Gambling Companies

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Part
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Gambling Companies

This research provides the media spend, the primary media channels, and most recent initiatives or news-worthy events for the four gambling companies; FanDuel, William Hill, DraftKings, and Yahoo Fantasy.

FANDUEL

Overview

Initiatives/News

DRAFTKINGS

Overview

Initiatives/News

WILLIAM HILL

Overview

Sportsbook

Initiatives/News

YAHOO FANTASY

Overview

Fantasy Sports

Yahoo Daily Fantasy

Sportsbook

Initiatives/News

Research Strategy

Our thorough analysis of the websites of each company and news agencies provided insights into some initiatives that the companies have been a part of. We were unable to find three initiatives per company but were able to provide major news articles, new technology, or any related news that had the potential to grow the business. We have provided this information under the topic of initiatives/news.

Our research was able to provide at least three news/initiatives for all companies except for Yahoo Fantasy. The articles we would find are announcing the start of new seasons for different sports.

Our thorough research into William Hill was unable to provide more insights into the company and their fantasy sports segment. We were able to provide a chart that showed the different betting methods offered. This chart can be found here. It provides a side-by-side comparison with FanDuel. This comparison provides a greater insight into the betting capabilities of each platform.

We were able to provide this information for all companies. Although this information may not be within the past two years, it is the most recent information available publicly.
Sources
Sources