Q2, Q3, Q4, Q6, and Q7; Survey B was analyzed using Q1, Q2, and Q3. As it pertains to the criteria of this request, the 63 respondents in Survey B were only provided questions that related to age, gender, and interest; the 50 respondents in Survey A contributed to all questions.

There were a total of 113 respondents (Survey A - 50; Survey B - 63) to the “Been There” surveys; however, Respondent #16, skipped the age and gender questions, so their results will not be included in the analysis of those elements. In Survey A, 33 female and 17 were male. The age groups were 18-29 (n=15), 30-44 (n=16), and 45-60 (n=19). In Survey B, 47 were female and 15 were male. The age groups were 18-29 (n=17), 30-44 (n=29), and 45-60 (n=16). Combining survey totals revealed that 80 were female and 32 were male. The age groups were 18-29 (n= 32), 30-44 (n=45), and 45-60 (n=35). A brief analysis of the data is presented in each section. If data has been compiled and/or proportioned the exact formulas used for the calculations are also presented.

Top reasons for interest

n= 22 (44% of total respondents; 22/50)
*Please note: Participants in Survey B were not exposed to this question.

Analysis:
Of the 22 responses to this question, 10 (45.45%; 10/22) were focused on “experience” in word or theme. The participant used terms like “life experiences” and “experience from others” to show an appreciation for the advice they can gain from someone how actually has experience in the advised topic. These respondents appeared to value an experience base in taking advice from others. There were two (9.09%; 2/22) respondents that mentioned an example of a dog (“The Dog couple” and “The man who spoke about adopting a senior dog”). These responses implied that presenting examples of the advice in action peaked their interest. Other respondents (three; 13.63%; 3/22) seemed to like the idea that the Been There service allowed them to have a connection to others or support. Finally, there were five (22.72%; 5/22) respondents who seemed to prefer the idea of the service having “a vast range of topics” and other topically focused interest criteria. A full listing of all of the response can be viewed in the “Q2 - Top reasons for interest” tab of the attached spreadsheet.

Top reservations about the idea

n= 22 (44% of total respondents; 22/50)
*Please note: Participants in Survey B were not exposed to this question.

Analysis:
Out of the 22 responses to this question, four (18.18%; 4/22) respondents noted that they turned to “actual trends and family” and “people [they] know” when reaching for support. Three (13.63%; 3/22) respondents mentioned some aspect of confusion with the service being the cause of their reservations. This group used words used the phrase “not sure” in their responses noting they didn’t know what the service was for and wondered about their own qualifications. Another set of respondents (four; 18.18%; 4/22) noted that the idea just wasn’t for them; they used phrasing like “don’t need it” and “does not interest me.” People who expressed some sort of introverted tendency represented the largest group of this question (five; 22.72%; 5/22); they expressed discomfort for some aspect of the social component of the Been There service. This group said things like “I’m a lone wolf” or “I’m not that social.” Other participants (three; 13.63%; 3/22) expressed that “strangers” were unappealing. One (4.54%; 1/22) respondents expressed concerns about security and sharing personal details online. A full listing of all of the response can be viewed in the “Q3 - Top reservations about the idea” tab of the attached spreadsheet.

Are men or women more interested in Been There?

Survey A:
Men, Yes (n= 7)
Women, Yes (n= 18)
Interested, Yes (n= 25)

Survey B:
Men, Yes (n= 10)
Women, Yes (n= 19)
Interested, Yes (n= 30)
*Please note: One respondent skipped the gender item.

Analysis:
Of the 113 respondents who participated in the survey, 55 (48.67%; 55/113) expressed interest in Been There. Of the total respondents who answered “yes” to the interest question, 17 were men (30.90%; 17/55) and 37 were women (67.27%; 37/55). Based on percentages, there are more women than men who are interested in Been There.

Which age group is most interested in Been There?

Survey A:
18-29, Yes (n= 9)
30-44, Yes (n= 6)
45-60, Yes (n= 10)
Interested, Yes (n= 25)

Survey B:
18-29, Yes (n= 11)
30-44, Yes (n= 14)
45-60, Yes (n= 4)
Interested, Yes (n= 30)
*Please note: One respondent skipped the age item.

Analysis:
Of the 55 respondents who answered the question, the age groups and corresponding calculations are as follows: 18-29 (36.36%;20/55); 30-44 (36.36%;20/55); and 45-60 (25.45%; 14/55). The age ranges 18-29 and 30-44 are tied at 37% for the most interested group.

Are men or women more likely to share Been There with someone else in their life?

Survey A:
Men, Yes (n= 12)
Women, Yes (n= 20)
Share, Yes (n= 32)
*Please note: Participants in Survey B were not exposed to this question.

Analysis:
Of the 32 respondents to this question, women (62.50%; 20/32) were more likely than men to share the Been There service with someone else in their life.

What age group is most and least likely to share Been There with someone else?

Survey A:
18-29, Yes (n= 11)
30-44, Yes (n= 9)
45-60, Yes (n= 12)
Share, Yes (n= 32)
*Please note: Participants in Survey B were not exposed to this question.

Analysis:
Of the respondents to this question, the 45-60 age range (37.50%; 12/32) were most likely to share the Been There service with others; the 30-44-year-olds (28.12%; 9/32) were the least likely to share the service.

CONCLUSION

To sum up, the surveys for the Been There service have been reviewed, compiled and analyzed. The discussion above notes that more women than men are interested in Been There; 18-29 and 30-44-year-olds are tied for most interested age group; women and 45-60-year-olds are most likely to share the service; and 30-44-year-olds are least likely to are it.
Sources
Sources
From Part 01

Been There - General Survey Pt.1 Analysis

docs.google.com
From Part 02
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Survey A

wonder-request-attachments-production.s3.us-east-2.amazonaws.com
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Survey B

wonder-request-attachments-production.s3.us-east-2.amazonaws.com

SPREADSHEET - Q2 & Q3

docs.google.com