Garden Lawn Robots

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Garden Lawn Robots

The top three companies in the United States that sell robotic lawn mowers are Zuchetti Centro Sistemi, Robomow, and Husqvarnaas identified in our earlier report. These companies all offer a range of products for different needs and landscapes. Below you will find a deep dive into each manufacturing company, containing the following information: how they market their products; models and prices; timelines of production and selling; differentiating factors that set each company apart from the others.

Zuchetti Centro Sistemi

MARKETING STRATEGIES AND TIMELINE

Zuchetti manufacturing boasts the largest range of robotic lawn mowers over every other company. The company first opened in Europe in the year 2000, but came to America in 2017. They have Green, Pro, Pro Line "i", and Next Line models that offer different functions and abilities based on customer needs. While Zuchetti heavily markets their products online through their official website, the mowers can only be bought through the home website, or through one of the 7 authorized dealers in the United States. The robotic mowers are sold as "fully autonomous" robots that do not require any sort of human operation during cutting. The robots can be set on timers, and can be operated through mobile apps and Bluetooth. On the official website, the manufacturer makes it a point to note the 2-year warranty that comes with the purchase of a mower, as well as financing plans available. The company also makes it a goal to depict all differences between their 16 models through side-by-side comparisons. Professional installation is also a huge selling point for these robotic mowers that makes individuals more likely to complete the purchase.

MODELS AND PRICES

Below you will find a list of the 16 total robotic lawn mowers that are offered by Zuchetti Centro Sistemi. While not all the prices were publicly available (must call for quotes), the ones that were give a general idea of baseline prices. The model line (green line, pro line, pro line "i", next line) will also be stated.

1. L60 Deluxe (green): $1,199
2. L30 Deluxe (green)
3. L30 Elite (pro)
4. L30 Elite S+ (pro)
5. L85 Evolution (green): $1,999
6. L85 Elite (pro): $2,599
7. L20 Elite+ (green): $2,999
8. L250 Deluxe (pro)
9. L250i Elite (pro line "i"): $3,799
10. L250i Elite S+ (pro line "i")
11. L350i Elite (pro line "i")
12. L400i B (pro line "i")
13. L400i Deluxe (pro line "i"): $14,999
14. L400 Elite (pro)
15. 4.0 Basic (next)
16. 4.0 Elite (next)

DIFFERENTIATING FACTORS

Zuchetti Centro Sistemi offers the widest range of robotic mowers, over every other company. Because of this, they offer unique models that no other manufacturer even produces, and also claims to have a longer lifetime than other robots. This high degree of innovation continues through the use of Bluetooth and mobile apps for control rather than human-operated by remote controls. The largest difference between Zuchetti and other manufacturers is that they do not require a base wire perimeter for the robots to operate within. The mowers use a combination of GPS and other navigation technology to stay within a range rather than buying and setting up a wire perimeter separately.

Robomow

MARKETING STRATEGIES AND TIMELINE

Robomow was founded in 1995, and their first robotic lawn mower launched for sale in 1998. The company sells their products through 18 authorized dealers across the United States, and also offers robot cleaner and repair stores. Robomow makes a note on each dealer's card of whether they offer professional installation, something that could potentially sway customers into a purchase. These robots can be purchased at some of the largest brand name online stores, such as Amazon.com, Walmart.com, and Homedepot.com. With all purchases, Robomow makes sure to inform customers that they will also be receiving the base charging station and perimeter wires included with their purchase, rather than having to buy them separately. The company tries to sell buyers based on the fact that robots are battery operated and are powerful yet quiet robots that get the job done right.

MODELS AND PRICES

Below you will find the five robotic lawn mowers that are produced by Robomow. Since the mowers can be bought at other locations, price ranges are included for some models.

2. RS630: $2,499$2,699

DIFFERENTIATING FACTORS

Robomow's main pull-factor between other robotic lawn mower companies is that they use GSM technology. This technology analyzes the operation of the robot during charging and resting to diagnose maintenance issues. These results immediately are sent back to the company to be addressed and solved before they even happen. The company also widely notes the safety features of their robots, making it known that there are sensors, bumpers, and automatic turnoffs in case of human touch during operation.

Husqvarna

MARKETING STRATEGIES AND TIMELINE

Husqvarna has been manufacturing technologies since 1689, beginning with muskets for the Swedish army. Over time, the company moved into lawn care technology, producing their first solar powered robot mower in 1995. The company boasts the largest number of distributors in the U.S., with a total of 5,415 dealers. On the company's home website, they also offer memberships and bundle programs for better savings. There are links to YouTube videos that demonstrate the operation of the different lawn robots as well as support contact information and user reviews. The general features of all robots are clearly listed and described on the home page to entice customers at a first look. Husqvarna robotic lawn mowers can be purchased at Lowes, in-store, in the following locations: Tampa, Florida; Levittown, Pennsylvania; Huntsville, Alabama.

MODELS AND PRICES

Below you will find the four available robotic lawn mowers that are offered by Husqvarna. Since they are sold at a number of locations, a price range is included for one of the models.


DIFFERENTIATING FACTORS

The key factor that sets Husqvarna apart from other manufacturers is that they include an anti-theft alarm system on all of their robotic mowers. This is something that no other manufacturer seemed to offer. Also, the robots produced by Husqvarna are capable of working in just about any weather, and even contain a weather timer to maximize growth times during different weather patterns. This will not only promote the most growth, but also ensures buyers that their well-spend money will be safe no matter what.

Conclusion

Robotic lawn mower manufacturing companies Zuchetti Centro Sistemi, Robomow, and Husqvarna all offer a range of robots for different lawns and services. However, each company also has individual characteristics that set them apart from one another. All the companies began producing robotic mowers around the late 1990s and early 2000s, and prices all vary within the thousands. The needs of each lawn and buyer are likely to deter them from one manufacturer to another.
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